2008-6b

January 18, 2008 To: CNBAM Re: Category 6B: Advertising Manager of the Year It is with great enthusiasm that I write this letter of recommendation for Stephanie Birditt, Advertising Manager for California State University, Fullerton’s Daily Titan newspaper.

In my past three years with The Daily Titan, I can confidently say that Stephanie generated the most successful semester in sales and comradeship this past fall through her outstanding leadership and organization skills.

Stephanie has designed programs that increased revenue at The Daily Titan. She started the Ad Rax promotion with many on-campus clients and encouraged account executives to sell clients a full media package, including examples of outdoor Ad Rax, online banner ads, and front page print advertising, to reach the CSUF demographic in new ways.

The advertising staff is always informed of new announcements, deadlines, and achievements through her Ad Reports, which are passed out to each account executive at our weekly sales meetings. The positive feedback help keep up the office morale along with sales incentives that have been implemented since summer sales.

In addition to keeping the Advertising staff informed about announcements and office deadlines, Stephanie purchased “sales training programs” and utilized them during the sales meetings. Account executives were given packets on: Selling Do’s and Don’ts, Helpful Customer Service, How to Make the Most Out of AdPro, Reasons Why Your Clients Should Purchase Online, and Overcoming Objections. Stephanie prepared weekly quizzes to properly train account executives in each category.

Stephanie’s leadership at the The Daily Titan Advertising department has been innovative and professional. Her monthly written evaluations for account executives has