Dairy Country Media Kit

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EARLYBIRD 10% OFF!

When you book by 9 July 2025 (payment due 30 July)

DAIRY Country is the best way to reach 22,000 dairy farmers

Welcome to DAIRY Country! The new bi-annual magazine (Spring & Autumn) that reaches 22,000 dairy farmers via rural delivery also including our Dairy Exporter subscribers.

Our high quality kitchen table annual journal is a key planning tool for dairy farmers and your opportunity to present your yearling bulls to them at a crucial time of year.

With 112 pages of farm management, breeding and finishing advice from genetics to agronomy, DAIRY Country is no throw-away - like our popular BEEF Country and SHEEP Country magazines have proven!

SPRING 2025 AUTUMN 2026

EARLYBIRD BOOKING 9 July 2025

EARLYBIRD PAYMENT DUE 30 July 2025

MAIN BOOKING 23 July 2025

MAIN PAYMENT DUE 20 August 2025

MATERIAL DEADLINE 25 July 2025

RELEASE DATE 11 August 2025

DISTRIBUTION 22,000

EARLYBIRD BOOKING 20 December 2025

EARLYBIRD PAYMENT DUE 20 January 2026

MAIN BOOKING 2 February 2026

MAIN PAYMENT DUE 20 March 2026

MATERIAL DEADLINE 4 February 2026

RELEASE DATE 27 February 2026

DISTRIBUTION

22,000

Our distribution is made up of 22,000 dairy farmers on rural delivery unaddressed as well as Dairy Exporter subscribers and will reach a wider audience such as farm managers, contract milkers etc that don’t subscribe.

“I’ve been surprised how often I’ve returned to BEEF Country for the tips and advice the handy bull sale calendar at the back” - Will, Fairlie

HOW PARTNERSHIP EDITORIAL WORKS

We have had great feedback from farmers that the case studies we provide genuinely change their perception of a brand!

A Partnership Editorial is either a Full Page or Double Page containing 400 or 800 words with photography (supplied) and graphs/tables to showcase your unique ROI or point of difference through a valuable case study.

SAMPLE FROM 2024 BEEF COUNTRY CASE STUDY

“We genuinely received feedback from our Halter regional sales team that had farmers referring to the case study in BEEF Country as the ROI investment and the farm improvement data was conveyed well in the article” - Cece, Marketing Manager, Halter A Partnership Editorial is both as an online article and in DAIRY Country

DAIRY Country is independently published by CountryWide Media (the team behind Country-Wide, Dairy Exporter and Life & Leisure) and is the next magazine to join the popular BEEF and SHEEP Country family. It presents all breeds and therefore harnesses a wider attention and retention with dairy farmers to look at their dairy bull options and to seriously consider your beef genetics.

DAIRY Country is produced in partnership with industry experts offers a valuable resource for dairy farmers.

There is no other publication that reaches 22,000 farmers in a high-quality magazine form that is kept on the farmer kitchen table or lounge coffee table like DAIRY Country.

“BEEF Country provides a neutral place for sheep and beef farmers to read about all the breeds as well as broader market information, onfarm case studies and technical advice. I highly recommend being in BEEF Country as a cornerstone of your marketing.” - Sarah Horrocks, AngusPro

BOOK A PARTNERSHIP EDITORIAL

by 9 July 2025 and recieve A FREE PODCAST INTERVIEW OR EDM SPOTLIGHT (valued at $1,450).

DAIRY COUNTRY JOINS THE FAMILY IN 2025

Give your campaign a DIGITAL BOOST through our trusted channels for measurable results

DAIRY COUNTRY'S DIGITAL MARKETING

EXTEND YOUR REACH THROUGH OUR TARGETED & MEASURABLE CHANNELS!

We all know that dairy farmers are all different - some enjoy reading, some enjoy podcasts, and a majority enjoy our email newsletters or seeing posts on social media. We have your digital marketing covered - whether you are in print or not!

Take out a brand spotlight in our DAIRY Country email newsletter that goes out weekly.

Average open rate 37% (15-20% industry standard)

COST $1,450 + GST

Target your messaging on our DAIRY Country Facebook, Instagram and LinkedIN as a sponsored ad with $50 marketing budget.

Estimated Reach approx 17,000

$650 + GST

An interview on the DAIRY Country podcast 15 - 30 minutes distributed through our email newsletter and social media.

$1,495 + GST

Ask us about how you can target specific regions with our email newsletter or social posts.

or

Breeder Prices HELD for 6th year in a row!

Upgrade to full page and receive either a free podcast interview or eNewsletter spotlight (value $1,450).

NOTES

• Acceptable files: High resolution PDF only. All links must be high resolution and fonts embedded. Cropmarks are required on double page spreads and full page bleed adverts, offset by 5mm. Staple bound.

• Contract Customer Rate is based on an annual spend of $15,000 across all of CountryWide Media products. All rates are GST exclusive and commission bearing. 10% loading for set position. 20% loading for premium placements: Inside Front Cover DPS / Inside Back Cover / Outside Back Cover. Partnership Editorial are to be written by our in-house team of journalists, high resolution images to be supplied. 25% Premium for advertisement solo on a page.

DAIRY BUNDLE

UPGRADE TO FULL PAGE and receive either a free podcast interview or eNewsletter spotlight (valued at $1,450).

TERMS AND CONDITIONS - By signing this form you adhere to the terms and conditions of CountryWide Media which include our payment terms of the 20 August 2025 for payment unless you have ticked Early Bird Option where payment is due on the 30 July 2025. Any overdue invoices will be at risk of cash terms on future publications. Correct advert copy & directory/sale calendar listing information signed off with the designer by the print deadline is the sole responsibility of the stud and CountryWide Media doesn’t take responsibility for mistakes.

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