The Colorado Auctioneer Newsletter Convention Edition 2022

It happens nearly every convention, I get the seminar schedule read through it, read through it again and think, boy none of those sound interesting. Well much to my surprise EVERY seminar I go to I come out with some new tidbit. More often than not about half way through a seminar I usually think, I sure wish “so & so” from our staff was here to hear that.

So as the title says, “Don’t judge the seminar by it’s title.” Even topics on asset classes that you don’t normally sell can be beneficial. There is always something you can excavate out of an apparently unrelated topic that you might be able to use in a similar manner and apply to the assets you typically sell. Maybe that seminar you just sat through will spark a conversation with another attendee AFTER the meeting or in the hallway that leads to a meaningful discus-sion on some unrelated topic that turns into the “best idea ever.” If you’re really lucky maybe that idea will MAKE OR SAVE you some money or headaches in the future.

Taking the time to attend is the key to being an active member in the association. I am fortunate to attend several conventions each year and thoroughly enjoy my time spent with those who attend. So I challenge you.... when you read the seminar schedule and don’t see anything that appeals to you… GO ANYWAY! Go open minded and listen to the speaker, I will guarantee there is something in that seminar that you can apply to your business or personal life that will be beneficial to you now or in the future.

Brent Wears

Brent Wears is the founder, owner and principal auctioneer for Wears Auctioneering INC. Brent’s interest in the trade started in High School. He explored various auction schools with the help of his guidance counselor and chose to attend Reisch Worldwide College of Auctioneering in Mason City Iowa in 1979. Brent has served as Iowa Auctioneers Association Vice President, President, Board member and Chairman of the Board and was inducted into the Auctioneers Association Hall of Fame in 1998.

BOARD OF DIRECTORS

Chairman Of The Board Shawn Hagler 34911 N 7th Ave • Phoenix, AZ 85086 303-709-3725 • auctioneer@shawnhagler.com

President Dean Gunter Mile High Car Company 1480 Ainsworth St • Colorado Springs, CO 80915 719-650-8184 • deangunter21@gmail.com

1st Vice President Mike Whitfield Peak Auto Auctions 5126 Brighton Blvd • Denver, CO 80216 719-238-8300 • whit@peakautoauctions.com

2nd Vice President Harold Unrein 15333 CR 16.5 • Atwood, CO 80722 970-520-5257 • haroldauctioneer@gmail.com

Treasurer / Director Marissa Walters (2022-2023) Wild Hair Auctions and Events 5321 E Colorado Ave • Denver, CO 80222 720-984-4252 • marissa.v.walters@gmail.com

Halie Behr (2020-2022) Halie Behr, Fundaneer 17482 Bluetrail Ave • Parker, CO 80134 303-906-0708 • halie@haliebehr.com

Casey Giddings, CAI (2018-2022) Rocky Mtn Estate Brokers 24 Oak Ave. • Eaton, CO 80615 970-454-1010 • casey@whitleyauction.com

Edith Parrish-Kohler (2020-2022) Colorado Premier Realty & Auction Services 10162 Dresden St Firestone, CO 80504 303-565-0509 • e.parrishkohler@gmail.com

John Schaffner (2022-2023) Schaffner Auctions 36470 CR Z • Wray, CO 80758 970-630-3402 • jschaffner51@yahoo.com

Craig Weichel (2020-2022) PO Box 623 Weldona, CO 80653 970-302-0018 • craigrweichel@gmail.com

David Whitley (2019 - 2023)

Rocky Mountain Estate Brokers 24 Oak Ave. • Eaton, CO 80615 970-539-1269 • david@whitleyauction.com

Cissy Tabor • Executive Secretary 303-729-1195 • director@coauctioneers.com

From The President

Why The Auctioneers Convention?

Has this year been a challenge for you with the aftermath of COVID and endeavoring to find your new normal for you personally and in business? Whatever your status is and the goals you have for the future, I would like to encourage you to attend this coming year’s Colorado Auctioneers Convention. The current board has been working hard to bring sessions that would help you in developing that new normal for you and in business.

Regardless of your role in this ever-expanding and everchanging business, our goal is to assist you in achieving your goals.

The Colorado Auctioneers Association has some of the best auctioneers and auction companies in the country. The convention offers an opportunity to network with them and help hone your business practices for future success in the years to come.

As a Contract Auctioneer and Bid Caller, I have always loved to see high level competitions. This coming year, we are going to have not only the State Competition, Ringman, and Team Competition, but the 2023 Challenge of Champions Competition.

The Challenge of Champions contest is for those who have previously won the coveted (Go Your Best) Colorado State Auctioneer Championship. This contest is only held once every five years. Our last recipient was Shawn Hagler. Who will be this year’s recipient of the 2023 Challenge of Champions at our 65th annual convention? If you are a past champion, we would encourage you to enter and win money and the newly designed belt buckle. I am excited to see who will take home the prize!

Over the past year, our board has had many challenges and I am proud to say they have all endured to serve with excellence. When you consider high level contests that you could compete in, I would encourage you to enter the Mile High Auctioneer Open Bid Calling Contest. This is a contest that draws some of the best auctioneers in the country. This allows you to develop friendships across the country and increase your exposure, networking and skill-enhancing objectives.

Excellence is something we have to work hard to get. As a bid caller, I have enjoyed competing and training with fellow auctioneers. At this year’s convention, we will have several State, World, and International Auctioneer Champions.

By entering these contests, you are rubbing elbows with the best. Will you be nervous, yes, but channeling those nerves to better your skill level will help you become a better and more effective auctioneer or ringman.

I am so excited to see each of you at all of these events! As an added bonus, we also have a marketing contest to go along with all the other events. So be sure to bring your best marketing materials and enter them in the marketing contest. Let’s get in and have fun!

Semper Fi, Dean Gunter President, Colorado Auctioneers Association

2023 Convention Speakers

Beth Rose Real Estate and Auctions exists to accelerate the sales process for real estate through innovative technology and world-class marketing. The company is owned by its founder and second-generation auctioneer, Beth Rose. The company is headquartered in Maumee, Ohio with offices in Birmingham, Michigan and Naples, Florida.

Beth has dedicated her career to enhancing and giving back to the auction industry. Some of her accomplishments include being named the 2000 Rose award recipient (the award is named after Beth’s late father, David Rose), 2009 Michigan Auctioneer Champion, 2016 Florida Auctioneer Champion, 2016 National Auction Marketing Campaign of the Year award, 2016 International Auctioneer Champion, 2019 Volunteer of the Year Award with the NAA, Past President of the NAA, Past Education Institute Trustee, Current Board Chair of the NAA and past CAI Chair with the NAA . She is an instructor at the Ohio Auction School and Reppert Auction Schools. She has broken the barrier with Real Estate brokerages and has branded herself as the “Realtor’s Auctioneer”.

In addition to her service within the auction industry, Beth is also devoted to her community. She was given the Waterville Chamber of Commerce Community Leadership award. She also is the co-founder of the 501(c)3 Blessings in Disguise, which is a non-profit dedicated to providing financial assistance for hardship in NW Ohio and donating free medical equipment for her Seniors Program. Since its conception 6 years ago, she has helped over 4000 people in her community.

Gina Caughey, graduated with a degree from the University of Northern Colorado with BA in Journalism/Mass Communication with an emphasis in Advertising and Public Relations. This led to a career spanning 12 years in publishing, broadcast and promotions. Some of the highlights contained winning not one, but two prestigious MAME Awards for excellence and outstanding Real Estate marketing, advancing women in broadcasting and the terms as the treasurer of the Colorado State Press Association.

In 2003 she became a corporate sales trainer for Clear Channel Radio, now iHeart Media where she helped in writing curriculum and training for Clear Channel University for Sales and Marketing. This gave her the opportunity to teach, train and mentor in top markets, such as Dallas, Denver and Washington, DC.

She has a proven track record in sales, promotions, and negotiations where she consistently brought double digit increases into her own book of business and to her clients, large or small. She loves marketing and advertising and continues to have her fingers in it as a small business owner and media consultant.

Currently, Gina is the CEO/Founder of A Call to Order – Professional Organizers established 2008. She and her team Her team is dedicated to working with the Seniors of Southern Colorado transition, right-size, move and find amazing second homes for items collected over a lifetime.

Gina holds prestigious CPO (Certified Professional Organizer) through the National Association of Productivity & Organization. cSMM (Certified Senior Move Manager) through National Association of Senior Move Managers, and holds a certificate in Home Modification from University of California – Davis, is a national Hoarding expert and a frequent contributor for several broadcast and print media outlets.

2023 Convention Speakers

Jack Christy, Jr. is a 3rd Generation Auctioneer. He served as the Indiana Auctioneers Association President in 2020. Jack also serves as a Certified Auctioneers Institute class advisor from 2020 to 2023.

He is proudly continuing his family legacy in the auction business with his family’s company Christy’s of Indiana, transforming their business into an online only auction house.

Jack is a graduate of Repperts Auction School in 2005, and holds CAI (Certified Auctioneers Institute), ATS (Auction Technology Specialist), BAS (Benefit Auction Specialist), and GPPA (Graduate of Personal Property Appraisals).

Jack specializes in general estates, bankruptcy, and commercial surplus. Jack is a current instructor at Repperts Auction School, and Texas TCAP courses (Texas Certified Auction Professional). Jack is a speaker for many associations across the US teaching Logistics, Online Auctions, Cataloging, and The Next Generation of Buyers and Sellers.

Marc Reck is the founder of Reck Agri Realty & Auction, an ag real estate brokerage covering Colorado, Nebraska and Kansas. Marc and the Reck Agri Realty & Auction team have sold nearly 900,000 acres, closed over 1,850 transactions, and conducted 390 successful auctions with over 17,100 attendees! Marc prides himself in his passionate and heartfelt drive to serve his clients’ best interests. He is dedicated, knowledgeable, and committed to excellence in all he does. He continuously seeks to stay ahead of the game when it comes to market knowledge, technology, and trends.

In his free time, you’ll find Marc rooting for the CSU Rams, logging miles on his bike, traveling, or snapping photos. He holds a B.S. degree in Ag Business from Colorado State University. He also graduated from the World Wide School of Auctioneering. He and his wife, Jennifer, live in Sterling, Colorado.

2023 Convention Speakers

Shawn Hagler has been a full-time auctioneer since 2001 and has worked thousands of auctions from coast to coast. He has sold in front of crowds as large as 55,000 people (Stagecoach Festival Indio, CA) and has sold everything from black tie galas, real estate, farm and ranch liquidations, auto auctions, classic car auctions, large equipment and livestock.

Shawn is the President of the Colorado Auctioneers Association, Vice President of the Arizona Auctioneers Association and also a member of the Texas Auctioneers Association.

Shawn is a founding partner of the World Champion Ringman College and is an advocate for Professional Ringmen.

He has won numerous championships including Mule Days Champion Auctioneer 2021, Colorado State Champion Auctioneer 2008, Colorado Rookie State Champion 2003, Colorado Champion of Champions winner 2017, WAAC World Champion Ringman 2009, WAAC Reserve World Champion Team 2019 and Battle of the Bluegrass Champion Ringman 2021.

Many consider two-time World Champion, Scott Goodhue, to be at the top of the industry. What some don’t know, however, is that it took almost 30 years to get to where he is. A graduate of the University of Colorado, with a bachelor degree in Communications and Broadcasting, Scott started his auction career, selling cattle for three major sale barns in Colorado. He also worked in farm and estate sales, antique sales, and charity events, which included organizations such as John Elway, Children’s Hospital, Junior Achievement, Denver Orchestra, Colorado Rockies, Colorado Avalanche and the Denver Nuggets.

Scott’s competitive career started in 1998 when he participated in the Colorado Auctioneers Association State Auctioneer Championship, placing 2nd as the Reserve Champion. The following year in 1999, he won and was crowned the Colorado State Auctioneer Champion.

In 2005, he competed in the World Automobile Auctioneers Championship in Dallas, Texas and earned the Reserve Auctioneer Champion title. The very next year, Scott won his first, world championship, and was crowned World Champion Automobile Auctioneer. And in 2015, Scott won the World Champion Auctioneer Team Championship with fellow Colorado Auctioneer, Sean Allen, at the World Automobile Auctioneer Championship.

In addition, he has had the honor to sell for three, World Champion Ringmen, which include 2005 Champion, Johnny McGuire, 2007 Champion, Vaughn Long and 2015 Champion, Sean Allen.

FUN AUCTION

Attention CAA Auctioneers and auction enthusiasts alike, it is time to save the date for the annual Colorado Auctioneer’s Association Fun Auction.

This family friendly auction is scheduled to take place Friday evening February 3, 2023. This annual event is sure to be a great way to become re-acquainted with old friends and make some new ones.

Proceeds from this event directly benefit the Colorado Auctioneers Association and enable us to continue our tradition of putting on fun, content filled conventions. The CAA Board is doing everything it can to come up with a large assortment of items for your bidding pleasure, but quality donations are needed and welcomed to make this year’s auction a huge success. Donors are encouraged to take the microphone and sell their own donations if they choose, while showcasing their auctioneering talents. If you plan to compete in the 2023 Colorado State Auctioneer Championship on Saturday evening, this will also be a great opportunity to spend some time selling on the competition stage.

Advertising certificates, sporting goods, toys, gift certificates and many more items are already being rounded up to sell. Bring your donations to registration and we will get them in the line up early. If you have questions or need donation suggestions, please contact Casey Giddings, CAI at casey@whitleyauction.com

Whether you are buying or selling, you don’t want to miss this year’s Fun Auction! There will be fantastic buying opportunities, great bid calling and wonderful friends. Remember, the CAA Fun Auction happens only once a year – be sure to mark your calendar and get your much, appreciated donations ready now!

Casey Giddings FUN Aucton Committee Chairman

First Time CAA Attendees Breakfast and Scavenger Hunt

We are always pleased to see new faces at our annual convention. Those new faces may belong to brand new auctioneers or they may belong to someone who has been an auctioneer for years and has just joined CAA. Whatever the case, we want to make all newcomers feel welcome.

On the morning of Friday, February 3rd, there will be a Welcome Breakfast for First Time CAA Auctioneer attendees. If you are a new to the CAA, please try to attend this breakfast in your honor. We are always very happy to learn more about you, your interests in t he auction industry and introduce you to our attending association members.

Please contact John Schaffner (jschaffner51@yahoo.com) to let them know if you will be attending the First Timer’s Convention Attendees Welcome Breakfast.

We are here to help all auctioneers advance and improve their auction business. All new members, whether they are new bid callers or not, will be given a Scavenger Hunt, which entails meeting and visiting with many veteran auctioneers and getting their signature. The First Timers who choose to complete the Scavenger Hunt, have a chance to WIN A FREE Year of Membership in the CAA, by means of a drawing, which will take place Saturday night at our Dinner & Awards ceremony.

The CAA Board of Directors would like to encourage the veteran auctioneers to mentor these newcomers and perhaps even give them a chance to help you at an auction.

We want to encourage all of the new auctioneers to take advantage of the opportunities that are available to you at the 2023 CAA Convention.

Staff Day

at 2023 CAA Convention:

FRIDAY, February 3, 2023 is Staff Day @ Convention; Meals Not Included. Meals CAN Be Purchased. (Please see Convention Registration Form in the back of this newsletter & fill out for Each Staff Member. Any questions, contact Cissy) The following positions will be elected upon at the 2023 CAA Convention. Officer Positions

Directors - 2 year term

CAA

3.2 Qualifications. For election to the Board of Directors, an active member shall at a minimum have been a member in good standing for two years and attended at least one annual convention. For election as a vice president or president, an active member shall also have completed at least one complete term on the Board of Directors.

5:30 PM ~ DINNER & Hall of Fame Induction

6:45 PM – 7:30 PM

Presentation of Colors CAF Kids Auction

7:30 PM – 11:00 PM

Colorado State Ringman Championship

Auction Team Championship

Colorado Jr Bid Calling Championship CAA Fun Auction

SATURDAY, FEBRUARY 4, 2023

8:00 AM – 8:30 AM ~ Coffee & Fellowship

8:30 AM – 10:30 AM

Turning Your Auction House Into a Machine w/ Jack Christy, Jr

10:30 AM – 11:00 AM ~ VENDOR Presentation (3 – 5 Min per)

11:10 AM – 12:30 PM

Building Your Business and Brand w/ Marc Reck

Bid Calling Workshop w/ Shawn Hagler & Scott Goodhue

12:30 PM – 1:30 PM ~ LUNCH and NAA Update

1:45 PM – 3:45 PM

Strategy Takes you from Invisible to Invincible w/ Beth Rose

4:15 PM – 6:15 PM

Annual Business Meeting and Election of Of[icers

6:30 PM

Dinner & Awards Ceremony

7:15 PM

Presentation Of Colors

Colorado State Auctioneer Championship Preliminaries

Novice Bid Calling Championship

Colorado State Auctioneer Championship Finals

SUNDAY, FEBRUARY 5, 2023

CONVENTION EDITION • 2022

8:30 AM – 9:30 AM ~ Non-Denominational Worship Service

thecoloradoauctioneer www.coloradoauctioneers.org

CAA Convention | February 3 – 5, 2023 | Renaissance Hotel | Denver, CO

NAME

COMPANY NAME

ADDRESS CITY STATE ZIP PHONE EMAIL

SIGNATURE REQUIRED

I __________________________________________________(print name) hereby submit the photograph acknowledging that I have the right to and give my permission to the Colorado Auctioneers Association to use / publish this photograph entered in my name in CAA’s Photo Contest. I understand that all photographs submitted to the Colorado Auctioneers Association may be published, used or distributed in print, electronic or other media.

INFORMATION

Do not worry about professional images. The Best Over-All Winner, will be selected by convention attendees.

DO NOT be concerned with the professional quality of the photo itself. The content of the photo is what will be judged. Photos will NOT be returned and your entering the photo contest allows us to use your photos and name in articles, ads or newsletters.

Photos should be no more than two years old. *Photos must be submitted in print size 5 X 7 or larger format to be eligible. (A digital format may be requested at a later date.)

•

MARKETING CONTEST ENTRY FORM

(SUBMIT A SEPARATE FORM FOR EACH ENTRY)

NAME: COMPANY NAME: ______________________________________________________________ ADDRESS: CITY: STATE: ZIP: PHONE: EMAIL:

IF A DIGITAL SUBMISSION, INCLUDE A DIRECT LINK:

CONTEST GROUPS AND CATEGORIES

Please select the appropriate group and category for your entry:

Event Marketing:

EVENT BASED / PRINTED MATERIAL – Including Sale Bills, Catalogs, Postcards, Brochures or other printed item directed at potential buyers for a specific event.

EVENT BASED / MULTIMEDIA – Including Video, Audio, Social Media, Digital, Billboard or signage for a specific event.

Business Promotion:

BUSINESS PROMOTION - PRINTED MATERIAL – Any printed collateral to generate company awareness, promotion, solicitation of clients or consignments, or to solicit buyer participation in a series of recurring events. Includes business cards, seller focused brochures, education materials, stationary, calls for consignments, and more.

BUSINESS PROMOTION – MULTIMEDIA – Including Video, Audio, Social Media, Digital, Billboard, or signage targeted to generate awareness, solicit consignments or to encourage buyer participation in a series of recurring events.

BUSINESS PROMOTION – UNIFORMS & AD SPECIALTIES – Items worn by team members or given to customers to generate awareness, familiarity or a positive image of the company.

CONTEST RULES

• All current CAA Members may submit an entry, regardless of past wins. More than one (1) entry per category is allowed. There is NO FEE for entry.

• Submissions in the EVENT MARKETING group Must Be for an event held after the previous CAA Convention (January 7, 2020 to Present).

• Submissions in the EVENT MARKETING-PRINTED MATERIAL or BUSINESS PROMOTION-PRINTED MATERIAL categories Must Contain the CAA logo or the words “Member of the Colorado Auctioneers Association” to qualify for submission.

• Submissions may be submitted by a hard copy sample, photograph or by submitting a direct internet link. The use of digital PDF submissions and screen shots are permitted as long as a direct link is provided. The use of shortened URLs are highly encouraged.

• In order to be considered, ALL entries must be submitted with a Marketing Contest Entry Form and submitted to the registration table in person at the Convention. DEADLINE FOR ENTRIES IS 12PM ON SATURDAY,

thecoloradoauctioneer www.coloradoauctioneers.org

2023 Convention Sessions

BUSINESS

Building Your Business and Brand w/ Marc Reck

Building your business takes more than creating a company brand and making cold calls. In this course, you will learn the basics of personal marketing, finding your niche, the value of committing to a long-term goal, and the importance of persistence.

Participants will get a roadmap of how to build their brand and their business.

Diversifying your Auction Business, Experiences

Transitioning to Online –Benefits, Real Estate, Personal Property w/ Beth Rose

What did we learn from the recession in 2007-2009? We learned how important diversity was to maintain our business and how to break into new markets. Beth will teach you how she has bulldozed through the brokerage firms to receive a steady stream of income to fast forward to 2021 on how this made her relevant during disruptive times and how to streamline your business to make bigger profits. Whether you’re in real estate, personal property or benefit auctions, Beth will teach you how she was able to transition to online auctions and how she was able to educate her market on choosing online auctions first and how this has helped her increase her revenues.

Strategy Takes you from Invisible to Invincible w/ Beth Rose

In this session, Beth Rose, winner of the 2016 NAA-USA Today Auction Marketing Campaign of the Year Award, will share her secrets to a winning marketing strategy.

You’ll discover, on an advanced level, how to manage your business by creating methods to measure marketing, build processes and implement brand marketing.

This session will challenge your traditional way of marketing an auction and shift your thinking to marketing as a storyteller. Public Speaking to your Sphere of Influence to Generate more Money. Beth will give you the tools to give high impact seminars that will leave a lasting impression and a continued source of referrals.

After taking this presentation skills workshop, you will be able to enhance your personal and corporate image to ultimately increase your sales. After completing this workshop, you will feel more confident in public speaking and will excel in your marketplace.

HOARDING & ORGANIZING

Hoarding & Danger Awareness w/ Gina

Caughey

Hoarding is becoming a bigger problem nowadays. What hidden dangers do you face at client properties? What are your safety precautions? What are your procedures in taking on a hoarding client? What do you need to be aware of, look out for and how should you be prepared?

These are questions addressed in this session and more.

Organization for Downsizing & Liquidation

w/ Gina Caughey

Is there an organization process when downsizing for a client or in regard to a full liquidation? What are your first steps, your second and the steps thereafter? Does the task initially feel overwhelming?

We will talk about system(s) and processes in helping you to organize, liquidate and downsize your clients to keep it manageable and on task.

REAL ESTATE TECHNOLOGY

ONLINE AUCTIONS

Join

Selling Land at Auction – From Evaluation to Closing w/ Marc Reck

In this course you will get insight on how to conduct a successful land auction, complete with lessons from real-life situations that everyone can learn from. From working with the seller, to evaluating the property, to closing the transaction - it’s important to get it right.

This course will break down all of the necessary steps to complete a successful land auction.

BID

CALLING

Bid Calling Workshops w/

Interactive Workshops working with award winning States, World, and International Auctioneer Champions on your bid calling chant, breathing, filler words, cadence / rhythm and more.

Beth, Shawn & Scott will listen and help you to continue to develop your bid calling chant and analyze areas for improvement.

Tips and Tricks For Online Auctions w/ Jack Christy Jr

This course will give you some insights on how to streamline your online auctions. We will discuss everything from cataloging, photographing, helpful tools, and some terms you should consider.

ADMIN / MNGMT

Turning Your Auction House Into a Machine w/ Jack Christy Jr

This course will give you tools to manage your business, track your consignments, and manage your employees. You will get a blank employee manual, sample contracts, consignment number tracking ideas, and lots more.

Technology Thursday

• AuctionFlex / HiBid

• AuctionTime

• Shipping Saint

• WaveBid (Not yet Confirmed... Will update upon notice.)

https://www.coauctioneers.com/event/2023colorado-auctioneers-annual-convention/

Shawn Hagler Beth Rose

Scott Goodhue

Sponsor Introduction

Hello fellow CAA members,

I wanted to introduce myself. My name is Rita Adams, and I am an Account Executive for All Auction Sales, and a fellow member of the CAA! I grew up in Iowa and have been in South Dakota for 35 years. Iowa will always have a special place in my heart, but South Dakota is home, and I couldn’t be happier about that! I love adventure and Colorado is one of my favorite places to enjoy. I have family there and get there as often as I can!

All Auction Sales is a family-owned online auction website where auctioneers can list their auctions. We’re based in Sioux Falls, South Dakota and believe our online presence is a better way to find auctions. My favorite thing about working for All Auction Sales is hearing the success stories from the auctioneers our company has worked with to grow their auction audience. My second most favorite part is the many different and interesting personalities I have the pleasure to indulge in conversation with. I imagine you all can relate. I am proud to be someone that believes customer service is important. Building lasting relationships and taking great care of people while helping their business grow is what I love to do. I have worked with a few of you but there are several I have not worked with yet and I would love the opportunity to. Below are some facts about how we can help your business grow. Please reach out to me if you have any questions and I hope to work with you one day!

We strategically market your listings in three different ways, resulting in:

• Increased auction attendance and sales

• Boosted website traffic.

• More reasons to list your auctions with AllAuctionSales.com:

• Great user experience with a state-of-the art website.

• Website is optimized for mobile use.

• We save you time by creating the auction listing for you.

• Every Auctioneer has a personalized profile page that will take the user to YOUR site.

• Strategic Marketing – Facebook posts & tags, Email blasts, online retargeting ads

• Over 55,000 Facebook Followers! Over 1-Million website views per month

• We have digital newsletters, blogs, and alerts to engage our users.

• Cost per auction marketed in three ways is only $60

• Excellent Customer Service

RitaAdams rita@allauctionsales.com 605-206-9997

If you always do good work...

Lloyd “Mike” Michael is the Owner / President, of Michael Auction Service in Julesburg. Michael Auction Service is one of the leading auction companies in Northeastern Colorado, and the Nebraska panhandle. They conduct more than 50 auctions a year for customers, in addition to many charitable auctions. His business began in 1943 when Mike’s father, Lloyd Michael Sr., would sell chickens and eggs outside the local auction barn. At the young age of five, Mike would go with his dad to the sale barn, and dressed in his fancy cowboy gear and whip, he would chant along with the auctioneers as livestock were sold. He was only 12 years old when he called his first auction. It was an estate sale, held at the “Hobby Shop,” in Julesburg. It was then that the auction bug bit him and he knew he was going to be an auctioneer. Mike began to study books on antiques, collectibles, farm equipment, and scale model farm equipment. Today, he is one of the foremost experts on farm toys and collectibles in the United States.

Michael Auction Services has been built on a solid, honest reputation. Requests for his services come from all over the United States. Prior to an auction held in 2010, Mike received a surprise phone call. The upcoming auction featured a 1907 White steam car. The caller ID read “Hollywood Studios, California.” The phone call has from the late night talk show host, Jay Leno. Leno was inquiring about the steam car to add to his collection. In the end, the car sold for $181,000, though Leno was not the buyer.

So how does an auctioneer stay on top of this information and obtain knowledge? For Mike, he watches market trends and values across the country. In his own words, “I like to keep track of other auction results.” This is supported by his belief, “there will always be a need for our industry because it is the very best way to achieve true market value ; we are problem solvers.”

Mike’s favorite auction memory was when he had a 3-day auction selling Nebraska’s largest Antique Collection. But what about his biggest challenge he has faced growing his business throughout the years? According to him, it has been “Getting people to believe you can get the job done and done right.” Wow! Hearing that statement from someone who has worked hard, studied and gained experience in the auction industry, definitely can give each of us a new perspective that we are not in it alone. In support of this, he states that, “If you always do good work, you will always have good work to do.”

In relation to marketing, “word of mouth” still holds true for Mike and his company, however, he has grown with technology in utilizing Facebook and has also been known for creative marketing with a radio show.

But not all auctions and the work we put into them “sunshine and smiles.” Many times we are faced with obstacles, frustrations, limitations and such. When asked, “What is a limitation you have experienced and how did you overcome it?” Mike replied by stating, “All your auctions are going to be a success no matter how much you advertise. Sometimes you have to learn to say, “No.””

Mike contributes his membership with the CAA by being invited by Hall of Fame member, John Nichols, in 1989. And at the 2000 CAA Convention, Mike held the presidential seat on the CAA Board of Directors and ultimately was crowned the 2000 Colorado State Champion Auctioneer. His induction into the CAA Hall of Fame was in 2011 by Harold Unrein giving a heartfelt introduction of Mike’s career and service in the auction industry, the CAA and to his family, church and community.

According to him, the best part of being a member of the CAA is in “getting to see other auctioneers at the convention and renewing old friendships.” His specialties & expertise are in the areas of Antiques, Collectibles, Farm and Antique Toys, Coins, Firearms, Arrowheads, and Antique Autos. Knowledge and experience such as this is a valuable resource to not only the Colorado auction industry, but also to members of the CAA. He is willing to share his knowledge and wisdom, so…..if you ever find yourself in need of knowledge or assistance, please feel free to call upon “Mike” Michael to share with you what he has learned. You will always find him with a smile on and cheering on the CU Buffaloes.

Contact: Mike Michael ~ (auctions@kci.net)

2023 JUNIOR

BID CALLING CHAMPIONSHIP

Contest is Friday, February 3, 2023

Renaissance Central Park Hotel - Denver, CO

NAME

AGE



All participates are between the ages of 13 and under 18 at time of the contest.

All auction items will be provided by the Colorado Auctioneers Association

Contestants must sign up by 5:00 p.m. on Friday of the convention.

Competing order will be determined prior to the event.

2023 Convention will be held at the Renaissance Central Park Hotel, 3801 Quebec Street, Denver, CO 80207

Troil Welton Award

The Troil Welton Award has historically been presented to the highest scoring, “first timer” competing at the First Timers Competition at the annual, CAA Convention.

The CAA Board announces this award will be given for the highest scoring competitor at the Novice Bid Calling Contest in which contestants competing are within their first, 3 years within the auction industry.

If you have recently graduated from an auction school and having been an auctioneer for 3 years or less, we would like to see you at our convention and be part of your first competition!

Rules for participation in the Colorado Auctioneers Association Novice Bid Calling Contest:

Contestants shall be current, active members of the Colorado Auctioneers Association. 

Contestants must have registered and attended the CAA Conference to qualify to compete. 

Each contestant should dress appropriately for a professional presentation. 

Each contestant must pay $100.00 Entry Fee by 3:00 PM the day of the contest (Saturday, February 5, 2023). 

Each contestant must provide two (2) items with a minimum value of $50.00 each by 3:00 pm on the day of the sale. 

All contestants must attend the Contestant Roll Call and Orientation Meeting at 6:15 PM, the night of the contest. In the event a contestant is not present during the initial roll call, his / her name will be called 2 additional times in 5 minute intervals. In the event the contestant is not present when his / her name is called, the third and final time, he / she is disqualified from the contest, without return of entry fee.

Competing order will be determined prior to the event by drawing conducted by the Contest Chairperson. 

There will be only one (1) round of bid calling in the Novice Bid Calling Contest. 

There will NOT be an interview portion in the competition. 

The bid calling contest will be held in the designated room at the competition site.

There will be at least three judges. All of the judges scores will be tallied for the final score.

On the scorecard used for the bid-calling segments, the total possible points in each category will be as follows: Presentation—20 points; Chant/Voice— 45 points; Effective Auctioneering—35 points

If a tie score occurs, the contestant with the highest score in the Chant/Voice category will be selected.

Contestants will not be given the exact order of finish. Scorecards will be available following the competition and can be picked up from the Contest Chairperson.

The Champion, Reserve Champion and 2nd Runner Up will be announced.

The Champion will receive: Troil Welton Award Plaque, a

2023 COLORADO STATE AUCTIONEER / RINGMAN TEAM CHAMPIONSHIP CONTEST ENTRY FORM

Friday, February 3, 2023 @ 7:15 PM

Name Address City/State/Zip Phone #

Rules for participation in the Colorado Auctioneers Association Team Championship Contest:

• Each contestant should dress appropriately for a professional presentation.

• Contestants shall be current, active (paid) members of Colorado Auctioneers Association at the time of the entry deadline and registered for the convention

• Each Contestant must pay the $100.00 entry fee by 3:00 PM on Friday, February 3, 2023. Contestants will be responsible for choosing their own teams.

• Persons CAN enter the contest multiple times with different Auctioneers / Ringmen. Teams must consist of at least one member 18+ years of age.

• Contestant Teams must provide three (3) items that should sell for $50 or more each by 3:00 p.m. on the day of the sale.

• Each of the three items provided by the contestant MUST have the Teams Entry # and Names firmly attached to the item and specify the order of selling those items, each should be clearly indicated as #1, #2 or #3.

• Competing order will be determined prior to the event by drawing conducted by the Contest Chairperson during the Mandatory Contestant Roll Call and Orientation Meeting.

• ALL CONTESTANTS MUST attend the Contestant Roll Call and Orientation Meeting at 4:35 PM, Friday. Roll Call will be taken at the start of the meeting promptly at 4:35 PM. In the event a contestant is not present during the initial roll call, his / her name will be called 2 additional times at 10-minute intervals. In the event a contestant is not present when his/her name is called the third and final time, he / she will be disqualified from the contest, without return of entry fee.

• The Colorado State Team Championship Contest will be held in the designated ballroom at the convention site. The sound systems will be preset and will not be adjusted during the contest. All contestants will have the opportunity to test the sound system prior to the start of the competition.

• There shall be three – five judges and will be the sole responsibility of the contest chairman to determine the qualification of the judges. It is the Chairman’s responsibility to find non-discriminating judges. If available, at least one judge will be a representative of the NAA.

• Contestants shall be introduced in both the Preliminaries and Finals. If a contestant is not present when called to the stage, he or she will be disqualified.

• Each team sells three items consecutively in both the Preliminaries and in the Finals. In the Preliminaries, each team will sell items he / she provides for the contest. In the Finals, each team will sell items provided by the CAA with a value equal to other contestants’ items.

• Tie will be separated by the “Would you hire this team” category on the score sheet..

• The scores from the Preliminaries determine who qualifies for the Finals. The Preliminary scores will be thrown out. And the scores will start anew for the Finals.

• Finalist Teams will be announced after the conclusion and scoring of the Preliminary Competition and will advance to the FINALS.

• The following prizes will be awarded: Champion Team —$300 Team Cash Prize, Belt Buckle and Plaque; Reserve Champion Team — Plaque

• Contestants will NOT be given the exact order of finish. Scorecards will be available after the evening’s auction events have and can be picked up from the Contest Chairperson.

• All winners will be used in press releases, media referrals and videos for promotion of auctioneering and the Colorado Auctioneers Association.

www.coloradoauctioneers.org

Would

you like CAA to write a news release promoting your participation in this year’s Champion Auctioneer Contest

Rules for participation in the Colorado Auctioneers Association State Auctioneer Championship Contest:

Each contestant should dress appropriately for a professional presentation. 

Contestants shall be current, active (paid) members of Colorado Auctioneers Association at the time of the entry deadline. 

Contestants must pay the $100.00 entry fee by 3:00 PM on Saturday of the convention. 

Contestants must provide three (3) items that should sell for $50 or more each by 3:00 p.m. on the day of the sale. 

Each of the three items provided by the contestant MUST have the contestant’s business card or name firmly attached to the item, and if he/she wishes to specify the order of selling those items, each should be clearly indicated as #1, #2 or #3. 

Past CAA Champions are not eligible to compete in future CAA Competitions. 

Competing order will be determined prior to the event by drawing conducted by the Contest Chairperson during the Mandatory Contestant Roll Call and Orientation Meeting. 

All contestants MUST attend the Contestant Roll Call and Orientation Meeting at 5:30 PM, Saturday. Roll Call will be taken at the start of the meeting promptly at 5:30 PM. In the event a contestant is not present during the initial roll call, his / her name will be called 2 additional times at 10-minute intervals. In the event a contestant is not present when his/her name is called the third and final time, he / she will be disqualified from the contest, without return of entry fee.

The Colorado State Auctioneer Championship Contest will be held in the designated ballroom at the convention site. The sound systems will be preset and will not be adjusted during the contest. All contestants will have the opportunity to test the sound system prior to the start of the competition. 



There will be at least three judges. The judges may be either auctioneers or members of the community.  Contestants shall be introduced in both the Preliminaries and Finals. If the contestant is not present when called to the podium, he or she will be disqualified. 

Each contestant sells three items consecutively in both the Preliminaries and in the Finals. In the Preliminaries, each contestant will sell items he/she provides for the contest. In the Finals, each contestant will sell items provided by the CAA with a value equal to other contestants’ items. 

On the scorecard used for the bid-calling segments, the total possible points in each category will be as follows: Presentation—20 points; Chant/Voice— 45 points; Effective Auctioneering—35 points 

On the scorecard used for the Interview segment, the total possible points in each for the categories will be: Presentation—25 points; Response—50 points; Ambassador—25 points 

If there are 4 or fewer judges, all scores will be tallied. If there are 5 or more judges, the lowest score for each contestant shall be eliminated. If there are 6 or more judges the highest score will also be eliminated, after which all remaining scores shall be averaged to determine each contestant’s final score. 

Final scores are determined by combining the interview score with the bid-calling final score. The interview score will count for 40 percent and the bid-calling score will count for 60 percent of the total. 

If a tie score occurs in the Preliminaries, the contestant with the highest score in the Chant/Voice category will be selected. 

The scores from the Preliminaries determine who enters the finals. Contestants with the top five scores will enter the Finals.  Finalists will be announced after the conclusion and the scoring of the Preliminary Competition. Each Finalist will be asked to report to an isolated room for instruction on the interview portion of the competition. 

During the Interview Portion of the contest, Finalists shall be isolated in a room until it is his/her turn to be interviewed. Cell phones / cell phone usage is NOT allowed by Finalist while in isolation. The Interview Portion is the only part of the contest with the isolation restriction. 

The interview portion of the contest is conducted only for the Finalists. 

Contestants will not be asked to chant during the interviews. 

The scores from the Preliminaries will be used as the tie-breaker in the finals. 

2023 Colorado State

Ringman Championship

Contest Entry Form & Rules

FINALS: Friday, February 3, 2023 @ 7:15 PM

Name Address City/State/Zip Phone # Email

Purpose:

To enhance the ability to sell real and personal property by the auction method of marketing, To emphasize the importance of professionalism by Ringmen, To set personal goals of improvement.

Prize:

The Champion, Reserve Champion and Second Runner-Up will be announced after the end of the contest or at the end of the evening. The Champion will receive 1/3 of the Total of Entry Fees collected ($25.00 per entry fee) plus a $300.00 Cash Prize, a 2023 CAA Ringman Championship belt buckle and a plaque. The Reserve Champion will receive $200 Cash Prize and a plaque. The Second Runner-Up will receive a $100 Cash Prize. The Top 3 scores will determine the awards.

Criteria for Contestants:

Contestants shall be current, active members of the Colorado Auctioneers Association at the time of the entry deadline. Past Champions may not enter the contest.

Entry:

Contestant must have paid the $75.00 Entry Fee by 3:00 PM on Friday, February 3, 2023. No contest entries will be accepted after the deadline date and time. Contestant will be required to provide three (3) items with a minimum value of $50.00 each. All contestants must attend the Contestant Roll Call and Orientation Meeting at 4:35 PM the night of the contest. In the event a contestant is not present during the initial roll call, his / her name will be called 2 additional times in 5 minute intervals. In the event the contestant is not present when his / her name is called, the third and final time, he / she is disqualified from the contest, without return of entry fee.

Judges:

There shall be three – five judges and will be the sole responsibility of the contest chairman to determine the qualification of the judges. It is the Chairman’s responsibility to find non-discriminating judges. If available, at least one judge will be a representative of the NAA. If there are 4 or fewer judges, all scores will be tallied. If there are 5 judges, the lowest score for each contestant shall be eliminated.

www.coloradoauctioneers.org

General:

Two active members of the CAA will serve as the designated Auctioneers for the contest should contestant(s) not have an Auctioneer selected. The Chairman will select the designated Auctioneers

Ringmen contestants agree to the use of their voice and image by the Colorado Auctioneers Association in any methods as directed by the CAA Board of Directors.

The Champion Ringman will be asked to attend the 2020 CAA Day At The Capitol, 2020 Summer Picnic and the 2021 CAA Annual Convention as the reigning champion.

Criteria Used by Judges in Scoring:

Judges will evaluate contestants in five categories, listed below: Judges will score contestants in each category on a range of 1 – 10 points; Judges will score based on the judges being a customer at an auction where the Ringman is working.

Scoring:

1. Introduction: Ringmen will introduce him/herself; Give contestant number and Introduce the Auctioneer, Initial command/ Appearance/Poise / Recognize Convention Sponsors

2. Body language: Hand Gestures; Surveys Crowd?

3. Communication: Communicates with Auctioneer and Buyers

4. Salesmanship: Encourages the audience to bid; Did bid reach a minimum $50 (no extra credit for above $50); Signals auctioneer to end bidding.

5. Overall: Desires to have Ringman work for them.

* Contestants should not be disqualified for forgetting any of the judging criteria, only penalized.

Competition:

• Each of the 3 items provided by the contestant must have the contestant’s business card or name firmly attached to the item, and if he / she wishes to specify the order of selling those items, each should be clearly indicated as #1, #2 or #3

• Competing order will be determined, prior to the event, by a drawing conducted by the Ringman Contest Chairman.

• Contestants shall be introduced in both the Preliminaries and Finals. If the contestant is not present when called to the stage, he or she will be disqualified.

• Contestants will sell three (3) items consecutively, in both the Preliminaries and the Finals. In the Preliminaries, each contestant will sell items he or she provides for the contest. In the Finals, each contestant will sell items provided by the Colorado Auctioneers Association

• There will NOT be an interview portion in the competition.

• The scores from the Preliminaries determine who qualifies for the Finals. The number of contestants to the Finals will be determined on a sliding scale by how many enter the Preliminary Round.

• The scores from the Preliminary Round will be used as the tiebreaker in the Finals.

• Finalists will be announced after the conclusion and scoring of the Preliminary Competition.

• Contestants will not be given the exact order of finish. The scorecards of all contestants will be available after the evening’s auction events have concluded.

Colorado Auctioneers Association * PO Box 1133 Rifle, CO 81650 * (303) 729-1195 admin@coauctioneers.com

Dear CAA Member,

A signed copy of the CAA Code of Ethics must be on file at CAA headquarters to retain membership. Please take the time to fully read the following CAA Code of Ethics. Then sign and return this form to CAA with your membership form and dues

SIGNATURE DATE

CAA CODE OF ETHICS

PART 1 - PROFESSIONAL RELATIONSHIPS

Article 1 In the best interest of the public, of his fellow Auctioneers and of his own business, t he Auctioneer should be loyal to the Colorado Auctioneers Association.

Article 2 The Auctioneer should so conduct his business as to avoid disputes with his fellow Auctioneers, but in the event of a controversy between two Auctioneers who are members of the Colorado Auctioneers Association, he shoul d not resort to a law suit, but submit his difference to arbitration by the Colorado Auctioneers Association, and the decision of such arbitration should be accepted as final and binding. If the dispute should be with a non -member, he should offer the services of this Board to arbitrate.

Article 3 Where a member is charged with unethical practice, he should promptly and voluntarily place all the pertinent facts before the proper committee for investigation and report.

Article 4 A member should never pub licly criticize a competitor, and where an opinion is especially requested, it should be rendered in conformity with strict professional courtesy and dignity.

Article 5 A member should not solicit the services of an employee of a fellow Auctioneer witho ut his knowledge and consent.

Article 6 In the best interest of society, of his associates, and of his own business, the Auctioneer should at all times be loyal to the Colorado Auctioneers Association and active in its works, and he should willingly shar e with his fellow members the lessons of his experience.

thecoloradoauctioneer

PART II - RELATION TO CLIENTS

Article 7 In justice of those who place their interests in his hands, the Auctioneer should endeavor to keep abreast of business conditions, to keep informed in matters of law and proposed legislation affecting such interests, so as to give intelligent business advice and effective service.

Article 8 In accepting the sale of real or personal property, the member pledges himself to be fair to bo th seller and buyer, and to protect the owner's interest as he would his own.

Article 9 When consulted for an appraisal of value or liquidation problem, a member should give a well considered opinion, reflecting expert knowledge and sound judgment, taking requisite time for study, inquiry, and deliberation. His counsel represents a professional service which he should render in writing and for which he should make a reasonable charge. A member should not undertake to give an appraisal or offer an opinion on any proposition on which he has a direct or even indirect interest, without a full disclosure of such interest.

Article 10 Before accepting a sale it is the duty of the Auctioneer to advise the owner intelligently and honestly regarding the market value of the business or proposition and the reasonable chance of selling at value or above.

PART III - RELATIONS TO THE PUBLIC

Article 11 It is the duty of every member to protect the public against fraud, misrepresentation or unethical practices in connection with the sale, disposal or liquidation of any real or personal property the Auctioneer is called upon to dispose of at public auction.

Article 12 It is the duty of a member to ascertain all pertinent facts concerning every sale for which he is engaged, so that in offering he may avoid error, exaggeration and misrepresentation.

Article 13 An Auctioneer is a confidential trustee of the information given by the seller or gained by him through relationship and the Auctioneer must never disclose the gross receipts of a sale or any other information that would tend to be a violation of the profession.

Article 14 No special conditions, real or assumed, or inducements or directions from anyone relieve the member from his responsibility strictly to observe the Code of Ethics in this letter and spirit.

2023 Challenge of Champions

CAA 65th Anniversary Bid-Calling Contest Entry Form and Rules

Contest is Thursday, February 2, 2023 7 P.M.

• Contestants shall be current, ac;ve members of the Colorado Auc;oneers Associa;on, as of the contest date and a ;tled, Colorado State Champion Auc;oneer.

• This contest is designed to showcase our Fantas;c and Professional Auc;oneers and to be fun.

• Each contestant should dress appropriately for a professional presenta;on.

• Each contestant must pay $100.00 Entry Fee by 5:00 pm the night of the contest (February 2, 2023).

• Each contestant must provide two (2) items for themselves that will sell for $50.00 or more each by 5:00 pm on the day of the sale.

• All contestants must aNend the Contestant Roll Call and Orienta;on Mee;ng at 6:15pm the night of the contest. In the event a contestant is not present during the ini;al roll call, his / her name will be called 2 addi;onal ;mes in 5 minute intervals. In the event the contestant is not present when his / her name is called, the third and final ;me, he / she is disqualified from the contest, without return of entry fee.

• Each of the 2 items provided by the contestant must have the contestant’s business card or name firmly aNached to the item, and if he/she wishes to specify the order of selling those items, each should be clearly indicated as #1 or #2.

• Compe;ng order will be determined, prior to the event, by a drawing conducted by the contest chairperson.

• The Bid Calling contest will be held in the designated ballroom at the conven;on site. The sound system will be preset and will not be adjusted during the contest.

• There shall be at least 3 judges or more. The judges may be either Auc;oneers or members of the community. The judges may or may not be current members of the Colorado Auc+oneers Associa+on

• If there are 4 or fewer judges, all scores will be tallied. If there are 5 or more judges, the lowest score for each contestant shall be eliminated. If there or 6 or more judges, the highest score will also be eliminated, a[er which all remaining scores shall be averaged to determine the contestant’s final score.

• Contestants shall be introduced in both the Preliminaries and Finals. If the contestant is not present when called to the stage, he or she will be disqualified.

• Each contestant sells two (2) items consecu;vely, in both the Preliminaries and in the Finals. In the preliminaries, each contestant will sell items he or she provides for the contest. In the Finals, each contestant will sell items provided by the Colorado Auc+oneers Associa+on.

• There will NOT be an interview por;on in the compe;;on.

• The scores from the Preliminaries determine who qualifies for the Finals. Contestants with the Top Five (5) scores will enter the Finals Round.

• If a ;e score occurs in the Preliminary por;on of the compe;;on, the contestant with the highest score in the Chant / Voice Category will be selected.

• The scores from the Preliminary Round will be used as the ;e-breaker in the Finals.

• Finalists will be announced a[er the conclusion and scoring of the Preliminary Compe;;on.

• On the scorecard used for bid-calling segments, the total possible points in each category will be: Presenta;on - 20 points; Chant / Voice - 45 points; Effec;ve Auc;oneering - 35 points

• The Champion and First Runner-up will be announced. The First Runner-up will be verbally recognized only.

• The Champion will receive 75% of the total of entry fees collected and a Challenge of Champions belt buckle.

• Contestants will not be given the exact order of finish. The scorecards of all contestants will be available a[er the contest is concluded.

Colorado Auc;oneers Associa;on * PO Box 1133 Rifle, CO 81650 * (303) 729-1195 director@coauc;oneers.com

Colorado Auctioneers Association PO Box 1133 Rifle, CO 81650 (303) 729-1195 www.coauctioneers.com The Colorado Auctioneer Newsletter is published quarterly, to serve as a communication tool between association meetings. Members are encouraged to submit news tips, stories, ideas for future publications and article requests. Please contact:: Cissy Tabor, Executive Secretary • director@coauctioneers.com • (303) 729-1195