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Make your DREAM

a reality



Make your DREAM a reality If you could live anywhere, where would it be, and what would it be like? With today’s home values and mortgage rates, this is the perfect time to sell ­­— and make those dreams a reality. The Coldwell Banker® brand is the North Star of the real estate industry — guiding people to the homes of their dreams for 116 years. It’s a passion and pursuit I take deep pride in: Creating and exceeding impeccable standards in every aspect of your real estate experience. So, it’s never been more true — your dreams don’t have to be just dreams.


List your home with confidence


When you sell your home with me, you can enjoy access to the exclusive Coldwell Banker® Seller’s Assurance Program. This industry-leading marketing suite is designed to put your home in front of more buyers, boost its sales price and help you make the move that’s right for you. After all, your home sale experience should be simple and rewarding. You will learn more about the different products and programs available through the Seller’s Assurance Program in this presentation.


Proven Success How powerful is the Coldwell Banker® brand? The proof is in the results: The average Coldwell Banker property sells for 20.7% higher than the National Association of REALTORS® average price*. *National Association of REALTORS® 2021 Average Sale Price: $368,400.


PROVEN. POWERFUL. PERSONAL. Selling your home is a big deal, and the company that helps you should be too. In 2021, the Coldwell Banker® brand closed over $334 billion dollars in sales volume*. This is a brand committed to empowering agents like me with the innovative technology, strategic marketing and powerful network I need to market your home in the best possible way.

*Year-end Coldwell Banker® numbers based on Coldwell Banker financial data as of 12/31/21.


Global Reach Through my affiliation with the Coldwell Banker® brand, I have access to a national and global network of well-connected real estate agents, allowing me to capture more leads and sell your home faster.

100,000

2,900

AGENTS

OFFICES

41 COUNTRIES & TERRITORIES

Andorra

Cyprus

Luxembourg

Thailand

Argentina

Dominica

Jamaica

Turkey

Aruba

Dominican Republic

Malta

Turks & Caicos

Bahamas

Egypt

Mexico

United Arab Emirates

Bermuda

England

Monaco

United States

Cambodia

France

Netherlands

Uruguay

Canada

Grenada

Portugal

Virgin Islands (British)

Cayman Islands

India

Singapore

Virgin Islands (U.S.)

Chile

Indonesia

Sint Maarten

Costa Rica

Ireland

Spain

Curaçao

Italy

St. Kitts/Nevis


LOCAL Reach We have Coldwell Banker offices and agents across all of our regions, actively bringing in buyers and creating more opportunities to showcase your home. #1 Coldwell Banker® Franchise Globally Based on Number of Offices

1,900+

90+

5.52 BILLION

AGENTS

OFFICES

SALES VOLUME

sfoc Schmidt Family of Companies is the parent to its Coldwell Banker franchise. We are a fifth generation, full-service b rokerage f ir m fo unde d in 1 927 specializing in residential, luxury and commercial real estate, property management, mortgage, and title services. We currently have offices in Michigan, Ohio, Florida and the U.S. Virgin Islands.


Positioning your property Great marketing isn’t just about waiting for a buyer to come your way — it’s active promotion that targets likely buyers where they are, whether that’s online, around town, or across the country.



Maximize your selling price* Coldwell Banker® can help you make the needed improvements and repairs to prep your home for sale at no cost to you until closing, using our RealVitalize program. With no hidden fees, interest charges, or markups, most homes using the program sell at or above list price*.

HOW IT WORKS 1. We’ll work together with your RealVitalize project consultant to discuss services that will increase your home’s value the most, then set an estimated budget for the work. 2. Your project consultant and I will help you engage, approve, and schedule vendors. 3. Once your home’s transformation is complete, I’ll put it on the market. You don’t pay anything back until closing.

POPULAR PROJECTS INCLUDE: • Cleaning • Curb Appeal • Electrical Upgrades • Flooring and Carpentry • Landscaping • Moving and Storage • Painting • Plumbing • Staging • Handyman Services • Room Renovations


Photography If a picture is worth a thousand words, then beautiful high-quality photography could be worth thousands of dollars when selling your home. I’ll make your property look its very best, thanks to professional photography that encourages buyers who are browsing online to slow down and take notice.


97% OF HOME BUYERS USE THE INTERNET Online exposure is critical to getting a competitive price and a fast sale for your property. Thanks to my digital marketing expertise and the Coldwell Banker® brand’s top online presence, I’ll get your home seen and sold.

AGENT PROMOTION

TV ADVERTISING

OPEN HOUSE

360˚

MARKEtING

PRINT ADVERTISING

YARD SIGNS

EMAIL MARKETING

ONLINE

VIDEO *2021 National Association of REALTORS® Home Buyers and Sellers Generational Trends


The #1 Most-Visited residential real estate brand Online* Home buyers are online, and more consumers visit a Coldwell Banker® digital platform than any other national real estate brand.

192.6 MILLION Site Visits to Coldwell Banker Websites

Coldwell Banker

RE/MAX

Century 21

Compass

Keller Williams

eXp Realty

192.8M

121.9M

48.3M

42.8M

40.1M

14.5M

*Reflects Total Website Visits For 2021. Source: ComScore 2021 Media Trends


Online Exposure My comprehensive online marketing strategy includes detailing your property’s critical selling points and posting multiple photos on the most-visited real estate websites in the world. The result? Your home gets showcased on hundreds of sites – putting it in front of potential buyers everywhere.

SINGLE PROPERTY WEBSITES Show buyers your home is worth the investment with a single-property website. Unlike listing sites where your home is forced to compete for attention with similar properties, ads and other distractions, a single-property website keeps the focus on your home. I will promote this unique site to potential buyers throughout the property marketing and on social media.


Buyer Targeting For your home’s marketing to be effective, it needs to reach the right audience. CBx, an innovative tool developed exclusively for the Coldwell Banker® network, uses predictive data to analyze your local market, neighborhood and more – CBx presents a buyer matching score and profile of the most likely buyer for your home and where these buyers currently live, so I can focus my marketing on reaching them.

KEY CBX DATA INCLUDES: • MOST FREQUENT ONLINE ACTIVITY • MOST VISITED WEBSITES • TOP MEDIA TYPES • MEDIAN AGE • AVERAGE EDUCATION LEVEL • HOMES WITH CHILDREN • AVERAGE FAMILY SIZE • MEDIAN COMMUTE TIME • AVERAGE HOUSEHOLD INCOME • INCREASE IN RESIDENTS’ INCOME


Social Media Today’s buyers are active on social media, which is why I’ll heavily promote your property on social to generate buzz and attract the attention of potential buyers.


87% Rely on Agents For many people, buying a home is one of the largest financial transactions they’ll make, which is why 87% of them rely on an agent to be their guide*.

*2021 National Association of REALTORS® Home Buyers and Sellers Generational Trends


GAIN MORE EXPOSURE Your home will be shared with our national network of Coldwell Banker® affiliated agents and may be featured as an exclusive sneak peek on coldwellbanker.com, creating even more opportunities to match your home with interested buyers. By engaging with my network early on, we take advantage of the initial buzz around new property availability – increasing buyer interest and driving your home’s value perception for a faster sale.


EMAIL MARKETING My property announcements will reach a targeted segment of my exclusive email list and is an easy, yet effective way to connect with buyers, agents and their networks.


53% Attend open houses* What better way to experience your home than in person? Many buyers agree – more than half of them attended open houses to find their new home. *2021 National Association of REALTORS® Home Buyers and Sellers Generational Trends


Area Realtor® Notification My property announcements will reach a targeted segment of my exclusive email list and is an easy, yet effective way to connect with buyers, agents and their networks.

Broker open house My property announcements will reach a targeted segment of my exclusive email list and is an easy, yet effective way to connect with buyers, agents and their networks.

VIRTUAL OPEN HOUSE Most buyers shop for homes online, and with a virtual open house I can access your target audience quickly, wherever they are.

PRIVATE SHOWINGS With your permission, serious buyers and their agents can schedule an appointment with me so they can explore your home without the distraction of other buyers.

TRADITIONAL OPEN HOUSE With proper safety measures and precautions in place, open house events are a fantastic way for buyers to connect with the space and the neighborhood.


41% Use Yard Signs* The yard sign’s role in selling your home remains as important as ever, effectively broadcasting to neighbors, buyers, and any passerby that a new property is available.

123.456.7890

*2021 National Association of REALTORS® Home Buyers and Sellers Generational Trends


41% Watch Property videos* A fantastic way to introduce buyers to your property, videos help connect buyers to the space quickly, easily and at their own schedule, whether they’re across town or across the country. In creating a professionally produced photo slideshow of your home with narration, I can engage buyers with sight and sound, wherever they are.


1 In 5 Use print media as a resource* Based on data from my comparative market analysis, I’ll develop a targeted strategy that showcases your property in key print publications that effectively reach your most likely buyers. *2021 National Association of REALTORS® Home Buyers and Sellers Generational Trends


Property Brochures I’ll showcase your home’s unique selling points with a professionally printed property brochure filled with photography and powerful content.

Direct Mail MARKETING When paired with digital marketing, specialty marketing like direct mailers, serves to set your listing apart and remains an effective add-on for directly connecting with buyers in your area. It’s also a resourceful way to tap into your neighbors’ networks – creating an opportunity for them to notify their family and friends who are looking for a home.


#1 Rated real estate ad 10 years in a row* Year after year, the Coldwell Banker® brand is proud to deliver the national network advertising that connects with viewers and leads the industry in effectiveness. By partnering with Coldwell Banker, I leverage one of the strongest and most recognized names in real estate to make the right impression and attract buyer interest in your property.

*Ace Metrix 2012-2021


Full Service Coldwell Banker® is there for you in all aspects of the home sale process. Our primary services ensure you’ll receive complete assistance from start to finish – giving you one-stop-shop convenience.

From Start to Finish MORTGAGE SERVICES – I can connect you with a mortgage broker that offers incredibly low rates, fantastic customer service and a fast, simple process. TITLE SERVICES – I can recommend a title provider that will research and resolve title issues before the closing to help ensure your transaction closes smoothly and on time. WARRANTY SERVICES – A home warranty provides that extra measure of security that makes buyers feel more comfortable and confident in the purchase of your home. COMMERCIAL SERVICES – Highly skilled Coldwell Banker Commercial® brokers offer a full spectrum of office, industrial, retail, multi-family, and hospitality services.


Pricing strategy With my comparative market analysis (CMA), which includes intelligence on homes like yours off, on, and pending in the market, I’ll develop a competitive pricing strategy that signals your home’s value and generates buyer excitement.


COMPARATIVE MARKET ANALYSIS A comparative market analysis, or CMA, is a report that pulls data from the multiple listing service based on buyer and seller activity in your area. I’ll use this intelligence to establish an ideal listing price for your home that’s competitive and appeals to buyers.

KEY CMA DATA INCLUDES 1. Comparable properties in your area that recently sold 2. Comparable properties in your area that failed to sell 3. Pending sales in your area 4. Comparable active listings in your area

Pricing Right Thanks to the Internet, home buyers are more knowledgeable than ever, with many doing their own comparison research. Which is why intelligent pricing is one of the most critical aspects of a successful sale – no matter how perfect your home is, you’ll miss out on potential buyers if its price doesn’t align with similar properties selling in your market. By considering market factors and local competition, I’ll thoroughly assess your home and optimally price it from the start, so it generates the most activity from real estate agents and buyers.


Negotiation Strategies To get the most out of your home sale – and avoid putting yourself at a disadvantage – you’re going to want an agent who knows how to negotiate. It’s my job to get you the best possible price, and with data from my comparative market analysis (CMA) and my tried-and-tested negotiation techniques, I’ll build a strong case so you get top dollar.


Getting Started Your home and your home sale needs are one of a kind. Using the unmatched resources of Coldwell Banker®, I will develop a custom plan to: • Provide you with proven, powerful, and personal service • Enable you to obtain the best possible sales price and terms for your home • Close the sale in a smooth, timely manner We are committed to your complete satisfaction, and will represent your interests with the utmost care, honesty, integrity, and discretion. Let’s get started!


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MICHIGAN | CBGreatLakes.com OHIO | CBSchmidtOhio.com FLORIDA | CBFloridaHomes.com | FLColdwellBanker.com ColdwellBankerPremierProperties.com | CBAmelia.com U.S. VIRGIN ISLANDS | ColdwellBankerVI.com ©2021 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.