2025 MEDIA PACK
Jan 2025
8,000+ MONTHLY ACTIVE USERS
18,500+ SOCIAL MEDIA FOLLOWERS
15,000+ MONTHLY PAGE VIEWS
6,000+
LINKEDIN NEWSLETTER SUBSCRIBERS
3,400+ NEWSLETTER SUBSCRIBERS
40,000+
MONTHLY LINKEDIN IMPRESSIONS
Audience Profile:
119 Countries 57% Europe
22% America
16% Asia
5% other
Employment:
Design Studios
Interior Design Practices
Architectural Firms
Operators
Dealerships
Property Developers
Graphic Designers
Press Agencies
Furnishing Suppliers
Age:
25-34 - 32%
18-24 - 28%
45-54 - 20%
55-64 - 16%
65+ - 4%
Gender:
51% Female
39% Male
10% Other
Design Insider recognises the exceptional expertise of Commercial Interior Designers and supports their work by publishing the latest knowledge, products, projects, news and events from within the commercial furnishing sector and by instigating conversations with the people who lead our sector.
Design Insider is the media partner of Commercial Interiors UK. Commercial Interiors UK is a UK trade association representing the commercial interiors sector. Its 200+ members represent leading manufacturers, suppliers, and designers – all shaping inspirational commercial interiors internationally.
Commercial Interiors UK inspires & supports the growth and global success of the UK’s commercial interiors community, creating a sustainable future.
Contact Alys Bryan, Editorial Director T: 07989740401
Design Insider caters to a dedicated audience of commercial interior designers, architects, and suppliers, prioritising knowledge-sharing and showcasing the innovators shaping the sector. As an integral part of your marketing strategy, our platform offers professionals access to knowledge-based content. Exclusive features are available to Commercial Interiors UK (CIUK) members and commercial interior designers, while non-CIUK member suppliers can inquire about tailored advertorial packages for maximum impact.
Design Insider presents a variety of editorial features and provides the opportunity for bespoke editorial content, ensuring a comprehensive and customisable platform for our audience.
Product
Want to shout about a new product launch?
This is one way you can do it. We interview the design team behind the product asking about the concept, inspiration, production and environmental considerations.
Project
Completed a project you want everyone to know about?
Let us know and we can put together a case study article involving the interior designer and the end client. We can also include a Product Focus section which highlights the specification of the products supplied.
People
An interview with your design team or collaborating designer is a fantastic way to show the personality, passion, knowledge and expertise behind the product and brand, adding that human element that is often missed.
Sustainability Leaders
We talk to your team members who focus on sustainability within your business. Tell our readers your sustainability story, how you’re meeting targets, what you’re aiming for and the next steps towards achieving a more sustainable future.
Opinion
Do you have knowledge and expertise on a specific topic and want to tell our readers about it? Email us with your idea and we will you bring the piece to life. Our columnist series is also a great way to publish regular pieces on a topic you’re passionate about.
quarterly Campaigns
In 2025, we are unveiling four quarterly content campaigns, each designed to bring you a diverse array of articles, reports, and insightful conversations delving deep into specific topics. Within each campaign, we’ll explore the subject matter comprehensively. Below, you’ll find the campaign dates, content deadlines, and prompts to guide our content creation process.
UK Manufacturing
1st January to 31st March.
Open for content submission from 14th December 2024content deadline 15th March 2025
Share your knowledge! How is the UK manufacturing sector evolving to meet the challenges of a global economy?
Tell us your opinion! What new manufacturing techniques or processes are redefining industry standards?
Have you recently designed/supplied a project that showcases UK manufacturing innovation or sustainability?
Have you launched products that emphasise the strength and craftsmanship of UK manufacturing?
Skills
1st April to 30th June.
Open for content submission from 15th March - content deadline 14th June
Share your knowledge! How are design and technology transforming skill development within the industry?
Tell us your opinion! What are the most crucial skills that the next generation need to thrive?
Have you worked on a project that highlights the importance of upskilling or education in the design and manufacturing sectors?
Who are the key leaders driving innovation in skill development? Nominate someone for us to interview!
Materiality
1st July to 30th September.
Open for content submission from 14th June - content deadline 13th September
Share your knowledge! What innovative materials are shaping the future of design and architecture?
Tell us your opinion! How can the industry better incorporate sustainable materials into mainstream design?
Have you recently completed a project that incorporates cutting-edge materials or sustainable material practices?
Have you launched products that push the boundaries of material innovation?
Workplace
1st October to 31st December.
Open for content submission from 13th Septembercontent deadline 13th December
Share your knowledge! How is workplace design evolving in response to hybrid work environments and new employee expectations?
Tell us your opinion! What should be the key focus of workplace design moving forward?
Have you worked on a project that demonstrates forward thinking workplace design or adaptive workspaces?
Have you developed products that enhance workplace productivity, flexibility, or employee well-being?
annual campaign: disruptors
Throughout 2025, Design Insider is spotlighting the people and projects that are disrupting the norm and driving change across our sector. From utilising emerging technologies to pushing conceptual boundaries and reimagining commercial interiors, these disruptors are creating opportunities through innovation—and we’re here to champion their stories!
Here are four core ways to participate in this exciting campaign:
1. Share Your Knowledge: Highlight Industry Disruptors!
Tell us about the projects or innovations shaking up the status quo in design, manufacturing, or architecture. How are they creating new possibilities for our sector?
2. Share Your Opinion: Identify Emerging Trends!
Which disruptive technologies, ideas, or approaches will shape the future of commercial interiors? Share your vision and let’s explore the opportunities change can bring.
3. Project Spotlight: Celebrate Ground Breaking Work!
Have you led or contributed to a project that defies tradition? Share the journey behind the work that’s breaking boundaries and opening doors to new possibilities.
4. Nominate a Trailblazer: Recognise Industry Leaders!
Who’s leading the charge in disruption? Nominate the people or projects making waves and generating exciting outcomes for the commercial interiors sector.
5. Share a Case Study: Inspire the Industry!
Provide an in-depth look at a disruptive project or approach that has delivered measurable results. Show the industry how innovation can succeed in practice.
6. Host a Discussion: Drive the Conversation!
Partner with us to lead a conversation through a round table or event, bringing together thought leaders to explore disruption in action and its impact on the sector.
This campaign runs from 1st January to 31st December 2025. Content submissions open on 14th December 2024, with a deadline of 13th December 2025. Join us to project these exciting conversations and outcomes—together, let’s celebrate change!
Workplace Opinion Series: Shaping the Future of Workplace Design
An Exclusive Opportunity to Share Expert Insights and Inspire Conversations
The Workplace Opinion Series is a new editorial initiative by Design Insider that aims to explore the future of the workplace through the lens of thoughtprovoking, knowledge-based, and challenging content.
OBJECTIVE
To inspire meaningful conversations about workplace trends and challenges, positioning Design Insider and our contributors as expert thought leaders in the commercial interiors sector.
CONTRIBUTORS
This series is open to Commercial Interiors UK members, commercial interior designers, architects, and industry leaders.
WHAT THE AUDIENCE WILL TAKE AWAY
Readers of the Workplace Opinion Series will gain:
- Informed perspectives on workplace design and functionality.
- Innovative ideas for tackling current challenges in workplace design.
- Valuable insights from industry leaders, sparking conversations and collaboration.
HOW TO SUBMIT CONTENT
To participate in the Workplace Opinion Series, please follow these steps:
Topic Approval: Email alys@designinsiderlive.com with your proposed topic or select one from our list below, a publication date will then be confirmed.
Submission Deadline: Articles must be submitted 2 weeks prior to the publication date.
SUGGESTED WORKPLACE TOPICS
- The importance of language to communicate design and concepts
- The use of technology to drive a design concept
- Who/what is disrupting workplace norms?
- How will AI inform sustainable workplace design?
- The role of community in workplace design
- Pro-bono design - when should designers work for free?
- Mandatory return to the office
- Loneliness and it’s impact on the workplace
- Are some workspace inhibiting the potential of talented people?
- Does HR drive workplace design?
- Future fitting design
- What if your workplace end user hasn’t been born yet?
- Multi-generational workspaces
specification
Content type: Monthly thought leadership/ opinion article.
Word count: 300-500 words, in a Word doc.
Writing style: First person, showcasing the author’s expertise and personal insights.
Images: 1-4 high-resolution jpeg/png images to accompany the article, with captions if possible. These may include project visuals, concept designs, or other relevant imagery.
Contact Information: Please include the name, job title, company name, and a portrait of the person sharing their opinion.
contact us
For questions, topic submissions, or further details, please contact Alys Bryan at alys@ designinsiderlive.com
Let’s shape the future of the workplace together. We look forward to your contributions!
Have Your Say: Exploring Key Challenges and opportunities
Showcasing Industry Perspectives on the Most Pressing Questions
Have Your Say is a long-standing and popular Design Insider series, re-imagined for 2025 with a fresh format. Each month, a single industry voice will respond to one thoughtprovoking question set by Design Insider, tied to our quarterly content campaigns.
OBJECTIVE
To showcase individual perspectives from any commercial interiors sector, encouraging informed discussions and reinforcing Commercial Interior Designers, suppliers, and professionals as leading experts in their field.
CONTRIBUTORS
This series is open to Commercial Interiors UK members, commercial interior designers, architects, and industry leaders.
WHAT THE AUDIENCE WILL TAKE AWAY
Readers of the Have Your Say series will gain:
- Insightful, expert perspectives on the industry’s most pressing topics.
- Diverse approaches to challenges and opportunities.
- Insights shared by professionals at a variety of career levels.
HAVE YOUR SAY 2025 QUESTIONS!
JAN: How can UK manufacturers adopt cost-effective automation to ensure ROI?
FEB: What strategies can UK manufacturers use to overcome persistent supply chain disruptions?
MAR: How can UK manufacturing address the skills gap to foster innovation and growth?
APR: What steps must be taken to create a culture of continuous learning amid rapid technological change?
MAY: What role do mentors and collaborators play in developing future industry leaders?
JUN: How do diversity and inclusion initiatives improve businesses and projects?
JUL: How are designers/suppliers using data to guide sustainable material specifications?
AUG: Are traditional materials undervalued in sustainable design compared to new innovations?
SEP: What challenges and opportunities arise from utilising bio-based materials?
OCT: Does tension exist between employees’ preference for hybrid work and employers’ drive for office-based work? What’s the answer?
NOV: How can smart buildings contribute to creating more inclusive workplaces?
DEC: Is technology the sole driver of innovation in workplace design?
specification
Content type: Monthly thought leadership/ opinion article.
Publication date: 1st of each month.
Copy deadline: 18th of the previous month.
Word count: 300-500 words, Word doc.
Writing style: First person, showcasing the author’s expertise and personal insights.
Images: 1-4 high-resolution jpeg/png images to accompany the article, with captions if possible.
Contact Information: Please include the name, job title, company name, and a portrait of the person sharing their opinion.
how to submit content
In order to secure your piece of editorial, email alys@designinsiderlive.com stating the question you wish to answer.
Let’s shape the future of the workplace together. We look forward to your contributions!
Cultural Dinner Party: A Celebration of Creative Influence
inspirations, influences, and creative icons of industry leaders
Cultural Dinner Party is a creative and engaging monthly series by Design Insider that invites contributors to imagine their dream dinner party. Blending the concept of a “dream dinner party” with the inspiration behind the radio series My Cultural Life, this series offers a glimpse into the minds of creatives through their chosen guests, venue, and menu.
OBJECTIVE
To explore the cultural influences and inspirations of industry leaders, showcasing their creativity and personality in a unique and personal format.
CONTRIBUTORS
Open to Commercial Interiors UK members, designers, architects, and other creative industry leaders. Contributors must have prior approval to take part in this series, please register your interest by emailing alys@designinsiderlive
WHAT THE AUDIENCE WILL TAKE AWAY
Readers of the Cultural Dinner Party series will gain:
- A personal and joyful insight into the creatives and professionals shaping the industry.
- Inspiration from cultural figures who may influence the reader’s own work.
- An immersive experience that invites readers to envision their own dream dinner party.
SHARING YOUR CULTURAL DINNER PARTY
To contribute to the Cultural Dinner Party, please provide the following details:
1. Venue: Where will your dinner party take place? Include 20-40 words explaining why.
2. Menu: What type of food and drink will you serve? Include 20-40 words explaining your choice.
3. Entertainment or Music: What entertainment or music will you feature? Include 20-40 words explaining why.
4. Guests: Select 6 cultural guests (dead or alive) who inspire you creatively. Provide 5070 words on each guest, explaining their influence or significance to you.
5. Bio: Include a short biography about yourself, your work, and your creative journey, 50-100 words. Please also provide your portrait photograph.
who will you invite?
Curating your Cultural Dinner Party will be an exciting and personal process, and we hope you enjoy the journey. Reflect on the people who have influenced your creative path—those who inspire, challenge, and have helped you grow as a designer or professional.
Think deeply: who shaped your perspective? Perhaps a trailblazing artist revolutionized your thinking, or a daring designer inspired you to take risks. Is there a speaker whose insights you’ve longed to hear, or a musician whose work resonates deeply with your creative journey?
Challenge yourself to go beyond the obvious. Who pushed you to question your process or rethink your approach? Perhaps it’s someone whose ideas made you see the world differently, or a cultural figure whose lasting legacy continues to ripple through the creative community.
Let this be a celebration of your creative identity. Through your selections, invite readers into your world and offer them a seat at your table!
Joyful Spaces: Celebrating the Places That Brighten Our Day
spaces that spark creativity, joy, and connection, as shared by industry professionals
Joyful Spaces is a new series by Design Insider celebrating the commercial spaces that bring us joy. Outside of our homes, we spend much of our time in commercial spaces, and they should enrich our lives and spark joy. This series will form a collection of inspiring spaces, chosen by designers and professionals who share their personal connections to the places that brighten their days.
OBJECTIVE
To spotlight the commercial spaces that hold meaning and bring joy to industry professionals, revealing the stories, history, inspiration, and personal meaning, behind them.
CONTRIBUTORS
Open to Commercial Interiors UK members, designers, architects, and other creative industry leaders. Contributors must have prior approval to take part in this series, please register your interest by emailing alys@designinsiderlive
WHAT THE AUDIENCE WILL TAKE AWAY
Readers of the Joyful Spaces Series will gain:
- Insight into the commercial spaces that inspire creativity and joy.
- Stories that highlight the emotional and historical significance of these spaces.
- A personal glimpse into the designer or professional.
SHARING YOUR JOYFUL SPACE
To contribute to the Joyful Spaces series, reflect deeply on the place that brings you joy and craft a vivid description of its significance. Use the following prompts to guide your story:
The Space: What is the name and location of the commercial space you’ve chosen? Share its architect or designer and describe its key features. What makes it stand out to you?
History: Dive into the heritage of the space. What was its original purpose, and how is it used today? Consider how its story adds to its charm and why it remains relevant.
Personal Connection: Why does this space matter to you? Reflect on how you first discovered it, your initial impressions, and any memorable experiences you’ve had there.
Emotional Resonance: How does this space make you feel? Does it spark joy, creativity, or calmness? Share the emotions it evokes and why those feelings are meaningful to you.
Inspiration: How has this space influenced your work or creativity? Consider its role in shaping your ideas, processes, or vision. Does it offer lessons, a new perspective, or motivation.
specification
Content type: Monthly inspirational series.
Word count: 300-400 words, Word doc.
Writing style: First person, showcasing the author’s expertise and personal insights.
Images: 1-4 high-resolution jpeg/png images to accompany the article, with captions if possible.
Contact Information: Please include the name, job title, company name, and a portrait of the person sharing their opinion.
Bio: Include a short biography about yourself, your work, and your creative journey, 50-100 words. Please also provide your portrait photograph.
editorial & Image guide
Design Insider acknowledges the exceptional expertise of Commercial Interior Designers, championing their work by showcasing the latest knowledge, products, projects, news, and events within the commercial furnishing sector. We actively initiate conversations with the people who lead in our sector.
Elevate your brand, product, and knowledge by featuring in Design Insider and positioning them in front of our engaged audience.
To maintain the highest standards in both editorial and visual content, please adhere to the following guidelines:
Text: All text should be written in 3rd person, apart from text for a column series which should be 1st person.
- Product articles: 600-800 words
- Case Studies: 600 - 1000 words
- Interviews and editorial: 800 - 1000 words
- Columns: 400 words
People: Photography containing people will be prioritised, including editorial, product and project focused articles.
All interviews must be accompanied by a portrait of the interviewee, this will be cropped to 16:9.6 for the feature image but may be used square within the article.
Images: All images should be supplied at 300dpi.
Design Insider’s digital template allows for the use of landscape and square images only. Landscape images are cropped to 7:5 ratio.
Feature images are a panoramic landscape and are cropped to 16:9.6 ratio, this includes portraits of interviewees.
Credits: Please provide a photographer credit if needed, this will be published at the end of the article.
If image credits are required please ensure that it is clear which credit relates to which image.
Links: Please provide any external brand links required.
The first time a brand is mentioned it will be linked to their Commercial Interiors UK member Product Finder profile.