TEST DRIVE
GETTING A GRIP T&FME takes to the Dubai Autodrome track to push Bridgestone’s Potenza and BMW’s M Series to the limit
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ridgestone and BMW AGMC recently entered into what they are calling a strategic partnership to match the powerful BMW M Series cars with the Japanese tyre-maker’s performance brand Potenza. The tyre itself has earned a solid reputation for offering superb grip in dry conditions, opening up the possibility for quick handling and sharp turning. So, where better to test this behind the wheel than on a warm early Spring day in Dubai’s auto-home? Arriving early (for once), T&FME was soon at a track-side media conference held at the Dubai Autodrome, where the two companies explained that Bridgestone will be supplying AGMC’s new BMW M Series with their Potenza tyres. During which we were told that the tyres “offer unsurpassed 22 APRIL 2022
traction and control, allowing customers to fully experience the thrill of driving. “The tyres are designed to enhance driver experience, while also empowering cars to achieve their full potential. This high-performance tyre’s tread design has also incorporated new, sustainable technology to improve braking and abrasion resistance.” “At Bridgestone, we recognise the power of teamwork as a cornerstone of success, and are moving strongly in this direction of partnership, leadership, and excellence,” said Stefano Sanchini, regional managing director of Bridgestone Middle East and Africa. “We are confident in the capability of our Potenza tyres to maximise the potential of the BMW’s M-Series. At Bridgestone, we are committing to creating more efficient mobility solutions and services than ever before. Our tyres are future
The tyres are designed to enhance driver experience, while also empowering cars to achieve their full potential”
oriented, sustainable, and focused on meeting the demands that may arise over the next two to five years, and beyond.” Jochen Becht, AGMC spokesperson, marketing director, Rolls-Royce, BMW, MINI said that the firm was delighted to announce what we called an exciting partnership alongside Bridgestone. “Our M vehicles are all about unlocking potential when it comes to power and driving dynamics and with the Potenza tyre we have another marketleading product to help us achieve this. “Having trust in a tyre is critical when maximising performance so the traction and control the Potenza offers fits perfectly alongside the M Series. We know the incredible capability of our vehicles and are proud to work alongside a partner who can help us even further enhance the driving experience for our meconstructionnews.com
