Diploma in Marketing Extended Curriculum Programme (ECP)
The Extended Curriculum Programme (ECP) is for prospective South African Marketing students who meet the minimum admission requirements, but may fall short on the admission point score (APS) for the mainstream programme.
Why study Marketing?
• Learn how to build and deliver brand value in a digital-first competitive market;
• Gain insights into consumer behaviour and data-driven decision-making;
• Develop strategies that create meaningful connections between organisations and customers;
• Approach real-world marketing challenges through industrybased projects and workintegrated learning.
YOU WILL LIKE THIS IF YOU WILL STUDY AT
YOU WILL STUDY FOR
You are curious, enjoy working as a member of a team, and have strong interpersonal skills
District Six Campus, full-time only
A minimum of four years
WHAT YOU NEED
Minimum Admission Requirements
National Senior Certificate (Grade 12) with:
• English (4)
• Mathematics (2) or
• Mathematical Literacy (4)
AND one of the following (for the Mainstream and ECP):
• Accounting (4), Economics (4), Business Studies (4)
The department utilises an Academic Point Score (APS) as selection criteria once the minimum admission requirements are satisfied. You need a minimum score of 26 with Mathematics or 28 with Mathematical Literacy for the mainstream programme. APS scores of 24 with Mathematics and 26 with Mathematical Literacy will be placed on the Extended Curriculum Programme (ECP).
DISCLAIMER
Meeting the minimum requirements does not guarantee admission. Information is subject to change, based on approval and accreditation of HEQSF aligned qualifications during 2024/2025. Admission requirements may therefore differ between the existing qualification and the HEQSF aligned qualification. Please consult the CPUT website or Faculty for updated information. Every effort has been made to ensure the accuracy of the information in this brochure; however the University reserves the right at any time, if circumstances require, to make changes to any of the published details.
YOUR SUBJECTS
Year Zero (All subjects are compulsory)
• Communication
• Quantitative Literacy for Statistics
• Business Computer Applications
• Marketing 1
Year One (All subjects are compulsory)
• Economics
• Personal Selling
• Accounting for Marketers
Year Two (All subjects are compulsory)
• Statistical Analysis
• Integrated Marketing Communication
• Principles of Management and Law
• Consumer Behaviour
• Marketing 2
Year Three (All subjects are compulsory)
• Marketing Research
• Sales and Project Management
• Marketing 3
Your on-the-job training
Work Integrated Learning Industry-based projects and work-based learning are designed to provide students with practical, real-world marketing experience.
YOUR FUTURE SELF
Future studies
Advanced Diploma in Marketing
Postgraduate Diploma in Marketing
Master of Marketing
Doctor of Commerce in Marketing
Future industries
Marketing Media
Advertising Research
Sales
Future career
Brand Manager
Customer Relationship Manager
Digital Marketer
Media Planner
Data Analyst
Social Media Marketer
Sales Manager
creating futures
HOW TO APPLY
Please note: All students are required to apply online, except for qualifications that do not cater for online applications.
ONLINE APPLICATIONS
Do you qualify to apply online?
ONLINE APPLICATIONS ARE FREE
Choose your qualification by consulting this brochure or the CPUT website
Gather your documents (i.e. certified copies less than three months old)
View or download the online application guides available on our website at www.cput.ac.za/study/apply under Step 4: Online application for information on how to apply online
Complete your application online by visiting www.cput.ac.za/study/apply and following the steps
Follow-up by getting your admission status and downloading your admission letter via the online application tracking system by visiting www.cput.ac.za/study/track
MANUAL APPLICATIONS
Do you qualify to apply manually?
Please note: No manual posted or over the counter applications will be accepted for any course, other than the listed qualifications that do not cater for online applications.
