My Home Didn't Sell. Now What?

MY HOME DIDN’T SELL

IT’’S NOT A BLACK EYE WELL..IT’S SORT OF A BLACK EYE

NOW WHAT?

COMPADRE

Rory Manning, SRES® Broker | Originator

BUT IT’LL GET BETTER 04

THIS IS IMPORTANT

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....whatever is wrong is fixable.

Your last agent’s marketing... probably not.

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PREPARATION

The Compdrre “X Factor”

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PRICING It’s not ALWAYS Price...but Price is always a difference maker.

FROM OUR BROKER Marketing message

House Ready = Buyer Ready

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PROMOTION

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CONTACT who we are and how to find us.

GO WHERE YOU WANTED TO GO! OR SOMEPLACE BETTER

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RORY MANNING, BROKER SRES®

WHATEVER HAPPENED I’M SORRY WELL GET TO WHY YOUR HOME DIDN’T SELL BUT THIS IS MORE IMPORTANT 86% OF AGENTS DON’T ADVERTISE THAT STATISTIC BLEW MY MIND It’s not entirely true. There are many agents that advertise themselves; just not that many that actually have any kind of serious marketing strategy for the homeowners they are supposed to be representing.

Putting the home in the MLS, Putting a Sign in the yard and Praying that it sells is not a marketing strategy.

WE GUARANTEE THOUSANDS OF VIEWS CERTIFIED DIGITAL REAL ESTATE MARKETER® You know how when you search for an umbrella or socks online? Suddenly you see umbrellas and socks everywhere!

We do that with your house.

It’s digital marketing science. The slightly interested buyer becomes more interested when they see it again and again and with a new look again and again and on a different channel and another channel, again and again and again.

Here’s the logic....

Higher traffic creates competition.

Increased competition drives prices.

Everytime!

RORY MANNING, BROKER SRES®

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WHATEVER HAPPENED IT’S FIXABLE WELL GET TO WHY YOUR HOME DIDN’T SELL HERE’S THE BIG FIX Pre-MLS Marketing - Before we officially, go live on the MLS, it’s important to have a media day for Professional Photography and Video - Over 90% of buyers begin their home searches online, so first impressions matter.

Premium Online Placement - You may have heard of real estate syndicate websites like realtor.com, zillow.com, trulia.com and we don’t stop there. We’re geeks and are incredibly networked. Your listing will be fully syndicated and instantly shared with our local buyer network.

Private Landing Page - Your private “Off MLS” listing page that we use to land all our advertisitng.

Free Staging Consultation - Feedback buyers often give of homes that don’t sell is that they couldn’t envision themselves living in it given the current owner’s choice of furnishings and any clutter or imperfections.

According to US Housing and Urban Development, a staged home will sell, on average, 17% higher than a home that is not staged. The National Association of REALTORS® states that the average staging investment is between 1 and 3% of the home’s asking price and generates a return of 8 to 10%.

Paid social media marketing strategy for every listing.

We drive thousands of views your listing using fixed and video media. This is where the money is made. It’s our “Secret Sauce.”

Rory is a Certified Real Estate Digital Marketer® and bonafide geek.

5-Star Response Time to Buyer Leads - At Compadre,we handle every phone inquiry immediately or within five minutes. And we provide multi-channel contact information for the public and other brokers.

RORY MANNING, BROKER SRES®

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OUR 3 PS PREPARATION You have to take another serious look at the presentation of your proprerty if you are ready to sell again.

Preparing your home for sale is an essential step in ensuring a successful and profitable transaction. It's not just about placing a "For Sale" sign in the yard; rather, it involves meticulous attention to detail and presentation.

A well-prepared home not only attracts more potential buyers but also increases its perceived value. The process includes decluttering, depersonalizing, and staging to highlight the property's best features.

Repairs, fresh coats of paint, and minor renovations can significantly enhance the appeal and marketability of the home.

Creating a clean, inviting, and neutral space allows potential buyers to envision themselves living in the house.

First impressions matter, and investing time and effort in home preparation can lead to a quicker sale at a better price, making it a crucial aspect of the selling process.

RORY MANNING, BROKER SRES®

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OUR 3 PS PRICING Properly pricing your house is a fundamental factor that significantly impacts the success of its sale.

Setting the right price from the outset is crucial as it directly influences buyer interest and determines how quickly your home sells. Overpricing can deter potential buyers, leading to the property languishing on the market and becoming stale, ultimately requiring price reductions that might signal desperation to buyers.

Conversely, underpricing may result in a quick sale but could mean leaving money on the table. A wellresearched and accurately priced home attracts serious buyers, generates more interest, and often leads to competitive offers.

Moreover, setting the right price instills confidence in potential buyers. It positions your home competitively in the market, capturing the attention of serious house-hunters looking for value. A wellpriced home stands out amidst the competition, drawing in more inquiries and viewings.

Buyers are more likely to perceive the property as a good investment when its price aligns with its perceived value. This can lead to multiple offers and even bidding wars in some cases, allowing sellers to negotiate from a stronger position.

Proper pricing not only attracts more interested buyers but also sets the stage for a smoother sales process, creating a win-win situation for both sellers and buyers. .

RORY MANNING, BROKER SRES®

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OUR 3 PS PROMOTION “OUR X FACTOR” Digital marketing through platforms like Facebook and YouTube has revolutionized the real estate industry, offering powerful tools to showcase properties and reach a wide audience. Facebook, with its extensive user base and targeted advertising options, but only a small percentage of agents use digital marketing the right way.

Our platform's sophisticated targeting capabilities enable us to reach individuals actively seeking properties in specific locations or with particular preferences, maximizing the exposure of listings to the right audience.

YouTube, as a video-centric platform, offers immense potential for real estate marketing through visually compelling content. Videos showcasing properties, neighborhood highlights, and walkthroughs provide an immersive experience for potential buyers, allowing them to visualize themselves in the space.

High-quality video tours can significantly enhance a property's presentation, offering a comprehensive view of its layout, design, and features. Moreover, YouTube's advertising option allows us to target specific demographics and interests, ensuring that these engaging videos reach the intended audience.

YouTube is a potent tool for creating compelling narratives around properties, effectively capturing the attention and interest of prospective buyers in a visually captivating manner. Overall, leveraging these digital marketing platforms like Facebook and YouTube is our “secret sauce” and drives thousands of buyer prospects to your listing.

RORY MANNING, BROKER SRES®

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FROM THE BROKER

I was a perfectly respectable mortgage banker for a decade before I ever sold homes. And then I only sold homes that I built.

I’m a skilled loan originator and that financial history shapes the approach I take with my clients. Even if you’re dealing in all cash, we are giong to look at “all” your financial options. It’s just how I think.

Here’s the thing. Real estate marketing today is as much about digital social media markeing science and consumer behavior as it is the age of your roof.

I’m exceptionally good at real estate digital marketing.

I don’t know why the majority of the industry has not figured this out. Marketing for massive traffic works. It creates competition and that drives prices. 86% of agents don’t advertise and that’s OK with me and can be better for you.

Rory

BROKER-IN-CHIEF

09 RORY MANNING,, BROKER SRES®

COMPADRE HOME & LOAN OUR COMPANIES

BROKER | OWNER

COMPADRE BROKERS A California real estate corporation DRE 02037371 R. Manning, Broker | Owner

RORY MANNING, SRES® DRE 01959728 NMLS 1007484

TRANSACTION COORDINATOR COMPADRE MORTGAGE Real estate, construction & manufactured home lending.

Division of MH Services Corp NMLS 296451 COMPADRE MANUFACTURED HOMES Mobile and manufactured Home & Loan for California. Division of Compadre Brokers.

KAREN CHRISTIAN

TITLE SPECIALIST TIM ROSE

INSURANCE & ESCROW NICOLE POPLIN

CLOSER TINA HULSE COMPADRE TEAM GROWING GROUP OF AGENTS AND MORTGAGE PROFESSIONALS

ONLINE @ WWW.COMPADREBROKERS.COM WWW.CBMLOANS.COM WWW.COMOHO.COM WWW.COMPADRE.VIP CONTACT RORY@COMPADREBROKERS.COM 760.385.8660 \ 888.790.8660 380 S MELROSE DR. STE. 366 VISTA, CA 92081