EARLYBIRD 10% OFF!
When you book by 31 July 2025 (payment due 20 August)
SHEEP Country is the best way to reach 22,000 farmers
New Zealand sheep farmers are focused on remaining profitable into the future and they can’t do it without great genetics and industry partners!
Every September, the Country-Wide team release this special annual journal, SHEEP Country, which is a bible for farmers to navigate challenges and opportunities with high quality advice.
SHEEP Country provides exclusive trade insights, breeding and finishing advice and the latest knowledge from animal health, genetics, business and innovation.
This is the main key audience to specifically target sheep farmers you should be in every year.
EARLYBIRD BOOKING 31 July 2025
EARLYBIRD PAYMENT DUE 20 August 2025
MAIN BOOKING 22 August 2025
MAIN PAYMENT DUE 20 October 2025
MATERIAL DEADLINE 27 August 2025
RELEASE DATE 30 September 2025
DISTRIBUTION 22,000
Our distribution is made up of 22,000 farmers on rural delivery unaddressed as well as Country-Wide subscribers.
HOW PARTNERSHIP EDITORIAL WORKS
We have had great feedback from farmers that the case studies we provide genuinely change their perception of a brand!
A Partnership Editorial is either a Full Page or Double Page containing 400 or 800 words with photography (supplied) and graphs/tables to showcase your unique ROI or point of difference through a valuable case study.
SAMPLE FROM 2024 BEEF COUNTRY CASE STUDY
“We genuinely received feedback from our Halter regional sales team that had farmers referring to the case study in BEEF Country as the ROI investment and the farm improvement data was conveyed well in the article”
WHY SHEEP HAS THE BEST REACH
SHEEP Country is independent and speaks to everyone involved in the industry. Because it includes all breeds it gets attention and has retention with all sheep farmers. Published by a team of experienced independent journalists - Tony Leggett, Sandra Taylor, Jo Grigg and Sarah Perriam-Lampp.
SHEEP Country in partnership with industry experts offers a valuable annual resource for sheep farmers to remain profitable into the future.
No other publication reaches 22,000 farmers in a high-quality magazine form that is kept on the farmer kitchen table or coffee table like SHEEP Country.
“Country-Wide’s BEEF, SHEEP, DEER, DAIRY Country series provides a neutral place for farmers to read about all the breeds as well as broader market information, on farm case studies and technical advice. I highly recommend being in these magazines as a cornerstone of your marketing.”
- Sarah Horrocks, AngusPro
BOOK A PARTNERSHIP EDITORIAL
by 31 July 2025 and recieve A FREE
- Cece, Marketing Manager, Halter A Partnership Editorial is both as an online article and in SHEEP Country printed magazine.
Give your campaign a DIGITAL BOOST through our trusted channels for measurable results
SHEEP COUNTRY'S DIGITAL MARKETING
EXTEND YOUR REACH THROUGH OUR TARGETED & MEASURABLE CHANNELS!
We all know that sheep farmers are all different - some enjoy reading, some enjoy podcasts, and a majority enjoy our email newsletters or seeing posts on social media. We have your digital marketing covered - whether you are in print or not!
Our SHEEP Country email newsletters are sent as dedicated sheep focused news and advice. With an image, 150 words and link to your website, you can target 9,500 sheep farmers that subscribe.
Average open rate 37% (15-20% industry standard)
COST $1,450 + GST
Target your messaging on our Country-Wide Facebook, Instagram and LinkedIN as a sponsored ad with $50 marketing budget.
Estimated Reach approx 17,000
COST $650 + GST
An interview on the SHEEP Country podcast with genetics expert, Jo Scott. 15 - 30 minutes distributed through our email newsletter and social media.
COST $1,495 + GST
Ask us about how you can target specific regions with our email newsletter or social posts.
Reach approx 20,000 through 1 x Podcast interview, 1 x eNewsletter brand spotlight and 1 x Social post (boost $50) (Value $3,300) PRICE $1,499 +GST.
Breeder Prices HELD for 6th year in a row!
Upgrade to full page and receive either a free podcast interview or eNewsletter spotlight! (value $1,450).
RATES
• Acceptable files: High resolution PDF only. All links must be high resolution and fonts embedded. Cropmarks are required on double page spreads and full page bleed adverts, offset by 5mm. Staple bound.
Contract Customer Rate is based on an annual spend of $15,000 across all of CountryWide Media products. All rates are GST exclusive and commission bearing. 10% loading for set position. 20% loading for premium placements: Inside Front Cover DPS / Inside Back Cover / Outside Back Cover. Partnership Editorial are to be written by our inhouse team of journalists, high resolution images to be supplied. 25% Premium for advertisement solo on a page.
SHEEP BUNDLE
UPGRADE TO FULL PAGE and receive either a free podcast interview or eNewsletter spotlight (valued at $1,450).
Tick above what option, fill out this form and then return to lucy@countrywidemedia.co.nz
Early Bird Option
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SHEEP Country 2024
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TERMS AND CONDITIONS - By signing this form you adhere to the terms and conditions of CountryWide Media which include our payment terms of the 20th October 2025 for payment unless you have ticked Early Bird Option where payment is due on the 20th August 2025. Any overdue invoices will be at risk of cash terms on future publications. Correct advert copy & directory/sale calendar listing information signed off with the designer by the print deadline is the sole responsibility of the stud and CountryWide Media doesn’t take responsibility for mistakes.