Advertising Price List for launchpad magazine & Launchpad.website (website in development)
Launchpad Magazine Advertising Price List:
Full Page Ad: £600
Premium exposure, full page in the magazine.
Double Page Spread: £1000
Premium exposure, full page in the magazine.
Half Page Ad: £300
Half-page feature, great for mid-sized businesses.
Back Cover (Full Page): £550
Exclusive prime spot on the back of the magazine.
Inside Front Cover: £700
Full-page ad on the inside front cover for maximum visibility.
Custom packages available upon request.
For more information or bookings, contact:
Christopher Welford 07703611250
chris@constellationmarketingsolutions.com
Double Page Spread
(Full Page): £1000
Exclusive prime spot on the back of the magazine.
Full Page Ad: £600
Premium exposure, full page in the magazine.
Half Page Ad: £300
Half-page feature, great for mid-sized businesses.
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Detailed Analysis of Launchpad Magazine Demographics
Location Focus
With a readership concentrated in Northwest UK regions—Liverpool, Greater Manchester, Wirral, and North Wales—Launchpad Magazine appeals to local consumers and businesses. This focus presents an opportunity for local companies to target geographically relevant audiences who value community-based products and services.
Age Range
The magazine’s audience spans ages 25-65+, encompassing younger professionals, mid-career individuals, and retirees. Younger readers may be more inclined towards technology and emerging trends, while older audiences might focus on premium services, long-term investments, and home improvement.
Income Level
The audience's income ranges from £38,500 to £75,500, indicating a nancially comfortable demographic. With disposable income, this group is well-positioned for luxury goods, premium services, and high-end lifestyle brands.
Home Ownership
A signi cant 86.7% of readers are homeowners, making Launchpad an ideal platform for businesses in home improvement, property services, and interior design. Homeowners are inclined to invest in long-term enhancements, which is particularly relevant for businesses like DD Wilson Gas and Heating Engineers or The Fireplace Centre.
Local Business Support
An impressive 91.9% of readers prefer buying local, showing strong support for regional businesses. This inclination highlights an opportunity for local food, retail, and service providers to advertise within the magazine, offering community-aligned products.
Online Purchasing Behaviour
With 77.4% regularly purchasing food and drinks online, the audience demonstrates a growing preference for e-commerce. Businesses with online ordering capabilities, especially in the food and beverage sector, are well-positioned to tap into this digital consumer behaviour.
Pet Ownership
Pet care businesses can nd an excellent opportunity, with 65.5% of readers owning cats and 68.7% owning dogs. This offers businesses in the pet care sector—such as pet food, grooming, and veterinary services—ample opportunity to connect with this sizable audience.
Luxury Spending Habits
About 63% of readers regularly treat themselves to luxury items or holidays, highlighting their interest in high-end goods and experiences. Advertisers in travel, beauty, and luxury lifestyle sectors should consider targeting this audience with premium offerings.
Self-Care and Wellness
On average, readers spend between £250 to £550 monthly on beauty and self-care products like skincare, makeup, and candles. This positions Launchpad as an ideal platform for wellness and beauty brands offering premium products.
Unique Product Preference
A notable 47.3% of readers prefer to invest in high-quality products that aren’t available on the high street. This demonstrates their willingness to seek out bespoke, niche
products, making direct-to-consumer brands a perfect t for this audience.
Key Opportunities for Advertisers
Home Services and Improvements: With a majority of homeowners, advertisers in heating, plumbing, interior design, and renovation services will nd a highly engaged audience.
Local Retailers and Food Services
Businesses offering locally sourced or regionally produced goods should capitalize on the high demand for supporting local economies.
Luxury Goods and Travel
The signi cant disposable income and spending on luxury items make Launchpad readers a prime audience for high-end products and travel experiences.
E-commerce and Pet Care Products
The combination of a strong preference for online shopping and a high rate of pet ownership presents ideal opportunities for pet care businesses with e-commerce capabilities.
Conclusion
Launchpad Magazine serves a community-oriented, af uent audience that supports local businesses and indulges in high-quality goods and services. Advertisers can connect with an audience ready to invest in home improvements, luxury products, and unique offerings, making it a prime platform for regional and niche businesses. By aligning with the values and preferences of this demographic, businesses can foster strong engagement and long-term customer relationships.
Contact:
Mr Christopher Welford (BAhons, FCIM)
chris@constellationmarketingsolutions.com
07703611250
Why Launchpad Magazine Offers Evergreen Marketing Value
For businesses looking to maximize their advertising investment, Launchpad Magazine represents an ideal platform for evergreen marketing—content that remains relevant and valuable over time, continuously delivering results without requiring constant updates. Here’s why advertising in Launchpad can be a smart, long-term investment for potential advertisers:
1. Timeless Content that Stays Relevant
Launchpad Magazine features articles, interviews, and stories with enduring appeal. Our focus on lifestyle topics, local business spotlights, health, wellness, and cultural content ensures that readers nd value in each issue, long after its release. As a result, ads placed within the magazine continue to receive attention over time, providing an extended period of exposure.
2. Long Shelf Life
Unlike digital ads that disappear once a campaign ends, print magazines tend to have a longer shelf life. Our readers often keep copies for future reference or share them with others, extending the reach of your ad. Additionally, our digital edition on platforms like Issuu allows new readers to discover past issues, keeping your advertisement relevant well beyond the publication date.
3. Regional Loyalty and Community Focus
Our audience is deeply connected to the Northwest region, with a strong emphasis on supporting local businesses. Because Launchpad Magazine resonates with this community-focused demographic, the content remains relevant as it discusses ongoing topics of local interest, events, and cultural narratives. Your advertisement will be seen by an audience that values local businesses, ensuring a more engaged and loyal reader base.
4. Digital Distribution
Launchpad's combined print and digital distribution extends the evergreen nature of the content. The online magazine is accessible 24/7, enabling continuous discovery. Readers can revisit articles or share them on social media, further amplifying your brand's exposure over time. With digital tracking tools, you can see the extended life and performance of your advertisement.
5. Complementary Content and Strategic Placement
By aligning your ad with content that naturally complements your product or service, you can enhance the effectiveness of your marketing. For example, placing an ad for a home improvement service next to an article on seasonal home maintenance ensures that your message resonates with readers interested in that topic, thereby boosting the likelihood of conversions.
6. Evergreen Topics Drive Ongoing Traffic
The magazine covers topics that are consistently searched for and discussed, such as health, wellness, sustainable living, and local events. This approach not only attracts new readers continuously but also means that advertisements associated with these themes remain relevant, offering repeated opportunities for brand exposure as new audiences discover the content.
7. Built-In Trust and Credibility
The editorial quality and local focus of Launchpad Magazine foster trust and credibility with its audience. Ads placed within a reputable publication bene t from this association, enhancing perceived value. Readers are more likely to respond to businesses advertised within a magazine they trust, leading to higher engagement and conversions.
8. Cost-Effective Long-Term Marketing
Evergreen marketing with Launchpad Magazine is a cost-effective strategy, as the content continues to generate value long after the initial publication. You’re not paying for impressions that disappear when a campaign ends; instead, your investment keeps working for you over months, potentially even years, as new readers engage with back issues.
9. Targeted Regional Reach
As a publication with a focus on the Northwest region, Launchpad ensures that your marketing reaches a highly targeted audience. This regional focus means your advertisement is not only evergreen but also precisely targeted to a demographic that is likely to support local businesses.
The Different Aspects Of Launchpad Magazine:
1. Writing Style and Tone
Launchpad Magazine uses a conversational, friendly, and engaging tone, making it accessible to a wide audience. The writing is clear and concise, aiming to inform while maintaining an upbeat and positive tone. The style balances professional and relatable language, creating an approachable feel for readers. There is an emphasis on community-oriented storytelling, focusing on local events, businesses, and people. The tone often re ects a sense of pride in local achievements, blending promotional elements with informative content to highlight the unique aspects of the Northwest region.
10. Social Media and Digital Amplification
By leveraging the magazine's social media presence and digital platforms, advertisers can further extend the reach of their message. Each issue is promoted across social channels, drawing attention to articles and the associated ads. This multi-channel approach ensures that content—and your ad—continues to reach new audiences.
Advertising with Launchpad Magazine offers brands a unique opportunity to tap into the bene ts of evergreen marketing. With its long shelf life, regional loyalty, and a blend of print and digital content, the magazine ensures ongoing exposure that goes beyond one-time campaigns. By investing in Launchpad, advertisers can enjoy sustained visibility and continuous engagement with a dedicated and supportive audience.
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2. Article Structure and Organization
Articles in Launchpad typically follow a standard structure: introduction, main content, and conclusion. The introduction is used to draw readers in and establish the topic's relevance. The body of the article presents the main information in a structured way, often broken down into subheadings to enhance readability. Lists, bullet points, and short paragraphs are used to make the content easy to digest, while callouts or sidebars highlight key facts or quotes. The layout supports skimming, with clear subheadings that allow readers to nd information quickly and easily. This structure ensures that the magazine appeals to both casual readers and those looking for in-depth content.
3. Headlines and Formatting
Headlines in Launchpad Magazine are attention-grabbing and often include phrases that convey the bene t or main idea of the article, encouraging readers to engage with the content. Subheadings, bold text, and pull quotes are used effectively to break up the content and draw attention to important information or themes. Formatting focuses on a balance between text and visuals. Images, graphics, and other design elements are used to support the content, making the magazine visually appealing and helping to maintain reader interest.
4. Story Angles and Themes
The magazine emphasizes local stories and regional culture, with a strong focus on small businesses, community events, and lifestyle topics relevant to the Northwest UK. Themes include local success stories, interviews with business owners, event previews, and practical advice (e.g., home improvement, health and wellness tips). Sustainability, community support, and cultural events are recurring angles, re ecting the magazine’s dedication to promoting local values and engaging with social causes.
5. Target Audience Engagement
Launchpad Magazine targets readers in the Northwest UK, ranging in age from 25 to 65+. The content resonates with this audience by covering topics relevant to their interests, such as supporting local businesses, lifestyle tips, and regional events. The magazine engages its audience by offering a mix of informational and entertaining content, with opportunities for readers to interact through events, contests, or featured community stories. There is also a focus on local heroes and businesses, encouraging community pride and fostering a sense of connection among readers.
6. Editorial Quality
The editorial quality of Launchpad Magazine is high, with well-written and proofread content that avoids jargon and prioritizes clarity. Each piece appears to be carefully curated, with a consistent voice and tone that aligns with the magazine’s community-focused mission. The use of reputable sources, local experts, and interviews adds credibility to the content, while the magazine’s design elements complement the articles to create a polished
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