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TAKING THE HELM
WITH DRAGAN KRZNARIC TAKING OVER AS THE COMMERCIAL DIRECTOR FOR CASE CONSTRUCTION MACHINERY IN THE MIDDLE EAST AND AFRICA REGION, CMME CATCHES UP WITH THE INDUSTRY VETERAN TO DISCUSS WHERE CASE STANDS TODAY AND HOW HE SEES THE FUTURE
Please give us an introduction about yourself and your experience in the industry and with Case. Also, as you take over charge of Case in the region, where does the company stand in the regional market and in what state of health is it? I have been working in the construction equipment industry for the past 20 years. I started in Europe and initially worked with the Middle East and Africa region from there, eventually moving to the region 12 years ago to be closer to the markets and customers. During my nine years with Case I’ve seen steady growth driven by flexibility to adapt products and support services to address changing customer needs and requirements. Since the heydays of the pre-2008 crisis, construction and related industries have constantly been under pressure to drive down costs. This has challenged machinery suppliers to support customers in their efforts to increase efficiency. Sourcing has gradually shifted from the West to the East, and Case has redesigned our offering to provide simple, robust and reliable machines, easy to operate and maintain. What is the importance of the Middle East/GCC to Case? Also, we’ve heard Case uses this region extensively as a testing ground for global products. Please comment. The Middle East in general, and the GCC in particular, have been important parts of Case’s global footprint for many decades now. We first came to the region back in the 1950s and have stayed ever since. This
