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Fromthe Broker

It was an accident

I was a classicly trained mortgage banker and construction lender in Denver before I ever learned about manufactured homes

In 2008, I was managing a national mortgage operation and the company needed California manufactured home data. I’m kind of a geek and wrote some software that has since become an industry standard valuation tool for California appraisers and investors.

One thing led to another and years later I own a brokerage in California and we’ve developed the most inclusive manufactured home & loan program in California.

This manufactured home market is different. This guide is designed to help homeowners navigate and capitalize on their equity when it’s time to sell

Let me help you make the most out of today’s market

RoryManning,Broker

PORTFOLIO PLATFORM

Industry best rates and program mix for thousands of California land lease homeowners.

Diverse investor group for this unique California market. A & B credit programst to 300 months. New and used home finance back to 1970 construction.

Cooperative community financing now avialable Fast underwriting. Easy closing.

FNMA, FHLMC, FHA, VA

All those letters just mean we have more loan options for your land owned manufactured home.

Whether you qualify for a conventional loan (Fannie Mae or Freddie Mac) or a government insured/guaranteed loan (FHA or VA,) Compadre can help with in-house underwriting and hands on closing management

PurchasePrograms

Manufactured Home&Loan Masters

PROFESSIONAL PHOTOGRAPHY FOR EVERY LISTING

Are you considering selling your home or curious about the value? Very few Realtors understand the unique requirements manufactured home owners face. We do!

The California manufactured home market is the most active and highly valued in the nation. It’s also the most diverse and challenging to master.

At Compadre, we believe manufactured home owners deserve the best and that there is better way to market your manufactured home

As Certified Real Estate Digital Marketers®, we have moved manufactured home sales into today’s digital world where buyers will view homes online a over 7 times before touring in person

Working with a broker who is also a manufactured home lender and value specialist will be a difference maker in the sale of your home.

Great photography helps us sell faster with more competition

This guide is intended to help you get ready and understand the selling process so you can make the very best choices.

Our experience is that many home owners think all REALTORSⒸ do the same thing If you have talked to more than one REALTORⒸ then you probably have a similar perception.

At Compadre, it’s just what we do that is different...it’s also how well we do it

There is a science dedicated to selling homes. We know becuase we wrote the book Get a copy of Rory’s first book “Selling Science” and read it for yourself.

We take pride in the results we get for our clients. By generating thousands of more views for your listing, we increase competition and get higher prices, everytime.

Home sales are comprised of three components, preparation, pricing and promotion. The higher you score in each category, the faster your house will sell. Fast sales are the results of competing offers and bring higher prices.

Over the next several pages we will outline several specific skills, strategies, and actions that enable us to achieve these results. Read on, or for a personal consultation give us a call at (760) 385-8660

Homepreparationis wheretheromancebegins

Just as first impressions are important for people, they can be make or break for a home. When potential buyers walk into your house, they will start to evaluate everything they see Their impression will ultimately determine how much they’re willing to offer on the property... or even if they’ll be interested in buying it at all

Therefore, in order to get you the most money possible for your home, the focus must be on on quality preparation that will leave buyers with the best impression. Thi involves three key elements.

#1 Repairs.There are several reasons to complete repairs on your home before you put it on the market. Ultimately, buyers will pay more for a home to avoid the work of fixing it, and they will pay faster.

When you've decided on your cover story, come up with a list of topics for your feature articles. This can range from interviews, product reviews, human interest pieces, and even lists. Think about what your audience would be interested in and get writing! Again, choose engaging photos and graphics to accompany your words, as these also help catch your audience's eye.

Clean&StagedSellsAll Homes...YesMobile&

#2 Cleanlnes

You wouldn’t want your mother to come over when your house was dirty, would you? And you’re not even trying to get her to shell out thousands of dollars for the place!

Buyers are easily distracted, and they will tend to focus on the negatives instead of the positives of each home they tour. Each dish left in the sink or dust bunny in the corner is going to detract from the perceived value of your home.

#3 Staging

According to a recent study by the National Association of REALTORSⒸ, 96% of buyer agents reported that staging made it easier for their clients to visualize the properties as a future home and that they were more likely to overlook property faults

. And these efforts turned into cash for sellers just like you. The survey revealed that 52% of buyer clients were willing to offer more on a staged home than a similar home that was not staged as much as 20% more than asking price!

But a picture is worth a thousand statistics Take a look at the images below Which home gives you a better first impression?

TRICK QUESTION! THIS IS THE SAME HOME AFTER STAGING

Pricing

You may have heard that there’s not much housing inventory in North County right now, which means that prices for homes have gone up across the board. This is great news for you as a home seller! The timing is perfect for you to get the most return on your investment into your home

But even in today’s market, there are still homes that sit, waiting for an offer, for months and months. This time spent on MLS means that you’re still making your mortgage payments and you’re still not getting equity out from your home.

Perhaps even worse is what buyers and buyer agents think about homes that have been on the market too long Remember how important first impressions are? The first impression a buyer gets about a home that has been listed for a long time in this hot market is this:

“Something must be wrong with that home."

That thought will scare away many buyers, and it’ll prompt the ones who remain interested to try to lowball you.

But why are those homes still on the market in the first place? It’s because they are often priced “out of the market ” Take a look at the graph on the next page to see what we mean.

“Let’sseeifitsellsandthenlowerthepriceifitdoesn’t” isapoorsalesstrategy.

The intersection of the two axes price and preparation represents homes “in the market.” These are properties that are priced competitively and prepared nicely, and these are the homes that will net the most money for their sellers

As you move farther away from the intersection, the homes become too pricey and in too much disrepair. These homes show poorly and are basically guaranteed not to sell

The curve in the middle of the graph contains homes in what we at Compadre call “Limbo Land.” Homes in Limbo Land are priced just over their market worth, or they are not adequately prepared to show. These properties are the ones that will stay on the market for months and ultimately sell for way under asking price

Sound complicated? The good news is that at Compadre we have a specific strategy to avoid the dreaded Limbo Land and keep your home in the market

The very best pricing strategy is to make your home the most beautiful home it can possibly be. Then take advantage of a marketing strategy that includes professional photography, video and interactive social media marketing.

Price your home slightly (or even noticeably) below market value to attract more buyers. If your home is properly prepared and priced, it is more likely to receive multiple offers and competetive bidding.

Have a minimum dollar value you must receive? The Compadre Bidding Platform creates an auction like atmosphere for your listing. Check it out and our other listing options.

Promotion. Wherethe moneyismade.

Wereachthousands ofbuyersthathave raisedtheirdigital hand.

The majority of real estate agents marketing their sellers’ properties simply put a sign in the yard, put a listing in the MLS, and pray that it sells. I

n the high internet traffic world we live in today, many real estate professionals think syndicating listings to portals is a job well done

And in a low inventory market, that might be enough

But if that’s all an agent does to market your home to potential buyers, then it’s likely you are leaving money on the table.

Rancho Calevero 55+ Park Oceanside, CA

PromotionistheXFactor

When I learned this, I lost sleep for days. How could this be? This means they just put the home in the MLS and a sign in the yard? Exactly.

We take a different approach to marketing. We actually market making use of professional photography, video, compeling narratives to create “stop the scroll” advertising for your listing. I’m Certified Real Estate Digital Marketer®. Here’s what that means to you....

You know when you search online for something you want to buy? Let’s say umbrellas. And for the next couple of weeks you are seeeing ad after ad for umbrellas.

We do that with houses.

We guarantee you thousands of views on your listing. More views means more traffic. Increased traffic means more competition and higher prices.

The pre-launch activities use the latest technologies and our marketing know-how to seed the marketplace, optimize for SEO (search engine optimization), and position your home for the best possible impression right out of the gate For example, we run targeted Facebook advertisements for your home and create Youtube videos to showcase it’s best features.

Our post-listing activities are designed to keep your home top of mind with potential buyer locally and with our national network

Compadre Home & Loan strategies have helped thousands of manufactured home buyers, sellers and new home owners. With thousands of clients served, we have the experience and industry reach to make your next home possible now.

IN PARK - LAND LEASE

Industry best rates and program mix for thousands of California land lease homeowners.

Rate and term refinance for mobile homes and manufactured homes in land lease communities and cooperatives.

Debt consolidation for homes built 1976 and newer

New home construction finance with approved retailers

LAND OWNED - HOA

All those letters just mean we have more loan options for your land owned manufactured home.

rRate and term refinance including cash out. LTV varies based on type of loan.

Single close construction loan Your land equity is your down payment.

Fannie Mae Homestyle Renovation for Manufactured Homes

Refinance/ConstructionPrograms

MANUFACTURED HOME LAGUNA BEACH

Nothingelselike it..notanywhere

The California manufactured home market is a unique mix of manufactured home communities and home owners assocations that truly provide affordable Californal lifestyles.

With over $2 Billion in new and used home sales annually, there is more factory built value here than any place on earth.

We believe California manufactured home owners and buyers deserve the very best. We prove it every day.

COMPADRE BROKERS

DRE 02037373

R. MANNING, BROKER

DRE 01959728

COMPADRE MORTGAGE

NMLS 296451

R. MANNING, ORIGINATOR

NMLS 1007484

Manufactured Home Seller Guide

TableofContents

FROM OUR BROKER

PRICING

PROMOTION

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