LET’S TALK TRAINING
REALITY CHECK There is nothing normal about the ‘new normal’
BY STEFANO LIESSI
H
ere we are—we survived to see 2021 despite the hackneyed persona of its predecessor 2020. As many of you likely are, I am rather bitter about 2020, it was a less than pleasant experience for many of us, resemblant to that of having the rug pulled out right from under you. As business owners I cannot begin to imagine what it was, and still is, like to have this experience come at you without warning. I too, was greatly affected by the charade of attempts to mitigate the fallout from 2020. Now, you may have noticed that I have refrained from using the cliché terms of 2020 as they have become trite in my view and not worthy of any further recognition. If one wants to so desperately relive the disaster that was, they may feel free to consult the powers that know all… Google. As the year formerly known as 2020 unfolded, many cliché terms were created, one which
aggravated me to no end right from the get-go. I refuse to accept the term ‘new normal’–not even remotely will I take what was delt to us as the new normal. Let’s erase the idea of the what the new normal has been made out to be. What we are doing now is far from normal, and I am quite sure most of you who are business owners are not quite ready to be told will be the way things are going forward. Instead, may I suggest we take this opportunity to redefine our normal into something better by implementing new ideas and strategies in effort to get to the next level or goal that you may have. After all, there is no better time than the present! During my travels I am constantly faced with the same retort to suggestions when it comes to implementing a new strategy. For example, I may suggest to a facility to take some time out to implement a new estimating strategy, perhaps
52 COLLISION REPAIR COLLISIONREPAIRMAG.COM
Let’s erase the idea of the what the new normal has been made out to be. What we are doing now is far from normal, and I am quite sure most of you who are business owners are not quite ready to be told will be the way things are going forward.
