CG Resale Marketing

RESALE MARKETING CAMPAIGN PAST NEIGHBORHOOD INFORMATION & MAP RESALE CALENDAR OCTOBER FOLDOUT POSTCARD MONTHLY POSTCARDS, ETC. SOCIAL POSTS FALL NEWSLETTER BUILDER BOOK NEW RESALE PHONE #

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PAST NEIGHBORHOOD INFORMATION - DOORS

TOTAL DOORS:

1407

PAST NEIGHBORHOOD INFORMATION - MAP

RESALE CALENDAR

EVENTS – Tentative November – Holiday Event/Family & Pet Photos August – School Supply Drive MARKET REPORT– FOLDOUT September – Sold in your area (August Sales) End Jan – December Sales + End of the Year Market Stats End April – March Sales + Q1 Market Stats End July– June Sales + Q2 Market Stats End October- September + Q3 Market Stats MONTHLY POSTCARD Highlights Events in that month/season This is a large two sided postcard - (not a fold out) DOOR KNOCKING/DOOR HANGER Goal: 50 homes per month per Agent Plan around events, new listings, and current marketing material that is going out in that neighborhood CONSTANT CONTACT EMAIL BLAST Jan – Link to Market Action, Neighborhood Snapshot, miscellaneous fun events/community info April – Link to Market Action, Neighborhood Snapshot, miscellaneous fun events/community info July - Link to Market Action, Neighborhood Snapshot, miscellaneous fun events/community info Sept – Link to Market Action, Neighborhood Snapshot, miscellaneous fun events/community info Nov- Link to Market Action, Neighborhood Snapshot, miscellaneous fun events/community MONTHLY PERSONAL CALLS GOAL: 100 calls per month (25 per week) Per Agent As needed: Follow up on market stats, events, community information, new listings, etc.

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FOLD OUT MAILERS | 45 CENTRAL & STANDARD Specific to 45 Central Total Doors: 325

Standard Mailer Total Doors: 1,082

MONTHLY POSTCARDS | JUST LISTED | DOOR HANGERS Monthly Postcard

Just Sold Postcard

Door Hanger

RESALE SOCIAL POSTS Instagram, Facebook, TikToc

QUARTERLY NEWSLETTER FALL 2021 Newsletter

Fall CG Newsletter - Sent 9/30/21 SENT: 2,228 OPEN RATE: 32% BOUNCE RATE: 3.3%

NEWSLETTER LINK https://conta.cc/3CXgL5V

REAL ESTATE INDUSTRY STANDARD OPEN RATE: 14.6% BOUNCE RATE: 13.7%

BUILDER BOOK Builder Book Link https://bit.ly/CGBuildersBook

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Announcement A Dedicated phone for RESALE!!!

503.577.6448