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When you book by 9 July 2025 (payment due 30 July)
DAIRY Country is the best way to reach 22,000 dairy farmers
Welcome to DAIRY Country! The new bi-annual magazine (Spring & Autumn) that reaches 22,000 dairy farmers via rural delivery also including our Dairy Exporter subscribers.
Our high quality kitchen table annual journal is a key planning tool for dairy farmers and your opportunity to present your yearling bulls to them at a crucial time of year.
With 112 pages of farm management, breeding and finishing advice from genetics to agronomy, DAIRY Country is no throw-away - like our popular BEEF Country and SHEEP Country magazines have proven!
SPRING 2025 AUTUMN 2026
EARLYBIRD BOOKING 9 July 2025
EARLYBIRD PAYMENT DUE 30 July 2025
MAIN BOOKING 23 July 2025
MAIN PAYMENT DUE 20 August 2025
MATERIAL DEADLINE 25 July 2025
RELEASE DATE 11 August 2025
DISTRIBUTION 22,000
EARLYBIRD BOOKING 20 December 2025
EARLYBIRD PAYMENT DUE 20 January 2026
MAIN BOOKING 2 February 2026
MAIN PAYMENT DUE 20 March 2026
MATERIAL DEADLINE 4 February 2026
RELEASE DATE 27 February 2026
DISTRIBUTION
22,000
Our distribution is made up of 22,000 dairy farmers on rural delivery unaddressed as well as Dairy Exporter subscribers and will reach a wider audience such as farm managers, contract milkers etc that don’t subscribe.
“I’ve been surprised how often I’ve returned to BEEF Country for the tips and advice the handy bull sale calendar at the back” - Will, Fairlie

HOW PARTNERSHIP EDITORIAL WORKS
We have had great feedback from farmers that the case studies we provide genuinely change their perception of a brand!
A Partnership Editorial is either a Full Page or Double Page containing 400 or 800 words with photography (supplied) and graphs/tables to showcase your unique ROI or point of difference through a valuable case study.

SAMPLE FROM 2024 BEEF COUNTRY CASE STUDY

“We genuinely received feedback from our Halter regional sales team that had farmers referring to the case study in BEEF Country as the ROI investment and the farm improvement data was conveyed well in the article” - Cece, Marketing Manager, Halter A Partnership Editorial is both as an online article and in DAIRY Country
DAIRY Country is independently published by CountryWide Media (the team behind Country-Wide, Dairy Exporter and Life & Leisure) and is the next magazine to join the popular BEEF and SHEEP Country family. It presents all breeds and therefore harnesses a wider attention and retention with dairy farmers to look at their dairy bull options and to seriously consider your beef genetics.
DAIRY Country is produced in partnership with industry experts offers a valuable resource for dairy farmers.
There is no other publication that reaches 22,000 farmers in a high-quality magazine form that is kept on the farmer kitchen table or lounge coffee table like DAIRY Country.
“BEEF Country provides a neutral place for sheep and beef farmers to read about all the breeds as well as broader market information, onfarm case studies and technical advice. I highly recommend being in BEEF Country as a cornerstone of your marketing.” - Sarah Horrocks, AngusPro