Issuu on Google+

CAMPAIGN PROJECT:

• YouTube Video:

February 2009 Urban League of Hudson County, Abbott Pre-School Program, Jersey City, NJ view video

• Jersey Journal Print Ed.: March 2012 Urban League of Hudson County gets $25,000 from the Comcast Foundation view article

• ULOHC New Headquarters:

“refers to its new, state-ofthe-art headquarters as “Project Reclaim because it is much more than a building; it represents the social and economic rebirth of the oncethriving Martin Luther King Drive” JC NJ

Brand Development MDM 530 Discussion, BDV 3.4.4 Post #2 Week 4 Clarissa Roper

Services Offered:

• Education and Youth Development • Urban League Affordable Housing & CDC • Children Services/Childcare* • Employment & Training • Health & Human Services • CEO Program • Journey to Womanhood • • • • • • •

Resources and Referrals Abbott Wraparound NJ Cares for Kids (NJCK) Family Child Care Training & Workshops Child Care Food Program Temporary Aid to Needy Families (TANF) • Workfirst NJ Program (WFNJ)


CAMPAIGN PROJE • Jersey City Boys and Girls Clubs’ Sleepout for Homeless - Youth came up with this idea to raise awareness of the issue on “more than 1.6 million children across America that are homeless.” • Boys & Girls Clubs of Hudson County breaks ground on stateof-the-art facility - Ironstate, KRE Group break ground on 422 luxury rentals and new Boys & Girls Club; New facility for new beginnings.

Great futures start here


ECT COMPETITORS Newark, NJ

• Y LEADERS AND LEGENDS EVENT A TREMENDOUS SUCCESS! - Newark NJ; November 30, 2012 “This event raised $110,000 to fund scholarships for local students and Y programs for needy children”, and showed recognition to leaders in the community who are great supporters. • Boys & Girls Clubs of Hudson County breaks ground on stateof-the-art facility - Ironstate, KRE Group break ground on 422 luxury rentals and new Boys & Girls Club; New facility for new beginnings • Hurricane Sandy: “Newark YMCA Reaches out after Storm Devastation” Offered shelter and support to the community that has suffered during this time. “Whether the need was simple warmth, a hot shower, or a place to charge a phone, the Newark YMCA was there to help our neighbors and friends.”


COMPARE The Urban League, Boys & Girls Club and the YMCA all share the same drive of supporting the youth and helping to make the right path for their future. They all do this by providing facilities to seek all needs that are desired to be fulfilled.

CONTRAST Urban League provides many service that apply to single family homes, lowincome and reside in urban community. They are also a resource location that shares information on child care and referral services. YMCA is out to help all in need regardless of income and living status. A fee is require to join that offers membership for families to participate in activities such as gym, swimming classes and healthy living. Boys & Girls Club is geared towards furthering youth education and keeping kids off the streets. “Safe place to learn and grow - all while having fun.” Provide education learning and extracurricular activities.

• Web is the main resource used to broadcast advertisements, events and accomplishments. • Advertisements are usually found in leaflets from the community in which one resides, that shows all programs offered in facilities in your community. • Urban League and the Y both cater to the youth as well as adults involving family activities. • Boys & Girls Club main focus is on the future of the youth and how to better the community in which they reside.

References: http://media.nj.com/hudsoncountynow_impact/photo/bgclubjpg-f411cfed70756661.jpg http://www.nj.com/hudson/index.ssf/2011/07/boys_and_girls_club_of_hudson.html http://www.bgchc.org/help/documents/bgchc_MembershipApp_May2012.pdf http://www.nj.com/jjournal-news/index.ssf/2012/09/jersey_city_teens_sleep_outsid.html http://hudsonreporter.com/view/full_story/19157307/article-Ironstate--KRE-Group-break-ground-on-422-luxury-rentals-and-new-Boys---GirlsClub?instance=secondary_stories_left_column http://www.newarkymca.org/polYNews.cfm?doctype_code=Y-News&doc_id=710 http://www.njfuture.org/smart-growth-101/stories/2003-award/urban-league/ http://www.nj.com/jjournal-news/index.ssf/2012/03/urban_league_of_hudson_county.html http://www.bgchc.org/news/index.html http://photos.nj.com/jersey-journal/2012/08/jersey_city_boys_and_girls_clu_7.html


Clarissa Roper - Discussion BDV 3.4.4