Evolving media for this generation of dairy farmers
EVOLVING media for this generation of dairy farmers
As we celebrate 100 years of the NZ Dairy Exporter in 2025, we reflect on the NZ dairy industries ability to adapt to the needs of that generation.
As we celebrate 100 years of the NZ Dairy Exporter industries ability to adapt to the needs of that generation. And so are we!
The NZ Dairy Exporter 2025 Winter issue will be a special centennial issue the brand as it takes on a new life in two ways.
The NZ Dairy Exporter 2025 Winter issue will be a special centennial issue and the last for the brand as it takes on a new life in two ways.
• Dairy Exporter merges with Country-Wide in Spring 2025. This will reach top performing dairy farm owner and sharemilkers (subscribers) who value the treasured technical research and farm management advice to learn, grow and excel will receive the new Country-Wide from Spring 2025. This publication will be ‘pan-sector’ across all categories (dairy, sheep and beef, arable, horticulture). This distribution will be to over 10,000 including current merged farmer subscribers, key influential rural professionals (1,500 NZIPIM members), Air NZ lounges and nationwide retail stores (supermarkets/ bookstores).
The top performing dairy farm owner & sharemilkers (subscribers) who value he treasured technical research and farm management advice to learn, grow and excel will receive the new Country-Wide from Spring 2025. This publication will be ‘pansector’ across all categories (dairy, sheep & beef, arable, horticulture). This distribution will increase to over 10,000 including current merged farmer subscribers, key influential rural professionals (1,500 NZIPIM members), Air NZ lounges & nationwide retail stores (supermarkets/bookstores).
• Dairy Country launches in 2025 to 22,000 dairy farmers. For the wider dairy farming audience (22,000 delivered free), we launch Dairy Country from Spring 2025 twice a year, to complete or set of Country Titles (Sheep Country, Beef Country). This publication will be distributed to 22,000 dairy farmers on rural delivery unaddressed as well as ‘Dairy Farmer’ Country-Wide subscribers and will reach a wider audience such as farm managers, contract milkers etc that don’t subscribe. The information in this magazine will be broader in nature and include more inspiring on farm stories. This will be the name of our weekly ‘dairy’ email newsletter and podcast series.
Sarah Perriam-Lampp & Lucinda Diack
For the wider dairy farming audience (22,000 delivered free) , we launch Dairy Country from Spring 2025 twice a year, to complete or set of Country Titles (Sheep Country, Beef Country). This audience is every dairy farmer in the country on Rural Delivery and will reach a wider audience such as farm managers, contract milkers etc that don’t subscribe. The information in this magazine will be broader in nature and include more inspiring on farm stories. This will be the name of our weekly ‘dairy’ email newsletter & podcast series.
Sarah Perriam-Lampp & Lucinda Diack
Dairy Country 2025-2026
MAGAZINE rates
PLACEMENT CASUAL CONTRACT
Double Page Spread
Full Page
$5,950 $4.995
$4,250 $3,495 Half Page - Horizontal or Vertical $2,995 $2,495
Third Page - Horizontal or Vertical
- Over $20k annual spend 1 July 2024 to 30 June 2025.
$1,995 $1,750 Quarter Page - Horizontal
$1,495 $1,250
PARTNERSHIP EDITORIAL - Not advertorial, written by our editors by phone with supplied photos
Partnership Editorial Double Page - Double page and online article
$5,950 $4,995
Partnership Editorial Full Page - Full page and online article $4,395 $3,995
INNOVATIONS
4-page Bound Insert – one per issue POA Double Page with 100mm Gatefold – two per issue POA
Other innovations are available - talk to your Partnership Manager
22,000* CIRCULATION
Note: Contract Customer Rate is after a booking of an annual spend of $20,000 between financial year 1 July 2024 to 30 June 2025 or more across all of CountryWide Media products. All rates are GST exclusive and commission bearing. To place a booking on hold in advance it must be confirmed on our booking form 4 weeks prior to the booking deadline or it will be released. If another interested party wants the same booking, you will be given 48 hours to confirm. Premium positions pricing already has a load fee included. Partnership Editorial is to be written by our in-house team via a phone interview, high resolution imagery to be supplied. Final editorial and design is made at the discretion of our Editor.
Magazine Deadlines
* Release date is also invoice date, unless agreed in writing.
Magazine Specifications
Material Specs
• Acceptable files: High resolution PDF only. All links must be high resolution and fonts embedded. Cropmarks are required on double page spreads and full page bleed adverts, offset by 5mm. Double page spread: Allow for a 10mm centre gutter. Avoid running text over the centre gutter.
ONFARM Video Production
Need high-quality on-farm videos produced? No problem!
CountryWide Media has merged with Perriam Media with a history of 15 years of high quality onfarm video production. Ask us for examples from our portfolio.
2025 Filming, Livestream & Photography
FILMING ON-LOCATION
From $4,950/day - Custom quote required for every job.
Includes Drone, Audio, Camera Equip, Lighting, Edit Suite, Director (Sarah) and Videographer. Travel additional beyond a 2 hour radius of Christchurch.
PHOTOGRAPHY ON-LOCATION
$1,200/day
Includes Drone and Editing of 20 images. Photography. Travel additional beyond a 2 hour radius of Christchurch.
working with past 3 years to Spring and Autumn series is recorded i studios and hosted a range of farmers' key videos are created
Case Study
CountryWide Media’s video production team have been working with Ecolab for several years on their Ecolab Exceptional case studies.
Production includes high quality filming, sound, drone, lighting and editing with motion graphics. Ecolab use these videos for distribution in their national campaign as well as in Farm Source stores.
ECOLAB EXCEPTIONALVIDEO PRODUCTION
DIGITAL rates
Digital Rates
EMAIL MARKETING
Leaderboard or MRec
Leaderboard: 728 x 90px, MRec: 300 x 250px jpg/png /gif (animation ok). Max size 150kb + link to your website
Spotlight
9,230
EMAIL SUBSCRIBERS
37% Open rate (15-20% industry standard). Click Through Rate 15% (2-5% industry standard)
CASUAL CONTRACT
$499/wk $450/wk
150 words, headline (up to 30 characters) and 600 x 350px image jpg/png/gif (animation ok) or 1920 x 1080px video mp4 or mov + web link to your website. Max size 150kb. $1,499/wk $1,250/wk
Regional Email Spotlight
Select which regions you want to specifically target your different messaging to
Online Editorial (includes EDM Spotlight) Max 800 words + 3:2 ratio image/gif and we can embed video, images or your own podcast. Great for SEO! $1,799 $1,495
Online Editorial + Podcast Episode $2,495
SOCIAL MEDIA MARKETING
Sponsored Social Ad - Facebook and Instagram File type: jpg/png/mp4/mov, headline up to 30 characters, copy 20-150 words, key point(s) within first 125 charactersincludes $50 boost. One to three creatives supplied at 1:1, 9:16, or 1.91:1 ratio.
Social Boost - Facebook and Instagram
Video Reel - Facebook and Instagram Video 9:16 ratio (vertical), file type mp4 or mov, copy 100-150 words with #hashtags - includes $50 boost
BOOKING DEADLINE: 12pm Friday 10 working days prior to Friday weekly release
All editorial inclusions across digital platforms must adhere to the CountryWide Media editorial policy. Our editorial and digital production teams are happy to work in collaboration with you to achieve this.
Regional segmented eNewletters
You’ve been asking for this and here it is! The ability to target your email newsletter Spotlight messaging to the regions. For a 20% loading fee, you can choose to alter the photo, heading, words and link based on the region or, just select which region you want to target rather than national.
1. Northland, Waikato and Bay of Plenty
2. Taranaki and Manawatu
3. Wellington and Wairarapa
4. Hawke’s Bay and Gisborne
5. Marlborough, Nelson and Tasman
6. Canterbury
7. Southland and Otago
Talk to your Partnership Manager for up-to-date numbers for each region.
11,000
ENGAGED FOLLOWERS
Across Instagram, Facebook, YouTube, X and Linkedin
The Dairy Exporter Podcast!
An informative weekly podcast show co-hosted by Editor Sheryl Haitana and Deputy Editor Anne Lee
The only New Zealand rural podcast that deep dives with three experts per episode on one theme specifically providing great onfarm advice through to future-focused topics.
Ask your Partnership Manager for the up-andcoming themes to book in an interview to target your seasonal messaging in audio form.
Includes a ‘Word from our Sponsor’ in written text in the podcast description and in the website article with a link to your website.
Also tagging on your business social media when the episode is shared and in the email newsletter that goes to 6,400 email subscribers every week.
LISTENERS 2,750/m*
statistic is unique downloads per week as at 31 January 2025. WIth marketing permission we will provide you with the email registration list after the event. This Live Q&A is also made available on-demand on the In Residence podcast.
LEAD Generation
All marketers are interested in building first-party data in a post-cookie era, so why not host an In Residence livestream with experienced rural broadcaster, Sarah Perriam-Lampp to gather information from warm registered subscriber leds of interested farmers.
We host Live Q&A’s with our clients experts and farmer testimonals to answer live questions every month from other farmers interested in the topic.
The livestream is extensively marketed to our audience through social media and our email newsletters and website - as well as your networks.
This one-hour livestream is then available on-demand as both video on our YouTube channel and our podcastson our podcast series In Residence.
WIth marketing permission we will provide you with the email registration list after the event. The Live Q&A is also made available on-demand on the In Residence podcast.
COW BARNS PODCAST INTERVIEW
Following a recent feature in Dairy Exporter magazine on the rise and popularity of Mootels, Lely jumped at the opportunity to talk about the return on investment on a Lely Juno being used in cow barn across New Zealand.
The interview with their sales manager highlighted the potential savings in labour costs and diesel emissions.
FOUNDATION FOR ARABLE RESEARCH
PODCAST - HOW TO VIDEOS - CONFERENCE FILMING
CountryWide Media has been working since 2019 with NZ’s arable industry body, Foundation for Arable Research (FAR) to enhance the delivery of their research to busy growers in their tractors.
FAR are podcast clients using our Lincoln studio to monthly batch record their weekly episodes with us handling the full production.
With much uncertainty about government regulation, FAR also use the studio to create explainer videos about how to do a farm environment plan or how to use a greenhouse gas calculator which has been well recieved by their levy paying growers.
We have been working with CountryWide to produce our podcast series since 2019 into our 5th season. They make it super easy for us to batch record weekly podcasts once a month and handle the rest!
ANNA HESLOP Communication Manager, FAR
