The Coldwell Banker Global Luxur y® Program
When the prestige of the Coldwell Banker ® name aligns with the expertise
of today’s leading luxury real estate masters and the reach of an international network in 40 countries and territories, the extraordinary is possible.
BRAND POWER GLOBAL CONNECTIONS A LEADER IN LUXURY MARKETING MASTERS • President, Marketing • Business Manager • Luxury Ambassadors • Continuous Improvement Manager • In-House Graphic Designers • Digital Marketing & Technologies Manager • Digital Marketing Specialists • Print Specialist MARKET EVALUATION
This is the Coldwell Banker Global Luxury ® program at its essence.
BRAND POWER
A name that commands instant respect and trust the world over
BRAND POWER
A CENTURY OF “FIRSTS” The Coldwell Banker® brand has always lived on the cutting edge of luxury, cemented by more than a century of innovation. This pioneering spirit can be traced from San Francisco’s Financial District in 1906, to Manhattan’s prestigious Madison Avenue in 1933 as luxury real estate marketing was revolutionized by capturing fine estate homes on film, to our worldwide presence today as a trailblazer in video, mobile, social media, and smart home technology. In 2020, we unveiled an exciting change to the Coldwell Banker Global Luxury® program— with the much-anticipated debut of a new look. The redesigned and reimagined Coldwell Banker Global Luxury logo elegantly reflects the exceptional nature of the program's Luxury Property Specialists and that of their distinguished clientele.
1906
Two visionaries establish Coldwell Banker on the foundation of ethical business practices in the real estate industry, a first for its time.
1933
For the first time, prized estates are marketed through motion-picture technology.
2010
Coldwell Banker Real Estate becomes the first national real estate company to launch a YouTube channel.
2017
A new era of luxury real estate begins with the Coldwell Banker Global Luxury ® program.
2018
The Homes & Estates publication wins Gold at the 2018 Astra Awards from New Jersey Communications, Advertising and Marketing Association (NJCAMA).
2020
Coldwell Banker Global Luxury launches elegant new logo and design style.
2021
The "Craftsmanship" campaign showcases the exclusive Global Luxury certification process as well as the expertise of the program's esteemed Luxury Property Specialists.
2022
Coldwell Banker Global Luxury hosts Engage, a first-of-its-kind Global Luxury Summit exclusive to Luxury Property Specialists.
GLOBAL CONNECTIONS Crossing oceans, continents, and language barriers
GLOBAL CONNECTIONS
POWER IN NUMBERS The Coldwell Banker® brand is a true global force, with the power to showcase exceptional properties and reach affluent buyers around the world. Through a master franchise network located in 40 countries, we offer unmatched services in their local languages.
COLDWELL BANKER ® WORLDWIDE
100,000+
2,900+
40
AGENTS
OFFI CES
COUNTRI ES & TERR I T O R I E S
SCHMIDT FAMILY OF COMPANIES
1,900+ AGENTS
Andorra Argentina Aruba Bahamas Bermuda British Virgin Islands Cambodia Canada Cayman Islands
Chile Costa Rica Curaçao Cyprus Dominica Dominican Republic Egypt England France
90+
#1
OFFI CES
FRA NCHI S E NATI ON A L LY
Michigan | Ohio | Florida | U.S. Virgin Islands
Based on Number of Offices
Grenada India Indonesia Ireland Italy Jamaica Luxembourg Malta Mexico
Monaco Netherlands Paraguay Portugal Singapore Sint Maarten Spain St. Kitts & Nevis Turkey
Turks & Caicos United Arab Emirates United States Uruguay U.S. Virgin Islands (St. Croix & St. Thomas)
A L E A D E R I N L U X U RY
Exceeding expectations and creating exceptional experiences
A LEADER IN LUXURY
SUCCESS BY THE NUMBERS The Property Specialists aligned with the Coldwell Banker Global Luxury® program are masters at their profession, ranking among the best in the world by exceeding expectations and creating exceptional experiences for their discerning clients every day. In 2022, Coldwell Banker® affiliated agents achieved tremendous results:
COLDWELL BANKER ® WORLDWIDE
$288
$2.2
48,444
In $1 MILLION+ Sales Each Day*
Average Sales Price of $1 MILLION+ Transaction Sides*
$1 MILLION+ Transaction Sides*
MILLIO N
M I LLI ON
S I DES
SCHMIDT FAMILY OF COMPANIES
$5
15,524 S I DES
FRANCHISE NATIONALLY
2022 Sales Volume
2022 Closed Transactions
Based on Sales Volume
BILLIO N+
#3
Schmidt Family of Companies is the parent to its Coldwell Banker franchise. We are a fifth generation, full-service brokerage firm founded in 1927 specializing in residential, luxury, and commercial real estate, property management, mortgage, and title services.
*Data based on closed and recorded buyer and/or seller transaction sides of homes sold for $1 million or more as reported by affiliates of the U.S. Coldwell Banker franchise system for the calendar year of 2022. USD$.
MARKETING MASTERS
Setting a new standard by which many of the world's finest estates are bought and sold
MARKETING MASTERS
PROFESSIONAL PHOTOGRAPHY We believe in using professional-quality photography and videography that portray the architectural integrity and character of a property. We have cultivated relationships with local photographers and videographers who are skilled in the art of capturing the beauty of your home and presenting it in the best possible light to affluent buyers.
MARKETING MASTERS
360˚ MARKETING APPROACH The Coldwell Banker Global Luxury ® program offers an impressive global stage from which to showcase your home. Coldwell Banker Global Luxury property specialists are truly borderless and come armed with a complete suite of tools designed to share the beauty of your home with an affluent audience at all times, no matter where they happen to be in the world.
MARKETING MASTERS
EXPANSIVE ONLINE SYNDICATION Finding a discerning buyer for a one-of-a-kind property takes ingenuity—and an expert command of today's online arena. The Coldwell Banker Global Luxury® program has mastered the art of digital marketing, ensuring your property is seen by the widest possible audience of qualified buyers. Luxury properties that are marketed through the program will enjoy immediate syndication through a comprehensive network of prominent real estate websites, including WSJ.com, JamesEdition.com, RobbReport.com, UniqueHomes.com, and international websites through ListHub Global* and Hamptons International.com
JamesEdition Typeface Logo
Logo Clear Space
coldwellbankerluxury.com Coldwell Banker ® automatically syndicates listings to hundreds of the real estate industry's most visited websites.
MARKETING MASTERS
ELITE INTERNATIONAL SYNDICATION The Coldwell Banker Global Luxury ® program has partnered with some of the world's most exclusive and high-performance real estate syndication websites to maximize the global exposure of your luxury home.
79+ PO RTA LS
THE LARGEST INTERNATIONAL REAL ESTATE ADVERTISING NETWORK
51+ C OUNTRIES
73.56
ListHub Global automatically publishes $2 million+ property listings to leading real estate sites around the world, such as China's Anjuke, the United Kingdom's Properstar UK, and India's 99acres.
MILLION POT ENTIA L BUYERS *
16 LANG UA G E T RANS LATIO NS
Hamptons International facilitates the sale of approximately 15,000 properties annually, providing assistance to over 120,000 prospective buyers in their quest for a new residence.
*Number provided is an approximation due to frequent changes to the syndication.
MARKETING MASTERS
GET INTERNATIONAL. ADVERTISE GLOBALLY. The Coldwell Banker Global Luxury ® program has partnered with some of the world's most exclusive and high-performance real estate syndication websites to maximize the global exposure of your luxury home.
75+ PO RTA LS
51+ C OUNTRIES
74.55 MILLION
LISTGLOBALLY HELPS YOU TO INCREASE YOUR LEADS AND SALES ListGlobally helps real estate professionals to promote their listings worldwide. Through a network of 100+ property portals in 60+ countries we provide you global exposure, we help you to get more leads and we help you to improve your sales.
POT ENTIA L BUYERS *
40 LANG UA G E T RANS LATIO NS
Working with international real estate buyers has never been so easy and you don’t even have to be a language geek. We translate your listings and we make sure your property features are ready to rock and seduce your customers.
MARKETING MASTERS
COLDWELLBANKERLUXURY.COM The Coldwell Banker Global Luxury ® website connects an affluent audience to some of the world's finest homes. From golf course properties to wine country estates, the website's cuttingedge lifestyle search allows potential buyers to select properties according to their passions. Multiple language translations and currency conversion tools also allow international buyers to tailor their user experience. A built-in referral network for Luxury Property Specialists' exclusive use links us to other high-end real estate professionals locally and around the world.
MARKETING MASTERS
COLDWELL BANKER GLOBAL LUXURY® BLOG The Coldwell Banker Global Luxury ® blog offers an international look into luxury and style through the eyes of some of today's leading voices, visionaries, and style-setters.
240 THOUS A ND+ PA G E V I EWS I N 2 0 2 2 1
88 THOUS A ND+ A FFL U E N T S UBS CR I BER S TO G LOBA L LUX URY CURATED NEWS L E T T E R 1
1. Google Analytics, Jan.-Dec. 2022. 2. Zeta Global 2022. Approximation due to frequent fluctuation.
MARKETING MASTERS
SOCIAL MEDIA The social media landscape is yet another global stage where the beauty of your home may be put on display. Powered by a dedicated and expert social content team, the networks under Coldwell Banker Global Luxury® banner are among the most widely used sites today, delivering a unique perspective on the fine living and the fine homes all over the world. Coldwell Banker® social media channels saw impressive numbers in 2022:
623
33.8
718
M IL LION+
M I LLI ON+
THOUS A ND +
Impressions 1 across all media
Engagements 2
Followers 3 on Coldwell Banker ® social media channels
99.5
5.7
MILLION+
M I LLI ON+
Total video views 1
Link clicks 3
1. Media Agency and Sprout Social Reporting, 2022. 2. Sprout Social. 3. Media Agency Reporting, 2022.
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MARKETING MASTERS
GLOBAL LUXURY MAGAZINE ColdwellBankerLuxuryMagazine.com
Total Annual Reach & Distribution of our Luxury Magazine
PRINT •
40,000 to 50,000 printed
•
Direct mailed to home value OVER $500,000 throughout the state of Michigan, greater Cleveland, Ohio area, targeted markets on both coasts of Florida, Chicago area and northern Indiana.
•
•
Emailed monthly to proprietary high net-worth email database of over 12,000 addresses.
DIGITAL •
Updated monthly to act as the current version of the magazine.
•
Distributed across all brokerage social media sites and websites.
•
Robust digital advertising campaign monthly to promote the current version. The 12 month digital edition of LUXURY reaches 7-10 million impressions, with over half directly clicking through to the magazine.
•
Over 1,900 Realtors and Brokers: may distribute in email signatures, private client email distributions, social media sites, and websites.
Distributed at Coldwell Banker Schmidt offices in Michigan, Ohio, Florida, and U.S. Virgin Islands.
MARKETING MASTERS
BROKER-TO-BROKER NETWORKING BROKER OPEN HOUSE
E XCLUSIVE LOOK
To ensure that your property is
With this powerful online marketing
front and center in the local real
platform, I can showcase your
estate community, top-performing
extraordinary property to brokers
brokers will be invited to a private
within our company in minutes for
reception at your home.
greater exposure, before it even hits the MLS.
Your property may be registered the area’s top brokers to tour
DISTRIBUTION OF MATERIA LS
your property for an agreed-upon
Property marketing material will
as part of a weekly preview inviting
period of time.
be digitally distriubted through the Coldwell Banker Global Luxury network to keep the broker community informed.
MARKETING MASTERS
STRATEGIC MEDIA AFFILIATIONS From The New York Times to Condé Nast Traveler, the Coldwell Banker Global Luxury® program encompasses a distinguished portfolio of media affiliations. This program ensures that Coldwell Banker Global Luxury is the premier luxury real estate company, as affluent readers from all around the world will turn to it when looking to expand their real estate portfolio. This, in turn, leads to increased exposure for your property. FINANCIA L & N EWS
C ONDE NA S T
CITY LIFESTYLE &
BLOOMBERG
L UX U RY G R OUP
S P E CI F I C I NT E RES T
FINANCIAL TIMES
ARCHITECTURAL DIGEST
MODERN LUXURY
THE DAILY TELEGRAPH
BON APPETIT
THE REAL DEAL
THE NEW YORK TIMES
CONDE NAST TRAVELER
UNIQUE HOMES
THE WALL STREET JOURNAL
GOLF DIGEST
MANSION GLOBAL
GQ
FA R M & R A N CH
THE NEW YORKER
LAND.COM
LUXURY LIF ES T Y L E
VANITY FAIR
THE LAND REPORT
DREAMER
VOGUE
DWELL
WIRED
ELITE TRAVELER
I NT E R NAT I ONAL CONDE NAST UK REAL ESTATE
JAMESEDITION
E QUE S T R I A N
HONG KONG TATLER
OCEAN HOME
THE CHRONICLE OF THE HORSE
JUWAI
ROBB REPORT
EQUESTRIAN LIVING
PROPGOLUXURY
HORSE & RIDER
SIMPLY ABU DHABI
B OAT IN G
THE PLAID HORSE
BOAT INTERNATIONAL
PRACTICAL HORSEMAN
CRUISING WORLD SAILING WORLD YACHTS & YACHTING
M A R K E T E VA L U AT I O N
A strateg y based on unparalleled expertise and an intimate knowledge of current industry trends
M A R K E T E VA L U AT I O N
STRATEGIC PRICING ANALYSIS A strategic pricing analysis, or SPA, is a report that pulls data from the multiple listing service (MLS) based on buyer and seller activity in your area. Information in your SPA includes:
HIGH -EN D P RO P ERTIES IN YOU R A RE A THAT RECENTLY SO LD HIGH -EN D P RO P ERTIES IN YOU R A RE A THAT FAILED TO S ELL P EN DIN G SA LES IN YOUR A RE A HIGH -EN D AC TIV E LISTIN GS IN YOUR A RE A
We will use this information to develop a pricing and positioning strategy that creates a perception of value, makes your property competitive, and generates excitement among buyers.
M A R K E T E VA L U AT I O N
MARKET EVALUATION The best price obtainable for your home will ultimately be determined by the dynamics of the market, including factors such as: 1 . LO CATIO N 2 . BUY ER DEMA N D 3 . FIN A N CIN G If the asking price of a property increases beyond fair market value, the pool of potential buyers decreases the number of showings and the percentage of qualified buyers viewing your home.
P ERCEN TAGE OF THE MARKET THE P ROPER TY APPEALS TO
80% 60% 40% 20%
15% Over Market Value
10% Over Market Value
Fair Market Value
10% Under Market Value
M A R K E T E VA L U AT I O N
STEP BY STEP Backed by an exclusive and comprehensive suite of luxury marketing support and resources, we have the expertise to guide you through every step of the home selling process.
STEP 1 – PRICING
S T E P 2 – P R E PA R I N G
•
Prepare a strategic pricing analysis (SPA)
•
Remove clutter and organize
•
Review market conditions
•
Clean and make repairs
•
Review other homes on the market
•
Stage your home for sale
•
Discuss your home-sale goals
•
•
Determine the optimal listing price
Complete listing documents and disclosures
STEP 3 – MARKETING
STEP 4 – CLOSING
•
I nstall distinctive Coldwell Banker Global Luxury® yard sign
•
valuate offers and negotiate best price E and terms
•
Promote your home on the MLS
•
Facilitate inspections
•
yndicate your home’s listing to S real estate websites nationally and internationally
•
oordinate closing date, time, location, C and contacts
•
I mplement your customized property marketing plan
•
Monitor buyer financing and home appraisal
•
Follow up on details
•
Review closing statement
•
Close the sale
•
Provide copies of all closing documents
•
Respond to online buyer inquiries
•
Arrange showings
•
Communicate feedback
•
Provide market updates
COLDWELL BANKER | St. Croix Realty COLDWELL BANKER | St. Thomas Realty COLDWELL BANKER | Schmidt Realtors COLDWELL BANKER | Woodland Schmidt COLDWELL BANKER | AJS-Schmidt COLDWELL BANKER | Schmidt Family Of Companies COLDWELL BANKER | Schmidt Realty COLDWELL BANKER | Routh Realty COLDWELL BANKER | Sunstar Realty COLDWELL BANKER | Paradise COLDWELL BANKER | Premier Properties COLDWELL BANKER | The Amelia Group
U.S. VIRGIN ISLANDS | ColdwellBankerVI.com OHIO | CBSchmidtOhio.com FLORIDA | CBFloridaHomes.com | FLColdwellBanker.com ColdwellBankerPremierProperties.com MICHIGAN | CBGreatLakes.com
©2023 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
COLDWELL BANKER | Amber Coast Realty COLDWELL BANKER | Aruba COLDWELL BANKER | AJS-Schmidt COLDWELL BANKER | Bermuda Realty COLDWELL BANKER | BVI COLDWELL BANKER | Cayman Islands Realty COLDWELL BANKER | Curacao Real Estate COLDWELL BANKER | Grenada COLDWELL BANKER | Jamaica Realty COLDWELL BANKER | Premier Realty COLDWELL BANKER | Prime Realty COLDWELL BANKER | Real Estate Turks & Caicos COLDWELL BANKER | St. Thomas Realty COLDWELL BANKER | St. Croix Realty COLDWELL BANKER | St. Lucia Homes COLDWELL BANKER | Lightbourn Realty
©2023 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.