Audience & publication reach
January 2026
10,500+ MONTHLY ACTIVE USERS
20,700+ SOCIAL MEDIA FOLLOWERS
18,000+ MONTHLY PAGE VIEWS
7,500+
LINKEDIN NEWSLETTER SUBSCRIBERS
3,000+ NEWSLETTER SUBSCRIBERS
40,000+ MONTHLY LINKEDIN IMPRESSIONS
Audience Profile:
United Kingdom – 32.6%
United States – 15%
Germany – 13.2%
China – 12.2%
Singapore – 6.1%
Ireland – 2.5%
India – 1.9%
Netherlands – 1.6%
France – 1.1%
Norway – 1%
Australia – 1%
Canada – 1%
Employment:
Design Studios
Interior Design Practices
Architectural Firms
Operators
Dealerships
Property Developers
Furnishing Suppliers
Age: 25-34 - 32%
18-24 - 28%
45-54 - 20%
55-64 - 16%
65+ - 4%
Gender:
Female - 56.6%
Male - 43.4%
Design Insider recognises the exceptional expertise of Commercial Interior Designers and supports their work by publishing the latest knowledge, products, projects, news and events from within the commercial furnishing sector and by instigating conversations with the people who lead our sector.
Design Insider is the media partner of Commercial Interiors UK. Commercial Interiors UK is a UK trade association representing the commercial interiors sector. Its 160+ members represent leading manufacturers, suppliers, and designers – all shaping inspirational commercial interiors internationally.
Commercial Interiors UK inspires & supports the growth and global success of the UK’s commercial interiors community, creating a sustainable future.
Design Insider: The Voice of Commercial Interiors
Design Insider is an online magazine publishing new content every day, with no monthly edition. We’re the only UK digital platform covering the entire commercial interiors sector, from workplace and hospitality to care, cruise, and education. Our audience includes designers, architects, specifiers, operators, industry leaders, and suppliers who look to us for inspiration, insight, and connection.
WHO CAN FEATURE ON DESIGN INSIDER?
1) Commercial Interiors UK Members — FOC
Design Insider is the media partner of Commercial Interiors UK. All CIUK members are featured free of charge.
- Send editorial to alys@designinsiderlive.com
- Arrange a 1–1 online meeting to plan how to use Design Insider as a core part of your marketing strategy.
- Used effectively, Design Insider represents an annual value of over £5,000 per CIUK member.
2) Commercial Interior Designers, Architects, Operators & Thought Leaders — FOC We’re a platform for your expertise, opinion, projects, and news.
- Add us to your press lists.
- Book a 1–1 online meeting to shape a content plan that amplifies your voice.
- Submit copy to alys@designinsiderlive.com
3) Commercial Interior Furnishing Suppliers (Non-CIUK Members) — Advertorial: £500 + VAT
Promote your latest news, product, or project with a clear, high-value package:
- 600–1000 words editorial (produced with you)
- 6–8 high resolution images, ideally landscape format
- Inclusion in the Design Insider weekly newsletter
- Sharing across our social media platforms
To discuss this package and your requirements, email alys@designinsiderlive.com
document contents
Page 1: Audience & publication reach
Page 2: Eligibility & costs
Page 3: Standard Features
Page 4-7: Monthly Editorial Series
- Workplace Matters
- You’re Invited
- Joyful Spaces
- Re-design vs Design Perfection
Page 8: Talk curation, moderating & filming
Page 9: Editorial & image guide
contacts
Alys Bryan Editorial Director alys@designinsiderlive.com 07989740401
Sarah Stormonth-Darling Editorial Assistant Sarah@designinsiderlive.com
Julie Desmette
Marketing Manager
Commercial Interiors UK julie@commercial-interiorsUK.com
standard features
Design Insider is where the commercial interiors community comes together to share expertise, ideas, and inspiration. Our platform spotlights the people, products, and projects shaping the future of commercial design, from workplace and hospitality to care, education, and cruise sectors.
We collaborate with designers, architects, suppliers, and thought leaders to publish insightful, knowledge-driven features that highlight innovation and creativity across the industry. We have 5 standard article types and two additional opportunities:
PRODUCT
Want to shout about a new product launch? This is one way you can do it. We interview the design team behind the product asking about the concept, inspiration, production and environmental considerations.
PROJECT
Completed a project you want everyone to know about? Let us know and we can put together a case study article involving the interior designer and the end client. We can also include a Product Focus section which highlights the specification of the products supplied.
PEOPLE
An interview with your design team or collaborating designer is a fantastic way to show the personality, passion, knowledge and expertise behind the product and brand, adding that human element that is often missed.
SUSTAINABILITY LEADERS
We talk to your team members who focus on sustainability within your business. Tell our readers your sustainability story, how you’re meeting targets, what you’re aiming for and the next steps towards achieving a more sustainable future.
OPINION
Do you have knowledge and expertise on a specific topic and want to tell our readers about it? Email us with your idea and we will you bring the piece to life. Our columnist series is also a great way to publish regular pieces on a topic you’re passionate about.
EXCLUSIVITY
We’re keen to work with you to publish unique editorial content created exclusively for Design Insider’s readers. Our team is happy to collaborate on a package that ensures your content reaches as wide and relevant an audience as possible, maximising engagement across our website, newsletter, and social media channels.
BESPOKE EDITORIAL
Our readers particularly engage with content written in your own voice. To collaborate on bespoke editorial — exploring exciting and engaging article formats tailored to your story, please contact alys@designinsiderlive.com
Together, we can create dynamic content that captures attention and strengthens your brand’s presence within the commercial interiors community.
Workplace matters: Shaping the Future of Workplace Design
An Exclusive Opportunity to Share Expert Insights and Inspire Conversations
Our Workplace Matters monthly series, launched in 2025, aims to explore the future of the workplace through the lens of thought-provoking, knowledge-based, and challenging content. Our 1st person content achieves greatest engagement from our readers.
OBJECTIVE
To inspire meaningful conversations about workplace trends and challenges, positioning Design Insider and our contributors as expert thought leaders in the commercial interiors sector.
CONTRIBUTORS
This series is open to Commercial Interiors UK members, commercial interior designers, architects, and industry leaders.
WHAT THE AUDIENCE WILL TAKE AWAY
Readers of the Workplace Opinion Series will gain:
- Informed perspectives on workplace design and functionality.
- Innovative ideas for tackling current challenges in workplace design.
- Valuable insights from industry leaders, sparking conversations and collaboration.
HOW TO SUBMIT CONTENT
To participate in the Workplace Opinion Series, please follow these steps:
Topic Approval: Email alys@designinsiderlive.com with your proposed topic or select one from our list below, a publication date will then be confirmed.
Submission Deadline: Articles must be submitted 2 weeks prior to the publication date.
EXAMPLE WORKPLACE TOPICS
- The importance of language to communicate design and concepts
- The use of technology to drive a design concept
- Who/what is disrupting workplace norms?
- The role of community in workplace design
- Pro-bono design - when should designers work for free?
- Loneliness and it’s impact on the workplace
- Are some workspace inhibiting the potential of talented people?
- Does HR drive workplace design?
- What if your workplace end user hasn’t been born yet?
- Multi-generational workspaces
specification
Content type: Monthly thought leadership/ opinion article.
Word count: 300-500 words, in a Word doc.
Writing style: First person, showcasing the author’s expertise and personal insights.
Images: 1-4 high-resolution jpeg/png images to accompany the article, with captions if possible. These may include project visuals, concept designs, or other relevant imagery.
Contact Information: Please include the name, job title, company name, and a portrait of the person sharing their opinion.
You’re invited: A Celebration of Creative Influence inspirations, influences,
and creative icons of industry leaders
You’re Invited is a creative and engaging monthly series by Design Insider that invites contributors to imagine their dream dinner party. Blending the concept of a “dream dinner party” with the inspiration behind the radio series My Cultural Life, this series offers a glimpse into the minds of creatives through their chosen guests, venue, and menu.
OBJECTIVE
To explore the cultural influences and inspirations of industry leaders, showcasing their creativity and personality in a unique and personal format.
CONTRIBUTORS
Open to Commercial Interiors UK members, designers, architects, and other creative industry leaders. Contributors must have prior approval to take part in this series, please register your interest by emailing alys@designinsiderlive
WHAT THE AUDIENCE WILL TAKE AWAY
Readers of the Cultural Dinner Party series will gain:
- A personal and joyful insight into the creatives and professionals shaping the industry.
- Inspiration from cultural figures who may influence the reader’s own work.
- An immersive experience that invites readers to envision their own dream dinner party.
SHARING YOUR ‘YOU’RE INVITED’ DINNER PARTY
To contribute to the You’re Invited series, please provide the following details:
1. Venue: Where will your dinner party take place? Include 20-40 words explaining why.
2. Menu: What type of food and drink will you serve? Include 20-40 words explaining your choice.
3. Entertainment or Music: What entertainment or music will you feature? Include 20-40 words explaining why.
4. Guests: Select 6 cultural guests (dead or alive) who inspire you creatively. Provide 5070 words on each guest, explaining their influence or significance to you.
5. Bio: Include a short biography about yourself, your work, and your creative journey, 50-100 words. Please also provide your portrait photograph.
who will you invite?
Curating your dinner party will be an exciting and personal process, and we hope you enjoy the journey. Reflect on the people who have influenced your creative path, those who inspire, challenge, and have helped you grow as a designer or professional.
Think deeply: who shaped your perspective? Perhaps a trailblazing artist revolutionized your thinking, or a daring designer inspired you to take risks. Is there a speaker whose insights you’ve longed to hear, or a musician whose work resonates deeply with your creative journey?
Challenge yourself to go beyond the obvious. Who pushed you to question your process or rethink your approach? Perhaps it’s someone whose ideas made you see the world differently, or a cultural figure whose lasting legacy continues to ripple through the creative community.
Let this be a celebration of your creative identity. Through your selections, invite readers into your world and offer them a seat at your table!
Joyful Spaces: Celebrating the Places That Brighten Our Day
spaces that spark creativity, joy, and connection, as shared by industry professionals
Joyful Spaces is a Design Insider monthly series celebrating the commercial spaces that bring us joy. Outside of our homes, we spend much of our time in commercial spaces, and they should enrich our lives and spark joy. This series will form a collection of inspiring spaces, chosen by designers and professionals who share their personal connections to the places that brighten their days.
OBJECTIVE
To spotlight the commercial spaces that hold meaning and bring joy to industry professionals, revealing the stories, history, inspiration, and personal meaning, behind them.
CONTRIBUTORS
Open to Commercial Interiors UK members, designers, architects, and other creative industry leaders. Contributors must have prior approval to take part in this series, please register your interest by emailing alys@designinsiderlive
WHAT THE AUDIENCE WILL TAKE AWAY
Readers of the Joyful Spaces Series will gain:
- Insight into the commercial spaces that inspire creativity and joy.
- Stories that highlight the emotional and historical significance of these spaces.
- A personal glimpse into the designer or professional.
SHARING YOUR JOYFUL SPACE
To contribute to the Joyful Spaces series, reflect deeply on the place that brings you joy and craft a vivid description of its significance. Use the following prompts to guide your story:
The Space: What is the name and location of the commercial space you’ve chosen? Share its architect or designer and describe its key features. What makes it stand out to you?
History: Dive into the heritage of the space. What was its original purpose, and how is it used today? Consider how its story adds to its charm and why it remains relevant.
Personal Connection: Why does this space matter to you? Reflect on how you first discovered it, your initial impressions, and any memorable experiences you’ve had there.
Emotional Resonance: How does this space make you feel? Does it spark joy, creativity, or calmness? Share the emotions it evokes and why those feelings are meaningful to you.
Inspiration: How has this space influenced your work or creativity? Consider its role in shaping your ideas, processes, or vision. Does it offer lessons, a new perspective, or motivation.
specification
Content type: Monthly inspirational series.
Word count: 300-400 words, Word doc.
Writing style: First person, showcasing the author’s expertise and personal insights.
Images: 1-4 high-resolution jpeg/png images to accompany the article, with captions if possible.
Contact Information: Please include the name, job title, company name, and a portrait of the person sharing their opinion.
Bio: Include a short biography about yourself, your work, and your creative journey, 50-100 words. Please also provide your portrait photograph.
Re-design vs Design Perfection: Celebrating the Highs and Lows
objects that frustrate, fascinate, and inspire, as chosen by industry professionals
Re-design vs Design Perfection is a NEW Design Insider monthly series exploring the balance between critique and celebration in design. Each month, we invite industry professionals to reveal two sides of their design perspective, one object they believe needs a re-think, and another they consider a flawless example of design perfection.
OBJECTIVE
To spark lively conversation about design evolution, personal taste, and what makes an object truly successful. By reflecting on both flawed and flawless designs, contributors will highlight the nuances that shape their creative judgement and inspire innovation.
CONTRIBUTORS
Open to Commercial Interiors UK members, designers, architects, and other creative industry leaders. Contributors must have prior approval to take part in this series, please register your interest by emailing alys@designinsiderlive
WHAT THE AUDIENCE WILL TAKE AWAY
Readers of the Re-design vs Design Perfection series will enjoy:
- Sharp, personal insights into what makes good (and bad) design.
- Entertaining, opinionated reflections that reveal design thinking in action.
- A window into each contributor’s creative personality and influences.
SHARING YOUR DESIGN PERSPECTIVE
To contribute, write in first person:
Re-design: 200–250 strong words on one item you believe needs a re-design, tell us why, what doesn’t work, and how you’d improve it.
Design Perfection: 200–250 strong words on an item you believe gets it absolutely right, explain what makes it exceptional and timeless.
Include a 70-word bio (third person), one portrait photo, and a photo of each item.
Keep it short, punchy, and fun, we’re celebrating opinions that make design exciting!
specification
Content type: Monthly inspirational series.
Word count: 300-400 words, Word doc.
Writing style: First person, showcasing the author’s expertise and personal insights.
Images: 1-4 high-resolution jpeg/png images to accompany the article, with captions if possible.
Contact Information: Please include the name, job title, company name, and a portrait of the person sharing their opinion.
Bio: Include a short biography about yourself, your work, and your creative journey, 50-100 words. Please also provide your portrait photograph.
Talk Curation, Moderation & Filming
Connecting audiences through intelligent, engaging dialogue
At Design Insider, we create conversations that move the commercial interiors industry forward. Alys Bryan has worked with leading UK brands to guide both 1–1 conversations and panel discussions in their showrooms, with Design Insider supporting in curating content and attracting the target audience.
She has moderated at major UK events including Global Hospitality Talks, HIX, Independent Hotel Show, Surface Design Show, Workspace Design Show, and has featured in the official programmes for London Design Festival and Clerkenwell Design Week.
Alys has also presented filmed content for Hotel Hypnos and the CIUK Lifetime Achievement Award, bringing insight, professionalism, and authenticity to every project.
MODERATION PACKAGE — from £600 + VAT (Travel and accommodation expenses must also be covered.)
Pre-Event Preparation
- Online discovery call with all speakers to explore key themes, align perspectives, and establish a dynamic conversation.
- Development of a detailed synopsis and engaging question set.
- Optional assistance with speaker selection, ensuring a well-rounded panel.
On the Day
- Professional moderation, ensuring a natural and engaging flow of discussion.
- Speaker care, ensuring all participants are comfortable and confident.
- Facilitation of audience interaction and Q&A.
Post-Event Coverage
- Publication of a dedicated editorial feature on Design Insider, capturing key insights. - Article shared across Design Insider’s social media platforms and weekly newsletter.
MODERATION AT INDUSTRY EVENTS
Alys frequently moderates talks at leading design events through mutually beneficial contra agreements. If your event would like to explore this collaboration, please email alys@designinsiderlive.com
FILMING — from £1,200 + VAT (DAY RATE)
If you wish for Alys to be part of your filmed marketing campaigns, she is available to participate in video content as a presenter, interviewer, or contributor. Her professional on-camera presence and sector expertise bring authenticity and authority to your brand storytelling. Please contact alys@designinsiderlive.com to discuss your campaign and receive a tailored quote.
alys bryan: bio
Editorial Director, Design Insider Marketing Director, Commercial Interiors UK
Alys Bryan is a passionate design editor with 20 years’ experience as a commercial furniture designer.
As Editorial Director of Design Insider and Marketing Director of Commercial Interiors UK, she brings deep industry insight to every initiative.
Alys leads editorial strategy, curates engaging content, and delivers events that unite designers, architects, suppliers, and operators.
She thrives on sparking conversations that challenge and inspire, and is committed to amplifying the ideas shaping the future of commercial interiors through writing, talks, and collaboration.
editorial & Image guide
Design Insider acknowledges the exceptional expertise of Commercial Interior Designers, championing their work by showcasing the latest knowledge, products, projects, news, and events within the commercial furnishing sector. We actively initiate conversations with the people who lead in our sector.
Elevate your brand, product, and knowledge by featuring in Design Insider and positioning them in front of our engaged audience.
To maintain the highest standards in both editorial and visual content, please adhere to the following guidelines:
Text: All text should be written in 3rd person, apart from text for a column series which should be 1st person.
- Product articles: 600-800 words
- Case Studies: 600 - 1000 words
- Interviews and editorial: 800 - 1000 words
- Columns: 400 words
People: Photography containing people will be prioritised, including editorial, product and project focused articles.
All interviews must be accompanied by a portrait of the interviewee, this will be cropped to 16:9.6 for the feature image but may be used square within the article.
Images: All images should be supplied at 300dpi.
Design Insider’s digital template allows for the use of landscape and square images only. Landscape images are cropped to 7:5 ratio.
Feature images are a panoramic landscape and are cropped to 16:9.6 ratio, this includes portraits of interviewees.
Credits: Please provide a photographer credit if needed, this will be published at the end of the article.
If image credits are required please ensure that it is clear which credit relates to which image.
Links: Please provide any external brand links required.
The first time a brand is mentioned it will be linked to their Commercial Interiors UK member Product Finder profile.