Clearly, production intensity enhances biological efficiency. Production intensity and emission intensity, then are inversely related. Questions to Consider as the impact of sustainability continues to be important to the food chain. • What is a sustainable diet? • What are benefits, trade-offs, or unintended consequences of sustainable diets? • What role does animal protein play in sustainable diets? • What impact does sourcing have on sustainable diets? • What impact does food waste have on sustainable diets? • What are practical applications of this information we can share with patients, clients, and consumers?
MBIC wishes Taylor Tuttle, former director of education and marketing for the beef council, the best in her new position with the Agriculture Business Development division of the Missouri Department of Agriculture in Jefferson City. On that note, we are excited to welcome Samantha Riley, formerly of Salem, Missouri, to the MBIC team to fill Taylor’s boots. Samantha worked with the beef council this summer as an intern and is graduating this semester from MSU Springfield with a Master’s in Agriculture Communications. Introduce yourself to Samantha and welcome her.
Bringing the industry and its customers to the defining moments of sustainability will become more important than ever before. Many large corporations are bringing these discussions to food producers in order to see a future for food production that is understandable and believable. Recognition and happenings closer to home MBIC, in concert with the Missouri Cattlemen’s Association and other agriculture organizations, are encouraging beef producers state-wide to become Beef Quality Assurance (BQA) certified. National beef processors and packers will be requiring producers, owners, feedlots and transportation providers, to have certification’s in-place within the next 12 months. Elsewhere in this magazine, more details will be outlined to get producers on board.
DECEMBER 2018
Be looking for MBIC at several large agriculture gatherings in the coming months and stop by our booths for current up-todate checkoff activities, locally, regionally, nationally and internationally.
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