gy tax credit, an Ameren rebate, and accelerated depreciation benefits, Kilfoy reduced the cost of his solar PV energy system by 70%. The solar PV system was installed by StraightUp Solar, a local turn-key solar design, installation, and maintenance provider, headquartered in Maryland Heights. Founded in 2006, by Dr. Dane Glueck, StraightUp Solar’s design and installation portfolio of 1,700 projects range from small residential rooftop systems to large municipal and commercial ground-mount installations. Certified as a B Corporation, which documents their commitment to balance profit and purpose, the company’s mission is to inspire a solar tribe to create a more sustainable world.
Going solar helps the bottom line and a more sustainable world.
M
ichael Kilfoy has a lot to worry about in the course of day. As the head of Studio X, a branding and marketing agency nestled in the heart of downtown Maplewood, Michael juggles photography shoots, graphic design projects, and client meetings. But he can cross off his energy supply as a source of worry, because Michael and Studio X have been powered by solar energy for the last two years.
“This is what the future is”, said Kilfoy, speaking about his rooftop solar array. Eighteen black solar modules cover the roof and generate over 75% of his energy needs throughout the year. He expects the system to pay for itself in 7 years. “After that, it is all free energy”, he explained. With the federal renewable ener-
Kilfoy is happy about his no-maintenance energy source, but it’s not just the $10 energy bills that put a smile on his face. “This is smart. And it’s good to do”, he said. “Technology is going this way and it is just the right thing to do right now. We are helping change things for the better.” To learn how your home or business can save energy costs and add value, you can contact StraightUp Solar at 314-310-7614 and ask for a free customized solar assessment.
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