Permitting Council Visual Brand Guide April 2024

Visual Brand Guide

The Permitting Council plays a leading role in creating a clean energy future and modernized infrastructure.

We offer a path for transparency and predictability for all FAST -41-covered projects and serve as a center for permitting excellence for infrastructure projects across the nation.

We are uniquely positioned to proactively and efficiently assist with the completion of environmental reviews and permitting processes.

We bring coordination and collaboration to the permitting process across all stakeholders.

Logo

A stylized arrow represents how the council’s partners come together to create progress in the permitting process. Individual squares form the arrowhead that points to the council’s name—a symbol of the agency’s expert, efficient, and clear guidance along the permitting path.

Horizontal Logos

The full color horizontal logo is the recommended logo for use in most instances.

Horizontal

Logo vertical format

Vertical Logos

The vertical logos are intended for large-scale use such as merchandise, trade show backdrops, and large print marketing material. They also can be used in special cases where the horizontal logo does not fit.

Vertical

Logo with tagline

Tagline Logos

In special cases where space permits the logo can be paired with the tagline.

Consider legibility when using the logo with the tagline at smaller sizes.

Horizontal Tagline

Horizontal Tagline - Grayscale

Horizontal Tagline - Reversed

Vertical Tagline

Vertical Tagline - Grayscale

Vertical Tagline - Reversed

Colors

Primary Palette

Forward-thinking tech blends with colors found in the natural landscape to create a harmonious, broadspectrum palette, referencing both the technical nature of infrastructure projects and the beneficial effects on the environment.

Primary Palette

Use these primary colors to reinforce messaging and further establish recognizable and unifying visual elements.

Secondary Palette

Use these secondary colors for additional design flexibility.

Proportions and Ratios

For all applications, colors should be used in approximately these proportions.

CMYK: 95,71,40,28

RGB: 23,68,96

HEX: #174460

CMYK: 81,29,26,1

RGB: 25,143,169

HEX: #198FA9

Lime

CMYK: 40,0,100,0

RGB: 166,206,57

HEX: #A6CE39

CMYK: 81,44,3,0

RGB: 43,126,188

HEX: #2B7EBC

Proportion and Ratios

Orange

CMYK: 1,58,91,0

RGB: 242,133,50

HEX: #F28532

Gold

CMYK: 5,23,96,0

RGB: 242,194,36

HEX: #F2C224

Black

CMYK: 0,0,0,100

RGB: 0,0,0

HEX: #000000

Secondary Palette

FPISC Blue

Teal

Ocean Blue

Logo space and size

Clearspace

The clearspace is the minimum empty space surrounding the logo. No other object, design element, or field of color that could cause readability issues should be placed within the minimum margin. The minimum margin is defined as the relative width (with equal height) inside the dark blue square shape defining the arrow point in the logo mark.

Minimum Dimensions

The minimum dimensions are the smallest size allowed for the logo (both horizontal and vertical versions). There are exceptions to these rules. For example, this variation of the logo mark may be used as a website favicon, and in this case, may be smaller than the stated sizes.

Height: 0.45 in.

Web Favicon

Height: 0.7 in.

Height: 1.05 in.

Height: 1.295 in.

Height: 0.5 in.

(48 px)

Seal

In special cases the seal may be used in place of the logo.

Special cases may include official and internal purposes: press conference podiums, step-and-repeat banners, Permitting Council staff letterhead signature blocks, and interoffice use.

Seal Seal–Grayscale

Seal–Tagline

Seal–Tagline Grayscale

Seal–Reversed

Seal–Tagline Reversed

Typography

Primary

Soleil is a geometric typeface with a clean, open and modern aesthetic offering several styles for flexibility. The predominant font for the Permitting Council, this font offers excellent readability.

Noto Serif features modern styling as a serif companion for Soleil. Paired together, they offer contrast and heighten each other’s refined characteristics.

Noto Serif is used sparingly and with intention for emphasis and contrast: quotes, specific elements in graphics, watermarked elements, etc. The serif is a subtle nod to foundations, structure, knowledge and expertise. The serif presence reminds us that technology and advancements spring from what came before, and that intention takes us into the future.

Alternative Fonts

When possible, the primary fonts listed above should be used in all materials and on the FPISC website. If this is not possible due to system challenges or website governance, these alternative fonts may be used. In addition, alternative fonts will be used in all shared and editable templates across the Microsoft Office Suite.

Noto Serif is broadly available as a Google font and offers convenient use across Google Workspace.

Soleil

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Light, Light Italic

Regular, Italic

Book , Book Italic

Semibold, Semibold Italic

Bold, Bold Italic

Extrabold, Extrabold Italic

Noto Serif

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Thin , Thin Italic

ExtraLight , ExtraLight Italic

Light , Light Italic

Regular, Regular Italic

Medium , Medium Italic

Semibold , Semibold Italic

Bold , Bold Italic

Extrabold , Extrabold Italic

Black , Black Italic

Poppins

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Thin, Thin Italic

ExtraLight, ExtraLight Italic

Light Light Italic

Regular, Italic

Medium , Medium Italic

Semibold, Semibold Italic

Bold, Bold Italic

ExtraBold, ExtraBold Italic

Black, Black Italic

Baskerville

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Regular, Italic

Semibold, Semibold Italic

Bold, Bold Italic

Permitting Council