PREPARED BY / CONCEPT i / 2019 WAN AWARDS; FUTURE PROJECTS - LEISURE
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NEWCASTLE, UK
GIANTS ON THE QUAYSIDE 1.1
OVERVIEW Landmarked by the tallest observation structure in Europe the project (5m taller than London Eye!) celebrates Newcastle’s iconic Geordie culture with a vibrant mix of food/retail and entertainment activities. The development embraces a passion for “experience”, immersing visitors deep into the hearts, heights, and horizons of Newcastle and beyond. The project has a high profile in national media and will create over 800 full and part time jobs, including considerable ongoing operations in sports, leisure, events, food and beverage.
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BRIEF Following successful negotiation with the City Council to develop the old Spillers Flour Mill quayside site, The World Wheel Company commissioned Concept i for the planning and design of the project. The Brief highlighted the need to locate and orientate the 140 m high wheel to optimize safety, structure, circulation, operations, and visual considerations. The Wheel would act as the Attraction Anchor, energizing and activating a promenade full of other leisure, sports, retail, food and beverage activities. The Council development criteria did not limit FAR, Height, Building coverage. The development brief included the following components: 1. Wheel Entrance Building Admissions / Ticketing, Visitor F&b, Gift Retail, Vip Facilities, Ramp / Escalator / Lift Access to Wheel. Main Criteria: Circulate People safely Up and Down 26m to the Wheel Loading Platform.
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0 (m) 2. Indoor Entertainment Center Indoor Active Sports, Adventure Play, International Virtual Golf Club, Rooftop Covered Footsal / Tennis, Office Space
3. Leasable Restaurant / F&B Buildings 4. Led Media Screen And Geordie Giant Urban Sculpture Important for Income / Sponsor Generation 5. Multipurpose Promenade And Plaza Space Required for Regular Program of Events 6. Parking, Accessibility, Cycle Club Integration 7. Parking, Servicing, Deliveries, Waste Handling
The Whey Aye
Tyne Bridge
Grey’s Angel Monument Of The North