T heRocky M ou ntain C ollegian MAY 2008 TIPS FOR REACHING COLLEGE STUDENTS
t s o P
With another school year coming to close, make sure to continue to foster the relationships you have established with the CSU market by consistent exposure in our summer publications. Supplement this with an ad in our New Student Orientation Guide to establish buying habits early with your future customers!
A DVERTISING U PDATE
Keep the college market through the summer! Nearly 6,000 students are in enrolled in summer school this year. On average, a student will spend roughly $1000 per month on food, entertainment and basic necessities. Don’t forget about the 5,600 staff and faculty! CSU is Fort Collins largest employee and a lucrative target market for your business. Throughout the summer, CSU will host new freshmen and their families SUMMER SCHEDULE in Preview CSU orientations. Catch Deadline: Mondays by 4:00pm over 3,500 future customers on Publishes: campus! June 18th July 23rd Work with your advertising June 25th July 30th representative to ensure you get the July 2nd Aug 6th most exposure for your money. July 9th Together, we can create your most Call 970-491-7467 for rate effective advertising campaign information and to schedule your complete with complimentary summer advertising today! creative ad services.
CALENDAR
05/09 FORT COLLINS VISITOR’S GUIDE PUBLISHES
05/5-12 35% OFF FULL PAGE ADS 05/5-12 5-FOR-4 SPECIAL 05/12 GRADUATION EDITION PUBLISHES
05/12 LAST DAY OF PUBLICATION 05/16-17 CSU GRADUATION CEREMONIES
05/27 NEW STUDENT ORIENTATION GUIDE PUBLISHES
06/18 FIRST SUMMER ISSUE
UPCOMING SPECIAL EDITIONS NEW STUDENT ORIENTATION GUIDE Don’t miss the most effective way to reach new students coming to CSU! The guide provides students and their parents with valuable information about CSU and the Fort Collins community. Our distribution of this publication is so extensive that no other publication can reach this valuable market like the Collegian. The Guide will be distributed at: Preview CSU Summer Orientation The Lory Student Center University Bookstore Off Campus Student Service
Deadline: Wed, May 21st
Ram’ s Bookstore Student Media
FALL COUPON BOOK Plan now for participating in our biannual coupon book! What sets us apart is our prime distribution - ensuring your ad prime exposure! Catch students and faculty as they return from summer! The coupon books are distributed: Put with all CSU Bookstore textbook orders (exclusive distribution!) Throughout the Lory Student Center Mailed directly to offices of CSU’s faculty and staff In the residence halls
Deadline: June 11th (tentative) Publishes: Mon, June 2nd Publishes: Fall Back to School Week!
phone: 970.491.7467 fax: 970.491.1690
email: retailad@lamar.colostate.edu
or
retail2@lamar.colostate.edu