The Colorado Auctioneer 4th Quarter 2011

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Board of Directors President • Lance Nichols 38241 WCR 23 • Eaton, CO 80615 Phone: 970-686-2361 • Home: 970-686-2361 Vice President • Richard Schur 1042 West Baptist Road, #175 Colorado Springs, CO 80921 Phone: 866-290-2243 • Cell: 719-210-6230 2nd Vice President • Dax Gillium 4981 W. Tufts Avenue • Denver, CO 80236 Phone: 303-730-2623 Chairman of the Board • Doug Carpenter 1610 Hwy 50 • Grand Junction, CO 81503 Phone: 970-245-1185 • Cell: 970-623-6999 Treasurer/Director • Walt Partridge 6577 N. Windfield Ave. • Parker, CO Phone: 512-671-36375 • Cell: 512-750-7392

Directors John Schaffner 36470 County Road Z • Wray, CO 80758 Phone: 970-332-5196 Mike Heitmann 27275 Mid Jones Road • Calhan, CO 80808 Phone: 406-450-2051 • Fax: 719-683-7235 Butch Haglestrom P. O. Box 306 • Fort Lupton, Co 80621 (C) 303-827-5157 OJ Pratt 1270 Boston Avenue • Longmont, CO 80501 (O) 303-772-7676 (C) 303-598-8585 Casey Giddings 24 Oak Ave. •Eaton, Co 80615 Phone: 970-224-2050 Janelle Karas 820 S. Monaco Pkwy #213 Denver, CO 80224 Phone 877-612-8494 Scott Shuman 100 S. Cherry Ave • Suite 6D Eaton, CO 80615 Phone: 970-716-2120

Executive Director Kathy Humphries 14 North main Street, Suite B Elgin, TX 78621 Phone: 512-285-2727 • Fax: 512-285-2828


The Quarterly Newsletter of the Colorado Auctioneers Association

From the President Lance Nichols • CAA President Greetings CAA Members, Happy Holidays! When you read this newsletter, you will have already celebrated Thanksgiving and will be planning for the end of the year. I hope you all had a wonderful Thanksgiving holiday and were able to share it with family and friends. It is hard to believe that a year has gone by. With the end of 2011 and the beginning of 2012 I hope everyone is thinking of this year’s annual convention in Denver. Your CAA Board recently conducted a meeting where we discussed numerous items of business, and made decisions that will keep the association on the path to continued success. The main item of business was this year’s CAA convention, January 6-8, at the Crowne Plaza Denver International Airport. The convention committee has been hard at work planning this year’s conference, which I believe to be one of the best educational and networking opportunities available to auctioneers. Your 1st Vice President, Rich Schur, has a great line up of speakers who will provide vast knowledge about the profession we all love. The Colorado State Champion Auctioneer Contest will be held on Friday night. The champion will receive a trophy belt buckle, as well as the coveted traveling Chuck Cumberlin “Go Your Best” trophy. Last year’s champ, Adam Kevil, has promised to bring it back this year- right Adam?? The CAA will also put $1,000.00 towards the winner attending the 63rd National Auctioneers Association Conference and Show in July, taking place in Spokane, Washington, where he or she will represent Colorado in the national auctioneers contest in July. Don’t miss the Friday night contest, which is always a crowd pleaser! Each year the board does everything it can to help keep the cost on the convention reasonable for our members. $189 is all you, as a CAA Member, will pay to attend all of the fun events, to listen to a world class line up of speakers, plus five meals. It actually costs more than $189 for each member to attend, but the Colorado Auctioneers Association covers the shortfall. Our association is stable, financially, but we must always look to the future to continue providing benefits such as the convention to our members. It’s not only fun, but also easy to help! Plan to attend the Fun Auction and First Timers Auctioneer Contest on Saturday night. The money raised at this event IS the yearly budget for the CAA. I would ask that each member please bring some great items to sell at this year’s Fun Auction. By bringing superior quality items to the Fun Auction, you are supporting YOUR organization and helping to continue the great benefits of membership. As stated above, this year’s convention is January 6-8th at the Crowne Plaza DIA. The registration forms are included in this newsletter, please use them to pre-register. The hotel also has rooms blocked off at a special group rate, however, you must book before December 30th to take advantage. This year’s convention features speakers of national prominence including; John Nicholls, President of Nicholls Auction Marketing Group in Fredricksburg, VA, and the 2006 International Auctioneer Champion. Sam “the Hitman” Grasso, an award winning professional Ringman, Lead Ringman for the National Auctioneers Association IAC Championship Finals, and author, from Baltimore, MD. Scott Shuman, Partner and Auction Specialist with Hall and Hall Auction Group, and award winning auctioneer from Eaton, CO. And several other acclaimed speakers - please see Rich Shurr’s article for more details on this exciting line up. Thank You all for your membership and active participation in the CAA. I hope to see you all at the convention, but above all, I hope everyone has a safe and joyful holiday season. See you in Denver! ❖ In Your Service, Lance Nichols President, Colorado Auctioneers Association

The Colorado Auctioneer

MEMBER UPDATES CAA Members Donate to Help Family of Pat M. Young II Pat Young, auctioneer & owner of JCPB Estate Liquidators in Loveland, CO, lost his battle with cancer on Friday, September 2, 2011. Pat was a third generation auctioneer and is the 2009 Troil Welton First Timer Bid Calling Champion. Pat had nearly 30 years of auction experience, but only joined the CAA in 2009. He gave credit to our association for helping him grow his business and expand his personal friendships. Pat’s wife Crystal continues to run the company and son John Wayne Young is a budding auctioneer and is following in his father’s footsteps and is assisting with calling the auctions. CAA is soliciting donations to help the family in this great time of need. If your situation permits, we would ask that you consider making a donation to help the Young family. Donations can be made out to Pat Young and sent to CAA, 1685 S. Colorado Blvd., Unit S-160, Denver, CO 80222. CAA has invited Crystal to the convention and is providing her with complimentary registration. We will present her with a check on Sunday at the Awards Banquet. Crystal has stated that she would like to remain active in CAA and is very appreciative

for the support and thoughtfulness CAA has shown the family during this difficult time.

Pat Young lost his battle with cancer September 2, 2011

The Colorado Auctioneer is designed and printed by S C R E A M G R A P H I C S


The Colorado Auctioneer is published by the Colorado Auctioneers Association 1685 S. Colorado Blvd., Unit S-160 Denver, CO 80222 The Colorado Auctioneer Newsletter is published quartely, serving as a communication tool between association meetings. Members are welcome to submit stories or ideas for future publications. Please send your ideas to Kathy Humphries 512-285-2727


The Colorado Auctioneer

WORLD LIVESTOCK AUCTIONEER CHAMPIONSHIPS By Adele Lind-Nichols Greeley Producers Livestock Marketing Association

2012 will mark the 49th Annual World Livestock Auctioneer Championship (WLAC). The Championship began “to spotlight North America’s top livestock auctioneers and to salute their traditionally important role in the competitive livestock marketing process .” The WLAC consists of three stages- the regional quarter final competition, the semi-finals, and the finals. We’re excited to have the 3rd Quarterfinal competition taking place on January 17, 2012 at Producers Livestock Marketing Association in Greeley, Colorado! Contestants must be sponsored by a traditional fixed facility livestock auction market, be 18 years old, and employed as a livestock auctioneer. The top eight auctioneers from Greeley, and the other three quarterfinals, will move on to the semi-final round of competition. In addition, the previous year’s champion may also compete if he so desires, for a total of 33 contestants. The semi-final round consists of a scored interview (25% of the score), as well as the live auction (75% of the score) where they will sell eight drafts of livestock. Ten auctioneers will then be asked to compete in the finals, where their original interview score from the semi-final round will be carried over and weighted at 25%. Finalists will draw for sale order, and sell 10 drafts of livestock for the remaining 75% of their final score. Judges are respected LMA members and every effort is made to select based on a balanced geographical sampling of LMA membership. The interviews are held in front of a live audience and a panel of five judges and each asked the same three questions. The contestants will be judged on their presentation, clarity in their answers and knowledge of the livestock industry. A separate panel of five will judge the live auction portion of the competition. In the live auction, contestants are scored on ”clarity of chant and voice quality, bid catching ability, conduct of the sale, and would the judge hire this auctioneer ?” Cash and prizes will be provided to the World Titlists by Livestock Marketing Association, national companies, and supporting organizations. Official Rules may be found at: WLAC/rules.html Please note, the entry fee for the Quarterfinal being held at Greeley Producers Livestock Auction in Greeley, CO must be paid by December 13, 2011! ❖

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FOWARD! Our Lineup of Speakers Includes: Mr. John Nicholls John S. Nicholls is President of Nicholls Auction Marketing Group, Inc., and oversees all day to day operations of the company. As a second generation auctioneer, licensed in 10 states and the District of Columbia, he is a graduate of Bob Jones University in Greenville, SC, with a BA in Psychology and a MS in Personnel Services. In 1990, John graduated from the World Wide College of Auctioneering in Mason City, Iowa. John currently conducts over 250 auctions per year for Fortune 500 companies and is a licensed realtor. John is an active member of the National Auctioneers Association, currently serving a 3 year term on the Board of Directors, and the Virginia Auctioneers Association where he has served as President, on the Board of Directors and numerous committees. He also serves as a featured instructor at the World Wide College of Auctioneering in Mason City, IA, and has instructed at Reppert’s School of Auctioneering in Auburn, IN, as well as a featured speaker at many state associations throughout the country. John has had the honor to represent the auction profession on the TODAY Show, the National Association of Realtors Convention, St. Judes Children’s Research Hospital, several state associations, multiple news publications, and on a real estate auction consulting trip to South Africa. Mr. Sam, “The Hit Man” Grasso Sam the “Hit Man” Grasso has become an icon in the auction industry. A talented auctioneer and renown ringman, Sam brings an incredible energy to auctions. He is an award winning Professional Ringman, and works for several major auction companies specializing in heavy equipment and vehicle sales throughout the U.S. Sam is a Member of The National Auctioneers Association and The Auctioneers Association of Maryland. He is a graduate of the Mendenhall School of Auctioneering, High Point, NC (1999). Sam will be a real “Hit” at this year’s conference. Mr. Scott Shuman, CAI Scott is the managing Partner of Hall and Hall Auctions. Prior to joining Hall and Hall Scott led one of the largest real estate auction companies in the United States and conducted land auctions from Coast to Coast. He fell in love with the auction business at an early age. Scott was awarded the 1997 and 2002 Auction of the Year awards from the National Auctioneers Association (NAA). He has also earned the prestigious Rose Award presented by the Certified Auctioneers Institute. Scott has served as an instructor for the Certified Auctioneers Institute, Trustee for the NAA Education Institute, as well as on the Executive Committee for the NAA Board of Directors.

Mr. Walt Cade • Owner, Walt Cade Auctions Walt grew up in Laurel, MS and moved to Texas after getting married. He attended Jones County Junior College, University of Southern Missand Florida Atlantic University and graduated with a BA in Accounting and MS in Taxation. For 30 years, he operated a Private Tax Practice and stock investment firm until his son took over and he retired early. With a knack for profits and fortunes, many of his customers enjoyed excessive wealth, and also retired. He always wanted to become an auctioneer, so he attended the Texas Auction Academy with the idea of working less but with something to do. His objective was to perform Site Auctions, and Storage Units. In the 1st year, using past experience and special marketing techniques, he did over $3 million in sales. After just 18 months he landed the Storage Wars: Texas Auctioneer position that will air on A&E. Currently performing over 200 Auctions a year, he is enjoying a new career that he is very passionate about! Mr. Dwayne Leslie • Global Auction Guide Dwayne Leslie is the president and founder of the Global Auction Guide Media Group which launched in 2001. With over 50 websites in the Global network including portals from newspapers and radio networks, is able to bring millions of visitors to your sale bills every year for as little as a dollar a day. Ms. Paula Berg • Digital Media Leader, Linhart PR Paula Berg is the Digital Media Leader at Linhart PR, a national public relations and corporate communications counseling firm based in Denver, CO, where she specializes in social media strategy, integration, infrastructure, and crisis management. Paula earned her social media stripes at Southwest Airlines, where she served as the company’s first Manager of Emerging Media, responsible for the development of the airlines’ now acclaimed online communication and social media strategy. She also led the airline’s six-person emerging media team, with the goal of integrating social media into every internal and external communication effort to support company objectives and meet customer expectations. Under her leadership, the airlines’ blog, “Nuts About Southwest,” was named Best Blog by PR News in 2007, 2008, and 2009, and has been cited in countless publications ranging from Wired magazine to the Wall Street Journal for providing a community for loyal Customers, serving as a virtual focus group, and influencing several business decisions. Prior to her work in social media, Paula was a company spokesperson with emphasis on media relations and reputation management. Paula also supervised on-location production of Airline!, Southwest’s reality series for the A&E Television Network. Mr. Joel Serafini Joel Capenos Serafini is a nationally recognized and respected instructor and training motivator for several different industries, specializing in the auctioneering industry. Joel has been involved with web programming, software engineering and database design, starting in 1995, and attending ITT Technical Institute and Onondaga Community College, and then eventually taking a position at the largest RV dealer in the Northeast as Webmaster and Marketing Director. Joel then went on to start About CNY Technologies, and started his own local information guide for the Syracuse New York area that received over 250000 hits per month and went on to build over 150 professional websites in Upstate New York region. Mr. CJ Powell • PR Advisor, Cohn Marketing CJ Powell is a Public Relations Adviser for Cohn Marketing, an award-winning, integrated brand development firm based in Denver. In his role, CJ is responsible for a variety of public relations activities ranging from strategy to implementation. With a background in journalism, CJ is a strong, proven writer, and he sees the world through story angles and news perspectives. About Cohn Marketing: Founded in 2001, Denver-based Cohn Marketing (www. offers brand development, marketing, public relations and interactive services to clients in emerging business-to-business categories, sustainability, food and beverage, real estate, retail and tourism. With offices in Denver and Dallas, the award-winning company now employs 25 people.

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The Colorado Auctioneer

2012 CAA BID CALLING CHAMPIONSHIPS By Mike Heitmann Once again the fall season has rolled around and the CAA finds itself in the CAHMPIONSHIP CONTEST final stages of planning for this year convention coming up in January. It seems like just yesterday that we were enjoying ourselves with great fellowship, outstanding seminars, great food and facilities, and a couple of great evening entertainment venues with the Championship & Rookie Auction Competitions and the Fun Auction. As the chair of the Championship Bid Calling Contest again this year, I would like to take this opportunity to encourage all CAA Auctioneers that have not won the coveted “Silver Buckle” to enter this year’s competition. We are very fortunate here in Colorado to have a great bunch of Professional Auctioneers that always are willing to get up in front of their peers and “Put it all on the line”. So this is my personal appeal for all of you that are considering the Championship Contest to step right up and enter! Take it from me you never know who will come out on top. I personally entered lots of contests for lots of years until I won the prize. Remember the winner of the competition gets a custom designed silver trophy buckle, a $1000 prize to offset you expenses to the NAA International Bid Call Competition at the NAA Conference & Show and will be the recipient of the “Chuck Cumberlin Memorial Traveling Trophy” for your reigning year. Plus you will get the satisfaction and experience that comes with competing and giving it your all. Feel free to call me at 719-683-7237 or 406-450-2051 if you have any questions regarding the contest…I’ll be looking forward to seeing you all enter! ❖

FUN AUCTION - YES, IT’S ABOUT FUN..AND SO MUCH MORE Yes, it is all about the fun but it is so much more. The fun auction is our Association’s largest fundraiser of the year. That is why we are asking each one of you to bring one or more quality items for the fun auction this year. Not only will you have fun getting up to sell your items (if you so choose) but you will also be helping the association to raise the funds necessary to operate on for the coming year. The convention is just over thirty days away, so when you are out Christmas shopping why not pick up an item or two for CAA. Please help us in making this year’s fun auction the best one ever. See you in January ! ❖

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The Colorado Auctioneer

WELCOME NEW AUCTIONEERS AND FIRST-TIME CONVENTION ATTENDEES By John Schaffner As membership chairman of the Colorado Auctioneers Association I am always pleased to see new faces at our annual convention. Those new faces may belong to brand new auctioneers or they may belong to someone who has been an auctioneer for years and has just joined CAA. Whatever the case, we want to make all newcomers feel welcome. We are here to help all auctioneers advance and improve their auction business. At the convention there will be two separate contests for the first-timers to help them get acquainted with CAA and to help them meet other members. All new members whether they are new bid callers or not will be given a list of ten questions about older members of CAA. The new members are to find the older member who matches each question and get their signatures. The completed lists will be entered into a drawing with the prize being a free membership to CAA in 2013. The other contest for first-timers will be the bid calling contest to be held just before the fun auction on Saturday night. Auctioneers who have taken their training during the last twelve months will participate in this contest. Each contestant will be given three items to sell. When the bidding is done and the judge’s points are tabulated a winner will be announced. At the CAA banquet on Sunday afternoon the winner will be presented the coveted Troil Welton Memorial Award. ❖

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The Colorado Auctioneer

2012 CAA CONVENTION Have you registered? We have planned an exciting convention for 2012. In addition to the many great education sessions being offered, you will have the opportunity to visit with vendors in the exhibit area, displaying cutting edge products and services. Attending the convention is a wonderful way to meet fellow auctioneers, and we are sure it will be a lasting experience for you. Book your hotel room today! Crowne Plaza Hotel DIA, 303371-9494, CAA room rate is $75 and January 3, 2012, is the deadline to receive this rate. ❖ ❖




Dax Gillium • CES, CAGA, BAS Auctioneer/Appraiser

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AUCTION CO. Mike Heitmann Office • (719) 683-7235 Cell • (406) 450-2051






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The Colorado Auctioneer

TIME TO RENEW YOUR CAA MEMBERSHIP It is time to renew your investment in the Colorado Auctioneers Association. On behalf of the Board of Directors, THANK YOU for your continued support. Your membership renewal is VITAL to accomplish the many important services provided through the Association. Even though we thrive on volunteer support, and even though we have a modest staff, renewals ARE VITAL to our success! The Board of Directors takes very seriously its responsibilities of managing our members’ money and using dollars effectively. We look forward to having your continued support as a member for another year. Enclosed in this issue is the 2012 Membership Renewal Form, please complete it and return to CAA. ❖

Please complete this form and return with payment to: By Mail: CAA, 1685 South Colorado Blvd, Unit S # 160, Denver, CO 80222 By Fax: 512-285-2828 * By Email: Questions call Kathy Humphries @ CAA Headquarters: 512285-2727 Thank you for renewing your CAA Membership, we appreciate your continued support! Contributions or gifts to Colorado Auctioneers Association are not tax deductible as charitable contributions for income tax purposes. However, they may be tax deductible as ordinary and necessary business expenses subject to restrictions imposed as a result of association lobbying activities.

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2012 CAA MEMBERSHIP RENEWAL FORM Name: _______________________________________________________________________________ Company:_____________________________________________________________________________ Address:______________________________________________________________________________ City:_____________________________________________State:____________________Zip__________ Main Telephone Number:__________________________________________________________________ Email: ____________________________________________Web Site:______________________________ Payment Information (Membership year is based on a calendar year: January 1—December 31) Regular Membership Dues Are: $75 Associate Membership Dues Are: $35 Auction Posting Service Fee: $75 (Annual Fee) Enclosed is a check # _________ payable to CAA. Pay by Credit Card, indicate type:  AMEX  VISA  MC  Discover Card Number:__________________________________________________Exp. Date:_________________ Name on Card:__________________________________________________________________________ Address of Card Holder:___________________________________________________________________ Signature of Card Holder:__________________________________________________________________


Colorado Auctioneers Association 1685 S. Colorado Blvd., Unit S-160 Denver, CO 80222 Mission: The Colorado Auctioneers Association (CAA) promotes the auction method of marketing to all buyers and sellers through continued professionalism, education, and experience. Vision: The Colorado Auctioneers Association will consist of a trusted and experienced organization of professional auctioneers that promote the auction method of marketing as a practical and enjoyable first choice of selling property.(real or personal property)

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