CMT Community Report 2025

2025 Community Report

cmt | ov by the numbers 206,271 people played, discovered and learned with the Museum

1,910 member families made more than 16,000 visits to the Museum

27,328 visited on free or reduced admission days

44% of those visitors were from underserved ZIP codes*

*as determined by ESRI Children's Museum Tucson | Oro Valley

education center opens Years of planning came to fruition as we opened the Angel Charity for Children Education Center at the Evelyn CarswellBing Building.

This ambitious project was made possible by a $1 million Impact Grant from Angel Charity for Children - the largest single grant in Angel Charity’s history - along with generous support from Tucson Foundations, Rio Nuevo, the Connie Hillman Family Foundation and many generous supporters.

Inside, the center bursts with creativity, featuring three colorful program rooms—the Sunset Room, Mountain Room, and Rainbow Room—designed for field trips, after-school programs, camps and birthday celebrations.

These spaces especially benefit children from Title I schools, ensuring access for all to enriching experiences. A welcoming courtyard doubles as an event space for community gatherings.

E D U CAT I O N

CENTER

The second floor now houses the Museum’s administrative offices, freeing up the original Carnegie library building for future expansion, advancing the museum’s vision of a comprehensive campus that prioritizes STEAM education and creative programming for underserved communities.

2025 Community Report

FY 2025 highlights

An important goal of our Outreach team is to connect with families all over Southern Arizona, including communities that may not otherwise have a chance to come to the Museum. A partnership with Lutheran Social Services allows us to reach refugee families from Ukraine and Afghanistan.

This ongoing weekly program includes outreach with early childhood education programming and family days at the Museum.

A collaboration with Ronald McDonald House offered monthly visits to the house with facilitated, bilingual activities scaled for a variety of ages.

Children's Museum Tucson | Oro Valley

Gabby was here! In February we hosted Gabby from Gabby’s Dollhouse for a character meet-and-greet at the Museum.

Gabby’s visit was part of Meowseum Discovery Days, a collaboration with the Association of Children’s Museums and DreamWorks Animation. And our visitors loved Gabby! More than 800 people showed up to meet her, and more than 3,500 took part in Gabby-related activities leading up to the visit.

FY 2025 highlights 10,935 visitors took part in bilingual school tours and group visits

Our first PBS Kids Day was a rousing success!

A partnership between Arizona Public Media and the Museum combined the excitement of PBS Kids edutainment with the Museum’s programming for a literacy-forward community day filled with readings, character meet-and-greets, book giveaways and lots of hands-on fun!

5,858 children from Title I schools were provided scholarships for tours

19,338 people were reached through school and community outreach Our community outreach continues to grow, and our reputation led to so many new opportunities this year! We partnered with the World Baseball Classic, Tucson Festival of Books, TenWest and the 22nd Street Gem Show, bringing the joy and discovery of the Museum to thousands of kids throughout the community. We continue to creatively reach all kids in Southern Arizona.

2025 Community Report

children’s museum oro valley at tohono chul The unique collaboration between Children’s Museum Oro Valley and Tohono Chul was highlighted in several publications this year, including Desert Leaf and The Explorer. Our collaboration entered its third year, and we are excited as we look ahead to more play-based learning for kids at the garden!

31,431 explored and played at Children’s Museum Oro Valley at Tohono Chul

We continue to expand our community outreach in Oro Valley.

In addition to Chillin’ at the Chul, we reached out to families at the Oro Valley Spooktacular and the Oro Valley Holiday Spectacular, and Parks & Recreation Camps reaching more than 3,600 kids and families.

Changing and updating exhibits and activities at CMOV ensures kids are engaged every time they visit. Our large buildable prickly pear cactus is a huge hit. Expanded water features in our outdoor space and a chicken coop add even more imaginitive fun to the farm area. Twiceweekly Clay Play, in addition to regular visits from clay artists, make our crowd-pleasing Clay Studio even more popular.

Summer 2025 launched our Kids Cactus Club, a promotional program that rewarded visitors each time they visited the Children’s Museum Oro Valley.

We had more than 150 families participate!

Children's Museum Tucson | Oro Valley

financial information Revenues & Support

■ ■ ■ ■ ■ ■ ■

Contributions & Event Revenues (34%)

1,000,232

Admissions (21%)

619,397

Public Support (12%)

345,181

Program Revenues (11%)

335,119

In kind, Interest & Misc. (10%)

315,212

Memberships (7%)

211,006

Capital Campaign Contributions (5%)

136,377

Total Income

34% 21% 7%

12%

11%

10%

revenues 5% & support

2,962,615

Functional Expenses

■ ■ ■

Programs and Exhibits (79%) 2,438,181 Fundraising (13%)

79%

414,302

Management and General (8%) 249,761

Total Expenses

3,102,244

Change in Net Assets*

(139,629)

expenses

13%

8%

*Earnings after depreciation

35,934 visitors gained reduced-price access through discounted admission

$638,916 given back to the community through discounts, passes, free events, outreach and tours

5,808 people visited for free with community passes 2025 Community Report

investors $50,000 & up Armstrong McDonald Foundation Thomas R. Brown Foundations, STEM programs Diane & Bruce Halle Foundation Institute of Museum and Library Services Ruth McCormick Tankersley Charitable Trust Town of Oro Valley $20,000 - $49,999 State of Arizona Arizona Complete Health Burton Family Foundation Ramesh Jagasia Kinder Morgan Foundation Joseph Stanley Leeds Foundation Philip J & Carol J Lyons Foundation Marshall Foundation National Endowment for the Arts Pima County Steele Foundation

Children's Museum Tucson | Oro Valley

FY 2025 highlights TMC Healthcare City of Tucson Vance Foundations Tucson Electric Power $10,000 - $19,999 Arizona Commission on the Arts Arizona Community Foundation AZ Humanities First Things First Freeport-McMoRan Copper & Gold Friends of the Oro Valley Public Library HSL Properties Estate of Douglas S. Holsclaw, Jr. PNC Foundation The Stocker Foundation James C. Stewart Charitable Foundation Stone Canyon Community Foundation Sundt Construction, Inc.

$5,000 - $9,999 ArchWell Health Fred and Christine Armstrong Foundation Arts Foundation for Tucson and Southern Arizona Association of Science and Technology Centers BeachFleischman PC Teresa & Buck Brown Caterpillar, Inc Citi Country Fair White Elephant, Inc. Cox Communications Encompass Health Connie Hillman Family Foundation O’Reilly Motors Chuck Pettis Presidio Tucson Renewal by Andersen Donald E. Ray Trust Santa Cruz Valley National Heritage Area Paul Bryant Smith Foundation Southwest Energy, LLC Sundt Foundation TCI Wealth Advisors Union Pacific Foundation

investors $1,000 - $4,999 Bayer U.S. Casa de los Niños, Inc Central Arizona Project Children’s Clinics Cigna Crest Insurance Group CXT Realty Eugene C. & Wiletta F. Denton Family Foundation Desert Diamond Casino Downtown Tucson Partnership Fennemore Craig, P.C. Fiesta Bowl Charities Finley Distributing Alison & Mike Hernandez Susie & Stan Hilkemeyer Hughes Federal Credit Union

Beth & Michael Kasser Kai Family Foundation Klein Family Giving Fund LeCroy & Milligan Associates, Inc Long Realty Cares Foundation Scott & Jannine McDonald Mercaldo Law Firm Hanna Miller & Luke Jakobsen Mining and Minerals Education Foundation Nancy Waymire Munroe Fund Suzanna & Steve Pangburn PICOR Charitable Foundation Power Women Investing Shelley Pozez R & A CPAs Rio Nuevo David & Pam Rossetter Schmidt and Barton Family Fund Carrie & Marc Serra Southern Arizona Roadrunners Swaim Associates Ltd Target Jessi & Greg Taylor Texas Instruments Tucson Association of Realtors Tucson Federal Credit Union Tucson Jewish Community Center Tucson Water U.S. Bank United Way of Tucson & Southern Arizona University of Arizona College of Science Vantage West Credit Union Vertex Education Visit Tucson Walmart 4490 Ward 6 Office Waste Management Richard and Beatrice Wiltse Trust $500 - $999 Monica Bennett Caterpillar Foundation

Robert Fischer & Kerri Strug Adam & Victoria Foard Evelyn Groh George & Shawna Henderson Jayne Henninger Isaac & Simone Figueroa Carlota Larson & Jonathan Ruiz Larsen Baker, LLC Martha Manar Nicole & Eric Maneval David & Adriana Mariñez Michael Shiner & Melissa Spiller-Shiner Gemma Thomas Ralph Verna & Santos Martinez Allende Transit Tea LLC Hilary & Michael Van Alsburg Walmart 1411 Walmart 2922 Walmart 3143 Walmart 3377 Walmart 4473 Walmart 4603 Walmart 5031 Walmart 6692 (Sam’s Club) Amy & Brett Welander

Annual donations from July 1, 2024-June 30, 2025.

Expansion donations gratefully acknowledged in Capital Campaign reports.

2025 Community Report

Mission

To provide fun, play-based, interactive, hands-on learning experiences for children and their families.

Vision

To inspire children and their families to reach their full potential through discovery, creativity and learning.

Leadership Team Hilary Van Alsburg Executive Director DaNel Hogan Director of Education

Lauren Kaye Director of Strategic Initiatives

Teresa Truelsen Director of Marketing

David Lopez Director of Operations

Sarah Osborne Director of Development

Joel Trupiano Director of Exhibits

Carol Sayler Director of Finance & HR

Board of Directors Steve Pangburn Chair Gemma Thomas Incoming Chair Nicole Maneval Secretary

Adam Foard Treasurer Cody Cassidy Member-at-Large Mike Hernandez Member-at-Large

Teresa Brown

Carlota Larson

Nate Chanek

Adriana Mariñez

Travis Craddock

Errin Mendibles

Kassie Diaz

Adiba Nelson

Chad Herzog

Christopher Pastore

Courtney Hoyt

Michael Shiner

Kolby Jacobson

Kara Snyder Mary Zier

200 S. Sixth Avenue Tucson, AZ 85701 ChildrensMuseumTucson.org | 520.792.9985 The Children’s Museum Tucson | Oro Valley is a nonprofit 501(c)(3) organization. EIN 86-0676237