Brand guidelines
2018/19 Season “We Play, Where You Play”
“Richmond, Virginia is a growing vibrant city. It’s a creative hub where business, technology, education, government, and the arts come together, to inspire and enhance the lives of the people who live here.” The 2018/19 season celebrates the Symphony’s accomplishments of bringing the Symphony to the community. “We Play, Where you Play” is the theme of the season!” www.richmondsymphony.com
The imagery for the 2018/19 season are custom multi-color screen printed images illustrated and digitally edited by hand at Studio Two Three. The Studio used realistic photos of the several spaces where the Richmond Symphony performs and then traced and highlighted architectural features. The photographs were broken down into specific layered images to show significant details of each space with varied line work and vibrant colors.
Brand marks
Tagline Season
Hashtag
Typography
Athelas
Paragraph font
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Artisan blog retro neutra.
Semiotics aesthetic freegan pour-over jianbing.
Artisan blog retro neutra.
Semiotics aesthetic freegan pour-over jianbing. Artisan blog retro neutra.
Sofia Pro
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Semiotics aesthetic freegan pour-over jianbing. Artisan blog retro neutra.
Semiotics aesthetic freegan pour-over jianbing. Artisan blog retro neutra.
Semiotics aesthetic freegan pour-over jianbing. Artisan blog retro neutra.
Color palette
Primary
# 697c92
R105 G124 B146
C63 M45 Y30 K4
# 3fccae
R63 G204 B174
C64 M0 Y43 K0
Secondary
# 58bc76
R31 G68 B121
C98 M81 Y25 K10
# 01a2be
R253 G207 B144
C0 M20 Y48 K0
# ff84bf
R255 G132 B191
C0 M60 Y0 K0
# 198587
R25 G133 B135
C83 M30 Y45 K5
# a478c5 R164 G120 B197
C37 M59 Y0 K0
# ec9a62
R236 G154 B98
C4 M45 Y67 K0
Trifold Subscription Guide
Brand application
Subscription Poster
Brand application
Renewal Postcard
