Join The Blue Commercial

join the blue

Commercial

1

TABLE of CONTENTS

03

13

a platform of value

brand events & network benefits

04 global power

15 listing syndication

06 professional development

17 schmidt family of companies

08 business intelligence and market research tools

10 exclusive research services

11 essential business tools

18 world class real estate suppport

19 schmidt commercial footprint

20 marketing examples 2

A PLATFORM OF VALUE Cultivating success with support of the Coldwell Banker Commercial® brand

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Global Power

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COUNTRIES

Coldwell Banker Commercial® is one of the most recognized and well-respected names in real estate, commanding a global geographical footprint with representation in primary, secondary and tertiary markets in North America and around the globe.

161 OFFICES

3,396 A F F I L I AT E D

PROFESSIONALS

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Your Guides: Accredited Professionals.

Global Connections. Local Expertise.

ACCREDITED PROFESSIONALS It’s easy to say that our team has knowledge and experience — it’s much better for our clients that prestigious organizations agree.

STRONG CONNECTIONS Real estate is one of the most interconnected and interdependent of industries. Our commercial real estate clients have residential needs; our residential clients often have commercial real estate needs. Our vast global network allows us to help each other recognize the resulting economic opportunities and fulfill your needs.

Coldwell Banker Commercial has the third highest number of Certified Commercial Investment Member (CCIM)* accredited professionals in the industry, a recognized mark of excellence within commercial real estate. CCIM professionals complete a rigorous program of advanced coursework and training in financial and market analysis and demonstrate extensive experience in commercial real estate. Only 6% of commercial real estate practitioners nationwide have achieved this certification*.

Supplementing and complementing their own expertise, Coldwell Banker Commercial®

The benefit to you: the best guidance, insights and business solutions, geared to your needs and goals.

you, while doing good.

*According to The CCIM Institute 2023.

our unparalleled industry insight, service and expertise across any market can assist with

professionals have access to the extensive Coldwell Banker® network of agents. These include Coldwell Banker Global Luxury® certified Luxury Property Specialists, with network connections at Fortune 500 companies around the globe. Our commercial clients have seen leads for new deals and services via residential referrals and more.

LOCAL EXPERTISE Just as you are looking to serve your communities, so are we — we’re part of them, too. Coldwell Banker Commercial® affiliated professionals are active members of the communities we serve. Our in-depth understanding of urban, suburban and rural local market dynamics and passion for the areas where we work and live, helps us do well for

“Coldwell Banker Commercial’s worldwide network of affiliated brokerage professionals and your specific business needs, no matter the property asset.” – Dan Spiegel, SIOR, Senior Vice President and Managing Director, Coldwell Banker Commercial®

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Gain a Competitive Edge with CBC®.

The Coldwell Banker Commercial® empowers your success through productivity, efficiency, and connection.

Affiliated brokers and CRE professionals gain access to a powerful suite of resources and productivity tools that help you: Be more productive Develop your skillset Access market data & insights Reach more clients Expand your network Execute deals

Professional Development

BUILD SKILLS, GROW YOUR BUSINESS Invest in yourself and stay ahead of the competition. The CBC® brand provides cutting-edge and learning opportunities to help elevate your business.

I thought the class was great and it gives you education

The facilitators were awesome! I really liked the breakout

on all aspects of “selling a deal,” but I feel the best thing I

sessions and group discussions. It was valuable to learn

got was connecting with others in different markets that

and hear from established brokers.

could lead to potential deals in the future.

GRAHAM MITCHELL

PAUL HARRISON

ASSOCIATE COLDWELL BANKER COMMERCIAL ATLANTIC

REAL ESTATE BROKER COLDWELL BANKER COMMERCIAL CASCADE

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COMMERCIAL UNIVERSITY & EXCLUSIVE LEARNING PROGRAMS Commercial University CRE Win LinkedIn Learning Access

Learn from the best with custom training on-demand and live courses.

Advanced eight-week virtual instructor led productivity courses for commercial professionals in the business 18 months or less. Two-three cohorts offered per year.

Thousands of business & commercial real estate courses.

The CCIM Institute

The CCIM Institute is the CBC brand’s preferred education provider. CCIM offers a discount for CBC network members on

Partnership

educational programs available through www.ccim.com.

Lipsey On-Demand Courses REALTORS® Land Institute (RLI) Courses

World-class sales courses at your fingertips.

RLI offers land coursework through RLI’s LANDU®; access to podcasts, on demand webinars and virtual roundtables to keep you current with land trends; and conferences/events to foster camaraderie and exchange knowledge.

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BUSINESS INTELLIGENCE & MARKET RESEARCH Make smarter, faster decisions with CBC’s research and productivity tools. From market research and competitive analysis to geospatial mapping and exclusive insights, Coldwell Banker Commercial’s data-driven resources help you visualize opportunities and stay ahead of trends. With access to industry-leading analytics, we can help you gain the clarity and confidence to act quickly giving you a competitive edge in every deal.

LEAD GENERATION & PROSPECTING Reonomy

Ownership & contact data to connect with decision-makers.

Retail Lease Track

Track retail tenants and potential leasing opportunities.

Buildout

Self-service marketing platform with customizable CBC-branded templates for property marketing and business development.

Buildout Prospect

Prospecting app that makes it easy for users to manage their leads by providing a research map and filters, property data, valuations, a watchlist, and likely-to-sell scores

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MARKET RESEARCH & COMPETITIVE ANALYSIS Real Capital Analytics (RCA)

Sales comps, ownership intel, debt insights, and direct access to decision-makers, all in one platform.

CompStak

Real-time lease comps & transaction insights.

D&B Hoovers

Company intelligence & financial data for business development.

LexisNexis

Legal & financial research for due diligence.

GEOSPATIAL & DEMOGRAPHICS MAPPING Esri

GIS mapping for site selection & market planning.

Siteseer

Retail site analytics to optimize location strategy.

Placer.ai

Real-time foot traffic & customer movement insights.

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EXCLUSIVE RESEARCH SERVICES The CBC® brand’s research team provides exclusive data-driven insights to help commercial professionals prospect smarter, pitch stronger, and help close faster.

Pitch Support & Market Insights – helps obtain business opportunities with custom presentations on target tenants

“I have worked with the CBC® brand’s research team on multiple occasions – from gathering data to impress at a listing appointment to helping an out of state client purchase their first piece of property in a new state. The access to key data points has helped me win multiple listings in the past and will continue to in the future I’m certain. These tools and a speedy response time from the research team has been a key to the success of my business!”

and trade areas.

Targeted Contact Lists for Listings* - curated prospect lists

– Leah Erickson, Commercial Broker | Realtor® Coldwell Banker Commercial Real Estate Group

to connect with high-fit tenants and buyers.

Site Selection Intelligence – Find untapped markets using heatmaps, void analysis, and customer movement data.

*If you choose to make contact by phone or text (i) check phone numbers against the federal DNC registry, any state DNC list and your company DNC list (ii) do NOT use automated platforms and (iii) do NOT use artificial voice or pre-recorded messages.

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ESSENTIAL BUSINESS TOOLS

AIR CRE Contracts & Forms

Access standardized, attorney-reviewed commercial real estate contracts, lease agreements, and forms to simplify deal execution.

CBC Desk

The CBC intranet and productivity hub for brand updates, tools, marketing resources, events, bios, and listings.

Bluemail

Internal communication tool to connect with and broadcast updates to CBC peers.

Brevitas

Market listings to an invite-only investor network. Secure deal rooms streamline the transaction process.

Campaigner

Send professional, high-impact email campaigns to clients and prospects. Track engagement and refine your messaging for better results.

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CREXi

List properties on one of the fastest growing CRE marketplaces, connecting with buyers and tenants nationwide.

Marketing Center

Create professional, brand-compliant marketing materials, from brochures to social posts. Customize marketing templates to maintain a polished, recognizable presence.

Press Releases

Celebrate your success with branded press releases and public relations support.

Thought Leadership

The CBC thought leadership blog serves as a hub for affiliates to discover new ideas about industry trends. Articles can then be repurposed with your thoughts through your own social channels and local media outlets.

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exclusive CBC® Network benefits

CBC’s events and special initiatives are designed to build a thriving professional community. At national gatherings like the Global Conference and Fall Summit affiliated professionals gain access to meaningful networking, strategic insights, and shared learning experiences. Programs such as Women of CBC, Resource Spotlights, and CRE with CBC WORLDWIDE Podcast further strengthen connections across the network, promote leadership, and deliver actionable tools for success. Together, these offerings create a collaborative environment where commercial real estate professionals grow, connect, and lead.

BRAND EVENTS

Global Conference

The Global Conference is the Coldwell Banker Commercial® brand’s premier annual event for attendees to grow their networks, enhance their skills and position themselves to lead through the next real estate cycle.

Fall Summit

Hosted annually, the Fall Summit brings together economic and industry leaders for strategic insights and practical takeaways. A cornerstone of the event is the keynote session featuring a nationally recognized economist who delivers a deep dive into economic trends and their implications on commercial real estate.

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SPECIAL INITIATIVES

Women of CBC

Women of CBC is a brand initiative dedicated to fostering leadership, visibility, and connection for women—and their allies—across the Coldwell Banker Commercial network. Through quarterly value-driven events, peer recognition, and practical professional development, the initiative creates space for professionals to grow, support one another, and lead with impact in commercial real estate.

Resource Spotlights

The Resource Spotlights series highlights key tools, platforms, and professionals that help drive impact across the CBC network. Each session offers a quick, actionable overview of resources that system members can use immediately, ranging from marketing assets and data platforms to new technology rollouts.

Asset Focused Specialty Groups

Property-focused virtual specialty groups designed to help our commercial professionals grow production through specialty networking, sharing best practices, and tackling common challenges together.

CRE With CBC WORLDWIDE Podcast

Listen and learn from the Coldwell Banker Commercial brand on this commercial real estate-focused podcast.

We bring together industry leaders to discuss important topics for our CRE clients and the industry.

Industry Events

Coldwell Banker Commercial actively sponsors, exhibits, and speaks at key industry events such as NAR C5 + CCIM Global Summit, SIOR Spring and Fall Events, ICSC Las Vegas and regional events, CREW, Alliance, NAREB, Blueprint, etc., to elevate brand visibility and engage with top professionals across the commercial real estate landscape.

Social Media Groups

The CBC brand maintains active accounts on LinkedIn, Twitter, Instagram and Facebook. The brand also provides a monthly social media calendar which provides content for you to post on your accounts.

Sales Associate Referral Rewards Program

Generate a passive commission stream by introducing other successful agents to affiliate with any participating Coldwell Banker® or Coldwell Banker Commercial® affiliated company.

Global Referral Network

The global referral platform connects Coldwell Banker Commercial offices and professionals worldwide, ensuring your clients are served by qualified experts.

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CBCWORLDWIDE.COM

Simplify your deals with CBC. The Coldwell Banker Commercial brand’s offering gives you quick access to attorney-reviewed contracts, lease agreements, and forms—streamlining execution and reducing delays.

With waived initiation fees for affiliated professionals, plus strategic market insights to strengthen your proposals and negotiations, you can move faster and with confidence. Everything you need to close deals efficiently is right at your fingertips.

EFFORTLESS REACH Boasting over 1 million active users in 2024, CBCWORLDWIDE.COM provides global exposure and listed properties in a comprehensive, flexible website that provides potential buyers to find what they need easily.

Properties listed through our Dash internal system are automatically syndicated to prominent third-party marketing websites, to help maximize listing exposure and generate leads. In addition, brokers have more control over their listings with enhanced editing capabilities, tracked communications, and comprehensive reporting, all in one easy log-on.

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listing syndication Commercial Real Estate Marketplace Listings syndicated to over 2 Million buyers, brokers, & tenants Over $2.5 trillion of property value nationwide

Commercial Real Estate Marketplace Listings syndicated to over 200,000+ Global Members 1,000,000 Page Views Per Month, 350,000+ Properties Listed

Commercial Real Estate Marketplace Over $1.8 Trillion of commercial real estate for sale has been marketed via LDCRE by 7,000+ commercial real estate firms. Listings on LDCRE span 43 countries and 11,500+ markets

Commercial Real Estate Marketplace Network of over 300,000 commercial listings. 150,000+ listings viewed every month, 100% dedicated to office listings.

Realtors Property Resource RPR is the largest property database in the nation, accessible to all REALTORS®, with 160 Million Parcels. There are an estimated 1,580,000+ REALTORS® in the United States.

Commercial Real Estate Marketplace 15+ Million Buyers and Sellers use the network every month.

The #1 Rural Real Estate Listing Service Provider

International Council of Shopping Centers Listings syndicated to over 70,000 members in the US, Canada, and more than 80 other countries

Land Listing Real Estate Marketplace Featuring over 65,000 active land listings and exposure to over 4.5 million monthly views across our network of sites.

Commercial Real Estate Marketplace More than 2 million visits per month and generates over 350,000 qualified commercial real estate leads annually.

Office and Retail Commercial Real Estate Marketplace Over 150,000 monthly visitors

Commercial Real Estate Software Listings marketed to over 50,000 CRE professionals and investors and syndicated to 11 3rd party CRE listing sites: (theBrokerList, 42Floors, PropertyShark, Spacelist, Moody’s/ Catylist, AnthemIQ, RI Marketplace, Brevitas, TenantBase, ApartmentBuildings.com)

MyEListing.com is a global commercial real estate data platform with 24/7 real time updates.

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schmidt family of companies Schmidt Family of Companies is a fourth generation, full service brokerage firm founded in 1927. We are a commercial leader in real estate business sales and property management in Michigan, Florida, and Ohio. Schmidt Family of Companies has a locally focused, fully committed national network of Commercial agents and support staff providing market leading advisory, marketing, resources, and services. In 2025, Coldwell

Banker

Commercial

Schmidt

Family of Companies had an annual commercial and business sales volume exceeding $346,000,000 and 726 closed transactions.

1,500+

76+

$4.2 Billion

AGENTS

OFFICES

2025 Sales Volume

LOCAL Reach Thanks to local market expertise and relationships with Coldwell Banker offices and agents across all of our regions, we create more opportunities to show off commercial properties to a greater number of buyers, and increased referral opportunities throughout our network.

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a platform of value

world class commercial real estate support ABOUT OUR RESOURCES BEYOND THE BRAND

CORPORATE FOOTPRINT BEYOND CBC’S NETWORK Leadership

Experienced, dedicated and accessible commercial leader guiding the business and resources to maximize agent success and commercial

Communications

The commercial group, agent achievements and corresponding publicity are supported by brand and Schmidt marketing professionals. The commercial group has a dedicated LinkedIn and Instagram page to connect all of our professionals to the business and a commercial email contact list to keep all professionals on news, announcements, training opportunities.

ABOUTconnected OUR RESOURCES BEYOND THEand BRAND

line of business performance.

At Coldwell Banker Commercial® Schmidt Family of Companies, we are a commercial 2023 STATISTICS leader in real estate and property management in Michigan, Florida, Ohio, and the U.S. World class Marketing Group of graphic designers, digital marketing specialists, and dedicated commercial specialists.

CBC FRANCHISEE RANK marketing Virgin Islands. Schmidt Family ofin-house Companies is the #1 Coldwell Banker Commercial #1 We can support any marketing initiatives from brand provided marketing materials such as Buildout to custom graphic design and digital Marketing franchisee and the #2 overall Coldwell Banker franchisee nationally.

Schmidt Family of marketing, video editing, writing, and more. With a dedicated professional print shop, we deliver the highest quality print marketing next business day. national Commercial support staff providing market CB OVERALL RANK #2 by Sales Companies has a fully committed leading resources, education and marketing materials.

Leadership Offices

Experienced, dedicated and accessible commercial leader guiding the business and resources to maximize agent success and commercial line of business performance.

Marketing Operations

World class in-house Marketing Group of 25 graphic designers, digital marketing specialists, and dedicated commercial marketing specialists. We can support any marketing Dedicated staff to streamline office and procedures, expedite processing from list toand close and to ensure initiatives fromOperations brand provided marketing materials such processes as Buildout to custom graphic design andtransactional digital marketing, video editing, writing, so much more.

With a our offices always print run efficiently and effectively. dedicated professional shop, we deliver the highest quality print marketing next business day.

Commercial Communications

The commercial group, agent achievements and corresponding publicity are supported by brand and Schmidt marketing professionals. The commercial group has a Dedicated Commercial Coordinators throughout ourprofessionals offices provide support, transaction and communications to on news, dedicated LinkedIn and Instagram page to connect all of our to theadministrative business and a commercial email contactprocessing list to keep all professionals connected agents. announcements, and training opportunities.

Coordinators

Offices IT Department

Operations

Every agent has access to well located, professional offices within their market.

Every agent has access to well located, professional offices within their market.

Dedicated team of IT professionals including Help Desk specialists and System Administrators are on call to assist our agents with all company hardware systems and software programs to ensure technical solutions and to keep the company on the cutting edge of technology.

In addition to brand provided resources, agents have company provided access to software such as Google workspace, Dootloop (MI/OH), Dedicated staff to streamline office processes and procedures, expedite AppFilesOperations (FL), AccountTech, etc. CoStar at a corporate discounted rate. transactional processing from list to close and to ensure our offices always run efficiently and effectively.

In addition to CBC training, Schmidt holds monthly trainings with varying topics and individual training with departments and/or the brand as

Commercial Training Coordinators

Dedicated Commercial throughout offices provide administrative support, transaction processing and communications requested.

We are Coordinators continuously workingour to expand and improve our commercial marketing resources for our agents.to agents.

Accounting IT Department

The commission and accounting department is committed to accuracy, transparency, security, timeliness next day direct deposit Dedicated team of IT professionals including Help Desk specialists and System Administrators are on call to assistand our agents with allwith company hardware systems and software on all commercial closings.

Theand Schmidt expands Ohio, and thetostate Floridaresources, to provide local commercial programs to ensure technical solutions to keepnetwork the company on thethroughout cutting edge Michigan, of technology.

In addition brand of provided agents have company provided leadership and assistance with your closings. access to software such as Google workspace, Dootloop (MI/OH), AppFiles (FL), AccountTech, etc. CoStar at a corporate discounted rate.

Training

In addition to CBC training, Schmidt holds monthly trainings with varying topics and individual training with departments and/or the brand as requested. We are continuously The Schmidt Family of Companies retains the law firm of Kuiper Kraemer, PC. They are available to assist in the challenges we face as a working to expand and improve our commercial marketing resources for our agents.

Accounting

The commission and accounting department is committed to accuracy, transparency, security, and timeliness with next day direct deposit on all commercial closings. The Schmidt network expands throughout Michigan, Ohio, and the state of Florida to provide local commercial leadership and assistance with your closings.

Legal

Legal

Property Management

company including supporting our agents and our clients. They are licensed in Florida and Michigan and facilitate and advise in Ohio. These services are provided complimentary to leadership and our agents.

The full service property management group is a deep and experienced group of management and accounting professionals that provide a vast array of property management, asset management, accounting and consulting services. Product types serviced include commercial, The Schmidt Family of Companies retains the law firm of Kuiper PC. They are available to assist in the challenges face as a company including supporting our multi-family, single family rental, vacation rentals and Kraemer, association management with experience in many we management accounting softwares agents and our clients. They are licensed in Florida and Michigan and facilitate and advise in Ohio and the Virgin Islands. These services are provided complimentary to including Yardi, AppFolio, Cinc, Streamline and Escapia. leadership and our agents.

Commission Property Program Management

The full service property management group is a deep and experienced group of management and accounting professionals that provide a vast array of property management, agent earnings while providing resources necessary to professionally execute business. asset management, accounting and consulting services. Product types serviced include commercial, multi-family, single family rental, vacation rentals and association

Recruiting Commission & Mentoring Program

Simple, structured two step commission program. High, entrepreneurial, low desk cost commission split for all agents. Program maximizes agent earnings while providing resources necessary to professionally business. incentive programs to add and train agents, available for company agents and managers.

Corporately adopted, designed,execute and sponsored

Recruiting & Mentoring Network Within Incentive Programs

Corporately adopted, designed, and sponsored incentive programs to add and train agents, available for company agents and managers.

Incentive Programs

CBC’s Network

Network Within CBC’s Network

Simple, structured two step commission program. High, entrepreneurial, low desk cost commission split for all agents. Program maximizes

management with experience in many management accounting softwares including Yardi, AppFolio, Cinc, Streamline and Escapia.

Large, mullti-state, inter-company network of agents within the global CBC network of agents. Valuable for commercial referrals from existing commercial agents and a large pool of residential agents. Access to MLS and inclusion in regional chamber economic memberships in some locations.

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Large, mullti-state, inter-company network of agents within the global CBC network of agents. Valuable for commercial referrals from existing commercial agents and a large pool of residential agents. Access to MLS and inclusion in regional chamber economic memberships in some locations.

schmidt commercial a platform of footprint value CORPORATE FOOTPRINT BEYOND CBC’S NETWORK At Coldwell Banker Commercial® Schmidt Family of Companies, we are a commercial leader in real estate and property management in Michigan, Florida, Ohio, and the U.S. Virgin Islands. Schmidt Family of Companies is the #1 Coldwell Banker Commercial franchisee and the #2 overall Coldwell Banker franchisee nationally. Schmidt Family of Companies has a fully committed national Commercial support staff providing market leading resources, education and marketing materials.

michigan

ohio

marquette

naubinway

2023 STATISTICS CBC FRANCHISEE RANK

#1

CB OVERALL RANK

#2 by Sales

mentor

cedarville

escanaba

westlake north ridgeville

ABOUT OUR RESOURCES BEYOND THE BRAND cheboygan

charlevoix

Leadership

harbor springs

suttons bay

kalkaska

Offices

canton

higgins lake

World class in-house Marketinghoughton Group oflake 25 graphic designers, digital marketing specialists, and dedicated commercial marketing specialists. We can support any marketing cadillac initiatives fromhart brand provided marketing materials such as Buildout to custom graphic design and digital marketing, video editing, writing, and so much more. With a rapids dedicated professionalbig print shop, we deliver the highest quality print marketing next business day. whitehall

Communications

streetsboro

portage lakes

traverse city

glen arbor

Marketing

brecksville

petoskey

Experienced, dedicated and accessible commercial leader guiding the business and resources to maximize agent success and commercial line of business performance.

freemont

newaygo muskegon The commercialzeeland group, agent achievements and corresponding publicity are supported by brand and Schmidt marketing professionals. The commercial group has a grand haven rockford

dedicated LinkedIn and Instagram page to connect all of our professionals to the business and a commercial email contact list to keep all professionals connected on news, egr holland cascade announcements, and training opportunities. saugatuck south haven

Every agent has access to well located, professional offices within their market.

Operations

Dedicated Operations staff to streamline office processes and procedures, expedite transactional processing from list to close and to ensure our offices always run efficiently and effectively.

Commercial Coordinators

Dedicated Commercial Coordinators throughout our offices provide administrative support, transaction processing and communications to agents.

IT Department

Dedicated team of IT professionals including Help Desk specialists and System are on call to assist our agents with all company hardware systems and software st.Administrators augustine programs to ensure technical solutions and to keep the company on the cutting edge of technology. In addition to brand provided resources, agents have company provided access to software such as Google workspace, Dootloop (MI/OH), AppFiles (FL), AccountTech, etc. CoStar at a corporate discounted rate.

florida

amelia island

hammock beach palm coast

Training

In addition to CBC training, Schmidt holds monthly trainings with varying topics ormond beachand individual training with departments and/or the brand as requested. We are continuously working to expand and improve our commercial marketing resources for our agents. satellite beach sebastian

Accounting

vero beach The commission and accounting department is committed to accuracy, transparency, security, and timeliness with next day direct deposit on all commercial closings. The s. hutchinson island Schmidt network expands throughout Michigan, Ohio, and the state of Florida to provide local commercial leadership and assistance with your closings. port st. lucie ft. pierce

Legal

stuart The Schmidt Family of Companies retains the law firm of Kuiper Kraemer, PC. They are available to assist in the challenges we face as a company including supporting our north port agents and our clients. They are licensed in Florida and Michigan and facilitate and advise in Ohio and the Virgin Islands. These services are provided complimentary to port charlotte golf cove leadership and our agents. punta gorda

Property Management

The full service property management group is a deep and experienced group of management and accounting professionals that provide a vast array of property management, asset management, accounting and consulting services. Product types serviced include commercial, multi-family, single family rental, vacation rentals and association

Commission Program

Simple, structured two step commission program. High, entrepreneurial, low desk cost commission split for all agents. Program maximizes agent earnings while providing resources necessary to professionally execute business.

Recruiting & Mentoring Incentive Programs

Corporately adopted, designed, and sponsored incentive programs to add and train agents, available for company agents and managers.

Network Within CBC’s Network

management with experience in many management accounting softwares including Yardi, AppFolio, Cinc, Streamline and Escapia.

19

Large, mullti-state, inter-company network of agents within the global CBC network of agents. Valuable for commercial referrals from existing commercial agents and a large pool of residential agents. Access to MLS and inclusion in regional chamber economic memberships in some locations.

marketing examples pitch book (8 pages shown...26 total)

PITCH BOOK SAMANTHA SMITH CELEBRATES

WHY COLDWELL BANKER COMMERCIAL® OUR COMMITMENT TO YOU

Founded after the San Francisco earthquake of 1906, the Coldwell Banker

others do. Experience, creativity and the agility to move quickly is a must when

Commercial brand was created to protect the interests of people striving

it comes to commercial real estate deals. This is what we do – the Coldwell

to rebuild their city. As fearless entrepreneurs, Colbert Coldwell and Benjamin

Banker Commercial® advantage. We help turn your vision into reality. Our

Banker created a “brokers only” standard, bringing honesty and transparency

brokers pair local expertise with global reach to deliver smart solutions that

to the real estate transaction, and paved a road to success outlasting all

turn your goals into maximized returns. We’re a force in the commercial real

others. From our humble beginnings over a century ago to becoming a

estate industry. For 120 years, we’ve been pathfinders paving a road to

global real estate powerhouse, Coldwell Banker Commercial always puts

success and guiding our clients to achieve outstanding outcomes.

people first.

Like you, we’re business owners with an ownership mentality. We speak your language and understand that your success is our success. We’re committed communities. Developing creative solutions, solving problems and offering sound advice is our goal – and our promise to you.

LOCAL EXPERTISE

FULL-SERVICE CAPABILITIES

OUR LEGACY: TRUSTED. PROVEN. ENDURING.

Forging a new path takes vision and grit. It takes seeing opportunity before

to reaching goals, closing deals and building connections within our

Title C: 000.000.0000 O: 000.000.0000 Samantha.Smith@cbcworldwide.com Samanthasmithcbc.com LIC#: XXXXXXXX

YOUR PATH TO SUCCESS IS OUR COMMITMENT. WE’LL HELP YOU GET THERE.

■ Acquisition and Disposition ■ Business Brokerage ■ Investment Analysis ■ Distressed Assets Landlord ■ Representation Market ■ Research and Analysis ■ Property Management ■ Relocation Services Site ■ Selection Tenant ■ Representation

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marketing examples buildout - proposals/brochures/offering memorandums/flyers

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marketing examples customizable cbc placemat (2 pages front/back)

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9NYQJ 4 ( SFRJ%HGHTRUFS^ HTR

*SINF HZXIF JY KFHJUJWT IZHNZSY VZFR TRSN HTRSNR KZLNYFVZNF STSXJVZN IJ NUXFR JXHNYNZRVZN GQFSIFJ XNSHNY VZT JNZR J[JSIJS IFJUJWW TWUTWJXYT JY KZLF

PRICING CONCLUSION &IOZXYRJSYX \JWJ RFIJ WJKQJHYNSL XTRJ NSKJWNTW XNYJ HMFWFHYJWNXYNHX KTW YMJ XZGOJHY FSI NSKJWNTW QTHFYNTS HMFWFHYJWNXYNHX NS FQQ QTHFYNTSX +ZWYMJW FIOZXYRJSYX RFIJ KTW QFHP TK RFWPJY transaction activity and Owner’s rent and price preferences.

57.(*

57.(* 8+ 1*&8* 7&9*

24 8+

l (TQI\JQQ 'FSPJW &QQ 7NLMYX 7JXJW[JI (TQI\JQQ 'FSPJW (TRRJWHNFQp FSI YMJ (TQI\JQQ 'FSPJW (TRRJWHNFQ QTLT FWJ YWFIJRFWPX TK (TQI\JQQ 'FSPJW 7JFQ *XYFYJ 11( 9MJ (TQI\JQQ 'FSPJWp 8^XYJR NX HTRUWNXJI TK HTRUFS^ T\SJI TKKNHJX \MNHM FWJ T\SJI G^ F XZGXNINFW^ TK &S^\MJWJ &I[NXTWX 11( FSI KWFSHMNXJI TKKNHJX \MNHM FWJ NSIJUJSIJSYQ^ T\SJI FSI TUJWFYJI 9MJ (TQI\JQQ 'FSPJW 8^XYJR KZQQ^ XZUUTWYX YMJ UWNSHNUQJX TK YMJ *VZFQ 4UUTWYZSNY^ &HY ) 8D('(D

MARKETING STRATEGY

SUMMARY

SECTION HEADER

4'/*(9.;* 1TWJR NUXZR ITQTW XNY FRJY HTSXJHYJYZW FINUNXHNSL JQNY XJI IT JNZXRTI YJRUTW NSHNINIZSY ZY QFGTWJ JY ITQTWJ RFLSF FQNVZF :Y JSNR FI RNSNR [JSNFR VZNX STXYWZI J]JWHNYFYNTS ZQQFRHT QFGTWNX SNXN ZY FQNVZNU J] JF HTRRTIT HTSXJVZFY )ZNX FZYJ NWZWJ ITQTW NS WJUWJMJSIJWNY NS [TQZUYFYJ [JQNY JXXJ HNQQZR ITQTWJ JZ KZLNFY SZQQF UFWNFYZW *]HJUYJZW XNSY THHFJHFY HZUNIFYFY STS UWTNIJSY XZSY NS HZQUF VZN TKKNHNF IJXJWZSY RTQQNY FSNR NI JXY QFGTWZR

51&3 • Proactively market to retail CRE brokers • Proactively market to immediate area retail

<-> (425&3> 3&2*

Insert chart jpg or png here

5.* (-&79 1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

SECTION HEADER

4:7 &);&39&,* 5WNHNSL (QTXNSL &HHTZSYFGNQNY^ (TSYWTQ &XXJY 0ST\QJILJ 8FYNXKFHYNTS *]UTXZWJ 8JW[NHJ *]HJQQJSHJ

'*3*+.98 -NLMJXY UWNHJX KFXYJXY XFQJ \NYM RNSNRFQ WNXP 2TXY INXUTXNYNTS TUYNTSX 3T QJFWSNSL HZW[J TUYNRFQ WJXZQYX

2&70*9.3, 2&9*7.&18 • Full Offering Memorandum print and digital • For Sale or Lease sign • Property website • Demographic profile • Property flyer • Email blast • Property tours • Syndicate listing

9MTWTZLM ZSIJWXYFSINSL TK YMJ HTRUJYNYN[J XJY 0J^ XYWFYJLNH WJQFYNTSXMNUX \NYM YMJ HNY^ HTZSY^ IJ[JQTUJWX FSI FIOFHJSY T\SJWX *]NXYNSL WJQFYNTSXMNU GJY\JJS HQNJSY SFRJ FSI HTRUFS^ SFRJ

1TWWT RFNTWJMJSIN INYNTSXJSY JY WJR J]UQNYFJ ITQZUYZW

WFJUJWJ [TQJSNX ITQJXXJVZFX SJ RF STXYTWZ UYFYZXFR NQNX JZRVZNF HZQQNVZFR TKKNHNFQ

l (TQI\JQQ 'FSPJW &QQ 7NLMYX 7JXJW[JI (TQI\JQQ 'FSPJW (TRRJWHNFQp FSI YMJ (TQI\JQQ 'FSPJW (TRRJWHNFQ QTLT FWJ YWFIJRFWPX TK (TQI\JQQ 'FSPJW 7JFQ *XYFYJ 11( 9MJ (TQI\JQQ 'FSPJWp 8^XYJR NX HTRUWNXJI TK HTRUFS^ T\SJI TKKNHJX \MNHM FWJ T\SJI G^ F XZGXNINFW^ TK &S^\MJWJ &I[NXTWX 11( FSI KWFSHMNXJI TKKNHJX \MNHM FWJ NSIJUJSIJSYQ^ T\SJI FSI TUJWFYJI 9MJ (TQI\JQQ 'FSPJW 8^XYJR KZQQ^ XZUUTWYX YMJ UWNSHNUQJX TK YMJ *VZFQ 4UUTWYZSNY^ &HY ) 8D('(D

22

marketing examples email marketing

Our email campaign is designed to generate interest at a large scale with high-resolution photos of your property, a map, listing information, a link to the property website and broker contact information. This is one of our best lead generation tools.

Every agent has a company provided Constant Contact account to share properties with their database.

We also have branded commercial newsletter templates available for you to easily copy and paste and add your content to keep your sphere informed and engaged.

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marketing examples social media

We feature your listings and closings on our corporate channels, providing you with a constant stream of high-quality content to share. By leveraging these updates, you consistently demonstrate your market activity, cementing your reputation as the go-to commercial expert in your territory. We highlight agent, office, and company achievements, industry and market news, and more.

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join the blue

Commercial

COLDWELL BANKER COMMERCIAL | Schmidt Realtors | Grand Rapids/Northwest, MI COLDWELL BANKER COMMERCIAL | Woodland Schmidt | Lakeshore, West MI COLDWELL BANKER COMMERCIAL | Paradise | East/Space Coast, FL COLDWELL BANKER COMMERCIAL | Premier Properties | St. Augustine, FL Area COLDWELL BANKER COMMERCIAL | Sunstar Realty | West/Golf Coast, FL COLDWELL BANKER COMMERCIAL | The Amelia Group | Amelia Island, FL COLDWELL BANKER COMMERCIAL | Schmitt Real Estate Co. | Florida Keys COLDWELL BANKER COMMERCIAL | Schmidt Realty | Cleveland, OH Area

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