A PLATFORM OF VALUE
Cultivating success with support of the Coldwell Banker Commercial® brand
Coldwell Banker Commercial® is one of the most recognized and well-respected names in real estate, commanding a global geographical footprint with representation in primary, secondary and tertiary markets in North America and around the globe.
40
161
3,396
COUNTRIES OFFICES AFFILIATED PROFESSIONALS
Your Guides: Accredited Professionals. Global
Connections. Local Expertise.
ACCREDITED PROFESSIONALS
It’s easy to say that our team has knowledge and experience — it’s much better for our clients that prestigious organizations agree.
Coldwell Banker Commercial has the third highest number of Certified Commercial Investment Member (CCIM)* accredited professionals in the industry, a recognized mark of excellence within commercial real estate. CCIM professionals complete a rigorous program of advanced coursework and training in financial and market analysis and demonstrate extensive experience in commercial real estate. Only 6% of commercial real estate practitioners nationwide have achieved this certification*.
The benefit to you: the best guidance, insights and business solutions, geared to your needs and goals.
*According to The CCIM Institute 2023.
STRONG CONNECTIONS
Real estate is one of the most interconnected and interdependent of industries. Our commercial real estate clients have residential needs; our residential clients often have commercial real estate needs. Our vast global network allows us to help each other recognize the resulting economic opportunities and fulfill your needs.
Supplementing and complementing their own expertise, Coldwell Banker Commercial® professionals have access to the extensive Coldwell Banker® network of agents. These include Coldwell Banker Global Luxury® certified Luxury Property Specialists, with network connections at Fortune 500 companies around the globe. Our commercial clients have seen leads for new deals and services via residential referrals and more.
LOCAL EXPERTISE
Just as you are looking to serve your communities, so are we — we’re part of them, too. Coldwell Banker Commercial® affiliated professionals are active members of the communities we serve. Our in-depth understanding of urban, suburban and rural local market dynamics and passion for the areas where we work and live, helps us do well for you, while doing good.
“Coldwell Banker Commercial’s worldwide network of affiliated brokerage professionals and our unparalleled industry insight, service and expertise across any market can assist with your specific business needs, no matter the property asset.” – Dan Spiegel, SIOR, Senior Vice President and Managing Director, Coldwell Banker Commercial®
Gain a Competitive Edge with CBC® .
The Coldwell Banker Commercial® empowers your success through productivity, efficiency, and connection.
Affiliated brokers and CRE professionals gain access to a powerful suite of resources and productivity tools that help you:
Be more productive
Develop your skillset
Access market data & insights
Reach more clients
Expand your network
Execute deals
Professional Development
BUILD SKILLS, GROW YOUR BUSINESS
Invest in yourself and stay ahead of the competition. The CBC® brand provides cutting-edge and learning opportunities to help elevate your business.
I thought the class was great and it gives you education on all aspects of “selling a deal,” but I feel the best thing I got was connecting with others in different markets that could lead to potential deals in the future.
GRAHA M MITCHE LL ASSOCIATE COLDWELL BANKER COMMERCIAL ATLANTIC
The facilitators were awesome! I really liked the breakout sessions and group discussions. It was valuable to learn and hear from established brokers.
PAUL HARRISON REAL ESTATE BROKER COLDWELL BANKER COMMERCIAL CASCADE
COMMERCIAL UNIVERSITY & EXCLUSIVE LEARNING PROGRAMS
Commercial University
CRE Win
LinkedIn Learning Access
The CCIM Institute Partnership
Lipsey On-Demand Courses
REALTORS® Land Institute (RLI) Courses
Learn from the best with custom training on-demand and live courses.
Advanced eight-week virtual instructor led productivity courses for commercial professionals in the business 18 months or less. Two-three cohorts offered per year.
Thousands of business & commercial real estate courses.
The CCIM Institute is the CBC brand’s preferred education provider. CCIM offers a discount for CBC network members on educational programs available through www.ccim.com.
World-class sales courses at your fingertips.
RLI offers land coursework through RLI’s LANDU®; access to podcasts, on demand webinars and virtual roundtables to keep you current with land trends; and conferences/events to foster camaraderie and exchange knowledge.
BUSINESS INTELLIGENCE & MARKET RESEARCH
Make smarter, faster decisions with CBC’s research and productivity tools. From market research and competitive analysis to geospatial mapping and exclusive insights, Coldwell Banker Commercial’s data-driven resources help you visualize opportunities and stay ahead of trends. With access to industry-leading analytics, we can help you gain the clarity and confidence to act quickly giving you a competitive edge in every deal.
LEAD GENERATION & PROSPECTING
Reonomy
Retail Lease Track
Buildout
Buildout Prospect
Ownership & contact data to connect with decision-makers.
Track retail tenants and potential leasing opportunities.
Self-service marketing platform with customizable CBC-branded templates for property marketing and business development.
Prospecting app that makes it easy for users to manage their leads by providing a research map and filters, property data, valuations, a watchlist, and likely-to-sell scores
MARKET RESEARCH & COMPETITIVE ANALYSIS
Real Capital Analytics (RCA)
CompStak
D&B Hoovers
LexisNexis
Sales comps, ownership intel, debt insights, and direct access to decision-makers, all in one platform.
Real-time lease comps & transaction insights.
Company intelligence & financial data for business development.
Legal & financial research for due diligence.
GEOSPATIAL & DEMOGRAPHICS MAPPING
Placer.ai Esri
GIS mapping for site selection & market planning.
Siteseer
Retail site analytics to optimize location strategy.
Real-time foot traffic & customer movement insights.
EXCLUSIVE RESEARCH SERVICES
The CBC® brand’s research team provides exclusive data-driven insights to help commercial professionals prospect smarter, pitch stronger, and help close faster.
Pitch Support & Market Insights – helps obtain business opportunities with custom presentations on target tenants and trade areas.
Targeted Contact Lists for Listings* - curated prospect lists to connect with high-fit tenants and buyers.
Site Selection Intelligence – Find untapped markets using heatmaps, void analysis, and customer movement data.
“I have worked with the CBC® brand’s research team on multiple occasions – from gathering data to impress at a listing appointment to helping an out of state client purchase their first piece of property in a new state. The access to key data points has helped me win multiple listings in the past and will continue to in the future I’m certain. These tools and a speedy response time from the research team has been a key to the success of my business!”
– Leah Erickson, Commercial Broker | Realtor® Coldwell Banker Commercial Real Estate Group
ESSENTIAL BUSINESS TOOLS
Access standardized, attorney-reviewed commercial real estate contracts, lease agreements, and forms to simplify deal execution.
The CBC intranet and productivity hub for brand updates, tools, marketing resources, events, bios, and listings.
Internal communication tool to connect with and broadcast updates to CBC peers.
Market listings to an invite-only investor network. Secure deal rooms streamline the transaction process.
Send professional, high-impact email campaigns to clients and prospects. Track engagement and refine your messaging for better results.
AIR CRE Contracts & Forms
CBC Desk
Bluemail
Brevitas Campaigner
List properties on one of the fastest growing CRE marketplaces, connecting with buyers and tenants nationwide.
Create professional, brand-compliant marketing materials, from brochures to social posts. Customize marketing templates to maintain a polished, recognizable presence.
Press Releases
Thought Leadership
Celebrate your success with branded press releases and public relations support.
The CBC thought leadership blog serves as a hub for affiliates to discover new ideas about industry trends. Articles can then be repurposed with your thoughts through your own social channels and local media outlets.
CREXi Marketing Center
exclusive CBC® Network benefits
CBC’s events and special initiatives are designed to build a thriving professional community. At national gatherings like the Global Conference and Fall Summit affiliated professionals gain access to meaningful networking, strategic insights, and shared learning experiences. Programs such as Women of CBC, Resource Spotlights, and CRE with CBC WORLDWIDE Podcast further strengthen connections across the network, promote leadership, and deliver actionable tools for success. Together, these offerings create a collaborative environment where commercial real estate professionals grow, connect, and lead.
The Global Conference is the Coldwell Banker Commercial® brand’s premier annual event for attendees to grow their networks, enhance their skills and position themselves to lead through the next real estate cycle.
Hosted annually, the Fall Summit brings together economic and industry leaders for strategic insights and practical takeaways. A cornerstone of the event is the keynote session featuring a nationally recognized economist who delivers a deep dive into economic trends and their implications on commercial real estate.
Global Conference
Fall Summit
SPECIAL INITIATIVES
Women of CBC
Resource Spotlights
Asset Focused Specialty Groups
Industry Events
Social Media Groups
Sales Associate Referral Rewards Program
Global Referral Network
Women of CBC is a brand initiative dedicated to fostering leadership, visibility, and connection for women—and their allies—across the Coldwell Banker Commercial network. Through quarterly value-driven events, peer recognition, and practical professional development, the initiative creates space for professionals to grow, support one another, and lead with impact in commercial real estate.
The Resource Spotlights series highlights key tools, platforms, and professionals that help drive impact across the CBC network. Each session offers a quick, actionable overview of resources that system members can use immediately, ranging from marketing assets and data platforms to new technology rollouts.
Property-focused virtual specialty groups designed to help our commercial professionals grow production through specialty networking, sharing best practices, and tackling common challenges together.
Listen and learn from the Coldwell Banker Commercial brand on this commercial real estate-focused podcast. We bring together industry leaders to discuss important topics for our CRE clients and the industry.
Coldwell Banker Commercial actively sponsors, exhibits, and speaks at key industry events such as NAR C5 + CCIM Global Summit, SIOR Spring and Fall Events, ICSC Las Vegas and regional events, CREW, Alliance, NAREB, Blueprint, etc., to elevate brand visibility and engage with top professionals across the commercial real estate landscape.
The CBC brand maintains active accounts on LinkedIn, Twitter, Instagram and Facebook. The brand also provides a monthly social media calendar which provides content for you to post on your accounts.
Generate a passive commission stream by introducing other successful agents to affiliate with any participating Coldwell Banker® or Coldwell Banker Commercial® affiliated company.
The global referral platform connects Coldwell Banker Commercial offices and professionals worldwide, ensuring your clients are served by qualified experts.
CRE With CBC WORLDWIDE Podcast
Simplify your deals with CBC. The Coldwell Banker Commercial brand’s offering gives you quick access to attorney-reviewed contracts, lease agreements, and forms—streamlining execution and reducing delays. With waived initiation fees for affiliated professionals, plus strategic market insights to strengthen your proposals and negotiations, you can move faster and with confidence. Everything you need to close deals efficiently is right at your fingertips.
Boasting over 1 million active users in 2024, CBCWORLDWIDE.COM provides global exposure and listed properties in a comprehensive, flexible website that provides potential buyers to find what they need easily.
Properties listed through our Dash internal system are automatically syndicated to prominent third-party marketing websites, to help maximize listing exposure and generate leads. In addition, brokers have more control over their listings with enhanced editing capabilities, tracked communications, and comprehensive reporting, all in one easy log-on. EFFORTLESS REACH
listing syndication
Commercial Real Estate Marketplace
Listings syndicated to over 2 Million buyers, brokers, & tenants Over $2.5 trillion of property value nationwide
Commercial Real Estate Marketplace
Over $1.8 Trillion of commercial real estate for sale has been marketed via LDCRE by 7,000+ commercial real estate firms. Listings on LDCRE span 43 countries and 11,500+ markets
Realtors Property Resource
RPR is the largest property database in the nation, accessible to all REALTORS®, with 160 Million Parcels. There are an estimated 1,580,000+ REALTORS® in the United States.
International Council of Shopping Centers
Listings syndicated to over 200,000+
1,000,000 Page Views Per Month, 350,000+ Properties Listed
Network of over 300,000
15+ Million Buyers and Sellers use the network every month. The #1 Rural Real Estate Listing Service Provider
Listing
Listings syndicated to over 70,000 members in the US, Canada, and more than 80 other countries
Commercial Real Estate Marketplace
More than 2 million visits per month and generates over 350,000 qualified commercial real estate leads annually.
Commercial Real Estate Software
Listings marketed to over 50,000 CRE professionals and investors and syndicated to 11 3rd party CRE listing sites: (theBrokerList, 42Floors, PropertyShark, Spacelist, Moody’s/ Catylist, AnthemIQ, RI Marketplace, Brevitas, TenantBase, ApartmentBuildings.com)
Featuring over 65,000 active land listings and exposure to over 4.5 million monthly views across our network of sites.
schmidt family of companies
Schmidt Family of Companies is a fourth generation, full service brokerage firm founded in 1927. We are a commercial leader in real estate business sales and property management in Michigan, Florida, and Ohio. Schmidt Family of Companies has a locally focused, fully committed national network of Commercial agents and support staff providing market leading advisory, marketing, resources, and services. In 2025, Coldwell Banker Commercial Schmidt Family of Companies had an annual commercial and business sales volume exceeding $346,000,000 and 726 closed transactions.
1,500+
LOCAL Reach
Thanks to local market expertise and relationships with Coldwell Banker offices and agents across all of our regions, we create more opportunities to show off commercial properties to a greater number of buyers, and increased referral opportunities throughout our network.
CORPORATE FOOTPRINT BEYOND CBC’S NETWORK world class commercial real estate
a platform of value
support
Legal
The Schmidt Family of Companies retains the law firm of Kuiper Kraemer, PC. They are available to assist in the challenges we face as a company including supporting our agents and our clients. They are licensed in Florida and Michigan and facilitate and advise in Ohio. These services are provided complimentary to leadership and our agents.
Commission Program Simple, structured two step commission program. High, entrepreneurial, low desk cost commission split for all agents. Program maximizes agent earnings while providing resources necessary to professionally execute business.
CORPORATE FOOTPRINT BEYOND CBC’S NETWORK
marketing examples
buildout - proposals/brochures/offering memorandums/flyers
marketing examples customizable cbc placemat (2 pages front/back)
marketing examples email marketing
Our email campaign is designed to generate interest at a large scale with high-resolution photos of your property, a map, listing information, a link to the property website and broker contact information. This is one of our best lead generation tools. Every agent has a company provided Constant Contact account to share properties with their database.
We also have branded commercial newsletter templates available for you to easily copy and paste and add your content to keep your sphere informed and engaged.
marketing examples
social media
We feature your listings and closings on our corporate channels, providing you with a constant stream of high-quality content to share. By leveraging these updates, you consistently demonstrate your market activity, cementing your reputation as the go-to commercial expert in your territory. We highlight agent, office, and company achievements, industry and market news, and more.
join the blue Commercial
COLDWELL BANKER COMMERCIAL | Schmidt Realtors | Grand Rapids/Northwest, MI
COLDWELL BANKER COMMERCIAL | Woodland Schmidt | Lakeshore, West MI
COLDWELL BANKER COMMERCIAL | Paradise | East/Space Coast, FL
COLDWELL BANKER COMMERCIAL | Premier Properties | St. Augustine, FL Area
COLDWELL BANKER COMMERCIAL | Sunstar Realty | West/Golf Coast, FL
COLDWELL BANKER COMMERCIAL | The Amelia Group | Amelia Island, FL
COLDWELL BANKER COMMERCIAL | Schmitt Real Estate Co. | Florida Keys
COLDWELL BANKER COMMERCIAL | Schmidt Realty | Cleveland, OH Area