1.3 Creative Brief
BHAG/Project Outcome
Positioning Statement
Time to make entire community aware of programs offered that are geared toward the youth. This will help to increase donations in a 2 year span by 3%.
Urban League is a place built with many resource and guidance to live a stable life style; prepare a path for youth to follow in order to achieve desired goals.
Key Tenents • Enlightening • Motivation • Encouraging
Two Key Weaknesses • Website lacks desires • Extra Curricular activities such as sports programs
Features & Benefits (1) F: Offer after school programs to help youth to stay focused on future goals. B: Keep youth off the streets and out of trouble.
Features & Benefits (2) F: CEO Program B: Encourage at young age how to be successful and run their own business.
15