2 minute read
MARKETING
from Corum Sellers Guide
by Epoque
STEP 3: MARKETING
PUT YOUR FRONT FOOT FORWARD
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TAKE PRIDE IN YOUR HOME AND DON’T BE AFRAID TO SHOW IT OFF
Before taking your home to the market, we need to think about ensuring your home is at its very best, and that we create eyecatching and information rich content.
It is also crucial to appreciate the part that aesthetics play in the sales process, and making sure your home is presented in the best light can make a massive difference to the outcome of your journey.
IT’S AS EASY AS 1-2-3
- GORDON MCGUIRE, HEAD OF MARKETING
01 02 03
Kerbside Appeal Fix Up, Look Sharp Spring Cleaning
First impressions matter, and presenting a welcome exterior is the perfect place to start in the marketing of your home.
Spending some time ensuring your property looks good from the outside can make all the difference; think about your garden, is the grass clean cut? Are your outside lights working? Does the paint need freshened?
You never know when an interested buyer might drive-by, so try to make sure things are on point at all times. Take some time to make sure that any little issues in your house have been fixed, these small factors can make a big difference in a buyers decision making.
Most people will feel relaxed when they see a house is in good order, however on the flip side, cracked tiles or chipped paintwork could plant seeds of doubt.
Sometimes repairs can take a while to complete, so think about this early and action any changes you think could be beneficial. It goes without saying really, but we actively encourage you to make sure you take the time to thoroughly clean your home, and that includes inside your cupboards, remember buyers can be nosey!
Decluttering is also very important, whilst you may value certain knickknacks and family photos, you want buyers to be able to visualise themselves living in your property and giving them as clean a canvass to imagine putting their own stamp on things is a great start.
- - Professional Styling --
Getting your home dressed and organised by a professional can add as much as 5-10% on to the final sales price of your home. At Corum, our dedicated in-house marketing team can coordinate with a professional interior designer who can help style and enhance your property.
