Co-Kinetic Journal Issue 97 - July 2023

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2023

ISSUE 97 JULY 2023 ISSN 2397-138X

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THE OFFICIAL JOURNAL OF

NEW SOCIAL SUCCESS C OURSE FOR PHYSICAL NOW LIVE !

THERAPISTS IF YOU:

eel confused or overwhelmed by social F media et little or no engagement from your social G media posts

on’t know how to build an audience, D or promote your business through social media without being salesy

Have no idea what you should be doing but...

eel like your social media efforts are F mostly a complete waste of time

now you’re spending way too much time and K getting zero ROI from your efforts

...then this is the course for you.

I EXPLAIN: hy getting engagement on your posts is so W hard and ways to overcome that

sing proactive and reactive engagement U to build targeted audiences

ow to build a dynamic social media profile that H demonstrates expertise and relevancy, as well as delivers value to your social media followers

How to use paid social effectively

ow to use our ENGAGED content formula to H create the right kind of professional content that attracts the attention of the all-important platform algorithms

nd finally how to generate new clients A using social media.

ays in which you can nurture and ‘massage’ W these algorithms to increase exposure to your content, in turn increasing engagement and followers he two sides of the social media coin, without T which your social efforts will always fail

Course Presenter Tor Davies

While Tor trained as a physical therapist, she has been an entrepreneur now for more than two decades. Her focus is providing resources to help practitioners and therapists develop their businesses and to work more efficiently, a topic that she speaks on regularly at global conferences. The marketing practices and principles that Tor advocates, will help you turn a business that is only just surviving into one that thrives in just a matter of weeks.

AQs around what networks to post to F (and why), when and how often

This is a eight part, 2 hour course with a heavy emphasis on practical application so you can walk away and create a social media presence that not only you can be proud of but which engages, adds value, entertains and educates your followers.

MORE INFO

https://ck-socialsuccess.voomly.com/

what’s inside 4-11

PRACTICAL

JOURNAL WATCH

30-34

2023 PHYSICAL THERAPY CONSUMER SURVEY

12-13

CLINIC POSTERS

14-17

PLANTAR FASCIOPATHY: EPIDEMIOLOGY, RISK FACTORS, DIAGNOSIS AND BIOMECHANICS

26-29

LOADING THE PLANTAR: A COMMENT ON HIGH LOAD EXERCISE

SHORT Publisher/Founder TOR DAVIES tor@co-kinetic.com Business Support SHEENA MOUNTFORD sheena@co-kinetic.com Technical Editor KATHRYN THOMAS BSC MPhil Art Editor DEBBIE ASHER Sub-Editor ALISON SLEIGH PHD Journal Watch Editor BOB BRAMAH MCSP Subscriptions & Advertising info@co-kinetic.com

18-25

MANAGEMENT OF PLANTAR FASCIOPATHY AND PLANTAR HEEL PAIN

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LONG JULY 2023 ISSUE 97 ISSN 2397-138X

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DISCLAIMER While every effort has been made to ensure that all information and data in this magazine is correct and compatible with national standards generally accepted at the time of publication, this magazine and any articles published in it are intended as general guidance and information for use by healthcare professionals only, and should not be relied upon as a basis for planning individual medical care or as a substitute for specialist medical advice in each individual case. To the extent permissible by law, the publisher, editors and contributors to this magazine accept no liability to any person for any loss, injury or damage howsoever incurred (including by negligence) as a consequence, whether directly or indirectly, of the use by any person of any of the contents of the magazine.

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CLICK ON RESEARCH TITLES TO GO TO ABSTRACT

This is a comparison between structural MRI and resting state functional MRI (fMRI) in 108 patients (with a Glasgow Coma Scale of 13–15 and normal CT) and 76 controls. The objective was to see if acute changes in thalamic functional connectivity were early markers for persistent symptoms of mild traumatic brain injury (mTBI) and explored neurochemical associations of the findings as shown by positron emission tomography scans. Inclusion criteria were that subjects had to be aged 18–70 years with no medical history of previous concussion or neuropsychiatric disease.

Of the mTBI cohort, 47% showed incomplete recovery 6 months post-

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= OPEN ACCESS

ACUTE THALAMIC CONNECTIVITY PRECEDES CHRONIC POST-CONCUSSIVE SYMPTOMS IN MILD TRAUMATIC BRAIN INJURY. Woodrow RE, Winzeck S, Luppi AI et al. Brain 2023;awad056 injury. Despite the absence of structural changes, acute thalamic hyperconnectivity in mTBI, with specific vulnerabilities of individual thalamic nuclei, was found. Acute fMRI markers differentiated those with chronic postconcussive symptoms, with time- and outcome-dependent relationships in a sub-cohort followed longitudinally.

Moreover, emotional and cognitive symptoms were associated with changes in thalamic functional connectivity to known serotonergic and noradrenergic targets, respectively.

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Co-Kinetic comment The study found that even though there is no visible structural injury to the brain the thalamus region goes into overdrive, trying to communicate more as a result of the injury. The more connections it made, the poorer the prognosis for the patient. The big questions are does this move us closer to a pitch-side test for concussion and what are the implications for current return-to-play protocols if even a mild bump on the head can result in concussion symptoms 6 months later?

Discuss.

ADULTS ARE NOT OLDER ADOLESCENTS: COMPARING PHYSICAL THERAPY FINDINGS AMONG ADOLESCENTS, YOUNG ADULTS AND OLDER ADULTS WITH PERSISTENT POST-CONCUSSIVE SYMPTOMS. McPherson JI, Haider MN, Miyashita T et al. Brain Injury 2023;37(7):628–634

PROBLEMS AND STRATEGIES FOR THE PREVENTION OF ANKLE INJURIES IN SOCCER. Wentao M. Revista Brasileira de Medicina do Esporte 2023;29:e2023_0011

This is a retrospective case-control chart review of 481 patients with persistent post-concussive symptoms (PPCS) and 271 non-trauma controls. Physical assessments were categorised as ocular, cervical, and vestibular/balance.

Differences in presentation were compared between PPCS and controls as well as between individuals with PPCS in three age groups: adolescents, young adults, and older adults.

All three PPCS groups had more abnormal oculomotor findings than their age-matched counterparts. When comparing PPCS patients from different age groups, no differences were seen in prevalence of abnormal smooth pursuits or saccades (two types of eye movement); however, adolescents with PPCS had more abnormal cervical findings and a lower prevalence of abnormal near point convergence, vestibular and balance findings.

Twenty-two professional footballers were randomly divided into experimental and control groups. Both groups did their normal training but the control group received extra ankle stability training four times a week over a 6-week period.

This consisted mainly of low-order training such as anti-resistance hook foot, antiresistance stretch foot, antiresistance ankle varus and highorder training such as valgus, step and balance ball. Data were collected pre- and post-intervention on rear and frontal balance indexes, functional movement assessment and ankle injury cause. The results showed that the intervention groups scores were all better than the controls and they had fewer injuries.

Co-Kinetic comment Concussion is very much a hot topic, or the topic from hell if you are the governing body of a contact sport worried about the increasing evidence that concussion symptoms last much longer in some people than thought with the added jeopardy of an increasing number of lawsuits against you. The UK Government has just issued new guidelines for concussion at grassroots level. You can find them at: https://bit.ly/45tWjsd. The title gives an accurate summary of what they recommend, “If in doubt, sit them out.

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Co-Kinetic comment The drawback with this paper is that the experimental exercise regimen is not reported in repeatable detail.

However, the overall result is that adding ankle stability training to the programme has benefits in improved balance and fewer injuries. It is reasonable to assume that this would be similar in other sports with high ankle sprain issues such as basketball, handball and volleyball, so coaches get adding those extra drills, please.

Co-Kinetic Journal 2023;97(July):4-7

RESEARCH INTO PRACTICE

Journal Watch Physical Therapy

COMPARING THE EFFICACY OF CORE STABILITY EXERCISES AND CONVENTIONAL PHYSICAL THERAPY IN THE MANAGEMENT OF LOWER BACK PAIN: A RANDOMIZED OPEN CONTROLLED TRIAL. Bibi M, Shah A. Northwest Journal of Medical Sciences 2023;2(1):13–17

A total of 60 patients (2 female, 58 male; mean age, 29.70 and 30.86 years, respectively) were randomly assigned to a group receiving core stability exercises for 30min three times a week for 4 weeks or to a group who received conventional physiotherapy for the same time. Data included pre- and post-intervention measures of pain and function using a VAS and a modified Oswestry Disability Index (MODI) questionnaire. There was no significant difference at the baseline between groups in terms of age, pre-VAS and MODI. There was significant improvement of pain and functional status in both groups, but the core stability group was more effective.

Co-Kinetic comment Sadly, although this paper describes the conventional therapy as including techniques such as heat therapy, manual and/or mechanical traction, short wave diathermy, therapeutic ultrasound and transcutaneous electrical nerve simulation, how much of each is not described and the core stability exercises are not described at all. Would it be too much to ask for an appendix or a link to website to help therapists deal with the massive problem of low back pain. How massive is illustrated by a study published in the British Medical Journal in 2013, which estimated that around 60% of the adult population can expect to have a back problem at some time in their life.

EFFICACY OF LASER THERAPY FOR TEMPOROMANDIBULAR DISORDERS: A SYSTEMATIC REVIEW AND METAANALYSIS. Zhang Y, Qian Y, Huo K et al. Complementary Therapies in Medicine Volume 2023;74:102945

This review used outcome measures of the degree of pain, reported on a VAS, and temporomandibular joint function including maximum active vertical opening, maximum passive vertical opening, and left and right lateral movement. A total of 1032 records were retrieved from the database, with 615 remaining after exclusion of duplicates. Of these, 118 records were selected after reading the title and abstract, and 92 records were excluded according to the inclusion and exclusion criteria after reading the full text. This left 24 studies to be included in the meta-analysis. The overall result was that laser therapy had a more significant effect in terms of VAS as compared to placebo groups but there was no significant difference in improving mandibular movement.

Co-Kinetic comment The sheer number of research papers found in reviews like this are always a shock – although it shouldn’t be, given that the current total of journal titles that have carried articles of interest to Co-Kinetic readers stands at 427. That’s titles, not editions.

INJURIES AND ILLNESSES DURING THE 2021 SOUTH AMERICA WHEELCHAIR BASKETBALL CHAMPIONSHIPS: AN EPIDEMIOLOGICAL STUDY. Bogado DJ, Martínez Stenger RA, Blajman JE et al. Archivos de Medicina del Deporte 2023;40(1):30–39 The coaching staff of the 11 teams (129 players in total) taking part in the 2021 South America Wheelchair Basketball Championships were asked to report daily all the health problems that occurred (and their characteristics) in a standardised form. Prevalence and incidence rates were calculated.

The results showed that 108 health problems were reported, equivalent to 83.7 per 100 players, with 8 time-loss health problems (6.2 per 100 players) and a total of 74 injuries that required medical attention (57.4 per 100 players).

Of the illnesses, the most affected organ systems were ophthalmologic, gastrointestinal and genitourinary. More injuries were recorded during matches Co-Kinetic.com

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(n=43). The most affected regions were shoulder/clavicle (24.7%), hand/fingers (23.7%) and neck/cervical spine (12.9%).

The most frequent conditions were muscle contractures/cramps (32.2%), and the predominant mechanism was overuse (53.8%), with concussions during training at 2.2%. Most of the recorded events were without time loss and with return to full participation between zero and one day.

Co-Kinetic comment If you are thinking of getting into wheelchair basketball you are going to be busy but at least this gives you a heads-up.

There is a full breakdown of all the reported illnesses and injuries. You need to be up to speed with illness as well as injury.

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This is a case report on the right arm of a 91-year-old Japanese female cadaver.

The complex variations included: (1) the biceps brachii muscle bifurcated at its distal ending; (2) the long head had its own tendon, which divided into two parts, ie. a lateral part fused into the fascia between the brachioradialis and extensor carpi brevis, and a medial part attached to the radius about 1cm ahead of the radial tuberosity; (3) the short head had an accessory origin from the shoulder capsule; (4) the bicipital aponeurosis was of two parts with an anterior superior layer formed by the long head and a posterior deep

BIFURCATED DISTAL BICEPS BRACHII TENDON COEXISTING WITH SEPARATED BICIPITAL APONEUROSIS: A COMPLEX VARIATIONAL CASE REPORT. Zhou M, Ishizawa A, Akashi H et al. Anatomical Science International 2023;doi:10.1007/s12565023-00719-5 one formed by the short head; (5) the musculocutaneous nerve was so underdeveloped that it only innervated the coracobrachialis; (6) the existence of a communicating branch between the musculocutaneous and median nerves, and the median nerve issued muscular branches to the biceps brachii and brachialis muscles; and (7) the brachioradial muscle had two accessory muscular bundles that originated from

EFFECTIVENESS OF AN INJURY PREVENTION VIDEO ON RISKY BEHAVIOURS IN YOUTH SNOW SPORTS: A RANDOMIZED CONTROLLED TRIAL. Mitra TP, Djerboua M, Mahmood S et al. Paediatrics & Child Health 2023;pxad012 This study is about analysing the role of risky behaviours that contribute to injury to gain an understanding of injury prevention opportunities.

The objective was to determine if rates of risky behaviour seen at the ski hill were lower for children and adolescents exposed to an educational injury prevention video.

The subjects were students (aged 7–16 years) from 18 Calgary schools who were enrolled in novice-level, school-sanctioned ski and snowboard programmes. They were randomly allocated to either a group who were shown a standard preparation video created by the ski hill, or to an intervention group who were

shown a video that focussed on injury prevention. The Risky Behaviour and Actions Assessment Tool was used by blinded research assistants to observe and record students’ risky behaviours at an Alberta ski hill. In total, 407 observations estimated the rate of risky behaviour. The overall rate of risky behaviour was 23.31/100 person runs in the control group and 22.95/100 person runs in the intervention group. The most commonly observed risky behaviours in both groups were skiing too close to other skiers/snowboarders and near collision with an object/person.

So which video they were shown did not make any difference.

Co-Kinetic comment In 2015, there were an estimated 13,436 injuries related to snow sports in children younger than 15 years old in the USA, resulting in over 1,300 hospital admissions so anything that seeks to reduce this number is welcome. But wait, snow sports are inherently risky and despite the best efforts of parents who forget that they were once young, risk is part of the fun so no matter what you do you are not going to stop it.

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the fascia of the brachial muscle (proximal one) and from the bicipital aponeurosis (distal one).

Co-Kinetic comment Apparently variations in the biceps brachii muscle are common with accessory head, different origins, variant insertion, and different patterns of nerve innervation. Don’t simply believe everything you read in your anatomy text books.

BREAST INJURY IN THE WOMEN’S FRENCH PROFESSIONAL BASKETBALL LEAGUE. Smith LJ, Eichelberger T, Kane E. Journal of Women’s & Pelvic Health Physical OPEN Therapy 2023;47(2):90–95 Research on the prevalence of breast injuries in female athletes is sparse. The negative effects from blunt force trauma to the breast outside of sports participation are well documented.

The objective of this study was to report the prevalence, reporting, impact on participation, and the percentage of individuals with a breast injury who received treatment in the French Feminine Professional Basketball League.

Subjects were female athletes from six professional basketball teams (50% of the league teams) in France (N=58), and was conducted during the 2020–2021 season. Participants completed a 12-question electronic questionnaire that included demographic information and questions about breast injuries sustained during participation in basketball. The results revealed that nearly one-third of the athletes reported a breast injury. Five athletes reported having three or more separate breast injuries. Four athletes missed practice and/or competition due to the breast injury. Of these, three missed at least 7 days and one missed 1 to 2 days of participation. Only six athletes reported their injury to a medical professional.

Co-Kinetic comment There is an interesting discussion in this paper about why a previous study of breast injuries in college athletes reported an injury incidence of 48% and this one is around 33%. Reasons are speculated as being due to bringing attention to an injury that could have obvious financial stakes such as loss of substantial income or other incentives that accompany professional athletics. More specifically, reasons have been the athlete not realising she is actually injured, the athlete not thinking the injury is serious enough to report, the athlete feeling pressure from coaches, teammates, fans and parents, and the athlete reports the injury but the injury is underestimated by the management staff.

Co-Kinetic Journal 2023;97(July):4-7

RESEARCH INTO PRACTICE

OPEN INVESTIGATING THE ROLE OF PROXIMAL FEMORAL MORPHOLOGY IN NON-CONTACT ACL INJURIES: A COMPARATIVE STUDY. Musliu D, Bexheti S, Kida Q et al. Research Square 2023;doi:https://doi.org/10.21203/rs.3.rs-2821527/v1

The aim of this study was to help identify individuals who are at risk of ACL injury. Fifty-four patients (14 female, 40 male) who had non-contact sportrelated ACL ruptures were identified

by MRI and verified arthroscopically by the same surgeon were included.

The majority of injuries were caused by football (58.1%), followed by jumping sports (23.8%) and skiing (18.1%). A further 51 patients (10 female, 41 male) with no ACL rupture were matched

by age (15–45 years) and by the side of the injured knee as a control group. To measure their alpha angle, hip radiographs were taken in all the subjects using the modified Dunn view radiograph with patient in supine position, hip flexed 45° and abducted 20°. A mean difference of 5° of the alpha angle was found between the groups. Logistic regression showed a 12–20% risk increase for every degree of alpha angle rise.

Co-Kinetic comment ACL injuries are in the British news at the moment because three members of the Women’s Football European Championship winning side have ruptured theirs within 9 months of their triumph. A recent report showed that female footballers are 6 times more likely to suffer an ACL rupture than their male counterparts and there is a race to find out why. This may be one reason. For the non-radiologists among you, the Dunn view is a radiographic projection of the hip that demonstrates and examines the hip joint, femoral head, acetabulum, and particularly the relationship of the femoral head and acetabulum. It is used in the diagnosis of femoral-acetabular impingement and hip dysplasia due to its increased sensitivity for detecting femoral head–neck asphericity. The alpha angle is defined as an angle between the femoral neck and the point at which the femoral head loses its sphericity. Leave that bit to the radiologists, eh! This study equates higher alpha angles to an increased likelihood of ACL injury, with patients who ruptured their ACLs having higher mean alpha angles than those who did not. The authors’ recommendation is that young athletes who are actively participating in sports have their hip alpha angles measured so that those with higher alpha angle can follow special prevention programmes.

THE ASSOCIATION BETWEEN TRAINING FREQUENCY, SYMPTOMS OF OVERTRAINING AND INJURIES IN YOUNG MEN SOCCER PLAYERS. Rodrigues F, Monteiro D, Ferraz R et al. International Journal of Environmental Research and Public Health 2023;20(8):5466

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The sample consisted of 189 young men soccer players aged 13–17 years old (age, 14.81; SD=1.37). Participants reported that they were training, on average, 5.77 days (SD=1.53) per week. Athletes were competing at a regional (n=100) or national (n=89) level. Participants indicated, on average, 2.03 (SD=1.16) injuries since they started practising soccer. The results were a proof of what would be expected: training frequency was significantly associated with overtraining symptoms, overtraining symptoms were significantly associated with the number of injuries. An indirect effect between training frequency and injuries was also observed.

Co-Kinetic comment This confirms what all physical therapists know. The more training you do the more likelihood of an injury. The authors make a plea that overtraining warning signs are spotted early to promote young players’ health and safety by customising training regimens to individual needs. Hey coaches, if you break them they can’t play for you!

Co-Kinetic.com

OPEN EPIDEMIOLOGY OF HAMSTRING INJURIES IN 538 CASES FROM AN FC BARCELONA MULTI SPORTS CLUB. Gudelis M, Pruna R, Trujillano J et al. The Physician and Sportsmedicine 2023;doi:10.1080/00913847.2023.2170684

The aim of this study was to describe the epidemiology of hamstring muscle injuries in the professional and amateur sport sections of a Football Club Barcelona (FCB) multisport club and to determine any potential correlation between return-to-play (RTP) and injury location, severity of connective tissue damage, age, sex and athlete’s level of competition.

The study included non-contact hamstring injuries sustained during training or competition between September 2007 and September 2017 stored in the FCB database. A total of 538 hamstring injuries were reported, of which 240 were structurally verified by imaging as hamstring injuries. The overall incidence for the 17 sports studied was 1.29 structurally verified hamstring injuries per 100 athletes per year. Of the sports, the highest incidence was in men’s futsal (3.36), followed by men’s football (2.53), and women’s football (2.52). Among amateurs, the highest incidence was found in athletics (1.98), followed by field hockey (1.34), and men´s rugby (0.78). The lowest rate for professionals was found in men’s roller hockey (0.50) and for amateurs in men’s volleyball (0.33).

In women’s volleyball, men´s ice hockey and women’s figure skating and ice dancing, no hamstring injuries were reported. Players from sports in which high-speed sprinting and kicking are necessary were at higher risk of suffering a hamstring injury. Notably, the incidence of hamstring injuries in professional sports (2.17) was higher than in amateur sports (0.77).

The muscle most commonly involved in hamstring injuries was the biceps femoris, and the connective tissue most frequently involved was the myofascia. There was no evidence of a statistically significant association between age and RTP after injury, and no statistically significant difference between sex and RTP. The time loss by professionals was shorter than for amateurs, and proximal hamstring injuries took longer to RTP than distal ones.

Co-Kinetic comment The motto of FC Barcelona is ‘More than a club’ and it is certainly more than the men’s football section even though they generate most of the publicity worldwide.

Over the 10 years studied, they had data on 18,635 players. Within the club structure are athletics, baseball, basketball, cycling, field hockey, futsal, handball, ice hockey, ice skating, roller hockey, rugby, volleyball and wheelchair basketball teams, many of them as successful in their own fields as the footballers so they are an ideal organisation to conduct a multi-sports review. Can we have some more please?

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CLICK ON RESEARCH TITLES TO GO TO ABSTRACT

EFFICACY OF THE MYOFASCIAL OPEN APPROACH AS A MANUAL THERAPY TECHNIQUE IN PATIENTS WITH CLINICAL ANXIETY: A RANDOMIZED CONTROLLED CLINICAL TRIAL. Gozalo-Pascual R, González-Ordi H, Atín-Arratibel MÁ et al. Complementary Therapies in Clinical Practice 2023;51:101753 Thirty-six adult patients with clinical anxiety were randomised to receive myofascial treatment (n=18) or placebo (n=18).

The patients and the evaluators were blinded to this assignation. The treatment consisted of four myofascial sessions of 40min each for 4 weeks. The placebo intervention consisted of four sessions of simulated myofascial intervention of the same duration and frequency as the treatment.

Follow-up was at 1, 3 and 6 months. The primary outcome was clinical anxiety measured using the State-Trait Anxiety Inventory. Secondary outcomes were central sensitisation, general health, somatisation, depression and pain.

The intervention group received 40min of manual myofascial therapy once a week for 4 weeks, in four regions (10min per region) consisting of low load and long duration to the myofascial complex until any tissue restriction disappears or the intervention time ends: (1) transverse planes at the pelvic level, (lumbosacral region and abdomen); (2) transverse planes at the clavicular level (interscapular region and sternum); (3) suboccipital induction; and (4) decompression of the temporals. The control group received a placebo protocol consisting of 40min of simulated myofascial intervention in the same four regions without performing any movement, only maintaining contact.

The results showed that there were significant differences in the behaviour of the groups over time for clinical anxiety, central sensitisation and somatisation in favour of the myofascial group, with a large effect size for anxiety and a medium effect size for central sensitisation and somatisation.

There were no adverse events or side effects in either group.

Co-Kinetic comment Clinical anxiety occurs when there are high levels of anxiety that interfere with daily life. The extent of this is demonstrated by a couple of previous studies that estimate that the prevalence of anxiety disorders in the USA is estimated to be 18% and in the European Union over 60 million people are affected by anxiety disorders in a given year. The prevalence of performance anxiety in sport, dance and music is high, so anything that helps is a bonus. Try it on your athletes – even if it doesn’t work it shouldn’t do them any harm.

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PHYSIOLOGICAL AND NEUROPHYSIOLOGICAL EFFECTS OF SPORTS MASSAGE ON THE ATHLETES’ PERFORMANCE: OPEN A REVIEW STUDY. Shamsi H, Okhovatian F, Khademi Kalantari K. The Scientific Journal of Rehabilitation Medicine 2022;11(5):680–691 This review study aims to investigate the physiological and neurophysiological effects of sports massage on the athletes’ performance, to find out whether the clinical beliefs of sports physiotherapists about the effects of sports massage on sports injuries are supported by scientific evidence or not. A search was conducted in Google Scholar, PubMed and ScienceDirect databases on studies published in English from 1975 to 2020 using the keywords: sports massage, sports injuries, physiological mechanisms, neurophysiological mechanisms, and performance of athletes. Fifty articles about the effects of sports massage were assessed for eligibility. Finally, 14 clinical trial studies and one case report study were included in the review.

Analysis of these revealed that few studies have been conducted on the effect of sports massage on the athletes’ performance. The existing studies are

heterogeneous, ie. they have examined the effect of massage on different factors and reported contradictory results. It seems that the effects of sports massage on the athletes’ performance are more due to its psychological effects rather than its clinical effects. The effects of sports massage on athletes’ performance have not yet been supported by scientific evidence.

Co-Kinetic comment The trouble with this review is that it uses the term ‘sports massage’ and that is a very general term. As the great Sandy Fritz said in Sports & exercise massage: comprehensive care in athletics, fitness, & rehabilitation, “There is no such thing as Sports Massage, just massage in sport” (https://amzn.to/3MxGXKV).

As you can see from the other massage studies reported in this issue, there are plenty of reports of the efficacy of massage.

AUTONOMIC NERVOUS SYSTEM AND ENDOCRINE SYSTEM RESPONSE TO UPPER AND LOWER CERVICAL SPINE MOBILIZATION IN HEALTHY MALE ADULTS: A RANDOMIZED CROSSOVER TRIAL. Farrell G, Bell M, Chapple C et al. Journal of Manual & Manipulative Therapy 2023;doi:10.1080/10669817.2023.2177071 This randomised, crossover trial investigated the effects of upper versus lower cervical mobilisation on both components of the stress response simultaneously. The primary outcome was salivary cortisol (sCOR) concentration. Twenty healthy males, aged 21–35 years, were included.

Participants were randomly assigned to group A (upper then lower cervical mobilisation, n=10) or group B (lower than upper cervical mobilisation, n=10), separated by a one-week wash-out period. All interventions

were performed in a university clinic under controlled conditions.

Statistical analyses were performed with a Friedman’s Two-Way ANOVA and Wilcoxon Signed-Rank Test.

The results showed that there was a statistically significant reduction of sCOR concentration 30min after the interventions.

Co-Kinetic comment C-spine mobilisation reduces stress. It will do if it makes an aching neck feel better.

Co-Kinetic Journal 2023;97(July):8-11

RESEARCH INTO PRACTICE

Journal Watch Manual Therapy

Kanpumasatsu is a Japanese custom where one rubs a dry towel along the body to create warmth and friction, to promote good health or ward off disease. This paper is an ‘all you need to know’ essay on the subject, and it quotes research stating positive effects in preventing colds, enhancing immunity, increasing blood flow, activating natural killer cells, and improving metabolism through the autonomic nervous system. The scientific basis for all this is that tactile stimulation to the skin has been known to play a critical role in animal and human growth, influencing DNA expression and having reflexive effects on a variety of physiological functions.

The technique is said to have similar effects to other skin stimulation methods, such as acupuncture,

KANPUMASATSU: A SUPERFICIAL SELF-MASSAGE WITH A DRY TOWEL TO ENHANCE RELAXATION AND IMMUNE FUNCTIONS. Komagata S. Journal of Interprofessional Education & Practice 2023;31:100609

massage or application of a hot pack all done with the aim of relieving musculoskeletal pain, reducing soft tissue stiffness by improving blood circulation, and balancing the internal organ functions.

Typically, a soft cotton towel is used to rub the whole body from distal to proximal segments and in slow steady repetitions totalling 5–10min in duration. It can be practised directly against the skin or in a minimally clothed fashion as a self-technique or applied to others. The paper contains a link to a YouTube video showing how

ANALYSIS THE IMPACT OF MASSAGE AND PHYSIOTHERAPY ON THE CONFIDENCE OF CYCLING ATHLETES. Darni OPEN DP, Hilmainur Syampurma S. Journal of Pharmaceutical Negative Results 2023;14(3):3284–3289 The purpose of this study was to determine the impact of massage and physiotherapy on the confidence of cycling athletes. It is a qualitative study using a case study method.

Ten athletes were given massage and physiotherapy following which data was obtained using individual in-depth semi-structured interviews. The results showed that the provision of massage and physiotherapy to the athletes can give them confidence before and after competing.

Athletes felt comfortable when given sport massage in a prone position after training. The given physiotherapeutic measures successfully increased functional activity by interpretation in athletes. The authors Co-Kinetic.com

speculate that this is because a decrease in self-confidence in athletes is due to the presence of pain, a decrease in the scope of motion of the joints, and a decrease in muscle strength. Therefore, with the successful reduction of the degree of pain, an increase in the scope of motion of the joints, and an increase in muscle strength, functional activity can also increase.

Co-Kinetic comment Every therapist in sport knows this but it’s worth having it in writing. Stating the obvious is a theme of this paper. It starts with, “In cycling, athletes are required to be able to pedal a bicycle as quickly as possible.”

to do it: How to practice kanpumasatsu ( ) as a self-care routine https://bit.ly/423QXRR

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Co-Kinetic comment No doubt sceptical Western eyes will view this as something of a gimmick but if you are so inclined it is worth noting that the paper starts with some disturbing facts. Before COVID, the burn-out rate among nurses and doctors in the USA was already between 35 and 54%. The rate among medical students and residents was between 45 and 60%. Obviously the pandemic did not improve the caregiver burden. The laudable aim of this paper is to improve to the health of medical professional. It may be the rub, or it may just be spending 10min of the day alone with your thoughts that reduces stress – if it works, who knows and who cares. Try it.

EFFECT OF MUSCLE ENERGY TECHNIQUE ON HAMSTRING FLEXIBILITY: SYSTEMATIC REVIEW AND METAOPEN ANALYSIS. Kang YH, Ha WB, Geum JH et al. Healthcare 2023;11(8):1089 This systematic review aimed to provide clinical evidence for the effectiveness of the Muscle Energy Technique (MET) on hamstring flexibility. Ten electronic databases wee searched (PubMed, EMBASE, The Cochrane Library, KISS, NDSL, KMBASE, KISTI, RISS, Dbpia and OASIS) up to the end of March 2022. Only RCTs investigating the use of MET for the hamstring were included. The literature was organised using Endnote. The methodological quality of the included RCTs was evaluated using the Cochrane risk-of-bias tool 1.0, and the meta-analysis was performed using RevMan 5.4. In total, 949 patients from 19 RCTs were selected according to the inclusion criteria. During active knee extension tests, the efficacy between MET and other manipulations did not significantly differ. For sit and reach tests, MET groups had higher flexibility compared to stretching and no treatment groups. No significant differences were observed in the occurrence of adverse reactions.

Co-Kinetic comment It’s nice to have a review that tells you what tools they have used to help their analysis, such as Endnote and RevMan, which is Cochrane’s own meta-analysis tool. It also tells you that MET works to improve hamstring flexibility.

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ACUTE CERVICAL RADICULOPATHY AFTER ANTERIOR SCALENE MUSCLE MASSAGE: A CASE REPORT. Chung SJ, Soh Y. Medicine (Baltimore) 2023;102(15):e33560

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This is a case report involving a 47-year-old Asian woman who had no past history of chronic diseases or medication use; she was 154cm tall and weighed 41kg. The patient’s body mass index was 17.2, which was classified as underweight according to the World Health Organization Asian weight standards. She had previously visited a musculoskeletal pain clinic, was diagnosed with myofascial pain syndrome, and underwent bilateral scalene muscle massage. After a 3min massage to the left anterior scalene muscle, she felt sudden radiating pain and developed shoulder, elbow, and wrist weakness.

Cervical spine magnetic resonance imaging (MRI) was performed and showed a right-sided C5–6 disc with mild subarticular protrusion with absence of nerve compression.

REDUCING PATIENT’S PAIN WITH POST OPEN CORONARY ARTERY BYPASS GRAFT (CABG) BY PERFORMING FOOT MASSAGE: A SYSTEMATIC REVIEW. Pamungkas IG, Herawati T, Nova PA. Babali Nursing Research 2023;4(2):278–291 A systematic review was conducted using five databases, namely ProQuest, ScienceDirect, Google Scholar, Clinical Key Nursing, and Sage Journal. The total number of subjects in the five papers that met their inclusion criteria was 331, with the majority being male (64.35%). Pooled results showed a significant effect between foot massage and pain in patients after post coronary artery bypass graft.

Co-Kinetic comment There is no reason to think that the pain reduction following a foot massage is exclusive to cardiac graft patients.

Four weeks after symptom onset, nerve conduction studies (NCS) and electromyography (EMG) were performed. On needle EMG, the left C5 and C6 innervated muscles (including the cervical paraspinal muscle, flexor carpi radialis, extensor carpi radials, biceps, deltoid and infraspinatus) showed recent denervation, increased fibrillation potentials, positive sharp waves, reduced recruitment, and an interference pattern. The motor NCS showed a decreased (<40%) amplitude at the left axillary nerve (deltoid recording) and left musculocutaneous nerve (biceps recording) compared with that at the right side. Meanwhile, the motor and sensory NCS results and F responses of the median, ulnar and radial nerves were normal. The patient underwent a rehabilitation programme twice a week to improve the ROM in

the left shoulder, elbow and wrist. Four weeks after the first ultrasound-guided selective nerve injection, radiating pain improved by 50% and strength gradually recovered.

Co-Kinetic comment The authors point out that to the best of their knowledge, only a few previous case reports of peripheral nerve damage caused by massage therapy have been conducted and this is the first case report on cervical root nerve injury. They speculate that as she was underweight, her skin and muscles were relatively thin, she had less protection and was thus vulnerable to compression injury. The take-home message is that any massage of the scalene muscles should be done very carefully to avoid cervical nerve root injury, particularly in underweight patients.

TENNIS BALL MASSAGE THERAPY IN CLINICAL NURSES: EFFECT ON RELIEVING MUSCULOSKELETAL DISORDERS AND ENHANCING SELF-EFFICACY. Hung YM, Chen SW. Hu Li Za Zhi 2023;70(2):34–44 [in Chinese] A group of 216 nurses in regional teaching hospitals were screened for neck, shoulder and back pain. From these, 36 were randomly selected to take part in a 4-week ‘fighting pain’ intervention programme. The Pain Visual Scale and Pain Relief Self-Efficacy Scale were used as the assessment tools. The shoulders were the most reported site of muscle pain (94.4%), followed by the neck (88.9%) and the upper back (55.6%).

Sadly only the abstract is available in

English so apologies to the authors if the Google Translate version of the methods is not quite right but basically the tennis ball was used to apply pressure on tender spots at the neck (hairline and neck), shoulder pressure points (deltoids), and back (between the shoulder blades and down to the waist). The tennis ball was rolled over the points 5 times on a ‘30s on and 30s off’ rota. The results showed that there were significant reductions in the pain scales.

Co-Kinetic comment Simple but effective. Self-applied tennis ball massage is easy to teach, easy to do, takes very little time and – other than a tennis ball – uses no equipment.

If you are not sure about how to do it there are lots of instructional videos on YouTube. Employing a trained massage therapist is of course better! The prevalence of musculoskeletal disorders among nurses is estimated at 1–87.3%, with neck, shoulders and lower back being most affected so the work is there.

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Co-Kinetic Journal 2023;97(July):8-11

RESEARCH INTO PRACTICE

This study uses a qualitative methodology to explore professionals’ experiences regarding touch massage (TM) and to identify barriers and facilitators for the implementation of this intervention. The study is part of a larger research programme aimed at investigating the impact of TM on the experiences of patients with chronic pain hospitalised in two units of an internal medicine rehabilitation ward.

Healthcare professionals (HCPs) were trained either to provide TM or to use of a massage-machine device according to their units. At the end of the trial, two focus groups were conducted with HCPs from each unit who took part in the training and agreed to discuss their experience: 10 caregivers from the TM group and 6 from the machine group were recruited. The focus group discussions were recorded, transcribed and analysed using thematic content analysis.

Five themes emerged from thematic content analysis: perceived impact on patients, HCPs’ affective

IS MASSAGE A LEGITIMATE PART OF NURSING CARE? A QUALITATIVE STUDY Da Rocha Rodrigues G, Anex A, Boegli M et al. PLoS One 2023;18(2):e0281078

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and cognitive experiences, patient–professional’s relationships, organisational tensions, and conceptual tensions. Overall, the HCPs reported better general outcomes with TM than with the machine. They described positive effects on patients, HCPs, and their relationships. Regarding implementation of the interventions, the HCPs reported organisational barriers such as patients’ case complexity, work overload, and lack of time. Conceptual barriers such as ambivalence around the legitimacy of TM in nursing care

were reported. TM was often described as a pleasure care that was considered a complementary approach and was overlooked despite its perceived benefits.

Co-Kinetic comment Time and time again the Co-Kinetic comment is along the lines of look, massage in its various forms works so spread the word. Here is a paper that shows why those of you wise enough to use massage are often banging your head against a wall of ignorance. The last line says it all, ”TM was often described as a pleasure care that was considered a complementary approach and was overlooked despite its perceived benefits.”

THE EFFECTIVENESS OF DEEP TISSUE MASSAGE ON PAIN, TRIGGER POINT, DISABILITY, RANGE OF MOTION AND QUALITY OF LIFE IN INDIVIDUALS WITH MYOFASCIAL PAIN SYNDROME. Bingölbali Ö, Taşkaya C, Alkan H et al.

Somatosensory & Motor Research 2023;16:doi:10.1080/08990220.20 23.2165054 The study involved patients with myofascial pain syndrome between the ages of 20 and 57 years. They were randomly divided into a control group (n =40) and a study group (n=40). Transcutaneous electrical neuromuscular stimulation, hot pack and ultrasound were applied to both groups. In addition, the study group also had deep tissue massage (DTM) administered for 12 sessions. Neck pain and disability scale (NPDS) for a neck disability, universal goniometer for neck ROM, myofascial trigger point count using manual palpation, Short Form 36 (SF-36) for quality of life and severity of neck pain were evaluated using a VAS. All patients were evaluated before and after treatment. The results revealed that the DTM group had statistically more improvement than the control group for VAS, NPDS and SF-36. Moreover, although there was a significant improvement in favour of the study group for extension, lateral flexion, right rotation and left rotation in the neck ROM, there was no significant difference in flexion measurements between the study and control group.

Co-Kinetic comment Another plus for massage and yet there are still people out there who say that there is no evidence for massage. Put them straight!

Co-Kinetic.com

11

Happy Feet

Healthy Life Firm Footing

Lovingly produced by

l Weight-bearing foundation: Feet support the body’s weight, acting as primary weight-bearing structures. l Shock absorption: Feet absorb impact while walking, running, or jumping, reducing strain on joints. l Balance and stability: Arches, muscles, and ligaments in the feet work together for balance and stability during movement. l Transfer of forces: Feet transfer weight and forces from the ground up through the body, providing a stable base for movement. l Alignment and posture: Proper foot alignment promotes overall body alignment, optimising movement mechanics and reducing injury risk. l Even weight distribution: Healthy feet distribute body weight evenly, minimising pressure on specific areas. l Adaptability to surfaces: The complex structure of our feet allows for stability and efficient movement on a wide variety of surfaces.

Soleful Solutions

l Choose supportive footwear for good support, cushioning, and stability. l Do foot exercises to strengthen and stretch your foot muscles. l Increase activity gradually to prevent overuse injuries and allow your feet to adapt. l Listen to your feet and seek guidance if you experience pain or discomfort. l Maintain a healthy weight to reduce strain on your feet. l Keep feet clean and dry to prevent infections. l Rest and allow time for your feet to recover after activities, promoting healing. l Use recommended modifications, like orthotic inserts, for improved foot alignment.

Remember, if you have any questions, concerns, or need further guidance, our team is here to provide expert advice and support on your journey to happy and healthy feet.

Scan this QR code to The information contained in this poster is intended as general guidance and information only and should not be relied upon as a basis for planning individual medical care or as a substitute for specialist medical advice in each individual case. ©Co-Kinetic 2023 access your own copy The information contained in this poster is intended as general guidance and information only and should not be relied upon as a basis for

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planning individual medical care or as a substitute for specialist medical advice in each individual case. ©Co-Kinetic 2023

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UNDERSTANDING PLANTAR FASCIOPATHY Do you experience pain in your heel or arch area?

If so, you may have plantar fasciopathy (previously called plantar fasciitis), a common foot condition affecting people of all ages and activity levels.

S T N E I T A P R O F E D I U G A

TOMS COMMON SYMP l Heel pain, especially in the morning or after rest l Pain while walking or standing l Stiffness in the foot

l Stretching exercises as advised by a therapist l Maintaining a healthy weight l Wearing supportive shoes l Avoiding activities that worsen symptoms

l Overuse or repetitive stress on the foot l Obesity or excess weight l Poor foot mechanics or arch support l Certain activities or sports

l If you experience persistent or worsening pain, difficulty walking, or if your symptoms significantly impact your daily activities, consult a healthcare professional.

FACTORS K IS R D N A S E S CAU

DIAGNOSIS l A healthcare professional will examine your foot and discuss your symptoms.

In some cases, imaging tests like ultrasonography may be used.

TIONS TREATMENT OP

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PREVENTION D N A E R A C F L E S

l Rest, ice, and stretching exercises l Supportive footwear or orthotics l Physical therapy l Shockwave therapy l Pain medications l Corticosteroid injections (in some cases) l Shockwave therapy (in some cases)

ICAL ADVICE D E M K E E S O T WHEN

RCES PATIENT RESOU

l Expert advice, exercises, and tips to manage plantar fasciopathy effectively. l Self-care techniques and preventive measures to keep your feet pain-free. l Latest advancements in plantar fasciopathy treatment and management.

ASK US FOR MORE INFORMATION! OUR DEDICATED TEAM IS HERE TO ANSWER YOUR QUESTIONS AND PROVIDE ADDITIONAL RESOURCES.

Scan this QR code to access your own copy

The information contained in this poster is intended as general guidance and information only and should not be relied upon as a basis for planning individual medical care or as a substitute for specialist medical advice in each individual case. ©Co-Kinetic 2023

www.yourtherapybusiness.co.uk enquiries@yourtherapybusiness.co.uk 01000 000 0000

@yourtherapybusiness

Plantar Fasciopathy

Epidemiology, Risk Factors, Diagnosis and Biomechanics This article is the first of three in this issue of Co-Kinetic that discuss plantar fasciopathy, which has previously and more commonly been known as plantar fasciitis. This articles provides a quick refreshment of your knowledge of plantar fasciopathy and reading it will give you a better understanding of the risk factors for, diagnosis of and biomechanics involved in the condition, before going on to learn more about its management. Read this article online https://bit.ly/3qMUx5S All references marked with an asterisk are open access and links are provided in the reference list

F

eet play an (obviously) critical role in posture and ambulation.

In general, the prevalence of foot pathologies ranges between 61 and 79%, and they negatively impact quality of life. Plantar fasciopathy (PF; commonly previously known as plantar fasciitis) is a common musculoskeletal condition affecting individuals across ages and activity levels. PF is most common between the ages of 40 and 60 years and contributes to 15% of foot injuries in the general population without gender difference.

The condition may affect both athletic and non-athletic populations, but the incidence is higher among runners affecting up to 17.4% of the population.

Despite the original name,

By Kathryn Thomas BSc MPhil plantar fasciitis, PF is considered a degenerative pathology rather than a primary inflammatory condition.

As such, researchers and clinicians increasingly use the terms plantar ‘fasciosis’ or ‘fasciopathy’ in the literature when referring to this condition. Likewise, plantar heel pain is also used interchangeably referring to pain or tenderness under the medial heel or on the sole of the foot extending into the medial arch, exacerbated by weight-bearing activity, as well as after periods of rest or non-weight-bearing. The condition is often chronic, with typical symptoms lasting more than a year (1*). Before considering treatment options for

THE NAME PLANTAR FASCIOPATHY IS NOW PREFERRED TO PLANTAR FASCIITIS, AS IT IS CONSIDERED A DEGENERATIVE PATHOLOGY RATHER THAN A PRIMARY INFLAMMATORY CONDITION 14

this condition, let's briefly review the common risk factors and underlying biomechanics that may help guide your management choices.

Risk Factors (1*)

1. Body Mass Index (BMI)

The association between BMI and PF has been examined in multiple clinical trials and systemic reviews.

Interestingly, BMI is not associated with PF in the athletic population; however, there is a strong association in the nonathletic population, where increased body weight is strongly associated with PF.

2. Weight-Bearing Activities

There is low-quality evidence to support the association of weightbearing activities (such as walking or standing) and PF.

3. Muscle Function and Size

Studies investigating muscle function and size differences between those with and without PF have revealed Co-Kinetic Journal 2023;97(July):14-17

PHYSICAL THERAPY

This aspect of biomechanics and PF requires further research. Some studies have compared the kinematic data of runners suffering from PF with healthy runners and found no significant difference between the two groups.

However, another review concluded that decreased ankle dorsiflexion and decreased first metatarsophalangeal (MTP) joint extension were weakly associated with PF. Increased plantarflexion range of motion is a risk factor for PF, whereas the link with other biomechanical aspects, including ground reaction forces, requires more research.

diagnosing PF. Ultrasonography is the most commonly used modality, with a primary diagnostic criterion for imaging being the evaluation of plantar fascia thickness. It has been shown that patients with PF had 2.16mm thicker plantar fascia than controls and tended to have absolute plantar fascia thickness values exceeding 4.0mm. Ultrasound imaging has been confirmed to be an accurate and reliable imaging tool for diagnosing PF, improving accuracy in the delivery of interventions, and monitoring improvement after interventions (2*,3*). Real-time sonoelastography has been used in clinical investigations of tendon disorders including PF (4*).

It has been shown that patients with symptomatic PF have measurements indicating a ‘softer’ plantar fascia, and sonoelastography can detect positive findings for PF in symptomatic patients with normal ultrasound findings (4*).

The clinical evaluation of patient history and physical examination is appropriate for evaluating PF. Of the imaging modalities, ultrasound may be most useful when symptoms are equivocal, or to differentiate other possible causes of heel pain and in evaluating treatment outcomes.

5. Calcaneal Spur

Biomechanics of PF

interesting results. The strength of muscle groups (including those for hallux plantar flexion, lesser toe plantar flexion, ankle dorsiflexion, ankle inversion, and ankle eversion) was lower in patients with PF. Likewise, foot muscle volume was smaller in people with PF. Calf muscle strength and endurance between people with and without PF were not significant.

The strength of the evidence assessing muscle strength and PF is very low grade and therefore warrants further investigation.

4. Kinematics

Studies have shown that the presence of a calcaneal spur was consistently associated with PF. Similarly, PF was more likely to have increased plantar fascia thickness and hypoechogenicity identified on ultrasound.

McMillan et al. investigated the association between subcalcaneal spurs and PF. From clinical trials, patients with PF were eight times more likely to demonstrate radiographic evidence of subcalcaneal spurs than controls (2*). However, other studies show an even stronger association with an odds ratio of 16. A causal relationship has not been established and a better understanding of the role of calcaneal spurs and the development of PF still needs to be investigated further.

Diagnosis

Plantar fasciopathy is now the preferred name for plantar fasciitis, as the condition has a lack of inflammatory characteristics and a tendency towards many other ‘opathies’ (like tendons) where the injury results from repetitive overuse or chronic overload. The accumulation of micro-damage leads to the degradation of the collagen fibres that make up the origin point of the plantar aponeurosis (PA).

The PA originates from the calcaneal tubercle and extends to the forefoot attaching to the transverse ligaments of the metatarsal heads. It is triangular in shape and has three parts: medial, central and lateral.

Aponeuroses are sheet-like elastic tendon structures that cover a portion of the muscle belly and act as insertion sites

THE CLINICAL EVALUATION OF PATIENT HISTORY AND PHYSICAL EXAMINATION IS APPROPRIATE FOR EVALUATING PLANTAR FASCIOPATHY for muscle fibres. An aponeurosis is made of layers of delicate, thin sheaths, primarily of bundles of collagen fibres distributed in regular parallel patterns, which make an aponeurosis resilient. The functions of the PA include: l supporting the foot arch, elevating the foot’s medial longitudinal arch; l regulating movement about the ankle; l distributing forces evenly across the foot during loading, the stance phase of running or walking; and l absorbing energy during movement.

Windlass Mechanism

This is a mechanical model that describes the manner in which the plantar fascia supports the foot during weight-bearing activities and provides information regarding the biomechanical stresses placed on the plantar fascia.

Hicks first described the foot and its ligaments as an arch-like triangular structure or truss (5*).

The truss’s arch comprises the calcaneus, midtarsal joint, and metatarsals (the medial longitudinal

Different imaging modalities such as ultrasonography, MRI and plain radiography (ie. X-ray) can be used in Co-Kinetic.com

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arch). The plantar fascia forms the ‘tie-rod’ that runs from the calcaneus to the phalanges. Ground reaction forces travel upward on the calcaneus and the metatarsal heads, resulting in a flattening effect of the truss. Similarly, vertical forces from body weight travel downward via the tibia and tend to flatten the medial longitudinal arch.

Stretch tension from the plantar fascia prevents the spreading of the calcaneus and the metatarsals and maintains the medial longitudinal arch.

By virtue of its anatomical orientation and tensile strength, the plantar fascia prevents foot collapse.

A ‘windlass’ is a mechanism that tightens a rope or cable. By analogy, the plantar fascia, therefore, simulates a cable. During the propulsive phase of gait, dorsiflexion winds the plantar fascia around the head of the

ULTRASOUND MAY BE MOST USEFUL IMAGING MODALITY WHEN SYMPTOMS ARE EQUIVOCAL

Video 1: The Windlass Mechanism (Courtesy of YouTube user drdanielhowell) https://youtu.be/tUIBgUQ2aV0

Video 2: Windlass Test Nonweightbearing (Courtesy of YouTube user Daryl Lawson) https://youtu.be/iQD5qtO5-zE 16

metatarsal. This shortens the distance between the calcaneus and metatarsals to elevate the medial longitudinal arch.

The essence of the windlass mechanism is thus produced by plantar fascia shortening through hallux dorsiflexion (Video 1).

The windlass test achieves a direct stretch on the PA which can be effective in examining the dysfunction of the plantar fascia. This may form a component of the evaluation and treatment monitoring of PF. A positive windlass test results when heel pain is reproduced with passive dorsiflexion of the toes.

Performing the test in a weight-bearing rather than a non-weight-bearing position results in higher sensitivity. De Garceau et al. showed 100% specificity for weight-bearing and a sensitivity of 32% for non-weight-bearing tests (Video 2) (6). This means that this test is not useful to exclude the presence of PF, but very useful to confirm the suspected pathology.

The test is performed as follows.

1. Non-weight-bearing position Passively raise the toes of the patient while he/she is sitting to see whether this causes pain. l The patient’s knee is flexed to 90° while in a non-bearing position. l Examiner stabilises the ankle (with one hand placed just behind the first metatarsal head) and extends the MTP joint while allowing the interphalangeal joint to flex (preventing motion limitations due to short hallucis longus). l The test is positive if pain was provoked at the end range of the MTP extension.

2. Weight-bearing position With the patient in a weight-bearing position, the examiner creates a great toe extension. l The patient stands on a step stool and positions the metatarsal heads of the foot to be tested just over the edge of the step. l The subject is instructed to place equal weight on both feet. l The examiner then passively extends the first MTP joint while allowing the interphalangeal joint to flex. l Passive extension (ie. dorsiflexion) of the first MTP joint is continued

to its end of range or until the patient’s pain is reproduced.

The PA is composed of type 1 collagen, characterised by its elasticity and tensile strength. Type 1 collagen fibres are oriented in a parallel fashion with respect to each other, making them effective in transmitting and distributing forces that are also longitudinal or parallel to the fibre direction. Forces that are perpendicular in nature or compressive cannot be transmitted as effectively and result in the degradation of the collagen fibres (7). Thus, the forces that can cause micro-tearing to the collagen fibres include body weight and vertical ground reaction forces. Having a high BMI can increase the rate at which compressive forces cause microdamage, additionally, the duration of the forces applied increases the rate of collagen degradation. This may be relevant to activities such as prolonged standing or walking, or chronic overuse.

The Gait Cycle and PF

The plantar fascia regulates the movement of the talus and prevents it from moving too far anteriorly during pronation or too far posteriorly during supination. Thus, pronation and supination at the ankle increase plantar fascial tension. These are, however, important movements during the gait cycle. Control of the PA allows for regulated pronation and supination which in turn results in a systematic and efficient gait. During the transition between heel strike and weight acceptance, when maximum ankle pronation occurs, plantar fascial tension is at its highest. The second instance of high tension on the plantar fascia is during the transition between mid-stance and toe-off when maximum ankle supination occurs (8*).

The tibialis posterior muscle functions to reduce tension applied to the PA by eccentrically contracting during weight acceptance. Weakness of the tibialis posterior may result in greater overpronation and increased tensile forces being applied to the PA. Rigid or high-arched feet decrease the distance between the two attachment points of the PA. Co-Kinetic Journal 2023;97(July):14-17

PHYSICAL THERAPY

This leaves the PA in a continuously shortened state. Reduced elasticity (from a tight and shortened position) can reduce the PA’s ability to absorb energy and respond to ground reaction forces.

A leg-length discrepancy can result in uneven distribution and transmission of ground reaction forces.

Compensatory mechanisms include hip and knee flexion, and excessive hip circumduction, which all increase the tensile forces on the PA (8*). PF commonly presents in the longer limb because greater forces are transmitted to the foot on the longer limb.

Old shoes, worn-down from continual use, have a decreased ability to absorb and dissipate ground reaction forces. Thus, the PA will experience more stress as compressive forces are transmitted directly to the plantar fascia, rather than the shoe.

Understanding the biomechanics of the foot system and its impact on the plantar fascia will aid in the identification of underlying muscle imbalances or biomechanical issues that may be contributing to the patient’s condition. This in turn will help guide a personalised treatment plan.

References

1. Rhim HC, Kwon J, Park J et al. A systematic review of systematic reviews on the epidemiology, evaluation, and treatment of plantar fasciitis. Life

KEY POINTS

2021;11:1287 Open access https://bit.ly/45KGWfi 2. McMillan AM, Landorf KB, Barrett JT et al.

Diagnostic imaging for chronic plantar heel pain: a systematic review and meta-analysis.

Journal of Foot and Ankle Research 2009;2:32 Open access https://bit.ly/42p5fMM 3. Mohseni-Bandpei MA, Nakhaee M, Mousavi ME et al. Application of ultrasound in the assessment of plantar fascia in patients with plantar fasciitis: a systematic review. Ultrasound in Medicine & Biology 2014;40:1737–1754 Open access https://bit.ly/43u8nbS 4. Fusini F, Langella F, Busilacchi A et al.

Real-time sonoelastography: principles and clinical applications in tendon disorders. A systematic review. Muscles, Ligaments and Tendons Journal 2017;7 (3):467–477 Open access https://bit.ly/43lskBt 5. Hicks JH. The mechanics of the foot.

II. The plantar aponeurosis and the arch.

Journal of Anatomy 1954;88(Pt 1):25–30 Open access https://bit.ly/3MS0IN7 6. De Garceau D, Dean D, Requejo SM et al.

The association between diagnosis of plantar fasciitis and windlass test results. Foot & Ankle International 2003;24(3):251–255 7. Mienaltowski MJ, Birk DE. Structure, physiology, and biochemistry of collagens. In: Halper J (ed.) Progress in heritable soft connective tissue diseases (Advances in experimental medicine and biology book 802), Chapter 2, PP5–29. Springer 2014.

ISBN 978-9402407747 (print £119.99 kindle £113.99). Buy from Amazon https://amzn.to/3NaI04W. 8. Yoo SD, Kim HS, Lee JH et al.

Biomechanical parameters in plantar fasciitis measured by gait analysis system with pressure sensor. Annals of Rehabilitation Medicine 2017;41(6):979–989 Open access https://bit.ly/3NasB4y.

l The prevalence of foot pathologies is high, ranging between 61 and 79%. l The name plantar fasciitis has changed to plantar fasciopathy (PF) as it is considered to be a degenerative pathology rather than a primary inflammatory condition. l BMI is associated with PF in the non-athletic population but not in the athletic population. l There is low-grade evidence for a link between PF and low strength of muscle groups such as those for hallux plantar flexion, lesser toe plantar flexion, ankle dorsiflexion, ankle inversion, and ankle eversion. l Diagnosis of PF is usually through clinical evaluation of patient history and physical examination. l Ultrasound may be most useful when symptoms are equivocal, or to differentiate other possible causes of heel pain and in evaluating treatment outcomes. l The windlass test may form a component of the evaluation and treatment monitoring of PF. l Any biomechanics that result in increased forces on the plantar aponeurosis contribute to the development of PF.

Co-Kinetic.com

RELATED CONTENT

l Plantar Fasciitis: A Pain in the Heel [Article] https://bit.ly/3sMVKa5 l Spontaneous Rupture of the Plantar Fascia in a Professional Football Player [Article] https://bit.ly/43GIBk7 l The Core of Your Foot Problems [Article] https://bit.ly/3u7sOdL l Management of Plantar Fasciopathy and Plantar Heel Pain [Article] https://bit.ly/3CtkV78 l Loading the Plantar Fascia. A Comment on High Load Exercise [Article] https://bit.ly/3N8LLXo

DISCUSSIONS

l Think about your current/previous patients with plantar fasciopathy (PF). Which of the risk factors discussed here did they have? Are some risk factors more commonly represented in your experience than others? l Which aspects of the biomechanics discussed in this article have broadened your understanding of what contributes to PF and if so how would you change your patient assessment? l Do you think imaging is useful for diagnosing PF and when might you want to refer your patient on?

THE AUTHOR Kathryn Thomas BSc Physio, MPhil Sports Physiotherapy is a physiotherapist with a Master’s degree in Sports Physiotherapy from the Institute of Sports Science and University of Cape Town, South Africa.

She graduated both her honours and Master’s degrees Cum Laude, and with Deans awards. After graduating in 2000 Kathryn worked in sports practices focusing on musculoskeletal injuries and rehabilitation. She was contracted to work with the Dolphins Cricket team (county/provincial team) and The Sharks rugby teams (Super rugby). Kathryn has also worked and supervised physios at the annual Comrades Marathon and Amashova cycle races for many years. She has worked with elite athletes from different sporting disciplines such as hockey, athletics, swimming and tennis.

She was a competitive athlete holding national and provincial colours for swimming, biathlon, athletics, and surf lifesaving, and has a passion for sports and exercise physiology. She has presented research at the annual American College of Sports Medicine congress in Baltimore, and at South African Sports Medicine Association in 2000 and 2011. She is Co-Kinetic’s technical editor and has taken on responsibility for writing our new clinical review updates for practitioners.

Email: kittyjoythomas@gmail.com

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Management of Plantar Fasciopathy and Plantar Heel Pain All references marked with an asterisk are open access and links are provided in the reference list

Background

Plantar fasciopathy (PF; aka plantar fasciitis) is a common reason for referral to orthopaedic surgeons, physical and manual therapists, podiatrists, doctors and pharmacists.

In the general population, its prevalence has been estimated at 7%, predominantly affecting sedentary middle-aged and older adults, and is estimated to account for 8% of all injuries related to running (1*). The condition is characterised by first-step pain and pain during weight-bearing tasks, particularly after periods of rest (1*). Patients may present with pain at varying degrees from slight, irritating, and intermittent discomfort to almost incapacitating pain under the heel and sole of the foot. As suggested in the previous article, ‘Plantar Fasciopathy: Epidemiology, Risk Factors, Diagnosis and Biomechanics’ (https://bit. ly/3qMUx5S), the importance and/ or presence of a bony spur and inflammation is not conclusive of either diagnosis or prognosis.

Although still not fully understood, it has now been demonstrated that pathophysiologically the condition is related to degenerative changes at the proximal insertion of the plantar fascia (especially around its medial band) and micro-trauma to the plantar fascia and plantar aponeurosis (2). A biomechanical fault is often present in these cases. Any factor which is responsible for mechanical overloading of the plantar fascia should be addressed during treatment, including altered foot arch, body mass index (BMI), obesity, decreased

THE PRIMARY APPROACH TO THE DISEASE IS AGREED UPON WORLDWIDE AND IS BASED ON GENERAL NONSURGICAL MEASURES 18

As is often the case, understanding how to best manage plantar fasciopathy (PF) and plantar heel pain (PHP) has been a challenge, because although there is a lot about it in the literature, arriving at a consensus of opinion is difficult: much of the evidence is of low quality and studies involve a mixture of treatment modalities. This second of three articles presents the available evidence for the different treatment options and discusses the best practice guide for these conditions, which gives you a clear plan of how best to approach an individualised treatment for PF and PHP. Read this article online https://bit.ly/3CtkV78

By Kathryn Thomas BSc MPhil dorsiflexion range of movement (ROM) and tightness in calf muscles.

The primary approach to the disease is agreed upon worldwide and is based on general non-surgical measures. These include: l s tretching; lm anual therapy; l l ocal icing; le xercises to eccentrically strengthen muscles of the posterior chain: in particular, the triceps surae to reduce the amount of mechanical stress transmitted at the plantar fascia; ld ry needling; l s hockwave therapy; lp hysical agents: l electrotherapy l low-level laser therapy l phonophoresis l ultrasound; l l ifestyle counselling; l anti-inflammatory injections; and lm echanical treatments such as: l taping l rocker shoes l (ankle-)foot orthoses [(A)FOs] including night splints (3*).

In case of failure of such treatment, some authors advocate the surgical

release of the fascia or fasciotomy.

Surgical results are contradictory and the value of fasciotomy is still debated (4*).

In athletes, PF or plantar heel pain (PHP) might significantly affect the level of function, negatively influencing performance and resulting in prolonged periods of rest. Surgery in elite athletes represents a potentially career-ending event, especially in case of rupture of the fascia, which makes the decisionmaking process even more complex for these patients (4*).

The best practice guide (BPG) described in the most recent review

by Morrissey et al. (a mixed-methods study synthesising systematic review with expert opinion and patient feedback) suggests the core treatment for people with PHP should include taping, stretching and individualised education (1*). Patients who do not optimally improve may be offered shockwave therapy, followed by custom orthoses. Video 1 gives a brief overview of the paper. Where, you may ask are the exercise and manual therapy components? The published literature is dominated by systematic reviews, guidelines and meta-analyses that include low-quality Co-Kinetic Journal 2023;97(July):18-25

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trials with small sample sizes, which may inflate effect sizes and lead to incorrect interpretation (1*). A significant difference in results may not necessarily translate to minimal clinically important difference. That is the smallest change in a treatment outcome that an individual patient would identify as important, indicating a change in the patient’s management or condition. The failure to achieve optimal outcomes in those suffering from PF or PHP is especially true in athletes who experience a median recovery time of 5 months (5*). In fact, a study has shown that 54% of all patients followed for approximately 10 years reported symptoms of approx.

2 years in duration and the remainder were still symptomatic at follow-up (6*).

Owing to their overlap in the literature, clinical presentation and management, this article will detail the management approaches for PF and PHP combined. Focusing on the research, or lack thereof, for physical therapy and mechanical treatment options, without delving into medical and surgical protocols.

Treatment Options

PF is the most common musculoskeletal condition of the foot in the general population and in the running community. Even though inflammation may play an important role in the early disease process, PF (similar to tendinopathy) has been characterised by degeneration of collagen. This does not mean that inflammation and degeneration represent a continuum of disease but rather reflect two distinct or often coexisting processes. Mounting evidence suggests that PF is caused by repetitive tensile loads applied to the plantar aponeurosis. This is due to excessive deformation of the foot’s longitudinal arch facilitated by weakness of the intrinsic foot muscles (5*).

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A lack of full understanding of the causes, the disease process and pathophysiology may explain why multiple treatment modalities and protocols have been researched in this field, with little homogeneity and even less conclusive outcomes to guide management.

Extracorporeal Shockwave Therapy (ESWT)

ESWT appears to provide better longer-term outcomes over corticosteroid injection and most interventions studied. There is high heterogeneity across studies, resulting in conflicting evidence regarding optimal type and energy level of ESWT. A recent study showed that similar functional gains were seen between radial shockwave and radial shockwave combined with focused shockwave therapies while using a standardised physical therapy protocol. The standardised physical therapy programme entailed an exercise programme focusing on intrinsic foot muscle strengthening.

Collectively, the study suggests that the majority of patients with chronic PF may achieve functional gains using either form of shockwave therapy, with no acknowledgement of the possible contribution from the exercise programme (7).

ESWT has shown greater reduction in visual analogue scores and a success rate of improving heel pain by 60% over placebo when taking first steps and during daily activities. Studies have also shown an overall reduction in PF thickness using ESWT treatment.

Authors have found that complications during the first year of follow-up are highly unlikely and concluded that both low- and high-dose ESWT are safe for treating PF (8*).

Dry Needling and Acupuncture

Although studies using acupuncture therapies have been associated with

symptom reduction, a major limitation is the significant heterogeneity of methods. Myofascial trigger point needling may be associated with a significantly greater reduction in pain at 1, 6, and 12 months. However, poor quality methods and small sample sizes limit the ability to recommend dry needling for PF or PHP (9*).

Low-Level Laser Therapy (LLLT)

LLLT has been found to significantly improve pain and function and decrease plantar fascia thickness compared to other therapies, such as exercise. Again the low-quality evidence and large variation in treatment parameters of LLLT limit its use (9*).

Strengthening Exercise Therapy

Strength training approaches to treating PF and improving intrinsic foot strength come with significant differences in the literature. Huffer et al. classified strengthening interventions into three distinct categories: (i) minimalist running shoe intrinsic foot muscle (IFM) strengthening, (ii) IFM foot exercises, and (iii) plantar aponeurosis loading (10). Although the authors found that these minimalist running shoes and toe flexion against resistance may improve intrinsic foot musculature in asymptomatic populations, high-load

Video 1: Best Practice in Plantar Heel Pain | SYNOPSIS (Courtesy of YouTube user Physiotutors) https://youtu.be/qSdxnpE279Y 19

A BIOMECHANICAL FAULT IS OFTEN ALSO PRESENT AND SHOULD BE ADDRESSED DURING TREATMENT plantar fascia resistance training has not been shown to change plantar fascia thickness. It has not been shown to what extent strengthening interventions for intrinsic foot musculature may benefit symptomatic or at-risk populations of PF. There is limited evidence validating toe flexion exercises against resistance and minimalist running shoes to improve IFM function and what this means to the patient. High-load plantar fascia resistance training had no effect on changing plantar fascia thickness; however, it may aid in reducing pain and improving function (10).

Patients with PF and PHP often present with weaker foot muscle strength and smaller foot muscle volume. Modern footwear use is associated with weaker IFMs, a greater prevalence of flat feet and subsequent changes to the shape of the foot (5*). Over millions of years, the human foot evolved to walk and run barefoot on a variety of natural surfaces. The invention of footwear and artificial surfaces represents a rapid change in the physical environment experienced by the foot. Using this evolutionary perspective, barefoot running on grass has been shown to improve pain associated with PF at 6 and 12 weeks. Participants were required to run barefoot on a grass

Video 2: Best Exercise for Plantar Fasciitis | Plantar Fasciitis (Courtesy of YouTube user Physiotutors) https://youtu.be/U3wbu0l8OZ0A 20

field for 15 minutes, at an intensity that represented a rate of perceived exertion of 11, every second day for 6 weeks (21 sessions). It may seem counterintuitive to both patients and clinicians to prescribe or adopt vigorous loading activities (running) on a regular basis – and without shoes – when symptomatic (5*).

However, barefoot running was shown to improve symptoms while allowing patients to continue running – often a highly valuable component of mental health to an active individual.

Barefoot running may address some biomechanical impairments of the foot associated with PF (5*).

One study compared the use of insoles on all patients, with one group receiving the addition of a plantarfascia-specific stretching programme (10 stretches held for 10 seconds each, 3 times a day), and the other group the addition of a strength training programme (11*). High-load strength training consisted of unilateral heel raises with a towel inserted under the toes to further activate the windlass mechanism. The towel ensured that the patients had their toes maximally dorsal flexed at the top of the heel rise. The patients were instructed to perform the exercises every second day for 3 months. Every heel rise consisted of a 3-second concentric phase (going up) and a 3-second eccentric phase (coming down) with a 2-second isometric phase (pause at the top of the exercise). The high-load strength training was slowly progressed throughout the trial. Patients started at a 12-repetition maximum (RM) for 3 sets. 12RM is defined as the maximal amount of weight that the patient can lift 12 times through the full range of motion while maintaining proper form. By using a backpack with books, patients increased the load after 2 weeks and reduced the number of repetitions to 10RM, simultaneously increasing to 4 sets. After 4 weeks, they were instructed to perform 8RM and perform 5 sets, again increasing the load in the backpacks. If they could not perform the required number of repetitions, they were instructed to start the exercises using both legs until they were strong enough to perform unilateral heel raises. Patients were

instructed to keep adding books to the backpack as they became stronger. This is explained in Video 2.

The results showed a 29-point greater improvement in foot function index (FFI) in patients randomised to high-load strength training at the primary endpoint of 3 months. This difference exceeded the 7 points, which is considered the minimally relevant difference in FFI and suggests clinical relevance. Interestingly, the high-load strength training was not associated with a larger reduction in the thickness of the plantar fascia on ultrasound. By 6 and 12 months there was no significant difference between groups in pain and function. It was suggested therefore that a simple progressive exercise protocol, performed every second day, resulted in superior self-reported outcomes after 3 months compared with plantar-specific stretching.

High-load strength training may aid in a quicker reduction in pain and improvements in function (11*). This was the first trial of its kind for PF. At present, however, reviews and guidelines have concluded there are no definitive benefits of strength training interventions in patients with PF. The evidence is low quality, small samples, and heterogenic and more research is needed specific to PF and PHP; regardless of the literature supporting eccentric loading and the use of heavy load strength training in other tendinopathies.

Stretching Exercise Therapy

It is difficult to comment on the relative effectiveness of different stretching regimens because of the large degree of heterogeneity in techniques, dosages and comparison groups between individual studies. Patients seem to improve in pain and function (12*).

Preliminary evidence supports the use of static plantar fascia stretching in improving pain and function, but does not support static calf stretching for patients with PHP (13). These findings were largely consistent with a report

by Siriphorn et al. (14) who conducted a systematic review with meta-analysis of eight randomised controlled trials (RCTs) and found that there was moderate quality evidence in favour of plantar-fascia-specific stretching (PFSS) Co-Kinetic Journal 2023;97(July):18-25

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PHYSICAL THERAPY TREATMENT INCLUDES PLANTAR-FASCIA-SPECIFIC STRETCHING, ESWT AND TAPING over Achilles tendon or calf stretching in reducing pain in the short term (less than 3 months) (14).

PFSS Description Patients should be instructed to perform this exercise while sitting.

First, cross the affected leg over the contralateral leg. Resting the ankle of the affected foot on the knee of the unaffected leg. Using the hand of the affected side, they should place their fingers across the base of their toes on the sole of the foot [distal to the metatarsophalangeal (MTP) joints].

Pull the toes back toward the shin until they feel a stretch in the arch of their foot. They can confirm the stretching is correct by palpating the tension along the plantar fascia with the opposite hand while holding the stretch. A modification to the original protocol may include instructing patients to use the heel of the opposite hand to impose an additional longitudinal stretch on the plantar fascia. Each stretch must be held for a count of ten and to repeat the stretch ten times. The stretching routine should be performed 3 times per day. The first set of stretching should be done in bed, before taking the first step in the morning (15). This programme of manual stretching exercises specific to the plantar fascia was shown to be superior to repetitive low-energy radial ESWT in improving acute symptoms of proximal PF (15). A programme of non-weight-bearing PFSS stretching exercises is superior to the standard programme of weight-bearing Achilles tendon-stretching exercises for the treatment of symptoms of proximal PF (16). Video 3 demonstrates PFSS.

Manual Therapy

Manual therapies are grouped here as interventions performed by clinicians directly on patients using their hands or other parts of their body, tools, and/or other modalities to apply force to tissue and joints. Treatments include, but are Co-Kinetic.com

not limited to, soft tissue massage, joint mobilisations, manipulations, myofascial trigger point releases and contract–relax stretching.

There is low to moderate level evidence supporting the use of manipulative therapies of the ankle and foot on patients with PF in the short term (1–5 weeks) when combined with multimodal or exercise therapies. Myofascial release and soft tissue therapy, but not trigger point therapy, was shown to be effective in the management of PHP. Instrument-Assisted Soft Tissue Mobilisation (IASTM) Studies have shown that IASTM using Graston Technique (GT) instruments, in addition to stretching exercises, improved pain and function in chronic PHP patients (17). When compared with low-intensity ESWT and stretching exercises, IASTM was more effective at 8 weeks and at a 6-month followup (18). A recent study applied IASTM using the GT-4 instrument for 7–10 minutes along the medial and lateral gastrocnemius muscle, and along the medial and lateral Achilles tendon. This was compared with myofascial release (MFR) performed along the same anatomical area: using the knuckles of the dominant hand of the physiotherapist in broad strokes to release superficial restrictions, strokes were applied at 45° of hand in relation to calf muscle and small restrictions were released with deep thumb massage.

Treatments were performed 3 times a week for 4 weeks. Both modalities were effective in reducing pain and improving functional ankle and foot mobility in chronic PHP patients, the IASTM being more effective than MFR (19*).

Deep Transverse Friction Massage (DFM) DFM has been shown to have a minimal effect on PF. This was performed in a study with a protocol of 7 sessions (10 minutes each) of DFM performed every other day, with the reinforced thumb applying a friction massage transversely across the plantar fascia from proximal to distal on the most tender point, in a rate of about 2 to 3 cycles per second within the patient’s tolerance. The fact that the results are not significant is interesting, as DFM has been shown to reduce pain in other tendinopathies including lateral epicondylitis, supraspinatus tendon impingement and patellar tendinopathy. This may be due to differences in pathogenetic mechanisms, microstructure or the relatively deeper position of the plantar fascia. Further, larger-scale studies with long-term follow-up are needed (20*).

A study by Bayer et al. showed the acute effects of DFM on endurance athletes with PF (21*). DFM performed daily – with the same protocol as above – for 15 consecutive days, significantly reduced pain (measured with a pressure pain algometer) and thereby improved endurance performance (yoyo intermittent endurance test). This

Video 3: Plantar Fascia Stretch | Plantar Fasciitis (Courtesy of YouTube user Physiotutors) https://youtu.be/A6xAC0RGGaQ 21

EDUCATION OF THE PATIENT ABOUT PF/PHP AND ITS TREATMENT FORMS A KEY PART OF ITS MANAGEMENT study had a small sample size (N=12) and greater research into the benefits or effects on athletes and performance is needed.

Extremity Manipulation Extremity manipulation, as a singular treatment (22*) or in combination, may be an option in PF management (23*).

This would be determined based on individual assessment of ankle and/or foot ROM limitations.

Cross-Friction Massage Research by Yelverton et al. indicated that cross-friction massage of the plantar fascia and stretching of the gastro-soleus complex showed the greatest overall improvement in terms of reducing pain and disability in patients with chronic PHP (23*).

Whereas the combination of massage, stretching and manipulation showed the greatest increase in plantar flexion.

Chiropractic Techniques Chiropractic manipulation included the following techniques (23*,24). lM ortise (tibiotalar joint) separation The participant was placed supine with either hand of the researcher grasping the medial and lateral border of the foot with the thumb on the sole of the foot and fingers on the dorsum. The foot was then motioned through dorsiflexion, internal rotation and eversion with an impulse thrust delivered parallel to the researcher. lM ortise shear The participant was placed supine with the involved knee in flexion.

One hand was placed proximal to the mortise joint and the other hand was placed distal to the joint. The joint was then sheared in an anterior to posterior direction. lF oot figure of eight The participant was placed supine and one hand was placed on 22

the lateral aspect of the ankle and calcaneus, holding it from underneath. The other hand was placed on the medial aspect of the midfoot with the thumb on the sole of the foot and the fingers on the dorsum. The ankle was kept stable, while the forefoot and midfoot was moved through a combination of inversion with abduction and eversion. The motion has a medial to lateral orientation (figure of eight). lM etatarsal shear The participant was supine. The foot was grasped on either side with the thumbs placed on the metatarsal head on the sole of the foot. Each metatarsal head of the affected foot was translated back and forth. lH allux mobilisation technique The participant was supine and the researcher was at the foot of the table, with one hand stabilising the foot and the other hand grasping the patient’s hallux, mobilising it in all directions with a medial thrust. lT arsal–metatarsal shear The participant was placed supine with the knee flexed and the researcher at the side of the table, with one hand grasping the foot firmly, contacting just proximal to the tarsal–metatarsal joint. The foot was kept dorsiflexed. The other hand was placed firmly distal to the tarsal–metatarsal joint, and sheared the joints in a dorsal to plantar and backward direction while the other hand held the heel firmly on the ground. lG eneral calcaneal technique The participant was placed prone.

The researcher stood at the foot of the table so that the sole of the patient’s foot was firmly fixed to the researcher’s abdomen. The calcaneus was grasped on either side with interlaced fingers and then moved through a circular motion.

Across RCTs and systematic reviews, authors have found that manual therapy combined with stretching or strengthening led to greater improvements in function and pain pressure thresholds. Patients’ pain seemed to improve over time across interventions (9*). This may be in part due to the self-limiting nature of the

condition and a philosophy of ‘wait and see’ (where patients receiving no intervention ultimately improve in symptom severity over time). The effectiveness or superiority of one manual technique versus another can not be determined as a result of the heterogeneity of study designs and the variety of manual techniques.

Mechanical Approaches

Insoles Insoles come in different shapes and materials, either covering the whole foot (providing a larger area of contact between the insole and the foot) or simply a heel cup. Studies have shown that a larger contact area improves pressure distribution under the foot, possibly minimising peak pressures at the insertion of the plantar fascia.

Insoles with contours may support the longitudinal arch, which is associated with less plantar fascia strain.

Studies into the effects of insoles in the treatment of plantar fasciitis reveal mixed findings. Significant improvements in both pain and function in patients using insole orthotic devices in the short term (less than 6 weeks), medium term (6–12 weeks), and long term (more than 12 weeks) have been shown in systematic reviews. Despite the biomechanical differences between full-length insoles and heel cups, few studies have reported significant decreases in pain when comparing the two. Interestingly customised insoles, individually adapted to the anatomy of a person’s foot, are comparable (not superior) to prefabricated insoles (3*).

A number of studies have reported limited or no benefits from insoles compared to other interventions.

Custom orthoses (versus sham orthoses) significantly improved function, but not pain, after 12 weeks.

Custom orthoses were shown to be less effective in improving pain and function compared to treatments consisting of manipulation, mobilisations and stretching (25*).

It has been concluded that insoles may not be superior for improving pain, function or self-reported recovery compared to other conservative interventions (26*).

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Rocker-Soled Shoe Shoe adaptations, such as a rockersoled shoe with a stiff insole and proximal apex may be prescribed to relieve symptoms. A more proximal apex position facilitates early heel rise, minimising external plantar flexion moments and plantar forefoot pressure.

This reduces tractional forces of the Achilles tendon, which leads to reduced plantar fascia strain during gait. A proximal apex position, in a more rigid shoe further minimises plantar fascia strain by preventing excessive bending of the MTP joints (3*).

Prescribing rocker shoes alone or in combination with contoured insoles led to an even larger pain reduction.

Contoured sandals also seem to have a positive effect on pain related to PF. However, evidence about shoe adaptations is limited, and more research is needed to evaluate the effects of shoe sole design on PF (3*).

Ankle–Foot Orthoses (AFOs) Where mechanical devices, discussed above, aim to relieve pain and promote healing processes by reducing plantar fascia strain during gait, the purpose of AFOs (often in the form of a night splint) is to increase tension on the plantar fascia during rest. Sleeping positions, and tightly tucked-in bed linen, often result in the plantar fascia being in a shortened and non-functional state overnight. An AFO worn at night, producing slight dorsiflexion at the ankle joint, maintains the plantar fascia in a lengthened state, resulting in the first step and morning weight-bearing being more tolerable.

AFOs differ in design (posterior versus anterior) and time of wearing (day vs night); however, they all have a positive effect on pain and function. AFOs seem to be as effective as insoles or stretching. Enhanced improvements in pain and function can be achieved by combining night splints and insoles rather than use in isolation (3*).

Taping The above-mentioned mechanical interventions for PF or PHP are options that are prescribed for long-term use, for more than a month. Taping on the other hand is usually short term (less than a month), used to improve Co-Kinetic.com

biomechanics or for acute pain reduction.

One study demonstrated good quality and power criteria, evaluating the efficacy of low-Dye taping and sham ultrasound versus sham ultrasound alone (27*). Taping reduces pain for ‘first step’ at 1 week. Some patients expressed the positive role of taping to alleviate symptoms (9*).

Several taping techniques have been used across studies, most often low-Dye taping (Fig. 1). All resulted in improvements in pain and function in the short term. Again, it may be hard to determine if taping is a superior technique to insoles or vice versa, or whether a combination would be optimal. Some evidence exists that a combined intervention of taping and stretching may be superior to stretching alone (3*,9*).

Mechanical treatments overall may be beneficial in symptom reduction.

However, owing to methodological limitations of studies and cointerventions, comparisons between modalities regarding relative effectiveness and interpretation of the role of each intervention are lacking.

Figure 1: Low-Dye taping technique Radford JA, Landorf KB, Buchbinder R, Cook C. Effectiveness of low-Dye taping for the short-term treatment of plantar heel pain: a randomised trial.

BMC Musculoskeletal Disorders 2006;7:64 (27*). Reproduced under the terms of the Creative Commons Attribution 2.0 Generic (CC BY 2.0) License http://creative commons.org/ licenses/by/2.0

most recent BPG, using only highquality evidence, supplemented with expert clinical reasoning and patient values concluded that stretching, foot taping and educational interventions should form the core management approach for people with PHP/PF. A core and stepped approach to the management of people with PHP was formulated, which will prove immediately useful to clinicians who treat, and to those who suffer from, plantar heel pain

Perspective

Available evidence does not suggest that any of the commonly used treatments for the management of PHP or PF are significantly better than any other. Corticosteroid injections alone or in combination with exercise are effective treatments for reducing pain and improving function in the short term. However, the benefit of corticosteroid injections is modest, and the potential for adverse effects (such as pain, fat pad atrophy, nerve injury and rupture of the plantar fascia) requires careful consideration (28*).

Exercise as a stand-alone treatment has not consistently been shown to be beneficial in reducing pain and improving function. There is a lack of evidence regarding the most effective exercise dose or delivery method.

Often stretching and strengthening exercises are combined in a routine, confounding efficacy specific to any one ‘modality’ (28*).

Most of the evidence for PHP and PF treatment is of low quality. The

The top layer (‘DO’) of taping, stretching and education are required initial interventions with each patient. The individual assessment (‘DECIDE’) is of which specific educational aspects are needed. BMI, body mass index; FF, forefoot; LTC, long-term condition; RF, rearfoot.

Figure 2: Core approach to the management of plantar heel pain based on the best available evidence, expert opinion and the patient voice Morrissey D, Cotchett M, Said J’Bari A et al.

Management of plantar heel pain: a best practice guide informed by a systematic review, expert clinical reasoning and patient values.

British Journal of Sports Medicine 2021;55(19):1106–1118 (1*).

Reproduced under the terms of the Creative Commons Attribution 4.0 Unported (CC BY 4.0) License https://creativecommons.org/licenses/by/4.0/

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(Fig. 2) (9*). Patients have demonstrated a poor understanding of PHP or PF, including the causal factors, underlying pathology, efficacy of certain treatments, understanding of how treatments work, as well as knowledge regarding expectations, prognosis and how to progress when treatment is failing. Therapists must consider how education is being delivered, ensuring their guidance is clear on treatment and behaviour change, fears are allayed and that learning is checked or discussed rather than simple information provision (29*).

What happens if patients do not get better with the core intervention protocol after 4 weeks? It is suggested that the core interventions continue and ESWT is introduced. Following this, orthoses, dry needling, corticosteroid injection, and strength training may be added.

Conclusion

It should be recognised that even in the research ‘plantar heel pain’ or ‘plantar fasciitis’ are generalised terms encompassing a broad range of pathologies that may include peripheral nerve entrapment, the presence of calcaneal spur, or other potential undefined contributors.

Studies often use the terms PHP and PF (fasciitis or fasciopathy) interchangeably without strict distinction between pathologies and symptoms, which negates any influence on outcomes. Many studies include co-interventions (using more than one modality), be it stretching, mechanical treatments, devices, and manual therapies, making it difficult to isolate the relative effect of a given intervention on improvements in pain or function. Although the prognosis may be a positive one it is critical that the patient understands this may take weeks or months. That being said, cost-effectiveness of interventions needs to be considered on an individual basis.

The most common identified risk factor in non-athletes is higher BMI. Management should include interventions to target underlying risk factors. In the athletic population, risk factors have been poorly described.

Some kinetic variables such as load 24

rates have been implicated, thus advice on load management may be beneficial. PF shares many pathologic characteristics with degenerative tendon pathologies (30); however, the evidence specific to strength training for PF is limited. Weaker foot muscle strengths and smaller foot muscle volume evident in PF patients (31*) may motivate the use of highload strengthening interventions, demonstrated to be effective in other tendinopathies (32*). High-quality studies on this topic are still required.

References

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Plantar fascia-specific stretching versus radial shock-wave therapy as initial treatment of plantar fasciopathy. The Journal of Bone and Joint Surgery (American volume) 2010;92(15):2514–2522 16. DiGiovanni BF, Nawoczenski DA, Lintal ME et al. Tissue-specific plantar fasciastretching exercise enhances outcomes in patients with chronic heel pain. The Journal of Bone and Joint Surgery (American volume) 2003;85(7):1270–1277 17. Jones ER, Finley MA, Fruth SJ et al.

Instrument-assisted soft-tissue mobilization for the management of chronic plantar heel pain: a pilot study. Journal of the American Podiatric Association 2019;109(3):193– 200 18. Pisirici P, Cil ET, Coskunsu DK et al.

Extracorporeal shockwave therapy versus graston instrument-assisted soft-tissue mobilization in chronic plantar heel pain: a randomized controlled trial. Journal of the American Podiatric Association 2022;112(6):21–036 19. Arshad MU, Bashir MS, Zia W et al.

Effects of instrument assisted soft tissue mobilization and myofascial release technique among patients with chronic heel pain. Journal of Xi’an Shiyou University, Natural Science Edition 2023;19:774–779 Open access https://bit.ly/3NcydLG 20. Moshrif A, Elwan M, Daifullah OS. Deep friction massage versus local steroid injection for treatment of plantar fasciitis: a randomized controlled trial. Egyptian Rheumatology and Rehabilitation

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2020;47:11 Open access https://bit.ly/3J0dRTc 21. Bayer R, Bingöl DY, Eken Ö et al.

Massage therapy may help pain and endurance performance in modern pentathlon athletes with plantar fasciitis. Akdeniz Spor Bilimleri Dergisi 2023;6(1):52–63 Open access https://bit.ly/3oPnoWs 22. Williams B, Redmon S. The effects of extremity manipulation on plantar fascia pain: a case report. Journal of Contemporary Chiropractic 2023;6:88–91 Open access https://bit.ly/43HG8Gi 23. Yelverton C, Rama S, Zipfel B. Manual therapy interventions in the treatment of plantar fasciitis: a comparison of three approaches. Health SA Gesondheid 2019;24:1244 Open access https://bit.ly/43KVjP2 24. Kirk C, Lawrence D, Valvo N. States manual of spinal, pelvic and extravertebral techniques, 2nd edn. National College of Chiropractic 1985. ISBN 9780096584905 View on Amazon https://bit.ly/45LDvVI 25. Hawke F, Burns J, Radford JA et al. Custom-made foot orthoses for the treatment of foot pain. Cochrane Database of Systematic Reviews 2008;16;(3):CD006801 Open access https://bit.ly/3MPCCTn 26. Rasenberg N, Riel H, Rathleff MS et al.

Efficacy of foot orthoses for the treatment of plantar heel pain: a systematic review and meta-analysis. British Journal of Sports

KEY POINTS

Medicine 2018;52(16):1040–1046 Open access https://bit.ly/3WTl9Oj 27. Radford JA, Landorf KB, Buchbinder R et al. Effectiveness of low-Dye taping for the short-term treatment of plantar heel pain: a randomised trial. BMC Musculoskeletal Disorders 2006;7:64 Open access https://bit.ly/3J0H5S1 28. Babatunde OO, Legha A, Littlewood C et al. Comparative effectiveness of treatment options for plantar heel pain: a systematic review with network meta-analysis. British Journal of Sports Medicine 2019;53(3):182–194 Open access https://bit.ly/43O6CpH 29. Cotchett M, Rathleff MS, Dilnot M et al. Lived experience and attitudes of people with plantar heel pain: a qualitative exploration. Journal of Foot and Ankle Research 2020;13(1):12 Open access https://bit.ly/43orzYt 30. Wearing SC, Smeathers JE, Urry SR,et al. The pathomechanics of plantar fasciitis.

Sports Medicine 2006;36(7):585–611 31. Osborne JWA, Menz HB, Whittaker GA et al. Muscle function and muscle size differences in people with and without plantar heel pain: a systematic review.

Journal of Orthopaedic & Sports Physical Therapy 2019;49(12):925–933 Open access https://bit.ly/3OUg9af 32. Rathleff MS, Thorborg K. ‘Load me up, Scotty’: mechanotherapy for plantar fasciopathy (formerly known as plantar fasciitis). British Journal of Sports Medicine 2015;49(10):638–639. Open access https://bit.ly/43IY8k5

lP lantar heel pain (PHP) and plantar fasciopathy (PF; previously called plantar fasciitis) are common in active individuals as well as those with a sedentary lifestyle. lP HP and PF have a negative impact on physical and mental health. lE xisting guidelines lack clear, high-quality recommendations for treating patients. This may be due to heterogeneity in terminology, lack of understanding of pathology, poor study methodology and outcome measures, and interventions often being multimodal. lB est practice guidelines now define a core approach consisting of simple but active, supported self-management interventions of plantar fascia stretching and taping as well as education. lE ducation must be individualised, address expectations and prognosis, and provide advice on footwear and load management. lU nderlying risk factors must be addressed including altered biomechanics and co-morbidities such as type 2 diabetes and high BMI. lP hysical therapy treatment includes plantar-fascia-specific stretching, ESWT and taping. lT here is low-quality or insufficient evidence supporting the use of manual therapy and manipulation, dry needling, and electronic equipment such as ultrasound and laser. lA lthough promising, high-load strengthening exercise therapy requires more research. lM echanical devices can be ‘add-on’ therapies including the use of orthoses.

Co-Kinetic.com

RELATED CONTENT

lP lantar Fasciopathy: Epidemiology, Risk Factors, Diagnosis and Biomechanics [Article] https://bit.ly/3qMUx5S l Plantar Fasciitis: A Pain in the Heel [Article] https://bit.ly/3sMVKa5 l Spontaneous Rupture of the Plantar Fascia in a Professional Football Player [Article] https://bit.ly/43GIBk7 l The Core of Your Foot Problems [Article] https://bit.ly/3u7sOdL

DISCUSSIONS

lH ow do you manage patients’ expectations, where their recovery is leading to frustration, poor motivation and the potential of looking for solutions elsewhere? lD o you use strengthening exercises with your PF or PHP patients and how do they respond? lW ould you consider allowing running, with a reduced load, or even barefoot running in some athletic patients, considering the benefit it may have on their mental health?

THE AUTHOR Kathryn Thomas BSc Physio, MPhil Sports Physiotherapy is a physiotherapist with a Master’s degree in Sports Physiotherapy from the Institute of Sports Science and University of Cape Town, South Africa.

She graduated both her honours and Master’s degrees Cum Laude, and with Deans awards. After graduating in 2000 Kathryn worked in sports practices focusing on musculoskeletal injuries and rehabilitation. She was contracted to work with the Dolphins Cricket team (county/provincial team) and The Sharks rugby teams (Super rugby). Kathryn has also worked and supervised physios at the annual Comrades Marathon and Amashova cycle races for many years. She has worked with elite athletes from different sporting disciplines such as hockey, athletics, swimming and tennis.

She was a competitive athlete holding national and provincial colours for swimming, biathlon, athletics, and surf lifesaving, and has a passion for sports and exercise physiology. She has presented research at the annual American College of Sports Medicine congress in Baltimore, and at South African Sports Medicine Association in 2000 and 2011. She is Co-Kinetic’s technical editor and has taken on responsibility for writing our new clinical review updates for practitioners.

Email: kittyjoythomas@gmail.com 25

Loading the Plantar Fascia

All references marked with an asterisk are open access and links are provided in the reference list

By Kathryn Thomas BSc MPhil

Background

One of the most prevalent musculoskeletal conditions, that will affect one in every ten people during their lifetime is plantar fasciopathy (PF).

Formerly known as ‘plantar fasciitis’ the name changed with a greater understanding of the histopathology, which is similar to that seen with tendinopathies. PF is characterised by severe and well-localised pain that often persists for several months or even years. People often experience pain during the first steps in the morning or after inactivity, which can improve with ambulation or in some cases worsen during the day. The condition can affect runners, inactive people, and those with a higher body mass index. Persistent pain can affect an individual’s mental health and impact their ability to perform activities that contribute to their emotional wellbeing.

A variety of treatments have been used for PF and studies reveal conflicting evidence about their use. Systematic reviews and metaanalyses have noted that ‘no one treatment’ is superior to another (1).

Exercise therapy, notably plantarfascia-specific stretching (PFSS) may offer some benefit. However, even with PFSS, approximately 40% of patients experience symptoms more than 2 years after diagnosis. Clearly, other treatment options should be researched further (1). High-load strength training that causes high tensile loads across a tendon is now known to be effective in degenerative tendon disorders such as Achilles and patellar tendinopathy and may yield a greater treatment effect compared with PFSS. However, the clinical effect of high-load strength training manifests slowly and studies with a primary endpoint of 3 months may not give adequate time to reap significant benefits (1,2*).

The plantar aponeurosis acts as a pulley system, described as the windlass mechanism, which functions 26

A Comment on High-Load Exercise Plantar fasciopathy (PF) can often be recalcitrant, with pain that persists in some cases for years. Exercise therapy involving plantar-fascia-specific stretching (PFSS) can be beneficial. However, more is now understood about the pathology of the condition, which is akin to a degenerative tendon disorder. Therefore, high-load strength training, which is known to be effective in treating other tendinopathies, is also being applied to PF. This third of three articles discusses the effect of high-load strength training for PF compared to PFSS, helps you to understand the biology behind the mechanotherapy of strength training and allows you to decide if and how this therapy is appropriate to use with your patient.

Read this article online https://bit.ly/3N8LLXo to develop tension through the foot during dorsiflexion of the big toe.

This in turn shortens the distance between the calcaneus and the metatarsal heads, elevating the medial longitudinal arch. The intrinsic foot muscles (IFMs) work together with the plantar aponeurosis to stabilise the foot and provide dynamic sensory and motor control of the foot during locomotion. It is not surprising, therefore, that a significant association between IFM weakness and painful foot pathologies, such as PF, exists.

It would, therefore, seem logical that strengthening exercises for the foot would result in better outcomes and

improved symptoms of PF. How might someone load the plantar fascia? One option is to induce controlled high-load tensile forces across the Achilles tendon, loading it in combination with the windlass mechanism. The close anatomical connection between the Achilles

PLANTAR FASCIOPATHY (PF) IS NOW KNOWN TO BE A DEGENERATIVE TENDON DISORDER Co-Kinetic Journal 2023;97(July):26-29

MANUAL THERAPY

tendon, para-tendon, and the plantar fascia suggests that high loading of the Achilles tendon is transferred to the plantar fascia. This can be achieved by performing unilateral heel raises combined with dorsiflexion of the metatarsophalangeal joints (essentially a rolled towel under the toes).

Clinical trials by Rathleff et al. testing this theory used a high-load protocol as follows (2). l U nilateral heel raises with a towel inserted under the toes to activate the windlass mechanism. l P erform the exercise on a stairway or similar location. l P erform the exercises every second day for 3 months. l E very heel raise consisted of a 3-second concentric phase (going up) and a 3-second eccentric phase (coming down) with a 2-second isometric phase (pause at the top of the exercise). l T he high-load strength training was slowly progressed throughout the trial – starting at a 12-repetition maximum (RM) for 3 sets. After 2 weeks, the load was increased by using a backpack with books and the number of repetitions was reduced to 10RM, simultaneously increasing to 4 sets. After 4 weeks, patients were instructed to perform 8RM and do 8 sets. l I f patients could not perform the required number of repetitions, they were instructed to start the exercises using both legs until they were strong enough to perform unilateral heel raises. They were instructed to keep adding books to the backpack as they became stronger.

The results showed a 29-point greater improvement in foot function index in patients randomised to high-load strength training at the primary endpoint of 3 months. This exceeded the 7-point difference, considered to be the minimal requirement for clinical relevance (2). These results were encouraging, but they raised questions about why the high-load strength training was associated with larger improvements compared with patients that performed PFSS. Studies have shown that large tensile forces are associated with improvements in Co-Kinetic.com

symptoms in tendinopathies and other conditions involving degenerative changes. Although both the highload strengthening and the stretching groups had a significant reduction in the thickness of the plantar fascia on enrolment to the study, interestingly the strengthening group did not show significant improvements in thickness on follow-up. This suggests some abnormalities within the fascia may persist even though symptoms have improved. Another observation from this study was that the improvement in symptoms between both groups was similar at secondary endpoints of 6 and 12 months (2).

The Difference Between Stretching and Loading

Traditionally, if someone were to say to ‘load’ a structure during rehabilitation, one would immediately think of resistance and weight training.

Strengthening exercises clearly do load the structure; with the result being structural adaptation, increased strength and resilience in the tissue.

However, stretching can have a similar effect on tissue. Both stretching and strengthening exercises provide a tensile ‘load’ to the tissue. The main difference is how much strain they induce. Strain is the change in length divided by total length.

This is discussed in Carlson et al. and exemplified below (3).

1. M aximal dorsiflexion of the ankle and toes, as in a plantar fasciaspecific stretch, induces a force of approximately 146N across the plantar fascia. This generates a 1% strain to the fascia.

2. A calf raise, for an individual weighing approx. 55kg, generates a load of 550N on the Achilles tendon. This in turn creates a strain across the plantar fascia of 4%.

3. B y increasing toe dorsiflexion from 0 to 45° while performing a calf raise (same person and body weight as in point 2 above), the force on the plantar fascia doubles and the strain increases to 50%.

Thus, both stretching and strengthening exercises load the plantar fascia, with the strain having the potential to stimulate physiological

HIGH-LOAD STRENGTH TRAINING IS KNOWN TO BE EFFECTIVE IN TENDINOPATHIES SUCH AS ACHILLES AND PATELLAR TENDINOPATHY change. However, high-load strengthening exercises generate a greater strain. Hypothetically, this may bring about greater change in pathophysiological and clinical outcomes over time (3).

Understanding Mechanotherapy

The benefit of high-load therapy seen with tendinopathies relates to mechanobiological stimuli.

It is possible that cyclic strain of fibrous connective tissues, such as tendons and fascia, may activate mechanotransduction pathways within the extracellular matrix that influence the anabolic and catabolic responses of the tissue. It appears that the magnitude, frequency, rate and duration of strain (the mechanical stimuli) may influence the cellular biochemical response specific to tissue adaptation (4*,5*).

Research has shown that in the Achilles tendon, the strain magnitude should exceed the habitual value (2–3% strain), to trigger an adaptational response. A higher tendon strain of 4.5–5.0% led to a superior adaptation.

This translates to improved mechanical and structural properties of the Achilles tendon (6*). Many variables may impact loading and subsequent mechanical adaptations; however, studies suggest that the force and strain magnitude applied from exercise therapy should exceed the load during daily activities. Interestingly, short cyclic loading, even with a higher force and strain magnitude, may provide less adaptation. Thus, the benefits of a loading programme should include progressive strength training of high loads performed under slow repetitions (3 seconds or more) (6*).

In a study of patients with chronic 27

HIGH-LOAD STRENGTH TRAINING MAY BE MORE EFFECTIVE THAN STRETCHING IN PF, BUT THE CLINICAL EFFECTS MANIFEST SLOWLY

Achilles tendinopathies, Beyer et al. compared an eccentric (ECC) training programme to a heavy slow resistance (HSR) programme, and then to a non-exercise group that received an ultrasound-guided corticosteroid injection (8*). Results showed that both ECC and HSR training provided superior benefits compared to corticosteroid injection.

Additionally, HSR training (including 36% more time under tension and RM-based contraction) was associated with more normal tendon structure and changes in the extracellular matrix composition. This is an indication that greater matrix turnover and collagen synthesis resulted from the HSR programme. It seems unimportant whether the load originates from concentric or eccentric contractions: as long as the load is of sufficient magnitude and duration, a beneficial adaptation may result (8*).”Table 1. Example of mechanobiological descriptors of resistance exercise stimuli in Kongsgaard et al and Rathleff et al”(https://bit.ly/43IY8k5) in Rathleff and Thorborg (5*) illustrates different high-load exercise protocols that have shown promising results in symptom improvement in patients with Achilles tendinopathy and PF (2*).

Most systematic reviews to date that discuss treatment protocols for PF do not include this new approach of HSR training, which involves repeated slow contractions through concentric, isometric and eccentric phases against a heavy load. Although this approach has been proven to be effective in other tendinopathies, there is limited evidence for its use in PF. Preliminary evidence, as discussed above, has found HSR training to be superior to stretching in PF, but the exercise dose 28

was still far lower than that prescribed in trials of other tendinopathies.

Increasing exercise dose could lead to greater improvement in outcomes through a greater mechanobiological stimulus.

Traditionally, increasing exercise dose can result in drop out-of patients in clinical trials or poor compliance, as compliance is often compromised by low self-efficacy (9*). An alternative approach is to encourage patients to be in charge of their own rehabilitation and thereby increase exercise dose through increased self-efficacy. A recent study by Riel et al. had two groups of PF patients perform a repeated heel raise exercise in standing for 12 weeks (10*). Participants in the experimental group were self-dosed (ie. they performed as many sets as possible with as heavy a load as possible, but no heavier than 8RM).

The exercise regimen for the control group was pre-determined using the progressive protocol described above

by Rathleff et al. (2*).

Interestingly, the self-dosed programme was not associated with larger improvements in self-efficacy or larger exercise doses during the trial.

Both groups showed improvements in pain larger than the minimum clinically important difference, but less than 9% of patients in either group achieved Patient Acceptable Symptom State, indicating a need for continued improvement in long-term treatments (10*). Therefore, advising people with PF to self-dose their HSR training regimen does not substantially increase the achieved dose compared with prescribing a pre-determined regimen. Similar effects are seen with both options and, thus, may be used at the therapist’s discretion and

understanding of the patient’s attitude towards exercise therapy.

Increasing dose and improving the strength of the IFMs through changes in footwear has been considered for PF patients. Studies evaluating the effect of minimalist footwear in runners to strengthen IFMs lack clinical relevance to the PF population. Studies used asymptomatic subjects and the mileage prescribed was well below the average weekly mileage for a distance runner who might be susceptible to developing PF. This reduced the validity of the results, even though IFM strength significantly increased when subjects transitioned to minimalist footwear (11*,12). Despite impact forces generally being lower when minimally shod, there is a lack of evidence supporting the loading effect and injury rates, as well as the safety and effectiveness of minimal running shoes in symptomatic populations (13).

Conclusion

So, where does that leave you in loading the plantar fascia to effect change in PF patients’ long-term symptoms? Future research into high-load training is needed so that this can be confidently prescribed to PF patients, as we do in other tendinopathies. At present there is some evidence to suggest that this form of exercise may be beneficial (as well as plantar-specific stretching).

With that in mind, using HSR training on an individual basis and closely monitoring progress, avoiding setbacks due to symptom flare-up, may be a considered treatment option.

References

1. Huffer D, Hing W, Newton R et al.

Strength training for plantar fasciitis and

Co-Kinetic Journal 2023;97(July):26-29

MANUAL THERAPY

the intrinsic foot musculature: a systematic review. Physical Therapy in Sport 2017;24:44–52 2. Rathleff MS, Mølgaard CM, Fredberg U et al. High-load strength training improves outcome in patients with plantar fasciitis: a randomized controlled trial with 12-month follow-up. Scandinavian Journal of Medicine & Science in Sports 2015;25:e292–300 Open access https://bit.ly/3CchPEq 3. Carlson RE, Fleming LL, Hutton WC. The biomechanical relationship between the tendoachilles, plantar fascia and metatarsophalangeal joint dorsiflexion angle. Foot & Ankle International 2000;21(1):18–25 4. Toigo M, Boutellier U. New fundamental resistance exercise determinants of

molecular and cellular muscle adaptations.

European Journal of Applied Physiology 2006;97(6):643–663 Open access https://bit.ly/42vnGzq 5. Rathleff MS, Thorborg K. ‘Load me up, Scotty’: mechanotherapy for plantar fasciopathy (formerly known as plantar fasciitis). British Journal of Sports Medicine 2015;49(10):638–639 Open access https://bit.ly/43IY8k5 6. Arampatzis A, Karamanidis K, Albracht K. Adaptational responses of the human Achilles tendon by modulation of the applied cyclic strain magnitude. Journal of Experimental Biology 2007;210:2743– 2753 Open access https://bit.ly/3WXGg25 7. Glasgow P, Phillips N, Bleakley C. Optimal loading: key variables and mechanisms.

KEY POINTS

l Plantar fasciopathy (PF) is one of the most prevalent musculoskeletal conditions. l Systematic reviews and meta-analyses have noted that ‘no one treatment’ is superior to another. l Exercise therapy, notably plantar-fascia-specific stretching, may offer some benefit. l High-load strength training that causes high tensile loads across a tendon is now known to be effective in degenerative tendon disorders such as Achilles and patellar tendinopathy. l The close anatomical connection between the Achilles tendon, paratendon, and the plantar fascia suggests that high loading of the Achilles tendon is transferred to the plantar fascia. l Loading the Achilles tendon, in combination with the windlass system (toes in dorsiflexion) to load the plantar fascia, has shown encouraging results. l High-load strength training may therefore include calf raise/heel raise off a step with the toes in dorsiflexion. l Loading should be slow, 3 second concentric contraction, 2 second isometric hold, 3 second eccentric contraction. l A weighted backpack can be used to progressively increase the load. l More studies including this loading protocol are needed in the future.

DISCUSSIONS

lT raditionally, what strengthening exercises and dose do you use for your plantar fasciopathy patients? lH ave you used a high-load, slow, progressive protocol in any plantar fasciopathy patients? lD o you have any concerns using a high-load strength training protocol with patients?

RELATED CONTENT

l P lantar Fasciopathy: Epidemiology, Risk Factors, Diagnosis and Biomechanics [Article] https://bit.ly/3qMUx5S l M anagement of Plantar Fasciopathy and Plantar Heel Pain [Article] https://bit.ly/3CtkV78 l Plantar Fasciitis: A Pain in the Heel [Article] https://bit.ly/3sMVKa5 l S pontaneous Rupture of the Plantar Fascia in a Professional Football Player [Article] https://bit.ly/43GIBk7 l T he Core of Your Foot Problems [Article] https://bit.ly/3u7sOdL

Co-Kinetic.com

British Journal of Sports Medicine 2015;49:278–279 8. Beyer R, Kongsgaard M, Hougs Kjær B et al. Heavy slow resistance versus eccentric training as treatment for Achilles tendinopathy.

A Randomized Controlled Trial. The American Journal of Sports Medicine 2015;43:1704– 1711 Open access https://bit.ly/43rfBgL 9. Jack K, McLean SM, Moffett JK et al. Barriers to treatment adherence in physiotherapy outpatient clinics: a systematic review. Manual Therapy 2010;15:220–228 Open access https://bit.ly/3NjTROc 10. Riel H, Jensen MB, Olesen JL et al.

Self-dosed and pre-determined progressive heavy-slow resistance training have similar effects in people with plantar fasciopathy: a randomised trial. Journal of Physiotherapy 2019;65:144–151 Open access https://bit.ly/3p0SKJE 11. Miller EE, Whitcome KK, Lieberman DE et al. The effect of minimal shoes on arch structure and intrinsic foot muscle strength.

Journal of Sport and Health Science 2014;3(2):74–85 Open access https://bit.ly/3WZSMy3 12. Johnson A, Myrer J, Mitchell U et al.

The effects of a transition to minimalist shoe running on intrinsic foot muscle size.

International Journal of Sports Medicine 2015;37:154–158 13. Knapik JJ, Orr R, Pope R et al. Injuries and footwear (part 2): minimalist running shoes.

Journal of Special Operations Medicine 2016;16:89–96.

THE AUTHOR Kathryn Thomas BSc Physio, MPhil Sports Physiotherapy is a physiotherapist with a Master’s degree in Sports Physiotherapy from the Institute of Sports Science and University of Cape Town, South Africa.

She graduated both her honours and Master’s degrees Cum Laude, and with Deans awards. After graduating in 2000 Kathryn worked in sports practices focusing on musculoskeletal injuries and rehabilitation. She was contracted to work with the Dolphins Cricket team (county/provincial team) and The Sharks rugby teams (Super rugby). Kathryn has also worked and supervised physios at the annual Comrades Marathon and Amashova cycle races for many years. She has worked with elite athletes from different sporting disciplines such as hockey, athletics, swimming and tennis. She was a competitive athlete holding national and provincial colours for swimming, biathlon, athletics, and surf lifesaving, and has a passion for sports and exercise physiology. She has presented research at the annual American College of Sports Medicine congress in Baltimore, and at South African Sports Medicine Association in 2000 and 2011. She is Co-Kinetic’s technical editor and has taken on responsibility for writing our new clinical review updates for practitioners.

Email: kittyjoythomas@gmail.com 29

2 Physical Therapy 0 Consumer Survey 2 Discover What Your Potential Clients 3 Know About Physical Therapy This article reports the findings from an independent, consumer market research survey, that questioned 400 people about awareness of and attitudes towards physical therapy. The results reveal some surprising gaps in knowledge and demonstrate that education of your potential clients and specialisation into niche areas of treatment will benefit your business. Reading this article will allow you to see how best to invest your main resource – your time – to get the best results for your business tailored to your expertise and interests. Read this article online https://bit.ly/3qOxRSR

By Chris Dann, founder of Market Your Clinic Online

30

Introduction

Every year, we at Market Your Clinic Online commission a professional research organisation to carry out a survey of consumer attitudes to physical therapy. We publish the survey results in this report for the benefit of all clinics and clinicians, so that all may market their clinics more effectively.

In the 2023 survey, 400 respondents answered the following questions: 1. Have you ever received treatment from a physiotherapist, chiropractor, osteopath or other physical therapist? (Respondents were also asked whether they received NHS, health insurance or selffunded treatment, and their general awareness of available treatments if they had never received physical therapy treatment.)

2. How much would you expect to pay for an initial 45-minute consultation and treatment with a private physiotherapist, chiropractor, osteopath or other physical therapist? (Broken down into £50 bands.)

3. How many of the following conditions were you aware can be treated by a physiotherapist, chiropractor, osteopath or other physical therapist?

(Respondents were given a list of 14 different condition types including musculoskeletal, gynaecological and neurological conditions.)

4. How much confidence do you have in the following therapies? (On a scale of 0 to 10.) a. Physiotherapy b. Chiropractic c. Osteopathy.

5. Please rank how influential the following factors would be to you in choosing private physical therapy treatment? a. Practicalities e.g. clinic location/appt. wait time

b. Qualifications and experience c. Recommendations and reviews d. Price e. Personal qualities of practitioner.

6. How would you probably go about looking for a private physical therapist if you were considering treatment? (Respondents were offered a choice of GP recommendation, personal recommendation, Google search and various social media platforms.)

Results

1. Experience of Physical Therapy Treatments

1.1 Have you ever received treatment from a physiotherapist, chiropractor, osteopath or other physical therapist?

The results from this question (Fig. 1) showed that 75% of respondents had received physical therapy in some form.

Only 1 in 10 replied that they knew little or nothing about physical therapy treatments. l Yes lN o, but am broadly aware of available treatments lN o, I know little or nothing about physical therapy

10% 15% 75%

Figure 1: Have you ever received treatment from a physiotherapist, chiropractor, osteopath or other physical therapist?

Co-Kinetic Journal 2023;97(July):30-34

ENTREPRENEUR THERAPIST

Co-Kinetic comment

Co-Kinetic comment These results show that there is broad awareness of physical therapy among members of the general public.

The author makes a great point here about pricing and its relationship to having a clear target audience. When it comes to choosing a target audience, it plays a crucial role in differentiating yourself from other therapists and helps you avoid the price competition trap. By identifying a specific target audience, you can tailor your services, messaging and approach to meet your audience’s unique needs and preferences. This allows you to establish yourself as an expert in catering to their specific challenges, which in turn reduces the need to compete solely on price. Instead, you can focus on delivering exceptional value and specialised solutions that resonate deeply with your target audience, setting you apart from the crowd and attracting clients who appreciate the true worth of your services.

1.2 Paying for Treatment The questionnaire revealed that of the respondents that had received physical therapy, 64% had received treatment on the NHS. Of the remainder, 48% had paid for private treatment, and 16% had received treatment paid for by their health insurance. Note, respondents were able to answer Yes to more than one option.

1.3 Awareness of Physical Therapy Treatments by Age Category The results of this question indicated that the eldest and youngest respondents were less likely to be aware of physical therapy treatments, with 15% of 18–24s and 13% of over 55s replying, “I know little or nothing about physical therapy”. There was no significant difference in experience between men and women.

3. Awareness of What Physical Therapy Can Treat

Figure 3 (see next page) demonstrates that although, as expected, there was a greater awareness that common musculoskeletal (MSK) conditions could be treated with physical therapy than neurological, gynaecological, and chronic conditions, many therapists might still be surprised at how low these figures were, with from 1 in 3 to 1 in 4 people not aware that physical therapy could help with sports injuries, muscle or joint pain, or injury rehabilitation.

There was also a very low awareness of gynaecological and pelvic floor physiotherapy which changed very little with age and gender. Only 36% of women over the age of 35 were aware that gynaecological and pelvic floor issues could be treated with physical therapy.

Additional analysis showed that there was a strong correlation between age and awareness of what can be treated with physical therapy, with over-55s often showing twice the rate of awareness of 18–24s that a certain condition is treatable with physical therapy.

Marketing Insight l When marketing, it is fair for us to assume our audience has probably had physical therapy before, or at the very least feel they are aware of available treatments, and to tailor the voice of our marketing accordingly. l Although more people have had NHS treatment, half of those who have had physical therapy have paid for their own private treatment, suggesting our audience is probably comfortable with the idea of seeking and paying for private treatment. l Treatments are more likely to need to be explained at a more basic level when marketing to the oldest and youngest age groups.

Co-Kinetic comment

2. Expected Cost of Treatment

The data in Figure 2 show that approximately half of respondents expected an initial 45-minute session to cost £50–100, whereas a quarter expected less than £50 and a quarter more than £100.

Marketing Insight l Patients have a generally accurate expectation of how much private physical therapy is likely to cost. You should feel free to charge anything up into the £100– 150 bracket, depending on your marketing angle and target market.

Co-Kinetic.com

50% 48% 40% Percentage of Respondents

These data highlight the importance of explaining how physical therapy can help in the different contexts of the audiences you’re looking to attract. The lack of awareness in the younger and older populations shows how important it is that you explain the ways in which you can help.

This can be done very effectively through blog posts and nurture (non-selling) emails, and by sharing links to resources on the social networks and also locally through your clinic and through partnerships and collaborations with other local service providers.

30%

20%

24% 21%

10%

< £50

£50 –£100

£100 –£150

5%

2%

1%

£150 –£200

£200 –£250

>£250

Figure 2: How much would you expect to pay for an initial 45-minute private consultation with a physical therapist?

31

Back pain

highlights the opportunities for educating people about areas they don’t realise physical therapy can help with. The results in Figure 3 also show that there is no shortage of opportunities for developing niche specialisms.

87.00%

Sports injuries

77.75%

Joint pain (hip, knee, elbow, etc.)

72.75%

Muscle pain

4. Relative Confidence in Therapies

The results from Figure 4 show that the highest average confidence rating is for Physiotherapy (6.83), followed by Chiropractic (6.42) and then Osteopathy (6.23).

Although Physiotherapy showed slightly higher confidence among respondents, there was no large differences between the three therapies, with all showing a similar distribution of results and all receiving an average of 6.2–6.8.

69.75%

Rehabilitation after a serious injury

63.75%

Nerve pain

43.25%

Chronic pain conditions eg.

Fibromyalgia

32.75%

Gynaelogical & pelvic floor issues

30.00%

Stress and anxiety

25.25%

Headaches and migraines

22.50%

Neurological conditions eg. Parkinsons

Marketing Insights l People do not, in general, have more confidence in any given therapy over another. Osteopaths and chiropractors – both of whom often go to more lengths to ‘justify’ their treatment in their marketing – have no more need to do so than physiotherapists. l At the same time, general consumer confidence in physical therapy is not as high as we might hope, with an average of 6.5 out of 10. This means that all therapists should go to the trouble of explaining and making the case for their therapy in their marketing.

19.25%

Heart & circulation conditions eg. rehabilitation after a heart attack Lungs and breathing issues eg.COPD

14.50%

Digestive issues

13.25%

17.00%

0%

25%

50% 75% Percentage answering “yes”

The key point here is that when people face a problem, they typically prioritise finding someone they trust as an individual, rather than solely focusing on a specific professional qualification. What matters most to them is that they believe you possess the right skills and expertise to help them solve their issue. As therapists, we often place great emphasis on the clinical differences between our approaches, but in reality, it may matter less to our clients. For instance, someone seeking relief from back pain might initially seek

Figure 3: Awareness of what physical therapy can treat

Marketing Insights l With MSK conditions, it is fair to assume that 1 in 4 of our audience will not realise their condition is treatable with physical therapy. In our marketing, we should explain which conditions are treatable and not assume the patient is already aware. l With non-MSK conditions we can assume the patient is unlikely to know that physical therapy treatment is available for their condition. Educational content is important, to show the potential patient that physical therapy can help them, as is optimising websites for the particular conditions we treat, as the patient is unlikely to do a Google search for the therapy directly but for the condition they have. l A corollary of this is that educational outreach for nonMSK conditions may also be useful, for example speaking to local support groups or other ‘condition groups’ to help raise awareness that a certain therapy may be useful. l Physios treating or specialising in gynaecological conditions should also be aware that there is still a general lack of awareness among women that gynaecological and pelvic floor treatments are available, and also follow the advice above for non-MSK conditions.

Co-Kinetic comment Again, here’s another vote for the role of education across all areas of physical therapy provision. In particular this 32

Co-Kinetic comment

100%

30%

20%

10%

0%

0

1

2

3

4

5

6

7

8

9

10

Average confidence ratings for the three different disciplines are:

l Physiotherapy 6.83 l Chiropractic 6.42 l Osteopathy 6.23 Figure 4: On a scale of 0 (none) to 10 (complete), how much confidence do you have in the following therapies?

Co-Kinetic Journal 2023;97(July):30-34

ENTREPRENEUR THERAPIST

out a physiotherapist, but they can be easily convinced to consider an osteopath or chiropractor if they understand that these professions are equally capable of addressing back pain issues. The crucial educational message, therefore, is to build trust by communicating how your particular profession can effectively treat their condition. By focusing on establishing yourself as a trusted professional with the necessary skills, you can effectively connect with clients and address their specific needs.

5. Influential Factors in Choosing a Physical Therapist

Respondents were asked to rank five factors from most to least important in choosing a physical therapist. The results in Figure 5 show that qualifications and experience were the most important factor to respondents in choosing a physical therapist, followed by price.

The average ranking for the different factors (note, a lower score reflects a higher rank) is shown on the right of the graph. Although the average rankings of the given factors followed the same order as the ‘most important’ factor in Figure 5, there was not a great difference in the averages, suggesting all factors are important in decision-making. For example, personal qualities may be the lowest ranking factor overall, but is still the most important factor to more than 1 in 8 of our audience.

Along these lines, it is possible the ‘most important factor’ simply represents the order of the decision-making process rather than suggesting other factors are not important. When looking for a therapist it is essential that they are correctly qualified and have the experience to treat your condition, and that you can afford the treatment. With these ‘screening’ questions out of the way, the patient can then move on to consider other factors.

Marketing Insights l Qualifications/experience and price are the most important factors in choosing a physical therapist, and clinics should ensure these are presented clearly and accessibly in their marketing. If a patient has to search around your website to find the price or to validate your qualifications, they may hit the back button and find a website where they can answer these screening questions more quickly. l At the same time, all factors are important in decisionmaking, and we should continue to ensure that reviews, practicalities and personal qualities are also emphasised in clinic marketing.

Co-Kinetic comment This is an interesting question. I have a strong suspicion that although this may be how the respondents answered the survey, in reality it doesn’t boil down to that. I’m guessing that if you asked your clients (try it and let me know) whether they checked those things before they booked an appointment with you, if they were being honest, they would almost certainly confess they didn’t! As a therapist, your experience may play a role in a potential patient’s decisionmaking process, which is why this is important to emphasise on your website and in a modest way on your social media, Co-Kinetic.com

Average ranking for the different factors (Note, a lower score reflects a higher rank) Qualifications/ experience

2.6

135

Price

90

Practicalities eg. clinic location/ wait time for appointment

2.9 3.1

63

Recommendations/ reviews

3.1

58

Personal qualities of practitioner

3.3

54

0

50

100

150

Number of respndents (out of 400)

Figure 5: Most influential factor in choosing a physical therapist but if you win the trust of someone, and they are confident you’re sufficiently knowledgeable and skilled to help them, I think that factor alone would clinch the deal without ever checking out your actual qualifications. I accept it’s a logical way to answer a survey but I think in real life, ask your patients what they knew about your qualifications or experience, and most wouldn’t have an answer. Just a theory! Let me know what you discover.

6. Finding a Private Physical Therapist

Figure 6 shows that although a GP recommendation was the most popular way of seeking a physical therapist, Google search scored almost as highly, notably higher than seeking a personal recommendation and 6 times higher than the most popular social media channel.

Further questioning demonstrated that, predictably, younger people were far more likely to use social media to search for a practitioner, with social media usage dropping to almost nothing in older audiences. There was also a general GP recommendation

69%

Google Search

66%

Personal recommendation Facebook

54% 11.25%

Instagram

7.50%

Other social media

4.50%

TikTok

4.25%

LinkedIn

2.25%

Other

1% 0%

20%

40%

60%

80%

Figure 6: How would you go about looking for a private physical therapist if you were considering treatment? (Select all that apply)

33

propensity to use digital channels in younger audiences, not simply a greater use of social media but also a greater use of Google search, with Google search still vastly outranking any social media platform.

Marketing Insights l Google search is a far more widely used channel than social media. Most clinics should prioritise Google optimisation and/or Google Ads over social media. l This is not to say there is no place for social media in marketing. Many clinics find social media to be an essential tool in giving a professional image of their practice, audience-building and retention. The results simply show it is not a primary way of seeking treatment for most patients. l Personal and GP recommendations also feature very highly. Clinics should try to be proactive in building relationships with GPs and encouraging patients to recommend friends and relatives, maybe with incentive schemes. l All digital channels are more important for a younger audience, and particularly a greater use of social media.

MSK/sports injury practitioners or those generally targeting a younger audience will therefore have more to gain from social media presence, whereas practitioners specialising in conditions which generally affect older people have much less to be gained from social media use.

Co-Kinetic comment While I can see the logic of the answer that a referral from a GP is the primary way of finding a therapist, I would question how likely that is in reality. It’s almost impossible to get an appointment with your GP (in the UK at least) these days, let alone have time for a chit chat about which physical therapist they’d recommend and most GPs probably wouldn’t know who to recommend anyway! In my view it’s Google, word of mouth and social media all the way (but if you happen to bump into a local GP while you’re doing your local outreach activities there’s nothing to lose by offering to provide them with handy patient advice leaflets on topics that GPs struggle to provide resources for and build connections that way).

I would challenge the author’s comments around social media only being useful for “giving a professional image of their practice, audience-building and retention”. I understand it as the author comes from a web development and SEO background, but firstly, what’s neglected here is that when you add the searches on social media together, they actually contribute 30% of searches. There is also no mention of the other ways in which social media can both directly and indirectly contribute to search results, as well as win more customers. For example, your social media pages and posts can help you to: 1. communicate authority; 2. add value by sharing helpful resources and building reciprocity; 3. build trust and engagement; 4. increase brand awareness by engaging in audiences on 34

other social network pages; 5. grow an audience using targeted paid ads; 6. win customers through social proofing and reviews; 7. boost your SEO – social signals, website link clicks, demonstrate of authority; 8. drive sales – indirect and direct; and 9. help your business look more legitimate.

For more information on our new Social Success for Physical Therapists course visit https://ck-socialsuccess.voomly.com/

Co-Kinetic Summary

This is a great piece of work and congratulations to Chris Dann at Market Your Clinic Online for taking the initiative and funding and producing it. There are lots of great takeaway marketing messages in this piece of research. I personally would like to drill more deeply into the role of trust and education in people’s choices of practitioner and also explore the clinical tipping-point triggers that motivate people to move from tolerating their pain, to actually seeking help.

Maybe something for next year’s project? Both Chris at MYCO and I would love to hear your thoughts.

Acknowledgement This article has been created from the Market Your Clinic Online Physical Therapy Consumer Survey, see the full version at: www.marketyourcliniconline.com.

Co-Kinetic comments by Tor Davies, physiotherapist-turned Co-Kinetic founder.

RELATED CONTENT

lS ocial Success for Physical Therapists [Course] https://bit.ly/43zk3Kl l Practical Ways to Use Content to Promote Yourself and Your Business [Article] https://bit.ly/373sGS6 lP hysical Therapy Marketing Strategies: Being Seen, Being Found and Being Heard [Article] https://bit.ly/3kFxogi l How to Get More Patients Without Being Salesy [Article] https://bit.ly/3qOxRSR

THE AUTHOR Chris Dann is the founder of Market Your Clinic Online and is unreasonably passionate about digital healthcare marketing. He builds websites, carries out SEO optimisation, has written for Osteopathy Today, works with Physio First and Co-Kinetic and is the author of the Manual Therapy SEO Reference Guide. When not promoting clinics, he enjoys the gym, modern art, playing guitar and eating hamburgers.

Email: chris@marketyourcliniconline.com Website: https://www.marketyourcliniconline.com/ LinkedIn: https://www.linkedin.com/in/cpjdann/ Facebook: https://www.facebook.com/ marketyourcliniconline

Co-Kinetic Journal 2023;97(July):30-34

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Plus 30 joints, more than a hundred aggravate your foot l excessive strengthe ng or runni extremity. oot). ry strain on nce walki e stretching, well as balance long-dista unnecessa walking baref as may includ plantar fascia (a thick ligament connecting or l blisters. ligaments and a few muscles and tendons ved ing gain; ht invol danc jumping, l rapid weig the structures your heel to the front of your foot) became to make your foot move. Given how many l high BMI; exercises. standing; inflamed, which resulted in pain. However, And, of course, there are issues that are moving parts there are in the human foot l prolonged MS of plantar SYMPTO the latest research shows that there is unique to the foot itself including: and how many thousands of miles this symptoms common The most

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amazing body part logs in a lifetime (the average person clocks in at 75,000 miles by age 50), it’s not surprising that structures within it can suffer injury or overuse.

Like any body part that’s made up of bone, muscle and connective tissue, the feet can suffer from certain conditions that can affect any other extremity, limb or the spine, including: l sprains, strains and pulls affecting muscles or ligaments; l tendinitis – when a tendon becomes overstretched, inflamed or torn; l tendinopathy – overloading and microtrauma to tendons; l bone fractures, stress fractures and breaks; l osteoarthritis (which is particularly common in feet, especially in the joints that connect the toes to the midfoot); l rheumatoid arthritis; and l neuropathy – damage or dysfunction of

l heel spurs l plantar fasciitis l bunions l fallen arches l mallet toes l claw toe l metatarsalgia l Morton’s neuroma.

Foot pain is one of the most common complaints within a medical practice, and plantar fasciitis (and we will come back to the name change shortly) is the most common. One in ten people will suffer from plantar fasciitis in their lifetime. It is most common cause in the ages of 40 to 60 years and there is little gender difference. It is common in active individuals as well as those living a sedentary lifestyle, specifically those that are overweight.

So, if you have pain along the underside of your foot, especially on the inside of your heel, you may have plantar fasciitis.

The pain is worse first thing in the morning

very seldom any inflammation. In fact, the plantar fascia becomes overloaded and strained overtime, with an increasing amount of wear and tear causing tiny ‘microtears’ and disruption in the fibres.

These degenerative changes are what result in the pain. Hence the change in name to plantar fasciopathy – the ‘opathy’ referring to a disease caused by overuse.

WHY DO YOU GET PLANTAR FASCIOPATHY?

This overuse-type injury is due to multiple factors. It can be from excessive load – aka being overweight. It may be due to increased training load (eg. in runners) or performing an activity you are not accustomed to and loading your fascia in a way it is not prepared for. It may be due to unsupportive shoes or collapsed arches and weak foot muscles that alter how your foot functions every day, which places strain on the plantar fascia.

Plantar fasciopathy can be very painful and debilitating, limiting your daily activities and sports participation. A physical therapist can help diagnose your foot pain. They can then provide you with the modalities (different ways and means) and exercise training necessary to correct any anatomical issues, improve your foot posture and reduce pain.

Often your pain may have had an

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