CAMPAIGN PROJECT BOOK
1
Designer’s Bio & opening presentation to campaign project
2
TABLE OF CONTENTS 1.0 RESEARCH
Sec 1.1 • Sec 1.2 • Sec 1.3
2.0 PROCESS
Sec 2.1 • Sec 2.2 • Sec 2.3
3.0 STYLE GUIDE
Sec 3.1 • Sec 3.2 • Sec 3.3
4.0 SOLUTIONS
Sec 4.1 • Sec 4.2 • Sec 4.3
3
3.0
SECTION
4
STYLE
GUIDE Sec 3.1 Sec 3.2 Sec 3.3
5
Logo Standards 3.1
Urban League is a non-profit organization that offers an array of services and programs for assistance to those in the urban community. One particular service that needs to be revamped is the youth and their development towards reaching desired goals. Will promote advantages for youth, by making the communities aware of all the
programs and activities that Urban League offers as well as revamping its look. Using colors that bring forth respect, wisdom, truth, purity, energy and passion will open doors that will allow youth and their guardians to be motivated, encouraged and enlightened by their future possibilities.
.50 inches smallest size for logo mark allowed
6
50% Tint of color palette to be used as needed
T R A N S P A R E N T 70% O N E
C O L O R
C O L O R
C O L O R
O N E
C O L O R
O N E
O N E
CMYK 0 0 0 100 RBG 0 0 0
CMYK 1 99 97 0 RBG 203 36 43 CMYK 100 68 2 0 RBG 43 93 164
Urban Urban Urban Urban League League League League
CMYK 51 80 0 0 RBG 127 84 157
7
8
Clarissa J Roper cjstudiosllc@gmail.com 862.368.0332
C A M PA I G N PROJECT BOOK
9
Designer’s Bio & opening presentation to campaign project
10
RESEARCH - 1.0
Sec 1.1 • Sec 1.2 • Sec 1.3
PROCESS - 2.0
Sec 2.1 • Sec 2.2 • Sec 2.3
STYLE GUIDE - 3.0 Sec 3.1 • Sec 3.2 • Sec 3.3
SOLUTIONS - 4.0
Sec 4.1 • Sec 4.2 • Sec 4.3 11
SECTION
3.0
12
STYLE GUIDE Section 3.1 Section 3.2 Section 3.3
13
Logo Standards 3.1
Urban League is a non-profit organization that offers an array of services and programs for assistance to those in the urban community. One particular service that needs to be revamped is the youth and their development towards reaching desired goals. Will promote advantages for youth, by making the communities aware of all the programs and activities that Urban League offers as well as revamping its look. Using colors that bring forth respect, wisdom, truth, purity, energy and passion will open doors that will allow youth and their guardians to be motivated, encouraged and enlightened by their future possibilities.
14
.50 inches smallest size for logo mark allowed
PSAPRAERNETN T 7 07 %0 % O N E
C O L O R
C O L O R
C O L O R
O N E
O N E
C O L O R
70%
O N E
T R A N S P A R E N T
CMYK 0 0 0 100 RBG 0 0 0
CMYK 1 99 97 0 RBG 203 36 43 CMYK 100 68 2 0 RBG 43 93 164
Urban Urban Urban Urban League League League League
CMYK 51 80 0 0 RBG 127 84 157
15
sa Claris r Rope
sllc o i d u cjst m ail.co m g @
862 .368 .0332
16