A
Th e
Component Manufacturing dverti$ dverti $ er
Don’t Forget! You Saw it in the
Adverti$$er
August 2020 #12253 Page #26
What is Worse than Poor Services? Denial by the Group that has Terrible Services! Todd Drummond
N
othing is more frustrating than dealing with poor services by a department within your company or a vendor when you need to resolve a problem or find information on a timely basis. However, what is even worse than the poor services is having that troubled group in complete denial about their poor services. The building industry is on fire with strong sales despite these troubled times, thank God. Yet TDC has witnessed too many companies in stagnation for their growth. It matters not if your company is a manufacturer of components, modular units, equipment, or software, if your group is not busting at the seams in the building industry with new growth and opportunities, the market is telling your company it has underlying problem areas that need to be resolved. In other words, your company has poor services or product offerings and is more than likely in denial of these problem areas. We all make the mistake thinking that our own perception clearly defines what our reality is. However, your perception needs to match what your customers perceive it to be, not yours, to understand what they perceive the reality of your services truly are. Per Psychology Today’s Jim Taylor Ph.D.: “Perception acts as a lens through which we view reality. Our perceptions influence how we focus on, process, remember, interpret, understand, synthesize, decide about, and act on reality. In doing so, our tendency is to assume that how we perceive reality is an accurate representation of what reality truly is. But it’s not. The problem is that the lens through which we perceive is often warped in the first place by our genetic predispositions, past experiences, prior knowledge, emotions, preconceived notions, self-interest, and cognitive distortions. (Source for quote: https://www.psychologytoday.com/us/blog/the-power-prime/201908/ perception-is-not-reality)
Continued next page
PHONE: 800-289-5627
Read/Subscribe online at www.componentadvertiser.com
FAX: 800-524-4982