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PROVEN POWERFUL PERSONAL For over a century, Coldwell Banker has stood for something unique in the world of real estate. A star, shining bright. Blazing with passion, integrity and a commitment to excellence. The Coldwell Banker® brand is one of the world’s best known and trusted names in real estate, giving you advantages most other brokerages can’t. ADVANTAGES: • Proven Success • Innovative Culture • Online Impact • Strategic Marketing • Full Service • Market Know-How We will guide you every step of the way making sure you know what to expect, answering your questions and helping you determine the right price to attract buyers and sell your home quickly.


PROVEN SUCCESS


STRENGTH IN NUMBERS WORLDWIDE AND LOCALLY COLDWELL BANKER® WORLDWIDE Agents 96,000+ Offices

3,000+

Sales Volume

$265 Billion

Closed Units

706,421

*As of 12/31/2020

SCHMIDT FAMILY OF COMPANIES Agents 2,000+ Offices

90+

Sales Volume

$4.75 Billion

Closed Units

19,603

*As of 12/31/2020

#1 Coldwell Banker® Franchise Nationally Based on Number of Offices


OUR SCHMIDT FAMILY STORY Schmidt Family of Companies is the parent to its Coldwell Banker franchise. We are a fifth generation, full-service brokerage firm founded in 1927 specializing in residential, luxury and commercial real estate, property management, mortgage and title services. H. F. Schmidt Real Estate, as the firm was originally known, was based on the principles of honesty, integrity and an unwavering commitment to outstanding service. Harold Schmidt’s adherence to these standards of excellence earned him the trust and confidence of his clients, building a solid foundation for what was to become one of the most respected and largest real estate brokerage firms in the Midwest.


Harold’s son, Joseph Schmidt, joined the company in 1946 and under his leadership the company experienced unparalleled growth. His sons Fred and Ken entered the company in 1962 and 1968, respectively. Today, Ken Schmidt is the CEO of the firm, Mike Schmidt is President, Tom Gray is the COO, and Steve Bell is CFO. The firm joined Coldwell Banker Corporation as a franchisee in 1983. Our Coldwell Banker franchise is the largest in the Coldwell Banker network based on the number of offices and 3rd based on units sold. Coldwell Banker

1927

Commercial named us the number one affiliate in North America.


SCHMIDT CORE VALUES Fueled by reputation, motivated by innovation. Our core values work together to create a steadfast foundation in an ever-shifting world. • • • • •

Loyalty Initiative Positive Outlook Collaboration Servant Leadership

CONGRATULATIONS TO THE 2020 REAL TRENDS 500! You are the elite-performing brokerages in the industry!

NAMED TOP 30 BROKERAGES IN THE U.S.


WE GIVE BACK The Schmidt Community Fund was founded in 2019. Our guiding philosophy is to invest in people, programs and initiatives in the communities in which we live and serve that further the lifework of the Schmidt Family and the purpose of the Schmidt Community Fund where together, we can do more. SchmidtCommunityFund.org Because we believe that everyone deserves a home of their own, Coldwell Banker® founded the Homes for Dogs Project in partnership with AdoptAPet.com. The project uses national advertising, social media and local adoption events to generate awareness and bring pets and people together. Since the initiative began in 2015, we’ve helped more than 20,000 adoptable pets find loving homes. Visit ColdwellBanker.com/Dogs to learn more about this project.


LEADING THE WAY Coldwell Banker® Real Estate practically invented modern-day real estate. Founded in 1906 on the principles of honesty, integrity and always putting the customer first, we changed the industry then and continue to do so today. Through nonstop innovation and forward thinking, the Coldwell Banker® brand has grown to become one of the most well-known and trusted names in real estate around the globe. Today, there are more than 96,000 agents working out of 3,000 Coldwell Banker® offices in 40 countries and territories. Wherever your home’s buyer might be, we’re there too.


OUR LOCAL REACH We have Schmidt Family of Companies offices and agents across all of our regions, actively bringing in buyers and creating more opportunities to showcase your home.


OUR LOCAL OFFICES MICHIGAN OFFICES

BELLAIRE | 231-533-8641 633 Willow Drive | Bellaire, MI 49615

BENZONIA | 231-882-8000 6919 Frankfort Highway, Suite 100 | Benzonia, MI 49616 BIG RAPIDS | 231-796-5823 110 Elm Street | Big Rapids, MI 49307

BOYNE CITY | 231-582-6554 231 E. Water Street | Boyne City, MI 49712 CADILLAC | 231-775-1737 2721 Sunnyside Drive | Cadillac, MI 49601

CASCADE | 616-957-1680 4488 Cascade Road SE | Grand Rapids, MI 49546 CEDARVILLE | 906-484-3945 101 West M-134 | Cedarville, MI 49719

CHARLEVOIX | 231-547-4444 710 Bridge Street | Charlevoix, MI 49720

CHARLEVOIX LAKESIDE | 616-547-2222 105 East Clinton Street | Charlevoix, MI 49720

CHEBOYGAN | 231-627-9959 10667 N Straits Highway | Cheboygan, MI 49721 ELK RAPIDS | 231-264-1000 100 River Street, Unit 3 | Elk Rapids, MI 49629 ESCANABA | 906-786-5972 110 North 13th Street | Escanaba, MI 49829 FREMONT | 231-924-5880 36 West Main Street | Fremont, MI 49412

GAYLORD | 989-732-6777 700 West Main Street | Gaylord, MI 49735

GLEN ARBOR | 231-334-3006 6572 Western Avenue | P.O. Box 317 | Glen Arbor, MI 49636 GRAND HAVEN | 616-844-9000 506 South Beacon Boulevard | Grand Haven, MI 49417 GRAND RAPIDS EAST | 616-459-0400 2168 Wealthy Street SE | Grand Rapids, MI 49506

GRAND RAPIDS DOWNTOWN | 616-940-6644 125 Ottawa Avenue NW, Suite 150 | Grand Rapids, MI 49503 HARBOR SPRINGS | 231-526-1100 172 E Main Street | Harbor Springs, MI 49740 HART | 231-873-5600 2332 North Comfort Drive | Hart, MI 49420


HIGGINS LAKE | 989-821-6348 639 W Higgins Lake Drive | Roscommon, MI 48653 HOLLAND | 616-396-5221 466 East 16th Street | Holland, MI 49423

HOLLAND COMMERCIAL | 616-396-8649 456 East 16th Street | Holland, MI 49423

HOLLAND-SUMMIT | 616-393-9000 691 Ottawa Beach Road | Holland, MI 49424

HOUGHTON LAKE | 989-366-5522 1244 W Houghton Lake Drive | P.O. Box 109 | Prudenville, MI 48651 INDIAN RIVER | 231-238-9336 3970 S Straits Highway | P.O. Box 631 | Indian River, MI 49749 KALKASKA | 231-258-8611 218 S Cedar Street | P.O. Box 340 | Kalkaska, MI 49646 LELAND | 231-256-9836 208 N Main Street | Leland, MI 49654

MARQUETTE | 906-225-5992 1313 S Front Street | Marquette, MI 49855 MICHAYWE | 989-528-1059 1533 Opal Lake Road | Gaylord, MI 49735

MUSKEGON | 231-733-4455 380 W Western Avenue, Suite 101 | Muskegon, MI 49440

NAUBINWAY | 906-477-6221 W11711 Highway US-2 | P.O. Box 173 | Naubinway, MI 49762 NEWAYGO | 231-652-7575 8 West State Road | Newaygo, MI 49337

NEWBERRY | 906-293-5055 7913 S Newberry Avenue | Newberry, MI 49868 PETOSKEY | 231-347-7600 420 Howard Street | Petoskey, MI 49770

ROCKFORD | 616-866-4434 125 East Division Street | Rockford, MI 49341

SAUGATUCK/DOUGLAS | 269-857-1705 2987 Blue Star Highway | P.O. Box 2717 | Douglas, MI 49406 SHANTY CREEK | 231-533-7077 One Shanty Creek Road | Bellaire, MI 49615 SPARTA | 616-887-7307 194 South State Street | Sparta, MI 49345

ST. IGNACE | 906-643-8525 436 North State Street | St. Ignace, MI 49781

SUTTONS BAY | 231-271-6161 71 West Fourth Street | P.O. Box 426 | Suttons Bay, MI 49682 TRAVERSE CITY - 402 | 231-922-2350 402 E Front Street | Traverse City, MI 49686 TRAVERSE CITY - 522 | 231-929-2300 522 E Front Street | Traverse City, MI 49686

WHITEHALL | 231-894-5611 1321 East Colby Street | Whitehall, MI 49461

U.S. VIRGIN ISLANDS

CHRISTIANSTED | 340-718-7000 5030 Anchor Way #12 | Christiansted | St. Croix 00820, USVI FREDERIKSTED | 340-642-3333 2 Strand Street | Frederiksted | St. Croix 00840


OHIO OFFICES

BRECKSVILLE | 440-526-0500 8915 Brecksville Road | Brecksville, OH 44141

CANTON | 330-497-3115 4200 Munson Avenue NW | Canton, OH 44718

FAIRLAWN | 330-665-9400 3057 West Market Street, Suite 1A | Fairlawn, OH 44333 GENEVA | 440-466-9177 385 South Broadway | Geneva, OH 44041

MEDINA | 330-725-0300 279 E Reagan Parkway | Medina, OH 44256

MENTOR | 440-951-1410 7410 Center Street, Suite 260 | Mentor, OH 44060

NORTH RIDGEVILLE | 440-327-2123 32648 Center Ridge Road | North Ridgeville, OH 44039 PORTAGE LAKES | 330-645-2960 344 West Turkeyfoot Lake Road | Akron, OH 44319 SANDUSKY | 419-626-9313 3313 Milan Road | Sandusky, OH 44870

STREETSBORO | 330-422-1663 9293 State Route 43 | Streetsboro, OH 44241 STRONGSVILLE | 440-572-0220 15380 Pearl Road | Strongsville, OH 44136 TWINSBURG | 330-425-4282 9005 Darrow Road | Twinsburg, OH 44087

WESTLAKE | 440-892-7040 30400 Detroit Road, Suite 100 | Westlake, OH 44145

FLORIDA OFFICES GULF COAST

COCHRAN | 941-627-3321 19700 Cochran Boulevard | Port Charlotte, FL 33948 ENGLEWOOD | 941-475-0009 1231 Beach Road | Englewood, FL 34223

FISHERMEN’S VILLAGE | 941-575-2502 1200 W Retta Esplanade | Punta Gorda, FL 33950 GASPARILLA | 941-214-3111 41 Chailett Road | Rotonda West, FL 33947

NORTH PORT | 941-426-0621 14972 S Tamiami Trail | North Port, FL 34287 PUNTA GORDA | 941-637-1090 2825 Tamiami Trail | Punta Gorda, FL 33950


FLORIDA OFFICES CONTINUED EAST COAST TREASURE & SPACE COASTS

FORT PIERCE | 772-461-3250 411 N US Highway 1 | Fort Pierce, FL 34950 FORT PIERCE RENTALS | 772-461-3283 408 N 6th Street | Fort Pierce, FL 34950 GLOBAL LUXURY | 772-231-4880 4625 N A1A, #3 | Vero Beach, FL 32963

HUTCHINSON ISLAND - NORTH | 772-464-7007 4007 N A1A | Fort Pierce, FL 34949 HUTCHINSON ISLAND - SOUTH | 772-461-1324 221 South Ocean Drive | Fort Pierce, FL 34949 INDIALANTIC | 321-951-3300 232 5th Avenue | Indialantic, FL 32903

OCEAN VILLAGE | 772-489-6100 100 Mainsail Drive | Fort Pierce, FL 34949

ORMOND BEACH | 386-256-4760 378/380 S Atlantic Avenue | Ormond Beach, FL 32176 PALM COAST | 386-445-5880 211 St Joe Plaza Drive | Palm Coast, FL 32164

PORT ST LUCIE | 772-340-4000 1555 NW St Lucie W Boulevard | Port St. Lucie, FL 34986 SATELLITE BEACH | 321-222-9449 1550 Highway A1A | Satellite Beach, FL 32937 SEBASTIAN | 772-589-7777 1209 US Highway 1 | Sebastian, FL 32958

VERO BEACH | 772-778-2029 1950 US Highway 1 | Vero Beach, FL 32960

FIRST COAST

COMMERCIAL | 904-827-1717 1750 Tree Boulevard, Suite 7 | St. Augustine, FL 32084 BEACH | 904-471-5000 661 A1A Beach Boulevard | St. Augustine, FL 32080

OCEAN GALLERY | 904-471-5000 Onsite Office | 4600 A1A South | St. Augustine, FL 32080 PALENCIA | 904-342-2345 163 Palencia Village Drive | St. Augustine, FL 32095 PALENCIA - GLOBAL LUXURY | 904-601-5000 600 Market Street | St. Augustine, 32095

THE PRESERVE | 904-471-5818 Onsite Office | 1000 Harbor Vista Circle | St. Augustine, FL 32080 UPTOWN OFFICE | 904-824-5000 128 San Marco Avenue | St. Augustine, FL 32084 VILLAGES OF SELOY | 904-616-5168 311 Seloy Drive | St. Augustine, FL 32084

WORLD GOLF VILLAGE | 904-342-2345 559 W Twincourt Trail, Unit 609/610 | St. Augustine, FL 32095


YOUR SUPPORT TEAM MARKETING GROUP • President, Marketing • Digital Marketing & Technologies Manager • Digital Marketing Specialists • Continuous Improvement Manager • Graphic Designers • Print Specialist • Luxury Ambassadors

SUPPORT STAFF • Sales Managers • Regional Service Coordinators • Agent Service Coordinators • Commission Specialists • Regional Presidents, Vice Presidents, and Directors • In-House Attorney • Commercial Division • Relocation Services • Referral Coordinators • Property Management Specialists • Mortgage, Title & Insurance Services • And MORE!


RELOCATION & REFERRALS • We are the Principal Broker for Cartus Relocation, the world’s leader in Relocation and Affinity Services. • We increase the number of buyers for your home through referrals and relocation. • If you are relocating to a new area, our agents can provide valuable resources for you. Ask today!

COMMERCIAL DIVISION • Fully committed national Commercial Support Staff with the finest education and marketing materials. • President, Commercial Real Estate & Property Management • Commercial Coordinators • Schmidt Family of Companies was named the #1 Affiliate Company in North America for Commercial in 2020.


ONLINE IMPACT


WHERE BUYERS SEARCH FOR PROPERTIES While buyers use a variety of resources to research properties for sale in their area, the vast majority find their new home online and with the help of a real estate professional.* HOW BUYERS SEARCH FOR HOMES Online 95% Real Estate Agent 89% Mobile Sites and Apps 74% Open House 52% Yard Sign 44% Online Video 39% Print Newspaper Ad 15%

*2020 National Association of Realtors Profile of Home Buyers and Sellers.


SCHMIDT FAMILY OF COMPANIES ON THE WEB • Millions of unique visitors • Websites built for mobile platforms • Listings on brand YouTube channels MICHIGAN CBGreatLakes.com

OHIO CBSchmidtOhio.com

FLORIDA CBFloridaHomes.com FLColdwellBanker.com ColdwellBankerPremierProperties.com

U.S. VIRGIN ISLANDS ColdwellBankerVI.com


THE NUMBERS ARE IN. NOBODY BEATS THE COLDWELL BANKER® BRAND.

115 Years of guiding people home

166 million

impressions on coldwell banker® social platforms - Source: 2020 Sprout Social and media agency reporting.

#1

#1 - ACE Metrix scores 2012-2020.

most effective real estate advertising

W e C los e d

$265 Billion in sales volume in 2020 C ol dw e l l Ba n k e r ®

most visited real estate brand online - Reflects total website visits for 2020. Source: Comscore 2020 Media Trends.

Properties using listing concierge sell 35% closer to list price - Based on Coldwell Banker Realty Listing Concierge usage data reported through May 31, 2020.

13%

higher sales price than the nar average

- National Association of REALTORS® 2020 Average Sale Price: $331,600.


INFLUENTIAL SOCIAL ENGAGEMENTS The Coldwell Banker® brand is the most influential residential real estate brand on social media, with an impressive presence designed to engage, inform and connect with today’s home buyers and sellers. Facebook.com/ColdwellBanker

Instagram.com/ColdwellBanker

Twitter.com/ColdwellBanker

Pinterest.com/ColdwellBanker

ColdwellBanker.com/Blog

YouTube.com/ColdwellBanker

Over 500K social followers across all major SOCIAL MEDIA PLATFORMS. Facebook post reach has MORE THAN DOUBLED in the last year.


VIDEO VIEWS ON SOCIAL MEDIA Lifetime video views on Facebook: 17 MILLION1 (Lifetime: total number of times the video was viewed for more than 3 seconds.)

Lifetime video views on YouTube: 95 MILLION2 (Lifetime: total number of times the video was viewed for more than 30 seconds.)

Year over year: 14% INCREASE IN YOUTUBE LIKES

1 2

Source: Facebook Source: YouTube


INTERNET MARKETING ADVANTAGE Your home will be shown on multiple websites, including the most visited real estate websites in the world, putting it in front of potential buyers everywhere. Our comprehensive internet marketing strategy includes displaying your home with a detailed description and multiple photos on the most visited real estate websites.

ColdwellBanker.com CBGreatLakes.com CBSchmidtOhio.com CBFloridaHomes.com

FLColdwellBanker.com ColdwellBankerPremierProperties.com ColdwellBankerVI.com


YOUR LISTING


STRATEGIC MARKETING


POWERFUL AND COMPREHENSIVE MARKETING PLAN We offer one of the most powerful and comprehensive marketing programs for attracting buyers and getting homes sold. In addition to our industry-leading online strategy, we use a proven combination of traditional and cutting-edge methods to showcase your home. MARKETING PLAN: • National Brand Advertising • Online Advertising • Digital Marketing • Social Media • Direct Print & Email Marketing

• • • • •

Media Relations/Public Relations Yard Signs MLS (Multiple Listing Service) Professional Photography Open Houses/Broker Opens


CBx BUYER PROFILE For your home’s marketing to be effective, it needs to reach the right audience. That’s where CBx comes in. An innovative tool developed exclusively for the Coldwell Banker® network, CBx uses big data to analyze your market, your neighborhood and more—then presents a profile of the most likely buyer for your home. CBX DATA INCLUDES: • Median Age • Average Education Level • Homes with Children • Average Family Size • Median Commute Time • Average Household Income • Median Mortgage Debt • Increase in Residents’ Income


BENEFITS OF PRINT MARKETING While online advertising remains the most effective way of reaching home buyers today, in some instances it may be beneficial to incorporate print advertising as

well. We have relationships with key regional and local publications that enable us to showcase your property in the most effective way and generate maximum interest.

CUSTOMIZED MARKETING SERVICES OUR GROUP:

• 150+ Years of Combined Marketing and Design Experience

• Full-Time Marketing Designers, Digital Marketing Specialist and Brand Ambassadors OUR SOFTWARE AND EQUIPMENT:

• Adobe Creative Suite and Microsoft Office • Photography/Video Studio

• Xerox® Color Printer / Scanner / Booklet Maker • Triumph® Cutter & Tabletop Folder SOME OF OUR SERVICES:

• Print On-Demand Property Marketing Materials

• Business Cards, Flyers, Postcards & Brochures

• Customized Signage & Property Advertisements • Direct Mail Campaigns • Property Magazines

• PLUS MUCH MORE!


WHY GO DIGITAL With traditional real estate marketing, you can’t track anything. What good are your ads if you can’t prove they work? At Schmidt Family of Companies, we utilize digital, social and video marketing to get our message out in the best way, to the most people. We highly target our audiences so only the people we want to see our ads see them; no dollar is wasted. Plus, we can track anything and everything! Marketing is changing and we’re leading the way.

54

of senior executives share work related videos with colleagues weekly.

74%

of all online traffic is spent watching video.

19

is the boost your open rate receives when using “video” in your subject line.

55%

of people watch videos everyday.

%

%

4X CUSTOMERS ARE MORE LIKELY TO WATCH A VIDEO ABOUT A PRODUCT THAN READ ABOUT IT.

The Coldwell Banker Schmidt Advantage: 90+ Offices

CB Desk

Mobile First Ads

Social Media

Global Luxury

Listing Syndication


BRING MORE BUYERS Have you ever wondered who handles transferring employees when a corporation needs to move them? We do! Our dedicated relocation department helps thousands of relocating, transferring and other special groups of buyers each year. CARTUS BROKER NETWORK Cartus is one of the largest relocation service providers in the world, providing services in 165 countries and to more than half of Fortune 500 companies. As a principal broker in the Cartus Broker Network, we receive thousands of incoming buyer referrals annually. REALOGY MILITARY REWARDS Coldwell Banker® is helping military families receive cash back or rewards when they buy and/or sell a home. 2020 WOMEN’S CHOICE AWARD Coldwell Banker® is proud to serve women and their families, and honored to receive the Women’s Choice Award® as a “9 out of 10 Recommended” brand for real estate.


FULL SERVICE


GUIDING YOU STEP BY STEP Selling a home is a complex process, but your Coldwell Banker® agent will guide you through it every step of the way.

STEP 1 – PRICING

• A comparative market analysis (CMA) • Review market conditions • Review other homes on the market • Discuss your home-sale goals • Determine the optimal listing price

STEP 2 – PREPARING

• Remove clutter and organize • Clean and make repairs • Stage your home for sale • Consider a home protection plan • Complete listing documents and disclosures

STEP 3 – MARKETING

• Install distinctive Coldwell Banker® yard sign • Promote your home on the MLS • Present your home’s listing online • Respond promptly to buyer inquiries • Arrange showings • Hold open house • Communicate feedback • Market your property via email, direct mail and social media • Provide market updates

STEP 4 – CLOSING

• Evaluate offers and negotiate best price and terms • Facilitate inspections • Coordinate closing date, time, location and contacts • Monitor buyer financing and home appraisal • Follow up on details • Review closing statement • Close the sale • Provide copies of all closing documents


MARKET EXPERTISE


STAGING TO SELL A home that looks its best is more likely to sell faster and for a better price. Here are a few tips from the experts for preparing your home to be on the market and staging it for showings. OUTSIDE • Repaint or touch up trim • Make needed repairs • Wash windows and screens • Trim trees, hedges and shrubs • Weed and feed lawn and maintain mowing ENTRANCE • Check doorbell and replace light bulbs • Put out new welcome mat • Clean/repair/repaint front door • Sweep walkway ROOMS • Touch up or repaint walls, trim and ceilings • Clean or replace carpeting • Clean curtains, shutters and blinds • Clean fireplace, mantle and surrounding areas • Update decor: throw pillows, bedspreads, towels

GENERAL • Replace burned out light bulbs • Clear out closets • Eliminate clutter • Neutralize and depersonalize KITCHEN AND BATH • Clean appliances inside and out • Clear out and clean cabinets, drawers and pantry • Clean, repair or replace faucets and fixtures • Declutter counters • Regrout sinks, tubs and showers BEFORE EACH SHOWING • Pick up toys and clutter • Clear off counters and tabletops • Turn on lights • Make beds • Make sure home smells inviting


POSITION YOUR HOME TO SELL In real estate, knowledge is power, and your Coldwell Banker® agent is a local-market expert. By sharing current market data, trends and a comparative market analysis (CMA), they’ll help you make an informed decision about your home’s market value and ideal asking price. FACTORS THAT IMPACT YOUR HOME’S VALUE: • Market Conditions: the current supply (or inventory) of homes for sale, buyer demand, interest rates and availability of financing, prices of recently sold properties, economic factors and seasonal demand • Your Home’s Condition: location, age, size of the home and lot, floor plan and architectural style • The Competition: the number of similar properties for sale and their prices, condition, location and financing terms FACTORS THAT DO NOT IMPACT YOUR HOME’S VALUE: • Original Price: what you paid for your house • Needed Proceeds: the net cash proceeds you want or need • Opinions: what friends and neighbors say your home is worth


PRICING YOUR HOME TO SELL While you and your agent will set your home’s asking price, the buyer will set the sales price. If you price your home too high, you’ll miss out on potential buyers. Pricing your property at fair market value from the start will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers.

IF THE ASKING PRICE IS: 15% Over Market Value 10% Over Market Value 5% Over Market Value Current Market Value

THE PROPERTY APPEALS TO: 20% of Buyers 30% of Buyers

50% of Buyers

95% of Buyers


THE FIRST IMPRESSION The largest number of potential buyers will view a newly listed home within the first 14 days on the market and the number will decrease as the days on the market increases. This pool of buyers includes home buyers just entering the market and, more importantly, buyers working with REALTORS® who have already seen the existing inventory and have not found a home, making them eager to make an offer. To take advantage of this increased level of traffic and buyer interest, your property should be priced to sell at fair market value from the very start.

HOME B

UYER S

HOWIN GS

PEAK SELLING ACTIVITY

WEEK 1

WEEK 2

WEEK 3

WEEK 4

TIME ON MARKET (WEEKS)


YOUR HOME’S VALUE


COMPARATIVE MARKET ANALYSIS A comparative market analysis, or CMA, is a report that pulls data from the multiple listing service (MLS) based on buyer and seller activity in your area. INFORMATION INCLUDED IN YOUR CMA INCLUDES: • Comparable properties in your area that recently sold • Comparable properties in your area that failed to sell • Pending sales in your area • Comparable active listings in your area We will use this information to develop a pricing and positioning strategy that creates a perception of value, makes your property competitive and generates excitement among buyers.


LET’S GET STARTED Your home and your home sale needs are one of a kind. Using the unmatched resources of the Coldwell Banker® network, I will develop a custom plan to: • Provide you with proven, powerful and personal service • Enable you to obtain the best possible sales price and terms for your home • Close the sale in a smooth, timely manner We are committed to your complete satisfaction and will represent your interests with the utmost care, honesty, integrity and discretion. LET’S GET STARTED!


COLDWELL BANKER | Schmidt Realtors COLDWELL BANKER | Woodland Schmidt COLDWELL BANKER | AJS-Schmidt COLDWELL BANKER | Schmidt Family Of Companies COLDWELL BANKER | Schmidt Realty COLDWELL BANKER | Routh Realty COLDWELL BANKER | Sunstar Realty COLDWELL BANKER | Paradise COLDWELL BANKER | Premier Properties COLDWELL BANKER | St. Croix Realty

MICHIGAN | CBGreatLakes.com OHIO | CBSchmidtOhio.com FLORIDA | CBFloridaHomes.com | FLColdwellBanker.com ColdwellBankerPremierProperties.com U.S. VIRGIN ISLANDS | ColdwellBankerVI.com

©2021 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.