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Where Imagination & Learning connect!


2016 Community Report

Dear friend of the Children’s Museum, What an amazing year we have shared! You have helped us ring in our 30th anniversary with record attendance and celebrate the first year success of our Oro Valley satellite museum. You helped keep the “A” in STEAM – providing science, technology, engineering, mathematics AND arts programming for more children than ever before. Your investment in the Children’s Museum Tucson/Oro Valley is reflected in the faces of the children engaging in our new Butterfly, Music and Discovery gardens. Our new Family Brain Boost and I Am a Scientist! programs bring families together in the joy of learning. Whether on a school tour, at a special event or in an early childhood education program, children in our community have a stronger foundation because of their Museum experiences. This year, the Museum had more than 39,000 visitors on free or reduced-admission days, representing a reinvestment of more than $265,000. This investment in our community is one of the reasons the Institute of Museum and Library Services selected the Museum as a finalist for the National Medal of Honor – one of only two children’s museums selected. This honor is shared with you as we continue to ensure the Museum is accessible to all in our community. As we look ahead to an exciting new chapter, we thank you for helping the Children’s Museum Tucson | Oro Valley continue to fulfill our vision to inspire children and their families and to reach their full potential through discovery, creativity and learning. Your investment guarantees the Museum will remain available for all southern Arizona’s children now and for future generations. As the Museum continues to grow, your generosity is needed and met with gratitude. Many thanks,

Michael J. Luria Executive Director



Gordon Reynolds Wardell “Buck” Brown Chair Troy E. Larkin Amy Welander Michelle Marks Chair-Elect Lyuda Eisenman Treasurer Dr. Elizabeth Juneman Secretary Children’s Museum Tucson | Oro Valley

Melissa Acuña

Felipe Garcia

Maricela Robles

Barry Benson

Bill Holmes

Thomas Sayler-Brown

Brighid Brown

Bob Janus

Greg Taylor

Jeff Christensen

Mike Leung

Kristen Wendler

Gary Cohen

Scott McDonald

Jenine Dalrymple

Karly Meza

Robert Fischer

Alicia Moura

Board Member Emeritus Evelyn Carswell-Bing

NATIONAL RECOGNITION In Fall 2015, the Children’s Museum Tucson | Oro Valley received a grant from the Institute of Museum and Library Services to create groundbreaking programs for the Museum. Funding from this grant supported two new efforts to bring STEAM learning to kids in Southern Arizona: I Am A Scientist!, a free afterschool program for third, fourth and fifth graders from neighboring Title I schools, and Family Brain Boost, a weekly program that encourages all ages to embrace the concept that “Science is Everywhere.”

Programs like I Am A Scientist! and our commitment to free and reduced-admission days earned the Museum national recognition. The Museum was one of 30 finalists for the National Medal of Honor from the Institute of Museum and Library Services. The medal recognizes extraordinary and innovative approaches to public service and making a difference for individuals, families and communities. This means so much to us, as we strive to ensure everyone has the opportunity to experience the hands-on, experiential learning that the Children’s Museum Tucson | Oro Valley offers.

2016 Finalist

National Medal for Museum and Library Service

2016 Community Report

201,476 Visitors


of our visitors come from low-income neighborhoods

KEEP GROWING The Children’s Museum Tucson | Oro Valley continues to flourish, and in FY2016 we were able to reach even more kids to ensure they have the right start to school, or the spark of curiosity to keep them engaged and excited in the classroom. We also continue to expand the experience at the Museum, with new exhibits, more programs and new occasions to reach out and connect with more of our children and their families.


Memberships (CMT, CMOV and Dual)

Our Vision To inspire children and their families to reach their full potential through discovery, creativity and learning.

Children’s Museum Tucson | Oro Valley


Community Memberships, offering entry to hundreds of children through local service organizations

Our Mission To provide fun, play-based, interactive, hands-on learning experiences for children and their families.


Free or reduced-admission days


Visitors who entered on free or reduced-admission days


Invested into our community through free and reduced admissions to the Museum





Volunteer hours worked

With more visitors, our investment in the community also increased. Through free community events and reduced-admission days at both locations, nearly 17 percent of the Museum’s income is given right back to the community. As we go forward, we continue to look for opportunities to fulfill our mission and carry our vision to as many children as possible. We also continue to seek partners to help us in this effort. 2016 Community Report

Outreach We love having children visit us at our museums, but getting out in the community is so important as well. Our outreach team visits classrooms, libraries and community events. This allows us to fulfill our mission and bring our activities, crafts and programs to thousands of kids who might not be able to make it to the museum.


People reached through classroom & community outreach



Visitors taking part in school tours and group visits

Tours & Group Visits Learning outside the classroom is an important way to keep kids engaged and excited about their education. The Museum’s Adventure Learning Tours give students fun, hands-on experiences with math, science, geometry, biology and more facilitated by our education department. More than $56,000 was invested by donors like you to help kids from low-income neighborhoods get this opportunity. Children’s Museum Tucson | Oro Valley


Children from 98 Title 1 schools provided scholarships

Donated by 9 different organizations to support tours and outreach


ONE YEAR IN OV Children’s Museum Oro Valley, our satellite museum geared toward children 0-5 years old, exceeded all expectations in its first year. The Museum was embraced by the residents of Oro Valley and surrounding areas, and a high number of visitors are at the museum more than once a week. Story times, Wee Play, Family Brain Boost and daily activities keep the kids engaged while serving to impart early childhood learning that will get kids ready for school.


Planned programs and activities, including visits from special guests


of visitors come from Oro Valley

32,231 Visitors

2016 Community Report


We continue to look for ways to keep the Museum experience fresh and exciting for our visitors. This year, we added several new exhibit components, increased our daily programming, planned fun events and collaborated with other groups and nonprofits. As a result, families can visit the Museum over and over, and find something they haven’t seen before. New Exhibits and Components: Air Rocket Music Garden Discovery Garden Butterfly Garden Balance Distribution of Mass

New Activities and Events: Family Brain Boost Buckaroo Breakfast Artivity Sensory Play Date

Expanded Collaborations: Arizona Science Teachers Association Cox Connect 2 Compete Planetary Science Institute Sonoran Glass School STEMazing Tucson Museum of Art UA College of Social and Behavioral Sciences Department of Linguistics Children’s Museum Tucson | Oro Valley

CMT Exhibits Bodyology: Health and wellness; healthy food choices; oversized

body parts

Build It!: Dedicated to our future engineers. Discovery & Butterfly gardens: Climb up, around and over then slide down and start again! Then take time to relax and reflect. Electri-City: All about energy, electrical circuits, solar, generators and a Jacob’s Ladder.

Gravity Room: See how those things that must come down do. Imaginarium: The Tankersley Imaginarium and Art Studio is the creative center of the Museum.

Investigation Station: Hands-on STEM experiences that kids of all ages and parents enjoy. Music Garden: Bang on drums, pound on xylophones to make beautiful music.

Nano Science: Small is powerful! Pet Vet: Always a favorite, this exhibit lets kids “take care” of the pets, from X-rays to baths. Public Safety: Kids love sirens! Ambulance, fire truck and police motorcycle beckon.

Tech Topia: Tech-savvy kids have lots of options, from the simple bug rug to touch table apps. Wee World: Right-sized fun for the littlest ones! Whistle Stop: Trains above, around and one big one to climb through, with a bell to ring and horn to sound.

Programs Adventure Learning School Programs (CMT) Wee Play Wee Explore (CMT) Wee Wiggle (CMT)

Roll Out Science (CMT) Family Brain Boost STEAM Sundays (CMT) STEAM Camps (CMT) Story Time (CMOV)

Events & Discount Days Let’s Get Fit (CMT) FAME (CMT) Beyond (CMT) Family SciFest (CMT)

Zoom-Zoom (CMT) Second Saturdays (CMT) $3/30s (CMT) First Tuesday (CMOV) 2016 Community Report

donors $50,000 & up Armstrong McDonald Foundation Institute of Museum and Library Services Pima County Town of Oro Valley $20,000 - $49,999 Banner Children’s Diamond Children’s Medical Center Cox Communications Pima Federal Credit Union Tucson Electric Power Tucson Medical Center $10,000 - $19,999 Arizona Bilingual Newspaper Arizona Commission on the Arts Arts Foundation for Tucson and Southern Arizona Cenpatico FastMed Urgent Care Fred and Christine Armstrong Foundation Freeport-McMoRan Inc. Bill Holmes & Shelley Pozez Holsclaw Advisory Endowment Fund James C. Stewart Charitable Foundation Joseph Stanley Leeds Foundation Providence Service Corporation Madison Schantz Wells Fargo Foundation $5,000 - $9,999 Association of Science-Technology Centers Bank of Tucson Blue Cross Blue Shield of Arizona, Inc. Community Partnership of Southern Arizona Country Fair White Elephant, Inc. First Things First Thomas Groh Hydrite Chemical Company Impact of Southern Arizona Long Realty Cares Foundation Research Corporation for Science Advancement Setting Scoliosis Straight Southwest Energy, LLC Target Children’s Museum Tucson | Oro Valley

Tucson Unified School District United Dairymen of Arizona U.S. Bank Foundation Mel & Enid Zuckerman Zuckerman Community Outreach Foundation $1,000 - $4,999 Andra Heart Foundation Asarco, LLC Paul & Alice Baker BeachFleischman, P.C. CareMore Health System Evelyn Carswell-Bing Casino del Sol Resort (Pascua Yaqui Tribe) Jiravud Chanvitayapongs & Pakawadee Worawittayawong Citi Cope Community Services Jenine & Phil Dalrymple Desert Diamond Casino and Entertainment Fennemore Craig, P.C. Fletcher & Liz McCusker Felipe & Lori Garcia Geico General Growth Properties Ryan & Kimberly George Amy & Wayne Gould HealthSouth Joint Technical Education District JP Morgan Chase Kai Family Foundation Kinder Morgan Foundation La Frontera Center Leader Law Firm Madden Media Martha R. & Susan I. Seger Foundation Mesch, Clark & Rothschild, P.C. Pamela Grissom Park Place Perimeter Bicycling Association Charles & Pat Pettis Pima County Health Department Pima County Sheriff’s Department Planetary Science Institute R & A CPAs Red Point Development

Remedy Intelligent Staffing Herschel & Jill Rosenzweig Lex Sears Dev & Olivia Sethi Steven & Violet Siwik Sonoran Science Academies Southwest Gas Corporation Structural Grace Texas Instruments Community Fund Tucson Federal Credit Union Vantage West Credit Union Visit Tucson $500 - $999 Melissa Acuña & Gene Marak Barry & Jami Benson CarMax Foundation D.A. Hicks Investments Downtown Kitchen & Cocktails Lyuda & Craig Eisenman Every Kid’s Dentist and Orthodontics Healthy Kids Kampus Robert Fischer & Kerri Strug Jeff & Cheryl Fitch Rupert & Evelyn Groh Donald & Eleanor Jeck Robin Maxon Scott & Jannine McDonald Mel and Enid Zuckerman College of Public Health Karly & Manuel Meza Mister Carwash Old Pueblo Gymnastics Academy Andrea L. Pozez Norman Pozez & Melinda Bieber Ruthann Pozez Raytheon Charitable Giving Gordon & Cindee Reynolds Howard Shenk Tucson Subaru US Bank, Broadway Hilary & Michael Van Alsburg Walmart Facility 2922 Walmart Facility 3379 Walmart Facility 5031 Amy & Brett Welander Kristen & Peter Wendler Donations from July 1, 2015-June 30, 2016

Revenues & Support

Financial Information 23%

Revenues & Support

■ ■ ■ ■ ■ ■ ■

7% 32%

Contributions (32%) 512,388 Admissions (23%)




6% 5%

Public Support (17%) 176,211 Memberships (9%)


Special Event Revenues (7%)


In kind, Interest & Misc. (6%) 107,051 Program Revenues (5%)

Total Income


Functional Expenses




Functional Expenses

■ ■ ■

Programs and Exhibits (84%) 1,580,304 Management and General (8%) 144,929


Fundraising (8%) 144,452

Total Functional Expenses


Other Costs, Special Events Total Expenses Increase in Net Assets

35,094 1,904,779 -352,155

Museum visitors over the past five years 169,245

FY 2016


FY 2015 FY 2014


FY 2013





FY 2012



Staff Michael Luria Executive Director

Autumn Rentmeester Director of Development & Operations

Hilary Van Alsburg Director of Philanthropy & Learning

Teresa Truelsen Director of Marketing

Joel Trupiano Director of Exhibits

Mackenzie Massman Director of Guest Experiences

Lucinda Del Rincon Event Coordinator Maeghan Fasciola Membership Coordinator

Stephanie Papaefthemiou Development Coordinator

Jennifer Phillips Education & Volunteer Coordinator Andrea Vesecky Education Specialist

2016 Community Report


200 S. Sixth Ave. Tucson, AZ 85701 • • 520-792-9985 11015 N. Oracle Road Suite 101 Oro Valley, AZ 85737 • • 520-297-8004

Children's Museum Tucson | Oro Valley 2016 Community Report  

Annual Report for Children's Museum Tucson | Oro Valley for Fiscal Year 2015-16.

Children's Museum Tucson | Oro Valley 2016 Community Report  

Annual Report for Children's Museum Tucson | Oro Valley for Fiscal Year 2015-16.