CCM 2016 Political Advertising Media Kit

POLITICAL A D V E RT I S I N G

MEDIA KIT CON TACT

ERIN ADDENBROOKE 303-566-4074

eaddenbrooke@ColoradoCommunityMedia.com

Includes South Platte Edition

ColoradoCommunityMedia.com 303-566-4100 01-08-16

ColoradoCommunityMedia.com | 303-566-4100

WELCOME TO COLORADO COMMUNITY MEDIA You’re local. We’re local...really local.

In fact, we publish 16 local newspapers in the metro Denver suburbs. To us, local is big.

At Colorado Community Media, we believe that city news, high school sports, public events, history and culture all contribute to the identity of a community. Local newspapers are still the single best source for bringing that all together.

We also believe that healthy businesses, are the pulse of a community, so we want to provide you and your campaign with valuable, local advertising options.

We can help you cast your advertising net as large or small as you need. We offer print options, digital options, counsel on how to create a successful campaign and free ad design services.

Let us help your campaign grow and become a successful part of a local community.

Jerry Healey Owner/Publisher jhealey@coloradocommunitymedia.com

Ann Macari Healey Executive Editor ahealey@coloradocommunitymedia.com

Erin Addenbrooke Advertising/Major Accounts/Classified Manager eaddenbrooke@coloradocommunitymedia.com

Chris Rotar South Metro Editor

Because to us, local is big.

crotar@coloradocommunitymedia.com

Start your campaign today with Colorado Community Media.

Glenn Wallace North/West Metro Editor gwallace@coloradocommunitymedia.com

Call us at 303-566-4100.

Scott Andrews Production/Marketing Manager sandrews@coloradocommunitymedia.com

Highlands Ranch | Corporate Office 9137 Ridgeline Blvd., Ste. 210 Highlands Ranch, CO 80129

Audrey Brooks Business Manager

Golden

722 Washington Ave., Unit 210 Golden, CO 80401

abrooks@coloradocommunitymedia.com

Westminster

Shari Martinez

8753 Yates Dr., Ste. 200 Westminster, CO 80031

Circulation Manager smartinez@coloradocommunitymedia.com

ONE CALL ★ ONE BILL ★ UP TO 152,000 WEEKLY HOUSEHOLDS 01-08-16 | 2

ColoradoCommunityMedia.com | 303-566-4100

REACHING MORE THAN 152,000 LOCAL WEEKLY HOUSEHOLDS WE HAVE THE AUDIENCE YOU’RE LOOKING FOR

76

Boulder 36

Brighton Northglenn Thornton

Arvada

Westminster

Denver International Airport

Commerce City

Golden 70

Wheat Ridge 25

Denver

43%

70 225 Aurora

Lakewood

of readers keep their newspaper for 10+ days

470

Englewood Littleton Centennial

285

Highlands Ranch Roxborough Park

69%

Parker

Lone Tree

of readers believe the paper provides valuable local advertising

Castle Pines Franktown

Castle Rock

Elizabeth 86

Kiowa

Elbert Larkspur

84%

of readers look forward to reading the local newspaper

92%

Monument

of readers find their local newspaper to be informative

48%

24

25

of readers do not have a home subscription to a daily newspaper

Colorado Springs

Survey conducted by the National Newspaper Association

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ColoradoCommunityMedia.com | 303-566-4100

COLORADO COMMUNITY MEDIA REACHES ADULTS WHO WILL VOTE! Source: NAA; American Voters Media Use Survey

91 % 86 % 79 % 58 % 54 %

of voters who contribute to campaigns read newspapers in print or online. of voters who cast ballots in the last local election read newspapers in print or online. of voters ages 18 to 34 read newspapers in print or online.

of voters using mobile devices for news, turn to newspaper sources.

of voters rate local TV political ads as “annoying”.

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CUSTOMIZE YOUR CAMPAIGN Reach all 152,000 households in our distribution area

Full Page

Half Page

Quarter Page

$6,999

$4,299

$2,699

10.25” x 16.5”

VERTICAL 5.04” x 16.5”

VERTICAL 5.04” x 8”

HORIZONTAL 10.25” x 8”

HORIZONTAL 10.25” x 4”

Rates per week.

All packages include color and free ad design.

DIGITALLY SUPERCHARGED

DIGITAL

Your print ad will be included in our online advertising directory, ShopLocalColorado.com.

OFFERINGS INCLUDED

DIGITAL BANNER AD

FREE WITH

Reach our online readers with a digital banner ad on the same websites as your print ad.

ANY PRINT PACKAGE

EXPAND YOUR SOCIAL MEDIA REACH

PURCHASE

Your social media posts automatically feed into our Follow Local widget in real time.

Not looking for full distribution? Target local voters with one of our 7 advertising zones, or choose the individual publications specific to your campaign

advertising zones

76

Boulder 36

Brighton Northglenn Thornton

Arvada

Westminster

Denver International Airport

Commerce City

Golden 70

Wheat Ridge 25

Denver

70 225 Aurora

Lakewood

470

Englewood Littleton Centennial

285

Highlands Ranch Roxborough Park

Parker

Lone Tree Castle Pines

Franktown

Castle Rock

Elizabeth 86

Kiowa

Elbert Larkspur

25

north Northglenn-Thornton Sentinel, Westminster Window northwest Arvada Press west Golden Transcript, Lakewood Sentinel, Wheat Ridge Transcript central Centennial Citizen, Englewood Herald, Littleton Independent (includes South Platte Edition) south central Highlands Ranch Herald, Lone Tree Voice east Elbert County News, Parker Chronicle south Castle Pines News-Press, Castle Rock News-Press, Douglas County News-Press Please contact a CCM Marketing Consultant for a custom quote to match your specific campaign needs.

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ColoradoCommunityMedia.com | 303-566-4100

DIGITAL TARGETING STRATEGIES We provide campaign planning and management expertise that leverages data, consumer habits, purchasing windows and buying funnel to establish consistent communication throughout the campaign journey.

Retargeting

Geographic

Behavioral

IP Targeting

Contextual

Demographic Search Retargeting

Custom Quotes Available Pricing for digital strategies will vary based on your specific campaign needs.

Please contact a CCM Marketing Conultant for a custom quote.

103.7 Million Opt-In Emails Our database consists of U.S. Citizens who are registered voters, Democrats, Republicans, Independents, etc. The database is comprised of self-reported consumers that have contributes their information through opt-in online surveys, e-subscription, e-registrations and our extensive network of permission based websites.

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LOCAL DISTRIBUTION North Zone – Price Group 1

Households

Zip Codes

Delivery

Publication Day

Northglenn-Thornton Sentinel *

2,600

80221, 80229, 80233, 80241, 80260

Mailed

Thursday

Westminster Window *

2,200

80021, 80030, 80031, 80221, 80234, 80260

Mailed

Thursday

Households

Zip Codes

Delivery

Central Zone – Price Group 2

Publication Day

Centennial Citizen

12,500

80112, 80122

Free

Friday

Englewood Herald *

500

80110, 80113

Mailed

Friday

Mailed

Thursday

Free By Mail

Thursday

Littleton Independent *

2,500

80120, 80121, 80123, 80128

South Platte Independent

2,500

80123

South Zone – Price Group 2

Households

Zip Codes

Castle Rock / Pines News-Press

18,400

80104, 80108, 80109

Douglas County News-Press *

1,100 Households

East Zone – Price Group 3 Elbert County News * Parker Chronicle West Zone – Price Group 3

Delivery

Publication Day

Free

Thursday

80104, 80108, 80109, 80116, 80118, 80135

Mailed

Thursday

Zip Codes

Delivery

Publication Day

585

80107, 80117

Mailed

Thursday

21,050

80134, 80138

Free

Friday

Households

Zip Codes

Delivery

Publication Day

Golden Transcript *

3,000

80401, 80403

Mailed

Thursday

Lakewood Sentinel

15,000

80226, 80228

Free

Thursday

Wheat Ridge Transcript *

1,700

80033, 80034

Mailed

Thursday

Northwest Zone – Price Group 4 Arvada Press

35,400

South Central Zone – Price Group 4 Highlands Ranch Herald Lone Tree Voice

Households

Zip Codes 80002, 80003, 80004, 80005, 80007

Households 27,800 5,450

Zip Codes

Delivery

Publication Day

Free

Thursday

Delivery

Publication Day

80126, 80129, 80130

Free

Thursday

80124

Free

Thursday * Denotes Legal Publications

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ColoradoCommunityMedia.com | 303-566-4100

POLITICAL ADVERTISING SPECIFICATIONS POLITICAL AD REQUIRMENTS A

All political ads must contain ‘Paid Political Advertisement’ above the ad in 12 point type.

B

Additionally, all ads must carry a fair political practice (PAID FOR BY) disclaimer in the bottom of the ad to include the name and address (NO P.O. Boxes) of the individual or organization responsible for the placement of the ad plus a phone number of someone who can respond to the ad’s contents. A website address may serve as a substitute for a street address.

MEDIA & FILE SUBMISSION CCM can accept your ads via the following methods and formats: CD, DVD

USB Flash Drive

Email (max. size 20 MB)

COLORS CCM offers full-color in all publications.

Any supplied spot colors are processed in a CMYK workflow.

DO A

PAID POLITICAL ADVERTISEMENT

Submit a PDF file created with the PDF/X-1a:2001 preset Use CMYK images for your color graphics Use images that are 300 ppi Create your file to the exact size of your ad Use vector-based art Use 100% black for black text

DO NOT Send Word, Publisher, Excel, Powerpoint, JPEG, TIFF, Flash, GIF, BMP, Corel Draw or Freehand files as press-ready ad files Use RGB, Index or Spot images for your color graphics Use images pulled off the Internet Use rich-black for black text Use less than 10 point font size for color or reverse type Send your PDF file with crop or registration marks

DIGITAL BANNER AD OPTIONS

B

Paid for by the Committee to Elect First Lastname. www.website.com | 800-123-4567

Colorado Community Media (CCM) cannot be held responsible for the quality of reproduction if these specifications are not followed. Ads received after deadline may not publish in the desired issue. CCM will not be held responsible for changes the CCM creative department has to make to get files ready for press.

Leaderboard 728 x 90 px

Medium Rectangle 300 x 250 px

Square

250 x 250 px

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