Blue Book

Make Your Dreams Real If you could live anywhere, where would it be, and what would it be like? Open up a world of possibilities when you sell your home, and make those dreams real.

The Coldwell Banker® brand is the North Star of the real estate industry — guiding people to the homes of their dreams for 120 years. It’s a passion and pursuit I take deep pride in: creating and exceeding impeccable standards in every aspect of your real estate experience.

So, it really is true — your dreams don’t have to be just dreams.

List your home with confidence When you sell your home with me, you can enjoy access to the exclusive Coldwell Banker® Seller’s Assurance Program. This industry-leading marketing suite is designed to put your home in front of more buyers, boost its sales price, and help you make the move that’s right for you. After all, your home sale experience should be simple and rewarding.

You will learn more about the different products and programs available through the Seller’s Assurance Program in this presentation.

meet the real estate brand that shines like no other The Coldwell Banker® network has an unmatched legacy of success that spans over a century and across the globe. Yet year after year, our affiliated agents continue to raise the bar — delivering world-class results for their clients. For an extraordinary real estate experience, look no further.

PROVEN. POWERFUL. PERSONAL. Selling your home is a big deal, and the company that helps you should be, too. In 2025, the Coldwell Banker® brand closed $246 billion in sales volume.1 This is a brand committed to empowering agents like me with the innovative technology, strategic marketing, and powerful network I need to market your home in the best possible way.

1. Based on Coldwell Banker financial data as of Dec. 31, 2025.

Global Reach Through my affiliation with the Coldwell Banker® brand, I have access to a national and global network of well-connected real estate agents, allowing me to capture more leads and sell your home faster.

93,000+

50

AGENTS

COUNTRIES

Albania

Curaçao

Malta

Tanzania

Andorra

Dominican Republic

Mexico

Turkey

Argentina

Egypt

Monaco

Turks & Caicos Islands

Aruba

England

Northern Cyprus

United Arab Emirates

Bahamas

France

Paraguay

United States

Bermuda

Grenada

Portugal

Uruguay

British Virgin Islands

India

Saint Barth

Cambodia

Indonesia

Saint Martin

U.S. Virgin Islands (St. Croix & St. Thomas)

Canada

Ireland

Saudi Arabia

Cayman Islands

Italy

Sint Maarten

Chile

Jamaica

Spain

Costa Rica

Luxembourg

Switzerland

Zanzibar

LOCAL Reach Home buyers aren’t just evaluating how your house will fit their needs; they’re checking out your neighborhood, too. Thanks to my local market expertise and relationships with Coldwell Banker offices and agents across all of our regions, I create more opportunities to show off your home and your neighborhood’s local charm to a greater number of buyers. #1 Coldwell Banker® Franchise Globally Based on Number of Offices

1,400+

80+

$4.3 Billion

AGENTS

OFFICES

2025 Sales Volume

sfoc Schmidt Family of Companies is the parent to its Coldwell Banker franchise.

We are a sixth generation, full-service brokerage firm founded in 1927 specializing in residential, luxury, and commercial real estate, as well as property management, mortgage, and title services. We currently have offices in Michigan, Ohio, and Florida.

Positioning your property Great marketing isn’t just about waiting for a buyer to come your way — it’s active promotion that targets likely buyers where they are, whether that’s online, around town, or across the country.

Photography If a picture is worth a thousand words, then beautiful high-quality images could be worth thousands of dollars when selling your home. I’ll make your property look its very best, thanks to professional photography that encourages buyers who are browsing online to slow down and take notice.

360˚ Property marketing

AGENT PROMOTION

Tv Advertising

Open House

Print Advertising

Yard Sign

Online and Social Media

Email Marketing

Video

Online Exposure My comprehensive online marketing strategy includes detailing your property’s critical selling points and posting multiple photos on the most-visited real estate websites in the world. The result? Your home gets showcased on dozens of high-traffic sites — putting it in front of potential buyers everywhere.

COLDWELLBANKER.COM HOTPADS.COM

HOMEFINDER.COM

TRULIA.COM

REALTOR.COM

HOMES.COM ZILLOW.COM

100% of home buyers use the internet1 Online exposure is critical to getting a competitive price and a fast sale for your property. Thanks to my digital marketing expertise and the Coldwell Banker® brand’s top online presence, I’ll get your home seen and sold.

1. National Association of REALTORS® 2025 Profile of Home Buyers and Sellers.

SINGLE PROPERTY WEBSITES Show buyers that your home is worth the investment with a single-property website.

Unlike listing sites where your home is forced to compete for attention with similar properties, ads, and other distractions, a single-property website keeps the focus on your home. I will promote this unique site to potential buyers throughout the property marketing campaign and on social media to ensure that we get as many eyes on your listing as possible.

Social Media Today’s buyers are active on social media, which is why I’ll heavily promote your property on social to generate buzz and attract the attention of potential buyers.

Coldwell Banker® social media channels reached millions of consumers in 2025: • Over 373 Million Media Impressions1 • 2,944,180 Engagements1 • 42,374,478 Link Clicks1 • 112,215,894 Views1 • 1,200,000 Followers2

1. Sprout Social and Media Agency Reporting. 2. Sprout Social Reporting Jan. 1-Dec. 31, 2025.

GAIN MORE EXPOSURE Your home will be shared with our national network of Coldwell Banker® affiliated agents and may be featured as an exclusive sneak peek on coldwellbanker.com, creating even more opportunities to match your home with interested buyers.

By engaging with my network early on, we take advantage of the initial buzz around new property availability — increasing buyer interest and driving your home’s value perception for a faster sale.

EMAIL MARKETING My property announcements will reach a targeted segment of my exclusive email list and are an easy yet effective way to connect with buyers, agents, and their networks.

These emails feature a beautiful photo of your property as well as detailed information and a link so they can quickly access all the details.

49% Attend open houses1 What better way to experience your home than in person? Many buyers agree that there are distinct advantages to attending open houses to find their new home. *2025 National Association of REALTORS® Home Buyers and Sellers Generational Trends.

Area Realtor® Notification I will notify agents at local real estate companies once your property hits the market.

By mobilizing the real estate community for your benefit, I create more opportunities for agents to connect their buyer clients to a hot new property — further advancing the sale of your home.

Broker open house One of the most powerful ways to debut your home is by hosting a broker’s open house, where I invite my network of real estate industry contacts to tour your property.

The sooner other brokers and agents know about your home, the sooner they can match it to their current buyers. It’s word-of-mouth marketing at its best.

Virtual Open House Most buyers shop for homes online, and with a virtual open house I can access your target audience quickly, wherever they are.

Private Showings With your permission, serious buyers and their agents can schedule an appointment with me so they can explore your home without the distraction of other buyers.

Traditional Open House With proper safety measures and precautions in place, open house events are a fantastic way for buyers to connect with the space and the neighborhood.

Property Brochures I’ll showcase your home’s unique selling points with a professionally designed, professionally printed property brochure filled with high-quality photography and powerful content. These brochures leave a lasting impression and will remind buyers of all that your home offers each time they see it.

Direct Mail MARKETING When paired with digital marketing, specialty marketing, like direct mailers, serves to set your listing apart and remains an effective add-on for directly connecting with buyers in your area. It’s also a resourceful way to tap into your neighbors’ networks — creating an opportunity for them to notify their family and friends who are looking for a home.

Consumers who saw our advertising were 4x more likely to work with a coldwell banker agent.1

#1 Rated real estate advertising 14 years running2 Year after year, the Coldwell Banker® brand is proud to deliver the national network advertising that connects with viewers and leads the industry. By affiliating with Coldwell Banker, I leverage one of the strongest and most recognized names in real estate to make the right impression and attract buyer interest in your property.

1. September 2025 Ace Metrix Consumer Survey. 2. Ace Metrix Scores 2012-2025, Real Estate Category.

Full Service Support Coldwell Banker® is there for you in all aspects of the home sale process. Our primary services and connections with service providers will ensure that you’ll receive complete assistance from start to finish — giving you one-stop-shop convenience. Every step of the way, I will support you and your best interests until your home is sold. I’ll work with all parties involved through the closing process to ensure a smooth, positive experience.

From Start to Finish Mortgage Services If you’re also interested in finding your new dream home, I can support you with your home search and connect you with a mortgage broker that offers incredibly competitive rates, fantastic customer service, and a fast, simple process.

Title Services I can recommend a title provider that will research and resolve title issues before the closing to help ensure your transaction closes smoothly and on time.

Warranty Services A home warranty provides that extra measure of security that makes buyers feel more comfortable and confident in the purchase of your home.

Commercial Services Highly skilled Coldwell Banker Commercial® brokers offer a full spectrum of office, industrial, retail, multi-family, and hospitality services.

Pricing strategy With my comparative market analysis (CMA), which includes intelligence on homes like yours that are off, on, and pending in the market, I’ll develop a competitive pricing strategy that signals your home’s value and generates buyer excitement.

COMPARATIVE MARKET ANALYSIS A comparative market analysis is a report that pulls data from the multiple listing service based on buyer and seller activity in your area. I’ll use this intelligence to establish an ideal listing price for your home that’s both competitive and appealing to buyers.

KEY CMA DATA INCLUDES • Comparable properties in your area that recently sold • Comparable properties in your area that failed to sell • Pending sales in your area • Comparable active listings in your area

Pricing Right Thanks to the Internet, home buyers are more knowledgeable than ever, with many doing their own comparison research. Which is why intelligent pricing is one of the most critical aspects of a successful sale — no matter how perfect your home is, you’ll miss out on potential buyers if its price doesn’t align with similar properties selling in your market.

By considering market factors and local competition, I’ll thoroughly assess your home and optimally price it from the start, so it generates the most activity from real estate agents and buyers.

If the asking price is: 15% Over Market Value

10% Over Market Value

5% Over Market Value

Current Market Value

The property appeals to: 20% of Buyers

30% of Buyers

50% of Buyers

95% of Buyers

Negotiation Strategies To get the most out of your home sale — and avoid putting yourself at a disadvantage — you’re going to want an agent who knows how to negotiate. It’s my job to get you the best possible price, and with data from my comparative market analysis and my tried-and-tested negotiation techniques, I’ll build a strong case so you get top dollar.

If your property receives multiple offers, I will help you evaluate the terms of each as price is not always the only factor to consider. Other factors may include improvements the buyer is requesting to be done and other contingencies, timing of the closing, requests for the seller to cover part of the closing fees, and if the buyer is paying cash or obtaining a mortgage. I will help you determine which offer is the best for your needs.

Breakdown of buyer’s agent Compensation Options Whether to offer compensation to a buyer’s agent, and the amount of compensation you may decide to offer, is purely your choice. There is no legal or other obligation to offer such compensation.

How a buyer’s agent is paid if you offer compensation 1. You have offered to pay the commission due to the buyer’s agent. In this case, the commission obligation will be paid by you out of the funds paid to purchase your home.

2. You have offered compensation consisting of only a portion of the commission due to the buyer’s agent. This would require the buyer to pay any portion of the commission not paid by you. Alternatively, the buyer could condition the purchase offer on you paying the full commission obligation.

How a buyer’s agent is paid if you do not offer compensation 1. You have not offered to pay any portion of the commission owed to the buyer’s agent. In this case, the buyer can include a requirement that you pay the commission obligation as part of the offer made on your property.

2. You do not agree to pay the buyer’s agent commission, in which case the buyer would be responsible for the commission.

Getting Started Your home and your home sale needs are one of a kind. Using the unmatched resources of the Coldwell Banker® brand, I will develop a custom plan to: • Provide you with proven, powerful, and personal service • Enable you to obtain the best possible sales price and terms for your home • Close the sale in a smooth, timely manner I am committed to your complete satisfaction, and will represent your interests with the utmost care, honesty, integrity, and discretion.

Let’s get started!

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©2026 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.