Herald Highlands 6-13-13
Highlands Ranch
Douglas County, Colorado • Volume 26, Issue 30
June 13, 2013
A Colorado Community Media Publication
ourhighlandsranchnews.com
Leaders explore Ranch rebrand HRCA, Metro District, chamber all involved By Ryan Boldrey
rboldrey@ourcoloradonews.com
Eddie Guion of The Margarita Brothers hams it up while on the keyboards during opening night of the Highlands Ranch Community Association’s Summer Concert Series June 6 at Highland Heritage Regional Park. The series will continue in the park every Thursday evening through July 25 except for July 4.
CONCERTS KICK OFF Photos by Ryan boldRey
As Peter Noble plays bass, Eddie Guion of The Margarita Brothers holds up the microphone for some audience participation on June 6, the opening night of the Highlands Ranch Community Association’s Summer Concert Series at Highland Heritage Regional Park.
The Margarita Brothers kicked off the Highlands Ranch Community Association’s Summer Concert Series on June 6, performing a variety of surf music and classic rock. The series will continue every Thursday evening from 6:30 to 8 p.m. at Highland Heritage Regional Park through July 25, with the exception of July 4. Next on the stage will be ’80s rock cover specialists The Steve Thomas Band on June 13. For a full schedule of the 2013 Summer Concert Series, visit www.hrcaonline.org.
County veterans monument installed Bronze eagle lands after years of planning By Ryan Boldrey
rboldrey@ourcoloradonews.com It took more than six years of planning, thousands of donations and volunteer hours, and the use of a local crane, but the eagle has landed in downtown Castle Rock. Weighing in at 900 pounds, a bronze eagle, sculpted by Bill Hueg of Westminster, is shown hoisting an American flag atop a globe. On June 4, with the guidance of three men, it was placed carefully on a granitecoated steel and concrete base to complete the $170,000 Douglas County Veterans Monument. “Six years, I’ve been waiting for this day,” said World War II veteran Lou Zoghby, a longtime member of the monument foundation’s board of directors. “This is for all the veterans past, present and future in the entire county. … What better symbol to depict all of our different branches of service than the eagle.” The six-sided monument, at the southwest corner of Wilcox and Fourth streets, is embossed with six seals recognizing the Air Force, Army, Coast Guard, Marine Corps, Merchant Marine and Navy. There are also two plaques on the monument. One of them honors those killed in action and reads, “In honor and respect for
As Highlands Ranch takes the final remaining steps toward build-out, community leaders are coming together to study how best to market the Ranch going forward. The Highlands Ranch Community Association, Highlands Ranch Metro District and Highlands Ranch Chamber of Commerce will all play key roles in what is expected to be a year-long conversation on how to place the community in the best possible representative light. “Highlands Ranch is evolving from a new, young and growing, planned community to a 30-year-old maturing community,” said Metro District spokeswoman Sherry Eppers. “Our role changes in that, the community changes in that, and how we position ourselves to people who might consider Highlands Ranch home either as a family or as a business is impacted in that as well.” On the table is the possible development of a new logo that would represent both the HRCA and the Metro District, as well as the creation of a more uniform message that all of the leading organizations would work together to communicate to outsiders. “Branding is more than a logo, more than a tag line,” Eppers said. “Your brand is what people say about you when you are not around. We need to understand what those perceptions are before we reposition ourselves in the community.” “It’s everybody pulling together under one umbrella,” said HRCA board member Brock Norris. “Everybody has to be in the same boat and going the same direction. “As for the logo, we need to have something distinct that really stands out and sets us apart from other communities and represents who we are as an active community.” The Metro District and HRCA discussed the issue of rebranding at their last boardto-board meeting, and the Metro District, which is expected to take the lead on the project, continued that discussion at its May board meeting. Eppers said a lot of the process will involve listening to other people’s perceptions Rebrand continues on Page 9
Mark DiCiesare, left, and Tony Workman help guide a sculpted 900-pound eagle into place at the Douglas County Veterans Monument in downtown Castle Rock on June 4. Photo by Ryan Boldrey those who have made the ultimate sacrifice in service to our country. You will always be remembered.” “When we picked this design out of the 14 designs that were submitted, we picked it from a sketch, and little did I realize what it would look like in its full 3-D form,” said Henry Bohne, a Korean War veteran and
chairman of the foundation board. “There are so many feelings. I just can’t put it into words.” Bohne estimates there are 28,000 to 30,000 veterans living in Douglas County today, about 10,000 more veterans than Veterans continues on Page 9
The Highlands Ranch Metro District and Highlands Ranch Community Association are preparing for discussions on rebranding the community. File photo
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