Evolving media for this generation of dairy farmers
EVOLVING media for this generation of dairy farmers
As we celebrate 100 years of the NZ Dairy Exporter in 2025, we reflect on the NZ dairy industries ability to adapt to the needs of that generation.
As we celebrate 100 years of the NZ Dairy Exporter industries ability to adapt to the needs of that generation. And so are we!
The NZ Dairy Exporter 2025 Winter issue will be a special centennial issue the brand as it takes on a new life in two ways.
The NZ Dairy Exporter 2025 Winter issue will be a special centennial issue and the last for the brand as it takes on a new life in two ways.
• Dairy Exporter merges with Country-Wide in Spring 2025. This will reach top performing dairy farm owner and sharemilkers (subscribers) who value the treasured technical research and farm management advice to learn, grow and excel will receive the new Country-Wide from Spring 2025. This publication will be ‘pan-sector’ across all categories (dairy, sheep and beef, arable, horticulture). This distribution will be to over 10,000 including current merged farmer subscribers, key influential rural professionals (1,500 NZIPIM members), Air NZ lounges and nationwide retail stores (supermarkets/ bookstores).
The top performing dairy farm owner & sharemilkers (subscribers) who value he treasured technical research and farm management advice to learn, grow and excel will receive the new Country-Wide from Spring 2025. This publication will be ‘pansector’ across all categories (dairy, sheep & beef, arable, horticulture). This distribution will increase to over 10,000 including current merged farmer subscribers, key influential rural professionals (1,500 NZIPIM members), Air NZ lounges & nationwide retail stores (supermarkets/bookstores).
• Dairy Country launches in 2025 to 22,000 dairy farmers. For the wider dairy farming audience (22,000 delivered free), we launch Dairy Country from Spring 2025 twice a year, to complete or set of Country Titles (Sheep Country, Beef Country). This publication will be distributed to 22,000 dairy farmers on rural delivery unaddressed as well as ‘Dairy Farmer’ Country-Wide subscribers and will reach a wider audience such as farm managers, contract milkers etc that don’t subscribe. The information in this magazine will be broader in nature and include more inspiring on farm stories. This will be the name of our weekly ‘dairy’ email newsletter and podcast series.
Sarah Perriam-Lampp & Lucinda Diack
For the wider dairy farming audience (22,000 delivered free) , we launch Dairy Country from Spring 2025 twice a year, to complete or set of Country Titles (Sheep Country, Beef Country). This audience is every dairy farmer in the country on Rural Delivery and will reach a wider audience such as farm managers, contract milkers etc that don’t subscribe. The information in this magazine will be broader in nature and include more inspiring on farm stories. This will be the name of our weekly ‘dairy’ email newsletter & podcast series.
Sarah Perriam-Lampp & Lucinda Diack
Circulation 6,301
91% of readers are either farm owners or managers
55% run farms over 150ha
76% total revenue over $450,000 p.a. with 97% of readers making financial decisions
93% of readers rely on NZ Dairy Exporter content, finding it useful when it comes to running their businesses and generating new ideas
CELEBRATING 100 YEARS AND THE LAST ISSUE
Winter 2025 - 2nd June 1925 - 2025
As the mainstay of dairy farming since 1925, NZ Dairy Exporter is a trusted source of information, adding value to the business of dairy farming.
Modern dairy farming is a complex and demanding business with the technologies, systems and marketplace dairy farmers work in, constantly changing.
We are celebrating 100 years of this change from farmers adaption to new technologies over the decades, the evolution of genetics and the evolving dairy powerhouse globally New Zealand has become.
Many of New Zealand’s dairy farming agribusiness brands are showcasing their unique story in this special edition involved in the evolution over the past 100 years and what the next 100 years of dairy farming will look like.
The 100 year NZ Dairy Exporter will be released 2 June 2025 and will be the last before merging with Country-Wide.
We are excited to celebrate 100 years of the NZ Dairy Exporter with this special edition. On reflection through the archives, the merging with Country-Wide is a return home to the original NZ Farm Journal that the Dairy Exporter spun from, where all land owners can learn across the sectors together.
SHERYL HAITANA Editorial Director - Agribusiness
Dairy Exporter Winter 2025
MAGAZINE rates
Inside Back Cover
Inside Front Cover Double Page
$3,750 $3,250
$5,990 $5,250 Outside Back Cover
Page Spread
Page - Horizontal or Vertical
$3,950 $3,450
$4,950 $4,450
$1,950 Third Page - Horizontal or Vertical $1,690 $1,550 Quarter Page - Horizontal $1,250 $999
PARTNERSHIP EDITORIAL - Not advertorial, written by our editors by phone with supplied photos
Partnership Editorial Double Page - Double page and online article
Partnership Editorial Full Page - Full page and online article
$5,950 $4,995
$4,395 $3,995 INNOVATIONS
4-page Bound Insert – one per issue
Double Page with 100mm Gatefold – two per issue $6,250 - Over $20k annual spend 1 July 2024 to 30 June 2025.
Other innovations are available - talk to your Partnership Manager
6,301*
CIRCULATION
* We focus on quality over quantity as we know our farmers are the informed decision makers
Note: Contract Customer Rate is after a booking of an annual spend of $20,000 between financial year 1 July 2024 to 30 June 2025 or more across all of CountryWide Media products. All rates are GST exclusive and commission bearing. To place a booking on hold in advance it must be confirmed on our booking form 4 weeks prior to the booking deadline or it will be released. If another interested party wants the same booking, you will be given 48 hours to confirm. Premium positions pricing already has a load fee included. Partnership Editorial is to be written by our in-house team via a phone interview, high resolution imagery to be supplied. Final editorial and design is made at the discretion of our Editor.
Magazine Deadlines
Winter 2025 2 June 28 April 5 May 7 May 20 June * Release date is also invoice date, unless agreed in writing.
Magazine Specifications
Material Specs
• Acceptable files: High resolution PDF only. All links must be high resolution and fonts embedded. Cropmarks are required on double page spreads and full page bleed adverts, offset by 5mm. Double page spread: Allow for a 20mm centre gutter. Avoid running text over the centre gutter. Magazines are perfect bound, so please be aware of the test-safe areas specified for bleed advertising.
Dairy Country 2025-2026
MAGAZINE rates
PLACEMENT CASUAL CONTRACT
Double Page Spread
Full Page
$5,950 $4.995
$4,250 $3,495 Half Page - Horizontal or Vertical $2,995 $2,495
Third Page - Horizontal or Vertical
- Over $20k annual spend 1 July 2024 to 30 June 2025.
$1,995 $1,750 Quarter Page - Horizontal
$1,495 $1,250
PARTNERSHIP EDITORIAL - Not advertorial, written by our editors by phone with supplied photos
Partnership Editorial Double Page - Double page and online article
$5,950 $4,995
Partnership Editorial Full Page - Full page and online article $4,395 $3,995
INNOVATIONS
4-page Bound Insert – one per issue POA Double Page with 100mm Gatefold – two per issue POA
Other innovations are available - talk to your Partnership Manager
22,00* CIRCULATION
Note: Contract Customer Rate is after a booking of an annual spend of $20,000 between financial year 1 July 2024 to 30 June 2025 or more across all of CountryWide Media products. All rates are GST exclusive and commission bearing. To place a booking on hold in advance it must be confirmed on our booking form 4 weeks prior to the booking deadline or it will be released. If another interested party wants the same booking, you will be given 48 hours to confirm. Premium positions pricing already has a load fee included. Partnership Editorial is to be written by our in-house team via a phone interview, high resolution imagery to be supplied. Final editorial and design is made at the discretion of our Editor.
Magazine Deadlines
* Release date is also invoice date, unless agreed in writing.
Magazine Specifications
Material Specs
• Acceptable files: High resolution PDF only. All links must be high resolution and fonts embedded. Cropmarks are required on double page spreads and full page bleed adverts, offset by 5mm. Double page spread: Allow for a 10mm centre gutter. Avoid running text over the centre gutter.
T hought Leadership MARKETING
Do you have a story about your brand that you would love to shout from the rooftops?
Relying on your PR company to get free editorial is very difficult these days and sponsored content or advertorial-type stories can waste the opportunity to make an impact with yawn-inducing stories that don’t garner clicks (online) or engagement with readers.
Why? Because they are usually written by a marketer not a journalist and published out of context.
Getting anything other than an advertisement in Dairy Exporter previously, was notoriously challenging. But in 2024, with the development of Partnership Editorial as a product with our editorial and sales teams working together, we are excited to offer you this opportunity that’s an all round win-win-win.
What makes the best partnership editorial?
Timely, relevant solutions-led content that helps bring value to the farmer without selling a product or service. The best partnership editorial includes quotes from technical experts as well as farmers, such as showcasing research or an onfarm success story with good economic stats such as ROI analysis.
DELIVERABLES
Choose a Full page (400 words) or Double Page (800 words) article written by our journalists (with your final approval) and your supplied photography. The article is written from supplied material and a phone interview.
Includes both print and online editorial which you can embed video, podcast and links into provided free to our website audience.
Online editorial is a fantastic way to increase your search engine optimization (SEO) and to include back links to your website.
Text to go here
KEY THING TO NOTE
The booking deadline is earlier than the ad booking deadline as we need time to write and approve.
The content is at the discretion of the editor and must fit our magazines overaching editorial objectives, policy and standard.
Case Study
Farmax took up the opportunity to have their Head of Product, Dr. Todd White, contribute thought leadership on the topic of making data driven decisions on farm to go alongside an editorial theme about modelling onfarm decisions with software tools to help make cost-control choices in the face of inflation. The article was then placed on the website with an interview embedded within the article that Sarah Perriam-Lampp did on The Dairy Exporter Podcast
PARTNERSHIP EDITORIAL
What is PARTNERSHIP EDITORIAL?
Partnership editorial is not advertorial or supplied copy. Our editors are open to this marketing on the condition they write the copy allowing it to conform to the overall style of the magazine. A final proof will be supplied for approval. This written content in both the magazine and online is identified as partnership editorial with the header ‘In Partnership with [your company name]’. Below is one of the many example of what we have done for our clients.
ONFARM Video Production
Need high-quality on-farm videos produced? No problem!
CountryWide Media has merged with Perriam Media with a history of 15 years of high quality onfarm video production. Ask us for examples from our portfolio.
2025 Filming, Livestream & Photography
FILMING ON-LOCATION
From $4,950/day - Custom quote required for every job.
Includes Drone, Audio, Camera Equip, Lighting, Edit Suite, Director (Sarah) and Videographer. Travel additional beyond a 2 hour radius of Christchurch.
PHOTOGRAPHY ON-LOCATION
$1,200/day
Includes Drone and Editing of 20 images. Photography. Travel additional beyond a 2 hour radius of Christchurch.
working with past 3 years to Spring and Autumn series is recorded i studios and hosted a range of farmers' key videos are created
Case Study
CountryWide Media’s video production team have been working with Ecolab for several years on their Ecolab Exceptional case studies.
Production includes high quality filming, sound, drone, lighting and editing with motion graphics. Ecolab use these videos for distribution in their national campaign as well as in Farm Source stores.
ECOLAB EXCEPTIONALVIDEO PRODUCTION
DIGITAL rates
Digital Rates
EMAIL MARKETING
Leaderboard or MRec
Leaderboard: 728 x 90px, MRec: 300 x 250px jpg/png /gif (animation ok). Max size 150kb + link to your website
Spotlight
9,230
EMAIL SUBSCRIBERS
37% Open rate (15-20% industry standard). Click Through Rate 15% (2-5% industry standard)
CASUAL CONTRACT
$499/wk $450/wk
150 words, headline (up to 30 characters) and 600 x 350px image jpg/png/gif (animation ok) or 1920 x 1080px video mp4 or mov + web link to your website. Max size 150kb. $1,499/wk $1,250/wk
Regional Email Spotlight
Select which regions you want to specifically target your different messaging to
Online Editorial (includes EDM Spotlight) Max 800 words + 3:2 ratio image/gif and we can embed video, images or your own podcast. Great for SEO! $1,799 $1,495
Online Editorial + Podcast Episode $2,495
SOCIAL MEDIA MARKETING
Sponsored Social Ad - Facebook and Instagram File type: jpg/png/mp4/mov, headline up to 30 characters, copy 20-150 words, key point(s) within first 125 charactersincludes $50 boost. One to three creatives supplied at 1:1, 9:16, or 1.91:1 ratio.
Social Boost - Facebook and Instagram
Video Reel - Facebook and Instagram Video 9:16 ratio (vertical), file type mp4 or mov, copy 100-150 words with #hashtags - includes $50 boost
BOOKING DEADLINE: 12pm Friday 10 working days prior to Friday weekly release
All editorial inclusions across digital platforms must adhere to the CountryWide Media editorial policy. Our editorial and digital production teams are happy to work in collaboration with you to achieve this.
Regional segmented eNewletters
You’ve been asking for this and here it is! The ability to target your email newsletter Spotlight messaging to the regions. For a 20% loading fee, you can choose to alter the photo, heading, words and link based on the region or, just select which region you want to target rather than national.
1. Northland, Waikato and Bay of Plenty
2. Taranaki and Manawatu
3. Wellington and Wairarapa
4. Hawke’s Bay and Gisborne
5. Marlborough, Nelson and Tasman
6. Canterbury
7. Southland and Otago
Talk to your Partnership Manager for up-to-date numbers for each region.
11,000
ENGAGED FOLLOWERS
Across Instagram, Facebook, YouTube, X and Linkedin
The Dairy Exporter Podcast!
An informative weekly podcast show co-hosted by Editor Sheryl Haitana and Deputy Editor Anne Lee
The only New Zealand rural podcast that deep dives with three experts per episode on one theme specifically providing great onfarm advice through to future-focused topics.
Ask your Partnership Manager for the up-andcoming themes to book in an interview to target your seasonal messaging in audio form.
Includes a ‘Word from our Sponsor’ in written text in the podcast description and in the website article with a link to your website.
Also tagging on your business social media when the episode is shared and in the email newsletter that goes to 6,400 email subscribers every week.
LISTENERS 2,750/m*
statistic is unique downloads per week as at 31 January 2025. WIth marketing permission we will provide you with the email registration list after the event. This Live Q&A is also made available on-demand on the In Residence podcast.
LEAD Generation
All marketers are interested in building first-party data in a post-cookie era, so why not host an In Residence livestream with experienced rural broadcaster, Sarah Perriam-Lampp to gather information from warm registered subscriber leds of interested farmers.
We host Live Q&A’s with our clients experts and farmer testimonals to answer live questions every month from other farmers interested in the topic.
The livestream is extensively marketed to our audience through social media and our email newsletters and website - as well as your networks.
This one-hour livestream is then available on-demand as both video on our YouTube channel and our podcastson our podcast series In Residence.
WIth marketing permission we will provide you with the email registration list after the event. The Live Q&A is also made available on-demand on the In Residence podcast.
COW BARNS PODCAST INTERVIEW
Following a recent feature in Dairy Exporter magazine on the rise and popularity of Mootels, Lely jumped at the opportunity to talk about the return on investment on a Lely Juno being used in cow barn across New Zealand.
The interview with their sales manager highlighted the potential savings in labour costs and diesel emissions.
With much uncertainty about government regulation, FAR also use the studio to create explainer videos about how to do a farm environment plan or how to use a greenhouse gas calculator which has been well recieved by their levy paying growers.
M ake your own PODCAST SERIES
Vodcast Series includes:
• 0-30 min episodes with 3 cameras, lighting and high-quality audio in a soundproof studio
• Video & audio podcast editing and distribution
• Three social media content pieces
12 MONTH VODCAST SERIES
• Monthly (12 episodes) $1,999/month
• Fortnightly (24 episodes) $3,999/month
• Weekly (48 episodes) $5,999/month
Includes: Show Branding (valued at $3,000) and 10% ‘Valued Client Discount’ on other products within same term of contract - see below.
6 MONTH VODCAST SERIES
• Monthly (6 episodes) $2,499/month Includes: Show Branding (valued at $3,000)
3 MONTH VODCAST SERIES
• Monthly (3 episodes) $2,999/month Does not include show branding (Additional: $3,000)
We have a high-quality video podcast studio in Canterbury! We have produced over 20 different podcast series for our clients. Case Study
Podcast Series includes:
• 0-30 min episodes with high-quality audio production in a soundproof studio
• Audio-only podcast editing and distribution
• Two social media content (audiogram)
12 MONTH PODCAST SERIES
• Monthly (12 episodes) $799/month
• Fortnightly (24 episodes) $1,699/month
• Weekly (48 episodes) $2,999/month
Includes: Show Branding (valued at $1,000) & 10% ‘Valued Client Discount’ on other products within same term of contract - see below.
6 MONTH PODCAST SERIES
• Monthly (6 episodes) $899/month
Includes: Show Branding (valued at $1,000)
3 MONTH PODCAST SERIES
• Monthly (3 episodes) $999/month
AGRICOM’S AL & JUDDY SHOW PODCAST
Now in its second season, Agricom’s flagship monthly vodcast series, The Al & Juddy show which is produced in the Canterbury studio of CountryWide Media.
This pasture and forages brand are using this media channel for their thought leadership to farmers. Agricom works closely with their agency Hot Mustard to distribute awareness about the show in multichannels. This is an example of best practice.
FARM SOURCE
ON-FARM VIDEO - PHOTOGRAPHY - PODCAST - LIVE Q&A
CountryWide Media has been working with Fonterra’s Farm Source for the past 4 years to cover a range of media for their Spring and Autumn campaigns.
Their ‘Seasonal Focus’ podcast series is recorded in our Canterbury-based studio and hosted by Sarah Perriam-Lampp, covering a range of knowledgeable experts to support farmers’ key decision-making. Social media videos are created to promote the podcast.
We also host lunchtime live Q&As for farmers to ask experts their questions.
We have done many video testimonials around the country include professional photography on the shoot and a transcript which extends the use to their “Enrich” magazine and sponsored content on Stuff.co.nz.
Sarah’s rapport with farmers ensure we get genuine footage so we know it will resonate with our audience. We like to work with CountryWide Media alongside our Auckland agency.
JO RICKMAN Marketing Manager, Fonterra Farm Source
FOUNDATION FOR ARABLE RESEARCH
PODCAST - HOW TO VIDEOS - CONFERENCE FILMING
CountryWide Media has been working since 2019 with NZ’s arable industry body, Foundation for Arable Research (FAR) to enhance the delivery of their research to busy growers in their tractors.
FAR are podcast clients using our Lincoln studio to monthly batch record their weekly episodes with us handling the full production.
With much uncertainty about government regulation, FAR also use the studio to create explainer videos about how to do a farm environment plan or how to use a greenhouse gas calculator which has been well recieved by their levy paying growers.
We have been working with CountryWide to produce our podcast series since 2019 into our 5th season. They make it super easy for us to batch record weekly podcasts once a month and handle the rest!
ANNA HESLOP Communication Manager, FAR
The vast depth of AGRI-MEDIA EXPERIENCE
SARAH PERRIAM-LAMPP Managing Director
Rural broadcaster and production executive with a decade across TV, radio, podcast and live-streaming.
LUCINDA DIACK Chief Publishing Officer
Sixteen years working in publishing to deliver highquality editorial merging in her title latitude to CountryWide Media, Lucinda knows print!
SHERYL HAITANA Editorial DirectorAgribusiness
Hailing from a dairy farm, Sheryl has been writing for the Dairy Exporter for 14 years.
ANNE LEE Deputy Editor
Anne had been writing for the Dairy Exporter since 1997 covering the formation of Fonterra and DairyNZ! A natural communicator delivering fantastic interviews for the new podcast.
NICK MACINTYRE Podcast and Video Editor
Nick’s skill set brings highquality video on-farm through to our 15+ agribusiness podcasts we produce in studio.
This is just a segment of our CountryWide Media team
JO HANNAM Senior Graphic Designer
Jo has been designing Dairy Exporter for 13 years producing high quality, award winning magazine design.
Donna Hirst ACCOUNT MANAGER
+64 27 520 0466 LET’S PLAN TOGETHER
Campaign Planner
Key on-farm activities
WINTER
Culling cows based on pregnancy scans (April and May)
Cow condition scoring
Autumn supplementary feeding
Setting up for wintering onfarm and off
Transitioning to winter feed fodder beet
Drying off cows – mastitis treatments
Last milking usually end of May
Preparing for, and moving on 01 June which is the start of the new season
Taking on new staff
Winter grazing
Mating for autumn calving June/July
SPRING
Bringing cows back to the platform
Calving – starts early July North Island, late July
heifers and 1 August cows South Island
Calving through August and September some into October
Calf rearing
Mastitis treatment
Supplementary feed
Pre-mating heat detection September
Grain and maize crops sown
Spring fertiliser applications
SUMMER
Managing pasture well
Some maize and grain crops still being sown
Pasture renewal South Island under irrigation
Irrigation starts - last Spetember/October.
Pre-mating heat detection
Mating begins early October North Island and mid-October South Island
Mating – AI six weeks (typically) then bulls until latest end of December
Silage making
October fodder beet and winter crops sown for following winter
Calves vaccinated and drenched
Replacement calves to rearers or runoff December
AUTUMN
Irrigation
Pregnancy scanning
Some silage making
Maize and summer crops/grains harvest
Condition scoring, setting up for winter
Autumn calving Feb/March (mainly North Island)
Autumn fertiliser