redeem this offer. The success we saw through this was that the amount of students who came in increased every single week. We also wanted to give back to the students and show that we care about them. We wanted to give them a chance to win an iPad Mini. In order to win the iPad Mini, students had to download our mobile app. The idea behind the iPad Mini was the bigger the incentive, the bigger results we would have. The iPad Mini Giveaway consisted of two primary steps with three different ways to enter; however the final step was most essential because that’s where we incorporated our mobile app. Once the students entered the first step of the contest, they were required to download our mobile app and click on a tile to submit their CSUF e-mail address. The Daily Titan was a newly launched app. Not only did we need to build an audience and create downloads, we
needed clients to purchase ad space. In order to accomplish this, we offered tile sponsorship, banner ads, and the deal sections to our current, existing clients. We needed to build a trust in our newly launched service so we offered our most
loyal customers free advertising on our mobile app in the form of banner ads. Once the Fall 2012 semester came to a close, we began charging our clients ad space on our mobile app. We succeeded in creating over 350 downloads by the end of the Fall 2012 semester. This was a great success for the Daily Titan and we look forward to the leaps asnd bounds with this app in Spring 2013.