MARKETING DEPARTMENT POSTGRADUATE OFFERING
Postgraduate Diploma in Marketing Master of Marketing Doctor of Commerce in Marketing
HOW TO APPLY FOUNDERS
Please note: All students are required to apply online, except for qualifications that do not cater for online applications.
Do you qualify to apply online?
Choose your qualification by consulting this brochure or the CPUT website
1 Choose your qualification by consulting this brochure or the CPUT website
Gather your documents (i.e. certified copies less than three months old)
View or download the online application guides available on our website at www.cput.ac.za/study/apply under Step 4: Online application for information on how to apply online
2 Gather your documents (i.e. certified copies less than three months old)
Complete your application online by visiting www.cput.ac.za/study/apply and following the steps
Follow-up by getting your admission status and downloading your admission letter via the online application tracking system by visiting www.cput.ac.za/study/track
3 View or download the online application guides available on our website at www.cput.ac.za/study/apply under Step 4: Online application for information on how to apply online
4 Complete your application online by visiting www.cput.ac.za/study/apply and following the steps
Do you qualify to apply manually? Please note: No manual posted or over the counter applications will be accepted for any course, other than the listed qualifications that do not cater for online applications.
5 Follow-up by getting your admission status and downloading your admission letter via the online application tracking system by visiting www.cput.ac.za/study/track
To check if the course you are interested in requires manual application, view the list of 2022 Undergraduate/ Postgraduate qualifications under Step 1: Choose a Qualification: https://www.cput.ac.za/study/apply/ step-1-choose-a-qualification. The mode of application will indicate: FOLLOW THE MANUAL APPLICATION PROCESS ONLY
DR PIETER STEENKAMP is an award-winning senior lecturer in the Marketing Department of the FBMS. He obtained his PhD from the University of Stellenbosch, specialising in strategic brand management. His research focuses on strategic brand management, which has been published in major scientific journals, including the Journal of Brand Management and the Journal of Business-to-Business Marketing Pieter has over 20 years of experience in branding and marketing and teaches at undergraduate and postgraduate levels. He is a co-author of the Services Brand Management: Building Services Brand Equity textbook and co-developer of the servbrand framework, brand integrity measure, underdog brand management framework and brand for success process.
Faculty of Business & Management Sciences
Research Hub
PLEASE NOTE: All students are required to apply online, except for qualifications that do not cater for online applications.
Follow Step 3: Get an application form (manual application only): https://www.cput.ac.za/study/apply/step-3-get-an-application-form to download the application form and other important information regarding documents, application fee and submission thereof.
Follow-up by getting your admission status and downloading your admission letter
PROF RODNEY GRAEME DUFFETT is a full professor in the Marketing Department of the FBMS. He holds a DTech in Marketing, which focuses on social media as a marketing communication channel among the Generation Y cohort. His main research niche area is integrated marketing communications, particularly topics related to digital, mobile, AI, and social media marketing communication, which have been published in international journals such as Internet Research, Young Consumers, and Electronic Commerce Research. Rodney has been teaching marketing communication-related courses at the undergraduate and postgraduate levels for over 25 years. He authored and co-authored 55 articles in DHET-accredited journals, peer-reviewed over 390 papers for 85 local and international journals and serves as an article editor for SageOpen
DR KUHLE ZWAKALA is an associate member of the BDR Hub. He was a brand marketing lecturer in the Marketing Department of the FBMS. He obtained his DCom from the same department, specialising in strategic brand management with a niche focus on brand identity, brand image, brand positioning, and corporate reputation. His research output has been published in local and international journals such as the Journal of Contemporary Management and the Journal of Business-to-Business Marketing. He is a co-author of a brand textbook titled Services Brand Management: Building Services Brand Equity.
Marketing Department
Research Hub
BDR HUB
OVERVIEW
In line with CPUT’s 2030 strategic imperative to build One Smart CPUT, the BDR Hub was established to initiate and consolidate research projects in conventional strategic brand management with digital marketing.
The advent of artificial intelligence requires adaptation and innovation to address digital marketing theory and practice challenges. Whereas strategic branding yields points of differentiation and builds a positive brand image and reputation in higher education and business.
Through innovative research, the Hub consolidates the two realms to equip postgraduate students to contribute to knowledge production and solving business problems in branding and digital marketing.
PURPOSE STATEMENT
To advance brand and digital marketing knowledge and skills in higher education and business through technology-led education, research and innovation for the benefit of society.
To support CPUT’s FBMS research output objectives through focusing on the 4th industrial revolution.
To build a research-intensive Marketing Department.
To explore and develop a Pan-Africanist perspective on strategic brand and digital media management research.
To improve the quality of research output.
To attract high-calibre postgraduate students and researchers.
To attract internal and external research funding.
To increase research and supervision capacity.
To foster and leverage industry linkages.
To expand CPUT’s international footprint.
objectives research output FROM 2019 TO DATE
Published 44 peer-reviewed academic articles in DHET-accredited journals
13 masters and 4 doctoral students graduated
Presented in 19 conferences, published 3 papers in conference proceedings
Published 12 book chapters
Published one book (ten book chapters)
One NRF-rated researcher accreditation.
active brand management and digital interactive media marketing-related projects CURRENTLY 20 RESEARCH PROJECTS
https://links. brandforsuccess. com/X-Ee
