WORKING TOWARDS THEIR FUTURE!
CAMPAIGN PROJECT BOOK
Designer’s Bio & opening presentation to campaign project 2
TABLE OF CONTENTS 1.0 RESEARCH
1.1 Research Paper • 1.2 SWOT 1.3 Creative Brief • 1.4 Demographics
2.0 CREATIVE
2.1 Competitive Survey • 2.2 Design Research 2.3 Moodboard • 2.4 Logo Development
3.0 STYLE GUIDE
3.1 Brand Description • 3.2 Logo Usage 3.3 Typographic Elements 3.4 Color Guidelines for all Media
4.0 FINAL DESIGNS
4.1 Digital Media • 4.2 Promotional Items 4.3 Advertising • 4.4 Business Papers
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3.0
SECTION
4
STYLE
GUIDE 3.1 Brand Description 3.2 Logo Usage 3.3 Typographic Elements 3.4 Color Guidelines for all Media
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Brand Description 3.3
(current logo)
Urban League is a non-profit organization that offers an array of services and programs for assistance to those in the urban community. One particular service that needs to be revamped is the youth and their development towards reaching desired goals. Will promote advantages for youth, by making the communities aware of all the programs and activities that Urban League offers as well as revamping its look. Using colors that bring forth respect, wisdom, truth, purity, energy and passion will open doors that will allow youth and their guardians to be motivated, encouraged and enlightened by their future possibilities.
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(revamped logo)
Clear Space
.50 inches smallest size for logo mark allowed
50% Tint of color palette to be used as needed
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Typographic Elements 3.3
Logo: Century Gothic Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Headline: News Gothic MT Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Lithos Pro Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Body copy: Myriad Pro Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Tagline: News Gothic MT Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
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O N E
O N E
O N E
C O L O R
C O L O R
C O L O R
T R A N S P A R E N T
League League
C O L O R
an Urban Urban Urban ue League
O N E
Color Palette
CMYK 0 0 0 100 RBG 0 0 0
CMYK 1 99 97 0 RBG 203 36 43
CMYK 100 68 2 0 RBG 43 93 164
CMYK 51 80 0 0 RBG 127 84 157
70%
3.4 Color Elements
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3.0
SECTION
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STYLE
GUIDE
3.1 Brand Description 3.2 Logo Usage 3.3 Typographic Elements 3.4 Color Guidelines
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Clarissa J Roper cjstudiosllc@gmail.com 862.368.0332