Construction Business News ME - June 2021

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CBNME

SUSTAINABLE

“OUR SHOW HOMES ARE ALREADY AVAILABLE FOR VIEWING, AND A BRANDNEW SALES CENTRE OPENED ITS DOORS IN APRIL, EQUIPPED WITH THE LATEST IN DIGITAL TECHNOLOGY TO ENHANCE CUSTOMER EXPERIENCE AND SHOWCASE MODEL HOUSES, MASTER PLANS, MOOD BOARDS, AND BROCHURES EFFECTIVELY IN A REALISTIC 3D FORMAT.” and vibrant community offering a unique and sustainable lifestyle. We are nearing completion of Phase I and looking to handover the first units before the end of the year and aiming to bring Phase II to the market before the year end.

SUSTAINABLE FUTURE In conversation with

YOUSIF AHMED AL-MUTAWA CHIEF EXECUTIVE OFFICER OF SHARJAH SUSTAINABLE CITY Tell us what are Sharjah Sustainable City goals and objectives for 2021? Sharjah Sustainable City is an AED 2 billion project in Sharjah’s Al Rahmaniya Area, spread out over a total plot size of 7.2 million sq.ft. of land. The city is a joint venture between Sharjah Investment and Development Authority (Shurooq) 8 | CONSTRUCTION BUSINESS NEWS ME | JUNE 2021

and Diamond Developers to meet the highest sustainability standards and lead the global movement towards sustainable living. In 2021 we are looking to build on the successful launch of the project and continue to bring to life our vision of a fully integrated, net zero energy (NZE),

Tell us about the latest projects that Sharjah Sustainable City have delivered and are there any other upcoming projects in the pipeline? We are currently focused on delivering Phase I of Sharjah Sustainable City, which is due to be handed over later this year. We have already sold over 60% of the first phase and completed over 70% of its construction, which puts us in good stead to launch Phase II soon, so we have an exciting period ahead. Our show homes are already available for viewing, and a brand-new sales centre opened its doors in April, equipped with the latest in digital technology to enhance customer experience and showcase model houses, master plans, mood boards, and brochures effectively in a realistic 3D format. With regards to other projects delivered, Diamond Developers is also responsible for The Sustainable City in Dubai, while Shurooq is the driving force behind the transformation of Sharjah, responsible for leisure and entertainment destinations such as Al Qasba, Al Majaz Waterfront, Al Noor Island, The Flag Island, Heart of Sharjah, Mleiha Archaeological & Ecotourism Project, Khorfakkan Beach, Maraya Art Centre and 1971-Design Space, and hospitality offerings including The Chedi Al Bait, Sharjah and all three Sharjah Collection properties – Al Badayer Retreat, Al Faya Retreat and Kingfisher Retreat. WWW.CBNME.COM


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