Circulation 6,301
91% of readers are either farm owners or managers
55% run farms over 150ha
76% total revenue over $450,000 p.a. with 97% of readers making financial decisions
93% of readers rely on NZ Dairy Exporter content, finding it useful when it comes to running their businesses and generating new ideas
As the mainstay of dairy farming since 1925, NZ Dairy Exporter is a trusted source of information, adding value to the business of dairy farming.
Modern dairy farming is a complex and demanding business with the technologies, systems and marketplace dairy farmers work in, constantly changing.
We are celebrating 100 years of this change from farmers adaption to new technologies over the decades, the evolution of genetics and the evolving dairy powerhouse globally New Zealand has become.
Many of New Zealand’s dairy farming agribusiness brands are showcasing their unique story in this special edition involved in the evolution over the past 100 years and what the next 100 years of dairy farming will look like.
The 100 year NZ Dairy Exporter will be released 2 June 2025 and will be the last before merging with Country-Wide.
We are excited to celebrate 100 years of the NZ Dairy Exporter with this special edition. On reflection through the archives, the merging with Country-Wide is a return home to the original NZ Farm Journal that the Dairy Exporter spun from, where all land owners can learn across the sectors together.
SHERYL HAITANA Editorial Director - Agribusiness
Inside Back Cover
Inside Front Cover Double Page
$3,750 $3,250
$5,990 $5,250 Outside Back Cover
Page Spread
Page - Horizontal or Vertical
$3,950 $3,450
$4,950 $4,450
$1,950 Third Page - Horizontal or Vertical $1,690 $1,550 Quarter Page - Horizontal $1,250 $999
PARTNERSHIP EDITORIAL - Not advertorial, written by our editors by phone with supplied photos
Partnership Editorial Double Page - Double page and online article
Partnership Editorial Full Page - Full page and online article
$5,950 $4,995
$4,395 $3,995 INNOVATIONS
4-page Bound Insert – one per issue
Double Page with 100mm Gatefold – two per issue $6,250 - Over $20k annual spend 1 July 2024 to 30 June 2025.
Other innovations are available - talk to your Partnership Manager
6,301*
CIRCULATION
* We focus on quality over quantity as we know our farmers are the informed decision makers
Note: Contract Customer Rate is after a booking of an annual spend of $20,000 between financial year 1 July 2024 to 30 June 2025 or more across all of CountryWide Media products. All rates are GST exclusive and commission bearing. To place a booking on hold in advance it must be confirmed on our booking form 4 weeks prior to the booking deadline or it will be released. If another interested party wants the same booking, you will be given 48 hours to confirm. Premium positions pricing already has a load fee included. Partnership Editorial is to be written by our in-house team via a phone interview, high resolution imagery to be supplied. Final editorial and design is made at the discretion of our Editor.
Winter 2025 2 June 28 April 5 May 7 May 20 June * Release date is also invoice date, unless agreed in writing.
Material Specs
• Acceptable files: High resolution PDF only. All links must be high resolution and fonts embedded. Cropmarks are required on double page spreads and full page bleed adverts, offset by 5mm. Double page spread: Allow for a 20mm centre gutter. Avoid running text over the centre gutter. Magazines are perfect bound, so please be aware of the test-safe areas specified for bleed advertising.
Partnership editorial is not advertorial or supplied copy. Our editors are open to this marketing on the condition they write the copy allowing it to conform to the overall style of the magazine. A final proof will be supplied for approval. This written content in both the magazine and online is identified as partnership editorial with the header ‘In Partnership with [your company name]’. Below is one of the many example of what we have done for our clients.
An informative weekly podcast show co-hosted by Editor Sheryl Haitana and Deputy Editor Anne Lee
The only New Zealand rural podcast that deep dives with three experts per episode on one theme specifically providing great onfarm advice through to future-focused topics.
Ask your Partnership Manager for the up-andcoming themes to book in an interview to target your seasonal messaging in audio form.
Includes a ‘Word from our Sponsor’ in written text in the podcast description and in the website article with a link to your website.
Also tagging on your business social media when the episode is shared and in the email newsletter that goes to 6,400 email subscribers every week.
LISTENERS 2,750/m*
statistic is unique downloads per week as at 31 January 2025. WIth marketing permission we will provide you with the email registration list after the event. This Live Q&A is also made available on-demand on the In Residence podcast.
All marketers are interested in building first-party data in a post-cookie era, so why not host an In Residence livestream with experienced rural broadcaster, Sarah Perriam-Lampp to gather information from warm registered subscriber leds of interested farmers.
We host Live Q&A’s with our clients experts and farmer testimonals to answer live questions every month from other farmers interested in the topic.
The livestream is extensively marketed to our audience through social media and our email newsletters and website - as well as your networks.
This one-hour livestream is then available on-demand as both video on our YouTube channel and our podcastson our podcast series In Residence.
WIth marketing permission we will provide you with the email registration list after the event. The Live Q&A is also made available on-demand on the In Residence podcast.
Following a recent feature in Dairy Exporter magazine on the rise and popularity of Mootels, Lely jumped at the opportunity to talk about the return on investment on a Lely Juno being used in cow barn across New Zealand.
The interview with their sales manager highlighted the potential savings in labour costs and diesel emissions.
With much uncertainty about government regulation, FAR also use the studio to create explainer videos about how to do a farm environment plan or how to use a greenhouse gas calculator which has been well recieved by their levy paying growers.
Vodcast Series includes:
• 0-30 min episodes with 3 cameras, lighting and high-quality audio in a soundproof studio
• Video & audio podcast editing and distribution
• Three social media content pieces
12 MONTH VODCAST SERIES
• Monthly (12 episodes) $1,999/month
• Fortnightly (24 episodes) $3,999/month
• Weekly (48 episodes) $5,999/month
Includes: Show Branding (valued at $3,000) and 10% ‘Valued Client Discount’ on other products within same term of contract - see below.
6 MONTH VODCAST SERIES
• Monthly (6 episodes) $2,499/month Includes: Show Branding (valued at $3,000)
3 MONTH VODCAST SERIES
• Monthly (3 episodes) $2,999/month Does not include show branding (Additional: $3,000)
We have a high-quality video podcast studio in Canterbury! We have produced over 20 different podcast series for our clients. Case Study
Podcast Series includes:
• 0-30 min episodes with high-quality audio production in a soundproof studio
• Audio-only podcast editing and distribution
• Two social media content (audiogram)
12 MONTH PODCAST SERIES
• Monthly (12 episodes) $799/month
• Fortnightly (24 episodes) $1,699/month
• Weekly (48 episodes) $2,999/month
Includes: Show Branding (valued at $1,000) & 10% ‘Valued Client Discount’ on other products within same term of contract - see below.
6 MONTH PODCAST SERIES
• Monthly (6 episodes) $899/month
Includes: Show Branding (valued at $1,000)
3 MONTH PODCAST SERIES
• Monthly (3 episodes) $999/month
AGRICOM’S AL & JUDDY SHOW PODCAST
Now in its second season, Agricom’s flagship monthly vodcast series, The Al & Juddy show which is produced in the Canterbury studio of CountryWide Media.
This pasture and forages brand are using this media channel for their thought leadership to farmers. Agricom works closely with their agency Hot Mustard to distribute awareness about the show in multichannels. This is an example of best practice.
SARAH PERRIAM-LAMPP Managing Director
Rural broadcaster and production executive with a decade across TV, radio, podcast and live-streaming.
LUCINDA DIACK Chief Publishing Officer
Sixteen years working in publishing to deliver highquality editorial merging in her title latitude to CountryWide Media, Lucinda knows print!
SHERYL HAITANA Editorial DirectorAgribusiness
Hailing from a dairy farm, Sheryl has been writing for the Dairy Exporter for 14 years.
ANNE LEE Deputy Editor
Anne had been writing for the Dairy Exporter since 1997 covering the formation of Fonterra and DairyNZ! A natural communicator delivering fantastic interviews for the new podcast.
NICK MACINTYRE Podcast and Video Editor
Nick’s skill set brings highquality video on-farm through to our 15+ agribusiness podcasts we produce in studio.
This is just a segment of our CountryWide Media team
LET’S PLAN TOGETHER
Donna Hirst ACCOUNT MANAGER
+64 27 520 0466
JO HANNAM Senior Graphic Designer
Jo has been designing Dairy Exporter for 13 years producing high quality, award winning magazine design.
WINTER
Culling cows based on pregnancy scans (April and May)
Cow condition scoring
Autumn supplementary feeding
Setting up for wintering onfarm and off
Transitioning to winter feed fodder beet
Drying off cows – mastitis treatments
Last milking usually end of May
Preparing for, and moving on 01 June which is the start of the new season
Taking on new staff
Winter grazing
Mating for autumn calving June/July
SPRING
Bringing cows back to the platform
Calving – starts early July North Island, late July
heifers and 1 August cows South Island
Calving through August and September some into October
Calf rearing
Mastitis treatment
Supplementary feed
Pre-mating heat detection September
Grain and maize crops sown
Spring fertiliser applications
SUMMER
Managing pasture well
Some maize and grain crops still being sown
Pasture renewal South Island under irrigation
Irrigation starts - last Spetember/October.
Pre-mating heat detection
Mating begins early October North Island and mid-October South Island
Mating – AI six weeks (typically) then bulls until latest end of December
Silage making
October fodder beet and winter crops sown for following winter
Calves vaccinated and drenched
Replacement calves to rearers or runoff December
AUTUMN
Irrigation
Pregnancy scanning
Some silage making
Maize and summer crops/grains harvest
Condition scoring, setting up for winter
Autumn calving Feb/March (mainly North Island)
Autumn fertiliser