Who Cares What People Think? Your Prospective New Patients Do!

Who CareS What People Think?

A Practical Guide for Physical Therapists on Getting More Customers I

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Checklists: Comprehensive checklists to guide you through implementing social proof strategies.

Canva Artwork: Artwork Posters: from Co-Kinetic Encourage reviews from patients.

Review Request Handouts: Easy-to-use templates.

Speech Bubbles: Add these to your marketing material or website.

Customer Testimonial Posters: Highlight patient experiences.

Quantitative Proof Panels: Showcase your clinic's achievements with custom artwork. @CoKinetic

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Social Proofing in Physical Therapy - Overview In this module, we highlight the critical role of leveraging testimonials and customer reviews (aka social proofing) to build trust and credibility within your physical therapy practice. With the increasing importance of an online presence, social proof has become essential for effective marketing. This chapter defines social proof, highlights its forms, and explains its particular importance in healthcare.

You will learn about different types of social proof: reviews, testimonials, case studies, social media mentions, and professional endorsements. We provide practical strategies for gathering authentic reviews through inperson requests, email follow-ups, automated systems, and postappointment materials. Additionally, we cover best practices for displaying these reviews on various platforms to build your practice’s reputation and attract new patients.

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Introduction Welcome to this chapter on leveraging the all-important testimonials and customer reviews. As you probably already know, with our increasing shift into the online environment, the power of social proof cannot be overstated. Testimonials and customer reviews are life-giving tools for building trust and credibility with both new and existing patients.

This chapter explains why these elements are so crucial for your physical therapy business and provide you with practical strategies to collect and utilise your reviews effectively.

By the end of this chapter, you’ll understand the importance of social proof (if you didn’t already), learn actionable methods to gather authentic reviews, and understand how to effectively integrate these testimonials into your marketing efforts to enhance your practice’s reputation and attract more patients (because lots of people do this last bit badly!). So let’s crack on.

What is Social Proof and Why is it Important?

Social proof is a psychological and social phenomenon where people look at what other people do and think, in order to determine their own actions and behaviour (yup in this particular case, we are sheep!).

In the context of a physical therapy practice, social proof can take many forms, including reviews, testimonials, case studies, social media mentions, and professional endorsements. By leveraging social proof, you can build trust and credibility with potential patients, making them more likely to choose your services over those of your competitors.

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Robert Cialdini, in his excellent book “Influence: The Psychology of Persuasion,” (which is definitely worth a read), identifies social proof as one of the ‘7 Principles of Persuasion’. He explains that people are more likely to engage in a behaviour if they see others doing the same.

In healthcare, trust and credibility aren’t just important - they’re everything. Building these qualities can significantly impact your practice and your patient relationships.

Types of Social Proof 1. Reviews: Written feedback from patients about their experiences with your services. Reviews are typically found on platforms like Google, TrustPilot, and Facebook.

2. Testimonials: Personal accounts from satisfied patients, often used in marketing materials to highlight the benefits of your services.

3. Case Studies: Detailed stories that showcase the journey and success of a particular patient, demonstrating the effectiveness of your treatments.

4. Social Media Mentions: Posts and comments from patients on social media platforms that mention or recommend your services.

5. Professional Endorsements: Recommendations and certifications from other professionals or organisations that vouch for your expertise and quality of care.

In a Nutshell Reviews give an honest overview to help people decide.

Testimonials are heartfelt endorsements that build trust.

Case Studies show your real-world success and impact.

Why is Social Proof Important?

I often ask people to think about the level of trust required in physical therapy, because it’s something we tend to take for granted. In order to be treated it’s necessary for most of our patients to make themselves very vulnerable by removing at least some clothing and allowing us to touch them on their skin. As we get more experienced, I think we forget how exposing that can feel, which makes the element of trust all that much more important and can have a huge impact on the treatment outcome.

I will never forget visiting a physio when I was having a real problem with back pain and as I walked out and got back in the car, I burst into tears, which having trained as a physio myself really surprised me. My reaction I realised afterwards was the release of having held the responsibility for so much physical pain inside myself and not felt able, until that point, to trust someone to help me

😓.

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I can’t say it was a good cry either! I didn’t suddenly feel ‘released’ emotionally or physically. I had to continue digging in to my courage to keep attending my appointments. The ‘take home’ here is don’t underestimate either the emotional and/or the physical courage it takes many people to even walk through your door, let alone get undressed and trust you to help them with a pain that some may have been carrying the burden of, for many years.

This is why trust-building reviews are even more critical in our industry than in many others.

Social proof is critical for several reasons: Builds Trust: When potential patients see positive reviews and testimonials from other people, it reassures them that they are making the right choice.

Increases Credibility: Endorsements from other professionals and positive patient feedback enhance your reputation as a trustworthy and competent practitioner.

Boosts Visibility: Reviews and testimonials can significantly improve your search engine rankings, making it easier for potential patients to find you online. (This is likely to become even more significant as our world is shaped by developments in artificial intelligence.)

Encourages Action: People are more likely to book an appointment when they see that others have had positive experiences with your practice.

Key Statistics on the Power of Reviews To emphasise the importance of testimonials and customer reviews, check out these statistics: 92% of customers read online reviews before making a purchase (Big Commerce).

72% of consumers say positive testimonials and reviews increase their trust in a business (Big Commerce).

88% of consumers trust online testimonials and reviews as much as recommendations from friends or family (Big Commerce).

Using customer testimonials regularly can generate approximately 62% more revenue (Strategic Factory).

On average, testimonials on sales pages increase conversions by 34% (Impact).

Websites using testimonials saw a 45% increase in traffic compared to those that didn’t (Yotpo).

Improving star ratings from 3 to 5 stars can increase clicks on Google up to 25% (Bright Local).

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You’ve probably seen many of these statistics before, but they do help to highlight how powerful and influential reviews and testimonials can be in attracting new patients, building trust, and enhancing the overall credibility of your physical therapy business.

The Relationship Between Reviews, Trust, and Patient Outcomes Trust is the cornerstone of the patient-practitioner relationship, particularly in physical therapy where, as we’ve discussed previously, patients often find themselves in vulnerable positions. Reviews and testimonials play a crucial role in building this trust before a patient even steps into your clinic. Here’s how: 1. Building Initial Trust: Positive reviews and testimonials provide a sense of reassurance to potential patients. They serve as a form of validation that others have had successful and satisfying experiences with your practice.

2. Enhancing Patient Confidence: When patients trust you, they are more likely to adhere to treatment plans and openly communicate their concerns and progress. This confidence is key for achieving the best possible outcomes.

3. Improving Patient Engagement: Trust encourages patients to engage more fully in their treatment, attend appointments regularly, and follow your prescribed exercises and lifestyle changes. This is probably why engaged patients typically experience better health outcomes, which is win-win for you.

4. Facilitating Open Communication: A trusted therapist-patient relationship also helps with better communication. Patients who trust their therapists are more likely to share detailed and honest information about their symptoms and lifestyle, allowing for more accurate diagnoses and effective treatment plans.

By understanding and leveraging the relationship between reviews, trust, and patient outcomes, you can significantly improve not only your practice’s reputation but also the health and satisfaction of your patients. Who wouldn’t want that?

Now that we understand what social proof is and why it’s important, let’s explore how to effectively gather and utilise these testimonials and customer reviews.

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Gathering Testimonials and Reviews Strategies for Collecting Reviews 1. In-Person Requests: After a successful session, ask the patient directly if they would be willing to leave a review. This personal touch can be very effective. Give them a postcard/leafelt to help them do this.

2. Email Follow-Ups: Send follow-up emails after appointments you know have been a success, including a request for a review. Make it easy by providing direct links to review sites.

3. Automated Systems: Use automated emails to send review requests periodically, this means it doesn’t add to the workload but still gets done regularly.

4. Post-Appointment Materials: Provide patients with materials that include instructions and links for leaving reviews. This could be in the form of a postcard, or leaflet (see our resources below).

Tools and Resources To help you get started today we’ve provided an assortment of resources. You’ll find them in the Practical Resources and Tools section at the end of this chapter.

Review Request Cards: A postcard with URLs and QR codes you can customise to link to your chosen review sites.

Review Request Leaflet: A leaflet giving helpful advice on writing a review along with URLs and QR codes where you can add links to your preferred review sites.

Posters in Clinic: Posters for your waiting area encouraging patients to leave a review.

Emails Swipe Files: Engaging emails you can use to request reviews.

Additional Canva Artwork: Editable Canva templates with quotes images and posters, for adding your own testimonials for social media, or display on your clinic wall, website or other marketing material. @CoKinetic

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Artwork from Co-Kinetic

Insert Customer Quote Here

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Here’s a screenshot from one practitioner who made excellent use of one of the emails in this resource set.

Using Testimonials and Reviews in Your Marketing Displaying Reviews and Testimonials 1. Add Them To Your Website: Homepage: Include a rotating carousel of testimonials on your homepage to catch visitors’ attention immediately. For example, “John Doe: ‘The team at [Your Clinic Name] helped me recover from a shoulder injury faster than I ever thought possible!’”

Dedicated Testimonial Page: Create a separate page on your website for all testimonials and reviews, categorised by type of service. Example: “Sports Injuries, Post-Surgical Rehab, Chronic Pain Management.”

Condition Pages: Include relevant testimonials on specific condition pages to directly relate to the content. Example: On your ‘Back Pain Treatment’ page, include: “Jane Smith: ‘After just a few sessions, my chronic back pain improved significantly. Highly recommend their back pain treatments!’”

Visuals: Use high-quality photos of patients (with their permission) alongside their testimonials to make them more engaging. Before and after pictures can be super-useful (where relevant obviously).

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2. Use Them on Your Social Media Platforms: Regular Posts: Share snippets of reviews and testimonials as occasional posts on platforms like Facebook, Instagram, and Twitter (but don’t over do it - use my 4-to-1 Value Rule). Example: “We’re thrilled to hear about Sarah’s positive experience: ‘The care I received at [Your Clinic Name] was exceptional. I’m now back to running marathons!’ #PatientReview #MarathonRecovery” Stories and Highlights: Use Instagram Stories and Highlights to showcase testimonials in a dynamic and interactive format. Example: Create a highlight titled “Patient Stories” where you compile various patient testimonials.

Videos: Share video testimonials to create a more personal and compelling story. Example: A short video of a patient discussing their journey and how your clinic helped them recover.

3. Use Them In Your Email Marketing (again follow the 4-to-1 Value Rule): Email Signatures: Occasionally use the PS. of your customer nurture emails as an opportunity to add a short testimonial or a link to your testimonials page in your email signature in a non-braggy way.

Example: “Here’s what a few of our patients are saying about us: [Link to Testimonials Page]”. Just use this strategy sparingly! Again pick quality over quantity.

4. Printed Materials: Brochures and Flyers: Include testimonials in printed marketing materials to add credibility.

Example: A flyer for your clinic’s services might include: “Michael P.: ‘I wouldn’t be where I am today without the help of [Your Clinic Name]. Before I got their help, every day was a struggle, I couldn’t even play with my grandkids. Now I feel 10 years younger!

Their team is fantastic’” Posters in Clinic: Display posters with powerful testimonials in your clinic’s waiting area to reinforce trust and confidence. Example: “Hear from our patients: ‘The personalised care I received was outstanding. I highly recommend [Your Clinic Name]. - Emma T.’”

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Artwork from Co-Kinetic

Integrating Case Studies 1. Creating Case Studies: Develop detailed case studies that highlight the journey and success of particular patients but make sure the focus is on THEM, not YOU. It will be much more effective that way.

1. Structure: Follow a clear structure – Introduction, Patient Background, Treatment Approach, Results, and Patient Testimonials. Example: "Introduction: Meet Alex, a 35-year-old marathon runner who came to us with a severe hamstring injury. Patient Background: Alex’s injury prevented him from training for upcoming marathons. Treatment Approach: We designed a customised physical therapy programme focusing

Alex

on strength and flexibility. Results: After 12 weeks, Alex successfully completed his marathon with no pain. Quote from Alex (let him do the talking when it comes to mentioning you/your clinic): “Thanks to the team at [Your Clinic Name], I’m back to running marathons pain-free! I was beginning to feel I

Your Clinic

may never be able to do that again.”

2. Using Case Studies in Marketing: Website: Publish case studies on your website’s blog or in a dedicated case study section. Example: “Read how we helped Maria overcome chronic back pain and return to her golf.”

Social Media: Share snippets and key points from case studies on social media, linking back to the full article on your website.

CHECK OUT ALEX’S

Example: “Check out Alex’s incredible recovery story: [Link to

INCREDIBLE

Full Case Study] #PatientJourney #MarathonRecovery”

RECOVERY STORY

Presentations and Webinars: Use case studies as examples in presentations, webinars, and workshops to demonstrate your expertise and successful outcomes. Example: “In our upcoming webinar, we’ll discuss successful recovery stories, including how we helped Alex return to marathon running after a severe hamstring injury.”

We’ve also TITLE JOIN US FOR OUR NEXT RETURN TO SPORT WEBINAR

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Donec porttitor et mauris in tincidunt. Maecenas dapibus eget In tellus our upcoming webinar, et iaculis. Vestibulum mollis we’ll successful dui discuss egestas diam congue scelerisque.

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provided a resource to help you create your case studies

BOOK YOUR OTHER TEXT SPACE NOW

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Utilising Social Media Mentions 1. Engage with User-Generated Content: Monitor social media platforms for mentions of your practice and engage with the content by liking, commenting, and sharing. Example: If a patient tags your clinic in a post about their recovery, comment to thank them and say how happy you are to see their progress.

2. Encourage Hashtags: Create and promote a specific hashtag for your practice to make it easier to track and showcase usergenerated content. Example: “#[YourClinicName]RecoveryStories” 3. Highlight Mentions: Feature social media mentions and usergenerated content in your stories, posts, and on your website.

Example: Share a patient’s Instagram post where they talk about their positive experience with your clinic, and feature it in your Instagram Stories highlight.

Beware of Common Traps and Errors in Using Testimonials While testimonials and reviews are powerful tools for building trust and credibility, it’s important to use them wisely and avoid common pitfalls. Here are some traps to be aware of: 1.

Overloading with Testimonials Avoid Excessive Use: Bombarding your audience with too many testimonials can come across as desperate or overly selfpromotional. I always advise people to aim for quality over quantity.

Again the 4-to-1 Value Rule works here.

Strategic Placement: Integrate testimonials naturally into your content rather than overwhelming your pages with them. A few well-placed testimonials are much more effective than an overload.

2. Making It All About You Focus on the Patient: Testimonials should highlight the patient’s story and how your services have helped them, rather than just praising your clinic. This makes the content more relatable and less self-serving.

Genuine Narratives: Encourage patients to share their personal journey and outcomes. For example, “I was struggling with chronic pain, and thanks to [Your Clinic Name], I can now enjoy my [weekly tennis social] without discomfort.”

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1. Ignoring Negative Feedback Address Negative Reviews: People have told me that they don’t like asking for reviews, in case they get a bad one! Don’t shy away from the less-thanperfect reviews. Address them professionally and use them as an opportunity to improve your services (ask ChatGPT to help you respond maturely if need be and never respond after a glass of wine ).

Responding to negative feedback shows you value all patient experiences and are committed to improvement. People respond well to authenticity.

Balanced Presentation: Display a mix of reviews from different age groups or different aspects in a niche (we love a niche).

2. Not Keeping Reviews Updated Current Testimonials: Regularly update your testimonials to ensure they reflect your most recent patient experiences. Outdated reviews could give the impression that your practice is not current or evolving.

Continuous Collection: Make it a habit to collect new testimonials regularly. This keeps your content fresh and relevant. Schedule an email to be sent out to current patients every quarter for example. If possible keep a record of who has reviewed you and opt them out of receiving future review requests.

3. Using Fake or Inauthentic Testimonials Genuine Reviews Only: It should go without saying, but let’s say it anyway, always use real testimonials from actual patients. Never resort to fake or overly polished testimonials - they stand out a mile and will badly damage your credibility.

4. Overly Salesy Language Authentic Tone: Make sure to encourage your reviewers to keep the language of testimonials authentic and relatable. Don’t worry about spelling or grammatical mistakes, they look more trustworthy which makes them all the more effective.

Natural Integration: Integrate testimonials naturally into your content. Forced or overly promotional placement can be really off-putting to potential patients.

😅

🤬

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Building Professional Endorsements, Certifications, and Awards Professional endorsements, certifications, and awards add another layer of credibility to your practice. They show that your skills and services are recognised and valued by reputable organisations and peers in the industry. This section gives you some practical advice on how to obtain and highlight these endorsements effectively.

Seeking Endorsements 1. Identify Potential Endorsers: Look for reputable professionals and organisations in your field who can vouch for your expertise (and if you don’t have any yet, then start cultivating them). This could include GPs or other medics, sports coaches, or other healthcare professionals.

Example: “Dr. Jane Smith, a well-known orthopaedic surgeon, endorses our clinic for our exceptional post-surgical rehabilitation programs.”

2. Approach with a Clear Proposal: When reaching out to potential endorsers, be clear about why you are seeking their endorsement and how it will be used.

Highlight any mutual benefits (and make sure there are mutual benefits, everyone loves an ego-boost but don’t make it creepy!).

Example: “Dear Dr. Smith, we admire your work in orthopaedic surgery and believe our patients would benefit from knowing that you endorse our rehabilitation services. Your endorsement would be prominently featured on our website and marketing materials, showcasing our shared commitment to patient care.”

3. Provide Supporting Material: Make it easy for them to endorse you by providing a draft of the endorsement or specific points you’d like them to highlight.

Example: “We’ve included a draft of the endorsement for your review. Feel free to adjust it to reflect your experience with our clinic.”

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Highlighting Achievements 1. Display on Your Website: Create a dedicated section for endorsements, certifications, and awards on your website. Use logos and images to make this section visually appealing.

Example: “A PhysioFirst Quality Assured Practitioner (QAP) and Quality Assured Clinic (QAC) and endorsed by Dr. Jane Smith.”

2. Use in Marketing Materials: Incorporate endorsements, certifications, and awards in brochures, flyers, and social media posts to enhance your credibility.

Example: “Our clinic is proud to be recognised as the ‘Best Physiotherapy Clinic’ by the Local Health Awards.”

3. Showcase in Clinic: Display certificates and awards in your clinic’s waiting area where patients can see them. Awards displayed prominently on a dedicated wall in the waiting area to reassure patients of your credibility and expertise.

Obtaining Certifications and Awards 1. Research Opportunities: Look for relevant certifications and awards that your clinic can apply for. This might include local business awards, industry certifications, or healthcare excellence recognitions.

Example: “Apply for the ‘Patient Care Excellence Award’ presented by the National Physiotherapy Association (fictional association!).”

2. Prepare Thorough Applications: Ensure your applications for certifications and awards are detailed and highlight your clinic’s achievements and commitment to excellence.

Example: “Submit a comprehensive application for the ‘Clinical Excellence Certification,’ including patient testimonials, case studies, and staff qualifications.”

3. Promote Your Achievements: Once you receive certifications and awards, promote them across all your marketing channels to maximise their impact. Press releases might feel a bit naff but they can help you get into local news.

Example: “Announce your new certification on social media, in your newsletter, and through a press release to local media.”

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We’ve provided Canva artwork you can use to create your own quantitative proof panel

Incorporating Quantitative Proof Panels 1. What is a Quantitative Proof Panel?

A Quantitative Proof Panel showcases specific, measurable achievements or statistics about your clinic to reinforce credibility and trust.

Example: “Over 1,000 satisfied patients treated,” “95% patient satisfaction rate,” “Certified by 5 professional organisations.”

2. Placement on Your Website: Get your Quantitative Proof Panel high up on your homepage to immediately capture visitors’ attention.

Example: On the homepage, prominently display: “Join the 1,200+ patients who have found relief with us this year. 98% of our patients would recommend our services. Certified by leading physiotherapy associations.”

3. Highlighting in Other Marketing Channels: Include these quantitative proofs in brochures, social media posts, and email newsletters to consistently reinforce your clinic’s reliability and success. Why not make it your banner for your Facebook page.

Example: “Our track record speaks for itself: 1,500+ successful treatments, 4.9star average rating on Google, 10+ years of excellence in physiotherapy.”

By strategically collecting and showcasing professional endorsements, certifications, awards, and incorporating quantitative proof panels, you can significantly boost your clinic’s credibility, which in turn will attract more patients.

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PhysioRooms Cork makes excellent use of Social Proofing ‘above the fold’ on their home page https://www.physioroomscork.com

Summary and Action Plan As you can see, collecting and leveraging testimonials and reviews is crucial for building trust, enhancing credibility, and attracting new patients into your physical therapy practice, and we’ve provided loads of practical tools designed to help you do that. Here’s a recap of the key points covered: Importance of Social Proof: Social proof, including testimonials and reviews, is essential for building trust and credibility. It’s a powerful persuasion tool that can significantly impact patient decisions.

Gathering Testimonials and Reviews: Use in-person requests, followup emails, automated systems, and printed materials to encourage patients to leave reviews. Provide clear instructions and make the process as simple as possible.

Using Testimonials in Marketing: Integrate testimonials and reviews naturally into your website, social media platforms, email marketing, and printed materials. Highlight patient stories and outcomes to make the content relatable and genuine.

Avoiding Common Traps: Be mindful of overloading with testimonials, making it all about you, ignoring negative feedback, not keeping reviews updated, using fake testimonials, and overly salesy language.

Building Professional Endorsements, Certifications, and Awards: Seek endorsements from reputable professionals, display certifications and awards prominently, and use quantitative proof panels to showcase measurable achievements.

Practical Tools and Resources: Utilise the email templates and the review and quantitative proof artwork resources we’ve provided to optimise the review collection process. Create detailed case studies, following the structures we’ve provided, to demonstrate the effectiveness of your treatments.

Don’t forget: “The future depends on what you do today.”

Mahatma Gandhi

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Social Proofing Further Learning Resources This section links to supported content created within the Co-Kinetic Built on Trust programme along with useful online tools and supplementary materials for further learning and professional development.

Further Reading Influence: The Psychology of Persuasion by Robert B. Cialdini https://amzn.to/4coqCDr Made to Stick by Chip Heath and Dan Heath https://amzn.to/4en1gYr Just Listen by Mark Goulston - particulary good for healthcare professionals https://amzn.to/4en1gYr

Online Tools Google My Business: Essential for managing your online presence and collecting reviews https://www.google.com/business/ TrustPilot: Platform for collecting and leveraging customer reviews (different URL depending on your country).

EmbedSocial: Tool for managing and displaying reviews on your website (you can use also these tools to filter out spam review) https://embedsocial.com/ Elfsight: All-in-One Reviews widget for a website https://elfsight.com

Community and Support LinkedIn: Join Business Success for Physical Therapists Group https://www.linkedin.com/groups/4048152/ Facebook: Business Success for Physical Therapists Group https://www.facebook.com/groups/businesssuccessforpts

Supporting Co-Kinetic Material Each asset goes into more detail on specific areas.

Blog Post: Who Cares What People Think? Why Social Proofing Is Business Critical for Physical Therapists - you can find that here Emails: Email 1: Why patient testimonials matter more than you think; Email 2: Free resources for getting more patient reviews; Email 3: Your success matters - here’s how to communicate it; Email 4: Put your testimonials into action like this. Visit our website to sign up.

Videos: If you’re a visual learner, you might prefer to watch this chapter on our YouTube channel under the Built on Trust Playlist https://www.youtube.com/@co-kinetic

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To be downloaded

Email Swipe Files

Review Request Email Templates Providing patients with easy-to-use review request templates can significantly increase the number of reviews you receive. This section provides immediate, actionable tools and resources that you can use to implement the strategies discussed in this chapter.

DOWNLOAD EMAILS HERE They really work, so why not download them today and send a batch out!

What have you got to lose?

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Customisable Canva Artwork

Artwork from Co-Kinetic

1. Review Request Card: Example: Postcard with URLs and QR codes linking to your review sites. Distribute these cards to your patients after their appointments (or put them in the post).

OPEN You can replace this QR code with your own that links to your preferred review site

2. Review Request Leaflet (with helpful writing advice): Tips and Examples: Provide tips for writing a good review. We’ve created a Canva template leaflet that you can customise, add your review links/QR codes and print out.

OPEN

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3. Posters in Clinic: Example: Two different posters, one encouraging patients to leave reviews and the other so you can incorporate existing testimonials and turn into a poster. Display them in waiting areas or treatment rooms. And guess what? Yup we’ve created those for you too .

🥰

https://bit.ly/4ewT6gd

OPEN

OPEN

OPEN

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Artwork from Co-Kinetic

Artwork from Co-Kinetic

4a. Quantitative Proof Panel (see above): A customisable piece of artwork allowing you to select the quantiative proof items you wish to use and turn into a panel for your website or be added to your clinic poster.

OPEN

4b. Quantitative Proof Cheatsheet (see left): Inspiration and ideas for physical-therapy specific stats you could use in your quantitative proof panel.

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Quantitative Proof Panel Cheatsheet 6. Professional Credentials: Number of certified

1. Number of Patients Treated: Total patients treated since opening.

specialists in the practice.

New patients treated in the past

Total years of combined

year.

professional experience

Patients treated in specific

among staff.

treatment categories (e.g., sports

Number of professional

injuries, post-surgical rehab).

development hours completed by staff annually.

2. Success Rate: Overall success rate of

7. Community Impact: Number of community

treatments (e.g., percentage of patients reporting

events hosted or participated

improvement).

in.

Success rates for specific

Volunteer hours provided by

treatments or conditions.

the practice.

Patient recovery times

Partnerships with local

compared to industry averages.

businesses or sports teams.

3. Patient Satisfaction Scores: Average patient satisfaction

8. Technology and Innovation: Number of advanced

score (e.g., from surveys or

treatment technologies or

feedback forms).

techniques implemented.

Percentage of patients who

Investment in new

would recommend the practice

equipment or facilities.

to others.

9. Awards and Recognitions: Total number of awards

Net Promoter Score (NPS).

received.

4. Patient Testimonials: Number of 5 star reviews

Specific notable awards (e.g.,

Percentage of 5-star reviews

“Best Physical Therapy Clinic”

Highlight a few standout

in local awards).

testimonials with key quotes

10. Educational Contributions: Number of articles or papers

5. Treatment Outcomes: Percentage of patients

published by staff.

achieving their treatment goals.

Workshops or seminars

Improvement rates for specific

conducted.

metrics (e.g., range of motion,

Staff members serving as

pain reduction).

guest speakers or lecturers.

Create your own Quantitative Proof Panel today at the following link https://bit.ly/3KQCnac

@CoKinetic

@co_kinetic

@co-kinetic #BuiltOnTrust

Case Study Creation Helper

To be printed

Creating detailed case studies can demonstrate the effectiveness of your treatments and build credibility.

Here’s a step-by-step guide of what to include: 1. Guided Information Gathering: Patient Background: Gather details about the patient’s initial condition and challenges.

Treatment Plan: Outline the treatment plan, including specific therapies and interventions used.

Outcomes: Document the results achieved, including improvements in the patient’s condition.

2. Structured Case Study Templates: Title: [Patient’s First Name]'s Journey to Recovery

Template Example: Title: Fill in here Introduction: Fill in here

Introduction: Meet [Patient’s First Name], a [age]-year-old [occupation] who came to us

Patient Background: Fill in here

with [condition].

Patient Background: [Brief description of the patient’s initial condition and how it

Treatment Approach: Fill in here

affected their life.]

Treatment Approach: [Detailed description of the treatment plan and therapies used.]

Results: Fill in here

Results: [Summary of the outcomes achieved, including specific improvements.]

Patient Testimonial: Fill in here Patient Testimonial: “[Patient’s own words about their experience and results.]”

@CoKinetic

@co_kinetic

@co-kinetic #BuiltOnTrust

Social Media and Other Artwork

Artwork from Co-Kinetic Customer Quotes Social Media Posts

OPEN

Artwork from Co-Kinetic Customer Review Social Media Posts

OPEN @CoKinetic

@co_kinetic

@co-kinetic #BuiltOnTrust

To be printed

Social Proofing Action Plan Checklist

To help you effectively implement the strategies discussed, we’ve put together this step-by-step action plan for you to use: 1.

Set Up Review Collection

5. Maintain Authenticity and

Systems: Implement automated

Transparency: Only use genuine testimonials

email follow-ups after

Obtain consent from patients

appointments.

before using their testimonials.

Create and distribute review

Regularly update your

request cards and posters in

testimonials to keep them

your clinic.

current.

2. Train Your Team: Educate your staff on the

6. Ensure Compliance: Ensure all testimonials comply

importance of collecting

with your professional body’s

reviews and how to ask for

guidelines and regulations.

them in person.

Obtain explicit consent from

Provide scripts and

patients for using their

templates to ensure

testimonials, ensuring privacy

consistency.

and confidentiality are

3. Optimise Your Website: Add a dedicated

maintained.

testimonials page and

7. Handle Feedback Professionally: Address negative reviews

integrate topic-specific

promptly and professionally.

testimonials into your

Use feedback to improve your

condition pages.

services and show your

Ensure your Quantitative

commitment to patient care.

Proof Panel is high up on

8. Showcase Professional

your homepage.

Achievements: Display certifications,

4. Engage on Social Media: Share patient testimonials

endorsements, and awards

(applying the 4-to-1 Value

prominently in your clinic and

Law) and create highlights

online.

for user-generated content.

Apply for relevant certifications

Use a specific hashtag when

and awards to enhance your

posting about your clinic.

credibility.

By following this action plan checklist, you can effectively leverage testimonials and reviews to build a strong, trustworthy presence that attracts new patients and reinforces the confidence of existing ones. @CoKinetic

@co_kinetic

@co-kinetic #BuiltOnTrust

Stop Wasting Time on Ineffective t e G s ’ t e L Marketing ht!

Too Much Time on Marketing?

It Rig

You’re a skilled physical therapist, not a marketer, but you’re spending countless hours on tasks that rarely hit the mark. Social media, emails, blog posts — it’s overwhelming and usually ineffective.

average, physical hours a week Sound On therapists spend 1.5 creating social media hours full working Familiar? Over a year, that’s

78

or

10

days

Imagine what you could do with that time back.

It’s a two week holiday for starters!

Creation: We provide you with Here’s How Content ready-to-use emails, blog posts, and social We Help media content, all editable to suit your voice.

Automation Tools: Our platform lets you quickly schedule and automate your marketing, so you can focus on what you do best treating patients.

Let’s Chat About Your Marketing CChhaatt rr wwiitthh TToo

Need a quick sanity check on your marketing?

Or just want to see if Co-Kinetic could be a fit for you?

Book a no-pressure call with me.

book a w call no

Let’s figure it out together

Visit Give us a buzz on: +44 (0)1730 771188

Book a chat with Tor at this link: bit.ly/3Xdrhmh SMS/Whatsapp us on: +44 (0)7700 140776