The Colorado Auctioneer Newsletter 2nd Quarter 2021

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The Quarterly Newsletter of the Colorado Auctioneers Association



BOARD OF DIRECTORS Identify Yourself as a CAA Member Demonstrate to your Buyers and Sellers that you are a proud member of the Colorado Auctioneers Association. Use the CAA logo in all your ads, on your business cards, on your stationery and on your website. If you’re not using it, we strongly urge you to proudly display the official CAA logo. We have 2 styles / size / shapes that can be used. The logo can be downloaded from our group, Colorado Auctioneers Association (CAA) Members Only on Facebook ( h t t p s : / / w w w. f a c e b o o k . c o m / groups/59956710490/files/) or contact our Executive Secretary, Cissy at

President Shawn Hagler 33505 E 156th Ct • Hudson, CO 80642 303-709-3725 • 1st Vice President Dean Gunter Mile High Car Company 1480 Ainsworth St • Colorado Springs, CO 80915 719-650-8184 • 2nd Vice President / Treasurer Mike Whitfield Peak Auto Auctions 5126 Brighton Blvd • Denver, CO 80216 719-238-8300 • Chairman Of The Board Mike Heitmann MH Bar Auction Co. 27275 Mid Jones Rd. • Calhan, CO 80808 406-450-2051 • Halie Behr (2020-2022) Halie Behr, Fundaneer 17585 Pine Lane, Suite 5111 • Parker, CO 303-906-0708 • Casey Giddings, CAI (2018-2022) Rocky Mtn Estate Brokers 24 Oak Ave. • Eaton, CO 80615 970-454-1010 • Graig Medvesk (2019 - 2021) The Auction Team 1610 Hwy 50 • Grand Junction, CO 81503 970-629-9520 • Edith Parrish-Kohler (2020-2022) Colorado Premier Realty & Auction Services 10162 Dresden St Firestone, CO 80504 303-565-0509 •

CAA PARTNERSHIP PROGRAM OFFICEDEPOT - Store Purchasing Card. CAA Members can use their discount in store or online. Discount Code: 80131391907 RENAISSANCE DENVER STAPLETON HOTEL - CAA Corporate Rate $149.00 per night. (303) 399-7500




Lance Nichols (2019 - 2021) Nichols Auctioneers 38241 WCR 23 • Eaton, CO 80615 970-302-6185 • Harold Unrein (2019-2021) 15333 CR 16.5 • Atwood, CO 80722 970-520-5257 • Craig Weichel (2020-2022) PO Box 623 Weldona, CO 80653 970-302-0018 • David Whitley (2019 - 2021) Rocky Mountain Estate Brokers 24 Oak Ave. • Eaton, CO 80615 970-539-1269 • Cissy Tabor • Executive Secretary PO Box 1133 •Rifle, CO 81650 303-729-1195 •

From The President


you are always going to come out with some coal on your hands, even if you don’t touch anything. If you attend conventions and do nothing more than simply attend the seminars, you will come away from it with some “coal on your white gloves” that will make you more valuable in If you are like most people your answer may be a little your business. bit of both as you want to feel that the association offers you benefits as a paying member, and you would also I’ll never forget those wise words and still get to offer your time and knowledge to ensure not just the every convention or conference that I can. Also mark stability of the CAA, but also, it’s healthy growth. If your calendars for Jan 22, 2022 to be at the National you were to look on the CAA website you will find that Western Complex for the Mile High Open Bid Calling the mission statement of your association is “Colorado Championship as some of the best bid callers in the Auctioneers Association exists to educate auction country will be in town to compete for the stellar cash professionals, to promote CAA members and to monitor and prizes. legislation in Colorado for the auction industry.” So, when I hear why should I join the CAA or what’s I am looking forward to seeing you all soon at one of in it for me, I think we can break down the mission our upcoming events and as always if you have any statement into three segments and get a clear reason questions or concerns, please don’t hesitate to contact why, as auction professionals, it’s critical to support our me or any of the board members. As Randy Travis association. sings in one of my favorite songs titled, Three Wooden Crosses, “it’s not what you take when you leave this When I have been personally asked in the past, “Why I world behind you, it’s what you leave behind you when am a member of the CAA or the NAA?” I have always you’re gone.” answered with “the education and networking that both associations offer is worth every penny that the Until next time, membership costs me.” I owe most of my success early in my career to the education and networking Shawn Hagler that I gained from the CAA. Where do you then get the education and networking as a member? That’s right, our convention, summer picnic and newsletters. n January 20, 1961, John F. Kennedy delivered his now famous inauguration speech that gave us these all-powerful words of “Ask not what your country can do for you, ask what you can do for your country.” This message inspired Americans to see the importance of civic action and public service. Fast forward over 60 years to current times and ask yourself if these words still hold relevance to you? Now scale this to the CAA and as a member do you think to yourself what the CAA can do for you or what you can do for the CAA?

Our annual summer picnic is going to be August 30th in Weldona and we will once again be having our Trap Shoot and Horseshoe tournament along with great food and plenty of stories from our members. The annual convention is back on the schedule for 2022 and will be Feb 4 - 6, 2022, and it is looking to be a great weekend with excellent speakers, great contests and I am told that we will have a Hall of Fame inductee this year! Hall Of Fame Member Harley Troyer told me when I was a young and inspiring auctioneer to attend every convention that I could make it to and he used the analogy of going into a coal mine wearing white gloves,




Foundation Colorado Auctioneer Foundation / King Soopers Rewards Program King Soopers has changed their rewards program. You will no longer be able to add money to or reload existing King Soopers gift cards. These cards will be valid until the balance is zero. The NEW King Soopers Program utilizes the King Soopers Loyalty Card. If you already have a King Soopers Loyalty Card, you can register it to benefit the Colorado Auctioneers Foundation. The Foundation will then receive credit for your purchases, and it will not affect your fuel points. The process is as follows: 1) Go to this link: 2) Clink on the link in blue that says, “Enroll Now” 3) If you already have an account log in. If you don’t have one, click on “Create an Account.” If you forgot your password click on “Forgot my Password” 4) After signing in or creating your account, you should be directed to a page called “Account Summary” 5) On the “Account Summary” page click on the link to “Community Rewards” (located on the left-hand side of the page) 6)You will be directed to a page listing all the non-profits in the program. Then use your account number to link your card to the Colorado Auctioneers Foundation. This program applies to all Kroger affiliated stores including Ralphs, City Market, Smith Food & Drug, Payless and Loaf & Jug.

Choose as your charitble organization when shopping at

If you enjoy doing your shopping with Amazon, you’ll love Amazone Smile. AmazonSmile is a website operated by Amazon that lets customers enjoy the same wide selection of products, low prices and convenient shopping features as on Amazon. com. The differece is that when customers shop on AmazonSmile (, the AmazonSmile Foundation will donate 0.5% of the price of eligible purchases to the charitable organizations selected by customers. Go to to get started! Select Colorado Auctioneers Foundation as your charitable organization. Shop as usual. Amazon will send a perentage of the amount you spent to the Colorado Auctioneers Foundation, without it coming out of your pocket. You can help support the Foundation that provides scholarships and education to the CAA.

After you register your card and use it for Kroger or affiliated store purchases, 5% of the purchase value will be credited to the Colorado Auctioneers Foundation. If you whave any difficulties registering your card, please call King Soopers Community rewards at 303-698-3403 Thank you for your support of your Foundation. Walt Partridge Treasurer






CAA Supporters

REAL ESTATE • BUSINESS LIQUIDATION PERSONAL PROPERTY Eric Arrington Auctioneer Cell: (970) 623-9161 Graig Medvesk Auctioneer Cell: (970) 629-9520

1610 Hwy 50 Grand Junction, Colorado 81503 (970) 245-1185 w w w. t h e au c t i o n t e a m . c o m




How Real Estate Auctions Help Buyers in a Seller’s Market

The current real estate market is extremely competitive. It’s a seller’s market. Home inventory is low, and buyers are left making blind offers, hoping the seller will accept. For this reason, auctions are increasing in popularity.

on a level playing field. Auction bidders are fully aware of other buyers’ offers, and all bidders must abide by the same terms and conditions. Typically, auction companies conduct bidding either at the property or in an online-only auction.

Most properties are available for showings prior to the auction and are open for inspections before the bidding begins. Bidding is open to anyone. Bidders know the Auctions provide a transparent process for those both current bid and next bid increment. To be the successful buying and selling real estate. In a seller’s market, the buyer, you just need to be the last bidder. Upon a seller holds most of the power. But with auctions, that successful auction, the buyer pays the deposit and has power is more balanced for buyers. 30-45 days to close on the property. Many potential buyers may not realize buying real Auctions are the most fast, fun and transparent way estate at auction is one of the fairest ways to purchase to sell anything on the market. And let’s be honest, all property. buyers could use a little more fun in their home buying in a frustrating seller’s market. Imagine the frustration of seeing your dream home for sale, but before you can request a showing, another Sellers deserve absolute certainty when it comes time buyer has locked in the deal. to selling their most valuable assets; likewise, buyers deserve a fair opportunity to purchase real estate and With a private listing scenario using a MLS, home there’s no fairer way than at an auction. buyers don’t know what other interested buyers may offer. At best, home buyers and their agents find out of Jay Cash, BAS, CES, James R. Cash Auctions & Real multiple offers and can resubmit their highest and best Estate, contributed to this article. offer, albeit still blindly. In a competitive seller’s market, many buyers offer well over list price on homes in order to win. Some buyers even forego inspections and waive all financing contingencies to make offers more appealing. But, even then buyers can be beat out by other offers that carry escalation clauses (a real estate contract that lets a home buyer say: “I will pay X price for this home, but if the seller receives another offer that’s higher than mine, I’m willing to increase my offer up to Y price”). This market leaves home buyers wondering if they overpaid or are open to risks by foregoing inspections. This article first appeared in Auctions On the other hand, bidders at a real estate auction are

Work Blog website ( of the National Auctioneers Association and was approved for reprint.





World Password Day… Yes, it’s a thing.

By: Mike Whitfield


’m not much into all of the unusual days of celebration around the world. For example, some computer techs in Boulder declared October 6th, 1986, as “Mad Hatter Day” in honor of the eccentric character in “Alice in Wonderland”.

disinformation campaigns, use people’s payment information for purchases, spy on users through WiFiconnected security cameras, and even manipulate “smart-enabled” devices to operate at unusual times.

Here are some best practices to ensure the security of There is one unusual day of celebration that I put in yourself, your family, and your business: my calendar and celebrate with enthusiasm: The 1st Thursday in May, also known as World Password Day.

Don’t write your passwords down… ever…

Data breaches, identity theft, and Memorizing ransomware attacks passwords isn’t against companies fun or easy. Some and individuals people even struggle continue to rise each to remember the one and every year. The password they use Director of National for all websites. So Intelligence said naturally, writing it best in his 2021 them all down in Annual Threat one place sounds Assessment, like a convenient “Foreign states use hassle-free fix to cyber operations to that problem. The steal information, problem with this i n f l u e n c e method is that if populations, and your notebook damage industry, or pile of sticky including physical notes is one natural and digital critical disaster, burglary, i n f r a s t r u c t u re . ” or disgruntled Recent attacks on employee away energy companies, hospitals, and local government from total lockout or complete identity theft. agencies demonstrate that all organizations, regardless of size, can be a victim of cyber attack. Make your password at least 15 characters in length I have been a victim of cyber attacks on multiple occasions. I’ve had websites vandalized, social media According to, over 45% of all passwords accounts hacked, computer hard drives cloned, and are 8 characters or less. There is a world of difference in more. Fortunately, the losses I have suffered at the protecting yourself against a brute force (random guess) hands of hackers have been pretty nominal. I’m one of attack by lengthening your password. An 8 character the lucky ones. password (without any symbols) can be cracked by a computer using brute force in approximately 1 hour. As cyber attacks continue to rise, the most common By extending the password length to 15 characters, a cause is often a compromised password. After stealing computer would need 600 million years to guess the credentials, cybercriminals can use passwords to start correct password. 8



Competition Add special characters to your passwords Much like password length, adding special characters to your passwords greatly increases the security of your online accounts. By including special characters, the estimated time to crack an 8 character password increases from 1 hour to 8 hours, and for a 15 character password, the time required would increase from 600 million years to 15 billion years. Use a password phrase instead of single words or numbers The 1st task performed by a hacker when logging into a potential victim’s computer system is to determine what the default language is set to. The 2nd task performed by that hacker is to develop a list of potential passwords using a dictionary for that language. Using numbers or single words for passwords will make your accounts vulnerable to hacking within seconds. By using a series of dissimilar words in a phrase, those initial lines of attack are not possible. Do not reuse passwords The reuse of passwords across systems makes your identity vulnerable to disgruntled friends, family members, or employees. Much like the discontinuing single word passwords, eliminating duplicate or similar passwords across systems can prevent a quick compromise of your online accounts. Consider the use of an encrypted password manager Commercial password managers exist to simplify the management of complex passwords. Many of these passwords can automatically fill in passwords for you on web browsers and mobile apps across multiple devices. Some password managers can be tied to biometric data such as a fingerprint reader or require multi-factor authentication with a cell phone or smart watch. Two of the most common password managers include Lastpass and Bitwarden. These services keep your passwords encrypted until you unlock it with a Master Password or fingerprint scan. They can also help you generate new passwords, store secure notes, and more. I implement all of the above strategies listed in this article, and make sure change all of my passwords at least once a year. I refuse to be a victim of identity theft anymore. That is why I celebrate World Password Day each and every year.







You joined CAA because you wanted to network and grow your business. Together, CAA members stand as industry professionals and leaders. W

Member Benefits Powered by


• Single sign-in; membership profile and to post auctions o Multiple state association management – Arizona, Arkansas, Georgia, Idaho, Illinois, Kentucky, Massachusetts, Missouri, Montana, Nebraska, New Hampshire, Oklahoma, Texas, Utah, and Washington § Profile and auctions automatically update if you are a member of these associations.

• Your auctions added to the national app; AUCTIONEER (iTunes / GooglePlay) • Auctions on CAA, shared with over 30 auction websites


• Direct-share capability to Facebook of current auction listings. • Photo Orientation & Reorder – drag photos to order you want w/ orientation correction upon publishing. • Auction Flyers capability • Edit Past Auctions • Premium Auction Listing for small fee.

AUCTIONEER app Features: - Find Local Professional Auctioneers from a Map - Find Auctions by State

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Weekly mail blasts of auctions listed on CAA website to registered buyers since 2015 registered with the AUCTIONEER app

Visit for more information





2021 CAA Day at the Capitol O n Monday, April 26th, the Colorado Auctioneers Association members gathered at the Colorado State Capitol to kick off National Auctioneers Week. We had a great turnout with over 35 members and guests in attendance. This year we were lucky enough to be hosted by 1st year House Representative, Tonya Van Beber, who gave the CAA the opportunity to be her very first group that she sponsored to the floor.

couple of special guests were also introduced as younger members of the CAA, Shelby Shuman and Payten Nichols. Shelby was unable to attend the Day at the Capitol due to prior school commitments. Shelby and Payten were recognized as being two of the very first National FFA members who are using auctioneering as their supervised agricultural experience (SAE) programs. For those who are unaware, this program was spearheaded by CAA member and past NAA President, Scott Shuman, and CAA Board Director and past NAA Board Director, David Whitley. The State of Colorado should be immensely proud of the level of expertise and leadership that the Colorado Auctioneers Association has cultivated as we are well known and respected on the national level.

Last year we were unable to have a CAA Day At The Capitol because of the COVID-19 pandemic. However, this year, we were lucky to get the “OK” to conduct our capitol visit with a few restrictions in place. All members were required to wear a mask, and, unlike in years past where we had sold the Colorado Flag on the House floor, we had to conduct our auction from the upper gallery instead. But as with everything, we have Following this event, all members who were present, as well as a few members who were unable to attend learned to adapt. the CAA Day At The Capitol met at Colorado Premiere The CAA was able to print and distribute bidder Realty and Auction Services, an establishment owned numbers to each member of the House to facilitate the by Edith Parrish-Kohler, a CAA Board Director, where auction. We had the opportunity for the 2020 Colorado we conducted our Annual Meeting. The CAA provided Champion Auctioneer, Miss Halie Behr, to sell the a great BBQ lunch for all in attendance. We would like Colorado flag and boy did she ever! We set a record to thank Edith and her staff for the opportunity to use price this year for the Colorado Flag. After Halie was their auction house as a meeting place. The meal and done selling the flag, she also had the opportunity to the meeting took about two-and-a-half hours. Following sell a toy pig just for fun per request to raise funds the meeting there was an hour devoted to fellowship in representation of agriculture. She did great! We and reacquainting with old friends. also had the distinct pleasure of introducing our 2020 Colorado Ringman Champion, Mike Whitfield, who It was great to see a lot of our auction family members, and we look forward to seeing you in 2022 at our annual flawlessly assisted in taking the bids. state convention in Denver. During the legislative session, a brief history was given about the CAA, when it started, and how we have Respectfully submitted, continued to evolve and improve over the years. A Payten Nichols



Day At The Capitol





Will Nonprofits Move Away from One Big Gala Every Year?

By: Todd Smith, Greater Giving Resource Library

The world of nonprofit fundraising changed dramatically in the last eighteen months.

events still require legwork, preparation, and some vendor services. Running a livestream is an investment of time and often money, and many nonprofits hired production and audio-video vendors to create high We’ve detailed many of these shifts, and the lessons quality, immersive programs for virtual guests. And an learned from them, in the recently-published The State online auction relies on some form of event management software just like an in-person auction would, as do of Nonprofit Fundraising report. any ticket sales.State of Nonprofit Fundraising Report As nonprofits were forced to postpone, and often Cover cancel, their large, in-person fundraising galas, something else took its place: the virtual event. But To test the hypothesis that virtual events produced a it was not a one-to-one conversion. Nonprofits held better cost-to-revenue ratio, we asked fundraisers in many virtual events throughout the year—potentially the State of Nonprofit Fundraising report how their kicking off an industry-wide trend that would change event costs changed between their live events and virtual events, in relationship to their fundraising goals. how we view event-based fundraising. (Many nonprofits set their goals significantly lower for Despite a Pandemic, Nonprofits Held a Lot virtual events, knowing it was new territory, and some organizational costs included service deposits paid for of Events Last Year canceled events.) Virtual events dominated the space formerly occupied by staple annual fundraising galas. 90% of nonprofits 31% of respondents said their costs did not change, reported that they had considered holding a virtual while 41% reported a decrease in costs over event last year. Despite restrictions on large gatherings, previous live events. (Last year, 37% of nonprofits an overwhelming majority still held a fundraising event said they saw sponsorship losses, which could have of some kind. More than half of nonprofits surveyed for led to organizations having to cover more event costs The State of Nonprofit Fundraising reported holding themselves.) two to five events in 2020, while 7% said they held six or more. Aggregated, nonprofits held an average of For most nonprofits, this was their first time holding 3.94 events—a surprising amount of activity during a a purely virtual event. We were impressed! 23% of nonprofits reported exceeding their fundraising pandemic. goals, 15% met their goals, and 62% came in under. This tells us that without the typical annual, in-person This wasn’t surprising, given the rapid rate at which fundraising event to supplement budgets, nonprofits nonprofit organizations were forced to learn brand filled the gap with many smaller, virtual events new technology. Overall, they rated their virtual event spread out across the year. What drove this new success as 6 out of a possible 10, showing this new approach succeeded as a quick stop-gap in a time of practice, and will it continue beyond the pandemic? crisis.

Virtual Events Cost Less

Many Smaller Events = Bigger Reach, Stable Putting on a beautiful signature gala is usually an Revenue expensive endeavor, requiring a venue, catering, stage and sound management, decoration, and more. While some costs can be covered by sponsorships, a significant portion of a live event’s overall revenue still goes toward related expenses.

Nonprofit organizations most definitely see virtual events as a staple in the years ahead, even as the possibility of holding small, in-person gatherings appears on the horizon. We asked nonprofits about their plans in the coming year, and 84% answered that they Virtual events presented an interesting new direction were likely to hold virtual events in the future. for nonprofits: what if your cost was significantly lower? Event costs didn’t completely vanish—virtual That’s not surprising, given virtual events are capable of reaching broader audiences than ever before.




– continued on page 22

Chaplain’s Corner

THEY SAY “HINDSIGHT ISBy 2020” John Schaffner Back on January 1st, just a few minutes into the new year, I was visiting with Michael Martin Murphey via Facebook private message. He said something to the effect that this is one time that hind site is truly 2020. He and I were glad we were starting a new year and that 2020 is in our hind site now. A few minutes latter this little rhyme popped into my head: We can look with 2020 vision in the rearview mirrors of our life, Or we can look at 2021 through the windshield where opportunities are runnin’ rife. The year 2020 was a nightmare, and I think every one of us in the CAA is glad that we are looking at it in the rearview mirror. We all saw things and went through difficulties that we hope we will never experience again. Many businesses, including auction businesses, were shut down temporarily. Some businesses were shut down for so long that they will never recover. However, as my little rhyme states we can look through the windshield of our life at 2021 and beyond where opportunities abound. I strongly believe that the auction industry is one that can come out of this situation stronger than ever. We are a service industry built on the principle of helping others solve their problems. There are a lot of problems needing to be solved as we come into this new year. Some of the problems of others might be just the opportunity you have been looking for. Two things come to mind to wrap up this article: (1) My old cowboy mentor’s favorite saying was, “Perseverance overcomes all obstacles.” (2) One of my favorite Bible verses, Romans 8:28, says, “And we know that in all things God works for the good of those who love Him, who have been called according to His purpose.”

Here’s hoping you all look for new opportunities and have a very prosperous 2021 and beyond.


But most don’t know it! We’re lucky by “standards.” Only 35 - 40% of CAA email blast messages are actually opened. Check your Junk / SPAM mailbox. Update your email address and your mobile number on your CAA membership profile. These are the fastest & easiest ways for us to communicate with you, our members! thecoloradoauctioneer SECOND QUARTER •Thank 2021 16 you, Cissy

What is Geofencing and How does it work?


efore I answer those questions let me share how it can benefit you in the auction industry. Geofencing as a marketing tool allows you to reach those who are most likely interested in attending your auction. For example, you have an upcoming auction that features several antiques or sports memorabilia or even rare coins. “How great would it be to target your marketing dollars to only those that would be interested in those items?” Another benefit to you is having the ability to reach people who attended a similar auction a week before yours. Then you can run ads to them on their phones promoting your upcoming auction. So back to the original questions of “what it is and how it works.” Geofencing uses the GPS signal from your phone that identifies location. We draw an invisible geofence boundary around a location that captures all the GPS phone signals that go in and out of that boundary. For example, we draw a fence around an auction location and capture all the phones. Now at this point you may be thinking this is creepy. Don’t worry we are not capturing any information from the phone except the device id number. And even that number is masked so that we cannot see the full number. So, at no point do we know who the owns the phone, we just know it was at the auction. Then for the next two to three weeks we can show ads about your auction on those phones. These ads run when a person is looking at the weather on their weather app. They

can run on sports, entertainment, recipe, news sites, etc. Basically, the ads run on websites and apps that a person views on their phone. What is really beneficial to you is the trackability of your marketing investment. Geofencing allows you to track what locations and audiences drove attendance. You can see for example how many visited the web listing of your auction and how many visited in person. This technology has been around for a few years but mainly utilized by large national brands. Now you can add it to your marketing efforts by using a digital company like A Nice Guy Marketing. If you would like to know more visit www. and view the video or contact me directly at I am happy to help answer any questions you have. Based in Franklin / Nashville, TN, owner Jon Reames has nearly 20 years of digital marketing experience. His advertising strategies will grow your business. He specializes as a digital marketer with expertise in mobile geo-fencing. Our simple philosophy is to “be honest, listen, understand, do what you said you would




Auctioneer / Auction Website Design Did You Know? We began using a Text

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Messaging in 2020 and we want to make sure that we connect with our members by giving updates, notices and reminders.

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The originating phone number for the CAA Text Messaging is (816) 226-5743. As you can seein the pic below, I have added this number to my cell phone as such.

Contact: Cissy Tabor

ee: Hosting F month er $35.00 / p by: provided I have some experience building auctioneer websites and look forward to learning more about your business and assisting you at an economical cost so you don’t have to “break the bank.”

Not getting the text messages? Make sure that you have your membership profile updated with the correct mobile number for you. This service is provided within our association website as a benefit to us, the CAA, and through the back-end of our website, is where I compose and send the text messages to our members.

(816) 226-5743



o you get CAA text messages? Is your membership profile updated?

>>>> Check out this text message sent last month from CAA!



Competition Competition

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Thank Thankyou youNational NationalAuto AutoAuction AuctionAssn. Assn.(CEO (CEOFrank FrankHackett) Hackett) for for sponsoring sponsoring the NIADA.TV Broadcast. Watch Watchthe the2021 2021WAAC WAACon onNIADA.TV! NIADA.TV!


2021 WAAC is Dedicated Dedicated to... to...

All Allregistration registrationand andentry entry fee feepayments paymentswill willbe beonline onlineat at ENTRY ENTRYDEADLINE: DEADLINE:Oct Oct8,8,2021 2021ENTER ENTERNOW! NOW! No Noentries entrieswill willbe beaccepted acceptedafter afterOct Oct8, 8,2021 2021 Enter Entertoday today- -ififyou youenter enterand andcan’t can’tmake makeitit - I’ll - I’llrefund refundyour yourentry entryfee fee--Paul Paulcc

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thecoloradoauctioneer thecoloradoauctioneer








– continued from page 15

How To Build Custom Facebook Lookalike Audiences:

Will Nonprofits Move Away....... cont’d

66% of nonprofit organizations who held a virtual event said they had brand new donors attend, and 21% reported new interest in their cause, demonstrating that Facebook allows you to build new target lists and groups virtual events allowed nonprofits to find new supporters that are based on similar or “lookalike” information that in their communities and around the world. your current clients and customers (you can upload their email addresses and match them to Facebook profiles!) While we don’t foresee virtual events completely have already submitted in their very own profiles. taking the place of the annual signature gala in the long term, nonprofits have seen the revenue potential in The Lookalike theory is that if Person A is a customer of allowing guests to participate remotely. Virtual events yours, and Person B has similar profile characteristics will, most likely, assume their own separate position to Person A, then the chance increases that Person B in yearly fundraising activities as a part of a more would also be interested in your product or business diversified event strategy. Not only because they can because both people have exhibited similar interests. court supporters outside their usual reach, but also the bottom line is that auction professionals now have because a wider variety of events allows nonprofits a way to drill down in their buyer and seller lists – to engage the same donors multiple times, in leveraging them into a wider group that has never been multiple ways—think golf tournaments, peer-to-peer so targeted. fundraising competitions, online raffles, games, and more. And virtual events offer a good bang for your 1. At your Facebook profile page, go to the topbuck! Costs will likely decrease as they become more right corner and click the small downward-facing familiar and mainstream, and revenue will increase as triangle. In the dropdown menu, select “Manage organizations widen their supporter base from event to Ads.” event. 2. At the top of the page, click “Tools” and then If nonprofits give their passionate donors more opportunities to get involved, they will rise to the task. And putting more eggs in more baskets decreases risk, and creates a more reliable, spread out revenue stream. In an uncertain future, more possibilities mean more versatility, and the ability to take on new challenges as they come—an essential skill as the public health, and the world around us, continue to shift in 2021 and beyond.

click “Audiences”. 3. Click the blue box labeled “Create Audience.” From here, you can upload emails, phone numbers, Facebook IDs, etc., or use other listed ways to create your audience. Facebook combs its profiles and returns an audience of those matches. 4. Once your custom audience is built, click that same “Create Audience” blue button and this time select “Lookalike Audience”. You’ll add some parameters for your list (including budget, size of list, etc.) at this step. 5. Facebook will create your list and notify you when the Lookalike Audience is ready. 6. On the “Audience” page, at the top right corner is a green “Create Ad” button. Click it to build your Facebook ad, or use one you have already. 7. Target your ad using your newly created Lookalike Audience. 8. Repeat as often as you would like to upload a new list, create a new segment, have a new ad for an old group… you can create as many lists as you like!

This excerpt material first appeared in Auction eNews of the National Auctioneers Association and was approved for reprint. 22





Estate Sale Security Tips for Companies

By Pascale Saliba of


afety and security at estate sales are essential, sell the contents of the home, the company earns its and is one of the many reasons a client will rely commission based on those items sold. on a professional estate sale company to handle the liquidation of their items. There are horror stories of clients and family members deciding they want to keep more and they do come in A professional company should have policies, rules, the home and take it. and guidelines to minimize liability issues and protect itself and the client at all times. You can avoid this issue by establishing a policy that allows you to change the locks on the home for the time period you’re in it. Estate Sale Security Concerns

If you’re new to the industry, it’s good to know the Not very common, but companies that hold high value common issues you may run into as an estate sale estate sales have gone as far as hiring a full-time security guard to guard the properties in their absence. professional when it comes to security. It only takes one bad incident to potentially damage your company’s reputation beyond repair.

3. Theft by Shoppers

Some estate sale shoppers are unfortunately notorious Once a client signs an estate sale contract, you are at this. Some hide items within items, switch price required to insure the home and the contents before the tags between items or try to cover valuable pieces with estate sale begins. sheets or blankets hoping the person at the register will not notice. Here are some typical security and safety concerns most estate sale pros have and how you can best avoid Be aware and have a plan to prevent this sort of theft. them in order to protect yourself and your client:

1. Theft by Employees

4. Criminal Theft

Your employees, client and shoppers are not the only If you’ve put together a team of employees you trust, ones you need to worry about. If anyone in the nearby you’re in luck! Finding good help is extremely difficult. community with criminal intent finds out that there is a home full of valuable items that is not attended, then Your employees will always be surrounded with that becomes a prime target for breaking and entering. valuable items with and without supervision. This can be quite enticing to some, and you must do your due Be sure that you, your employees, and your client do not reveal the address of the sale to anyone they don’t diligence prior to leaving them alone. completely trust. First and foremost, you must supervise the employees you hire until you are sure they can be trusted in It’s also important to consider not revealing the exact location of the sale on any of your online advertising someone’s home on their own. until the very last minute and many of the software Most estate sale companies are owned by family programs available allow you the ability to hide the members that work together. If you hire people from sale address until the date and time of your choosing. the public, running a background check may give you Normally, companies choose to reveal the exact address the morning that the estate sale starts. peace of mind.

2. Theft by Client & Family

Security Tips at the Estate / Auction

I hate to call it that, but in a way it is. Once a client Each sale you take on will be different from the next. signs a contract instructing an estate sale company to The amount of security and type of security measures 24



you take will vary based on the home and the contents inside the home.

Consider an Online Estate Sale / Auction

On-Call Locksmith Not all, but some estate sale companies will change the front door keys once an estate sale contract is signed.

In 2017, launched an online selling system purpose-built for estate sale companies. Using This will deter clients and family members, from the platform, you can photograph, price entering the home and removing items originally and upload items for sale in the home and conduct a included in the sale. virtual estate sale. If it’s something you decide to do, make sure it’s A bulk item upload feature and soon-to-be-released outlined in your contract and the client is aware of it. mobile app makes creating an online sale relatively painless. Remove Valuable Items Buyers can then either buy items at a fixed “buy-itnow” price that you set, or compete in an auction style format (be sure that you are in compliance with your state auction laws, if any) Conducting a virtual estate sale virtually eliminates the issue of theft.

Small items of value such as estate jewelry can easily be removed from the home and taken in to your office for research and pricing.

Even if you have a trusted staff, make sure your procedures include a final walk through at the end of It also gives shoppers the flexibility of browsing and each day. buying on their own schedule. You can then arrange for buyers to pick up their items on a certain day and time By walking around and making sure all windows, and slot, or ship items. doors are properly locked you will minimize theft possibilities.

Get Involved

By assigning responsibilities to your employees, it Being involved on the first day of inventory is becomes a standard operating procedure. extremely important. Some companies will not allow their employees to bring in large purses or bags into the Security Tips With Advertising home during staging and setup. If you list your sale online along with photos, many Many retail stores with employees do a bag check programs allow you to choose the date and time you before they leave the premises for the day. Consider want to release the property’s address. implementing a similar policy during pick-up / loadout day. Something To Consider.... It’s important not to release the address early because you don’t want the public to Whatever policy you establish, keep in mind it must be know what’s inside the home and where it’s located. a policy that meets local labor standards. If you use your social media profiles to market your Security Measures During Setup sales, you’ll want to link to your business page (and then from there, share on your personal page).

Monitor the Staff

Security During Estate Sale Days

Creating a team of employees you can rely on and trust is possibly one of the biggest struggles estate sale Directional Signs companies run into when they first start. Building the right team takes time. Besides online marketing, directional signs to your estate is how people in the local area, or people driving Until you’ve established trust, it’s important to monitor by will get notified about your sale and attend to shop. and be present at all times during the setup, and estate sale days. Consider putting up your signs early on preview dates




before start time and remove at the end of each day if their hand. you want to avoid liabilities and security breaches. If you have employees run the cash register, it’s safer to empty it throughout the day only leaving a certain On-Site Rules amount of money to continue transacting for the rest of There are some general estate sale / auction rules the day. everyone follows for safety reasons, but depending on the sale you’re holding, you can adjust those rules The majority of sales / auctions are fine to manage with a few employees. Some, however, will require a much specific to the sale itself. more in-depth security plan which may include a fullIf a home has a lot of breakables or many jewelry time security guard to monitor the premises. pieces, you may ask your shoppers not to carry their purses, boxes or bags inside, but rather give the items Cost of Security Guards to your employees to carry out or securely held at the register / check-out counter. The average cost of a security guard can run anywhere between $20 and $75 per hour. You are in charge of the rules you set for each sale / auction. Security Cameras

Number of Employees

Security cameras in general are a great deterrent to most would be thieves, but they can be complicated, bulky, Some sales are extremely small, while others are quite and very difficult to function. large, having enough employees secure the different areas is not only necessary but essential. We reached out to Brian Greely with Texas Surveillance and Security. Greely has been in business for 25 years Besides assisting buyers, they can manage the flow and specializes in business and industrial security and of people, keep a watchful eye and monitor everyone surveillance applications. coming in and out of the sale. This will minimize switching and theft. We asked Greely about using security cameras at estate sales and this is what he shared.

Proper Placement

During the estate sale / auction setup, it’s important to place items in their proper areas.

Items of Value

“In order to place wireless security cameras on location, there must be a WIFI connection at the home. Some cameras can function with a wireless hotspot from a cellular phone, but the bandwidth will affect the quality of images received.”

Small items that have a high value or firearms should be Greely continues… placed in locked cases with an employee near by where “It takes 4 megabytes per wireless camera to run through they will be monitored at all times. the internet. If you’re only running a single camera at the cash register, the function may be acceptable, but Check-out Counter you will have a delay in the images recorded.” Proper placement of the cash register is also important, We asked Greely what he would recommend for a at times. company if they chose to have a wireless security camera used at their sale. Employee Placement A single employee can manage the jewelry counter and “I recommend over-the-counter wireless cameras have the buyer checkout on the spot instead of allowing found at Costco and other electronic stores. They’re them to walk around the property with smaller items in affordable, easy to setup, and can be moved around 26



NAA News easily from one estate sale to the next. Most wifi enabled home grade cameras should function well with a wireless hotspot.” He continues “Just having one camera at the sale gives them the ability to place a sign stating ‘These premises are being monitored by video surveillance’ which will serve as a deterrent in itself.”

Waiting for the Hammer to Fall

What Works Best? We also did our own research to find a functional and affordable security camera that can easily be setup and used at estate sales. We found a system called “Reolink Go”. The Reolink Go is a wire-free mobile HD security camera that operates on a 4G-LTE and 3G network. It will require you to purchase a sim card from a supporting provider such as T-Mobile. The system functions well with a cell signal in areas that have no WiFi or an electrical power source. Contacting your local mobile store should give you more details about this go anywhere security camera system.

Security at Sales / Auctions in Summary Security measures are taken to protect assets, employees, and your company from any liability. Security measures can be costly, so make sure you inform your client if there are any additional security fees during your on-site client interview. It’s also a good idea to put the tools already in place to work for you. If the client already has an alarm and/or video surveillance system, it’s a good idea to ask them to provide you with access so you can monitor and secure the area during the time you’re in their home / on property. This material obtained on and adjusted to incorporate auction set-up and not just estate sales.

As an NAA member, you have access to one (1) FREE copy of this must-have resource for auction professionals. Don't have a copy? Email:

Benefit Auction Summit 2021 Hybrid Event August 29-31, 2021 The Benefit Auction Summit is one annual event you won’t want to miss! We’re going back to the San Antonio Riverwalk where it all began eleven years ago. And if you can't make it in person, you have a virtual option this year! Join us either in person or virtually for two days of the most valuable education and networking experiences you’ll find in the benefit and fundraising auction world. This year's summit will focus on hybrid benefit auctions, starting with our own Hybrid Benefit Auction and Welcome Party on Sunday evening to benefit the Kathy Kingston Memorial Fund with the National Auctioneers Foundation! There is something for everyone at this summit, whether your preference is in-person benefit auctions, virtual benefit auctions, or combining them in the newly trending hybrid benefit auctions - and how your preference should impact your future business model and strategy. > > Upcoming Events


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Colorado Auctioneers Association PO Box 1133 Rifle, CO 81650 (303) 729-1195

The Colorado Auctioneer Newsletter is published quarterly, to serve as a communication tool between association meetings. Members are encouraged to submit news tips, stories, ideas for future publications and article requests. Please contact:: Cissy Tabor, Executive Secretary • • (303) 729-1195

2021 Industry Calendar August 2021

December 2021

BAS Summit August 29 - 31, 2021 San Antonio, TX

NAA Designation Academy December 5 - 11, 2021 Las Vegas, NV

CAA Summer Picnic August 30, 2021 Weldona, CO

February 2022



CAA Annual Convention

February 3 -6, 2022

Renaissance Stapleton Hotel Denver, CO


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