April 22, 2016 UBJ

APRIL 22, 2016 | VOL. 5 ISSUE 17

GR G RO OW WT TH H C CH HA AR RT TS S Health care startup ChartSpan ChartSpan plans to stake a claim in downtown Greenville with a 100,000-square-foot space and 300 new jobs

BOTTOMS UP BOTTOMS UP The Upstate taps into the craft beer movement

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Award-winning restaurant Husk coming to Greenville SHERRY JACKSON | STAFF

sjackson@communityjournals.com One of the hottest restaurants in Charleston, consistently named on “best of” lists, is coming to Greenville’s West End. Husk Restaurant will open its third location (the second is in Nashville) at 722 S. Main St. James Beard award-winning celebrity chef Sean Brock and David Howard, president of the Neighborhood Dining Group, which includes Husk, are bringing the ingredient-driven Southern cuisine restaurant to Greenville with plans to open this fall.

The designs and plans are still in the early stages, said Howard, but he envisions hand-painted murals on the walls, a main bar and dining room with an open kitchen on the first floor and a large dining space on the second floor. Howard said they “fell in love with the architectural details” of the 4,500-square-foot space, which has been vacant for a few years.

The location and building are perfect for Husk, Howard said. Its two other restaurants are housed in old buildings in thriving downtown locations. Plans for at least two other restaurants/ bars in the building near American Grocery have fallen through in recent years. One was to be called the Whiskey Hotel, which would have featured a large neon sign, and another would have been a bar and restaurant with a Brock small music venue.

Brock and Howard said they were attracted to Greenville’s emerging culinary scene. “It’s not quite as mature as Charleston but it’s heading that way and we’d like to be part of that,” said Brock. Howard added that the foot traffic and business climate is “spectacular” and he has visited many times and finds the city “very unique.”

Brock said he consistently has people in Charleston stop and ask him when Husk is coming to Greenville.

“People are hungry for it,” he said.

“We’re excited that people want us to be there.”

The menu in Greenville will be “similar but different.” Menus change daily, depending upon what’s in season.

“We’ll maintain classic dishes, but it will be its own restaurant,” said Brock.

“What’s cool about the concept and theory of Husk is that it’s a celebration of the diversity and uniqueness of the South, and different regions have their own voice based on the traditions, history and flavors of the region.”

For more information, visit huskrestaurant.com.

| RESTAURANTS | 3

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4 | THE RUNDOWN |

UBJ

TOP-OF-MIND AND IN THE MIX THIS WEEK

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04.22.2016

VOLUME 5, ISSUE 17 Featured this issue: Charleston’s Husk restaurant headed to West End...... 3 Lessons in branding from The Donald......................... 14 Clemson’s Inn at Patrick Square breaks ground......... 23

Last week, Ronald McDonald House Charities of the Carolinas broke ground for its 7,500-square-foot expansion of the facility on Grove Road in Greenville, adding 12 more guest bedrooms to its existing campus.

WORTH REPEATING “The message is clear: Your products suck.” Page 6 “Five years ago I wouldn’t have even taken a phone call to invest in a gym.” Page 10 “The best time to plant a tree was 20 years ago. The second-best time is now.” Page 12

VERBATIM

TBA It’s been more than a year since Bass Pro Shops announced plans for a new store near Greer and Spartanburg County. UBJ recently reached out to the company, which said “this store is currently in development planning. We do not yet have a specific timeframe. Please stay tuned for updates.”

On beer as a leadership tool “Give my people plenty of beer, good beer, and cheap beer, and you will have no revolution among them.”

Queen Victoria

onse The heartofof The heart 04.22.2016

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Simpsonville

Simpsonville Simpsonville

New events and venue heart of The heartThe of Simpsonville coming to Taylors Mill Simpsonville

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Simpsonville NEWNEW ASSISTED LIVING ASSISTED LIVING Alex Reynolds/Contributing APARTMENTS APARTMENTS TAYLORS FARMERS’ MARKET OPEN! OPEN! Also coming to Taylors Mill this

Taylor Mill 50 Years Party

vice FAITH AUSLUND | CONTRIBUTOR

fauslund@communityjournals.com

Taylors Mill boasts an eclectic

combination of artisan coffee roasters, quaint boutiques and hole-in-the-wall art studios scattered among docks and warehouses, and the old factory will soon be hosting the Made South Market, Taylors Farmers Market and the Southern Bleachery venue.

The Made South Market will be held at Taylors Mill May 27-28, featuring more than 100 makers, artisans, musicians, food trucks and demonstrators hailing from across the South. Made South owner and creator Christopher Thomas said that the company “celebrates creativity and the culture of the South.”

The first market, hosted last year, took place in Tennessee, but his search for a venue for this year led Thomas to discover Taylors. “We really fell in love with the group of people,” he said.

“They have a crazy amount of passion for this building and this community.”

Some of the proceeds from the event will be returned to Taylors TownSquare, a nonprofit devoted to community development. The proceeds will help the organization continue its plans to revitalize the Taylors Mill.

Through the Made South subscription box service, which sends customers a curated box of Southern goods made by artisan vendors every quarter, Thomas has partnered with 30-40 independent small Southern businesses and makers, and almost all of them will be vendors at the market, in additional to many local businesses.

Thomas hopes the event will help entrepreneurs and customers connect and build relationships.

The event offers vendors the opportunity to get exposure and sell their product, while also meeting and engaging with their customers.

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| REDEVELOPMENT | 5

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6 | STARTUP |

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04.22.2016

“We had an opportunity [to relocate] from a land and infrastructure opportunity, but South Carolina said, ‘You’re not leaving.’”

‘We can’t ‘We can’t wait to wait to give back’ give back’

ChartSpan co-founder Jon-Michial Carter

ASHLEY BONCIMINO | STAFF

aboncimino@communityjournals.com They could have left, but they didn’t.

Instead, 4-year-old Greenville-based health care startup ChartSpan plans to create more than 300 jobs with its latest funding round, $3.2 million from a central Texas venture capital firm. That, and showcase Greenville’s startup success with a 100,000-square-foot office in the heart of downtown.

And that’s a huge, huge deal, according to its founders.

“We had an opportunity [to relocate] from a land and infrastructure opportunity, but … South Carolina said, ‘You’re not leaving,’ ” according to ChartSpan co-founder Jon-Michial Carter. Venture capital investments can come with strings, including moving toward the source of funding. When South Carolina got wind of it, “they said, ‘What would it take for ChartSpan to stay here?’”

Six months and $5 million in economic development incentives later, the two say 300 jobs is just the beginning, both for ChartSpan and Greenville’s growing technology and startup scene.

“It was a love affair between ChartSpan and the leaders of Greenville,” he says. “And we can’t wait to give back to them.”

Photos by William Crooks

The founders of health care startup ChartSpan are in ‘a love affair’ with Greenville – and they plan to prove it with a move to 100,000 square feet downtown and creating 300 jobs

THE IDEA Founded in 2012, ChartSpan gives patients control of their own medical records through secure smartphone applications. It’s a dramatic shift from the stranglehold on patient records people have gotten used to, says co-founder and chief medical officer – and Jon-Michial Carter’s brother – Patrick Carter.

Not only is it difficult for patients to access their records in electronic formats on clunky online portals, but doctors use different systems that don’t share data.

“Even in the same town, even with the same electronic health records company, one emergency room could not talk to another emergency room, and one hospital could not talk to another hospital … let alone if they were [using] different electronic health records companies,” he says. “We quickly realized that the only person who really cares is the patient. They have the most skin in the game … and they purchased those records, they own them. They should have those.”

ChartSpan was the most downloaded iPhone and iPad medical application in the iTunes store at the end of 2014. The company clocks in at 200,000 mobile device downloads and 50,000 active users.

Around 54 percent of everyone who has created a ChartSpan account overall is engaging with at least one record or structured data upload, he says.

For comparison, more than 90 percent of providers last year couldn’t get even 5 percent of their >>

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>> patients to view, download or transmit a single record on existing portals.

“You’re building terrible products for doctors that do not accommodate patients. We build our products for patients,” says Jon-Michial Carter. “The message is clear: Your products suck.”

call center staffed with medical personnel. Since its launch in early March, ChartSpan has signed $10 million in deals for the new product, he says.

“What we’re quickly realizing from this program is that patients are ecstatic. They are overwhelmingly happy,” says Patrick Carter.

THE PIVOT: QUANTITY TO QUALITY But there’s a bigger play, the Carters say. For its first phase, they attacked the problem from the consumer side, getting patients to download the app with online and word-of-mouth marketing. Changes to health care laws and reimbursement models for behemoth programs such as Medicare mean ChartSpan can have more impact, boost patient outcomes and even help providers build their businesses.

“Instead of paying you [as a doctor] for how many patients you can see a day, we’re going to move to a value-based system. Now, we’re going to pay you for how healthy patients are,” says Jon-Michial Carter.

“Over the next 36 months, 90 percent of all medical care will go from quantity to quality, and doctors have no idea how to adhere to this new business model.”

The key is boosting patient engagement, and proving that engagement in a way that Medicare will pay more for. With the focus shifting to outcomes, Medicare will pay $41 per month per patient if providers can prove they’ve engaged chronically ill patients for 20 minutes a month, he says.

With $500,000 in “stealth funding,” they built a platform to do just that, and are already running a

KEEPING THEM LOCAL Stakeholders from the city, county and state converged on ChartSpan as soon as they heard the company might relocate, says Jon-Michial Carter.

The final project includes more than $5 million in economic development aid, including tax credits and a plan to train the medical workforce the company will need in the coming years.

“What we were trying to do was get ahead of the conversation where other states, other locations that were also in the mix could uproot them,” said City of Greenville Business Development Manager Mike Panasko, who worked on the project. “There was always the possibility that they could depart … and with the explosion of their company, we wanted to do everything we could keep them here.”

On the city side, Panasko said ChartSpan needed to identify and ensure enough parking for an additional 300 employees, many of whom won’t work from just 9 a.m. to 5 p.m. on weekdays, he says.

| STARTUP | 7

Many of the new 300 jobs will be medical assistants, nursing assistants and registered nurse positions, of which South Carolina simply doesn’t have sufficient supply.

“The greatest resources that come into play are the workforce training and the collaboration with Greenville Tech,” said Tony Smith, who worked on the project on the Greenville Area Development Corp. side. “That is going to be a huge plus. … I think it’s going to increase the vibrancy downtown, and make it more of an attractive business environment.”

ChartSpan initially came to the Upstate through The Iron Yard’s Spartanburg accelerator, but decided to relocate to Greenville and into the NEXT Innovation Center after the program ended. After that, they occupied a small office in NEXT On Main, which illustrates the possibilities startups have of finding resources as they grow, says John Moore, president and CEO of NEXT. “It’s one more example, and a recent example, that an innovation-based venture can launch and scale here,” says Moore, who said the $3.2 million deal is likely one of the Upstate’s larger single early-stage investments. “It proves that this doesn’t just happen in one or two places across the country, it can happen here … and we’ll hit the radar screen with this one.”

“[Patients] have the most skin in the game, and they purchased those records, they own them.

They should have those.”

ChartSpan co-founder Patrick Carter

8 | HEALTH CARE |

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04.22.2016

Clemson Eye will be first to offer implant to correct farsightedness MELINDA YOUNG | CONTRIBUTOR

myoung@communityjournals.com

Clemson Eye, which will showcase its new 18,500-square-foot facility on Pelham Road in a grand opening on May 4, is the first and only Upstate eye surgery center to offer a surgical implant that corrects farsightedness.

“This procedure is for someone over 40, generally when their reading vision goes,” says Mary Lou Parisi, CEO of Clemson Eye. People who have had surgery to correct nearsightedness, but now cannot read books, magazines or menus without glasses, are good candidates, as are people who have had cataract surgery, or anyone who experiences “frustration with reading glasses,” Parisi says.

The Kamra implant is a 6.8 mm ring that works like a camera aperture, increasing the depth of focus by only allowing focused light into the eye. The surgeon inserts the implant into a small pocket created by the laser on one side of the cornea of one eye. The implant fits in front of the pupil and inside the cornea, and the inlay is so small that no one will see it in the eye. It’s implanted in the non-dominant eye, Parisi says.

The inlay received FDA approval for use in the U.S. in April 2015.

The surgery is somewhat similar to Lasik, which corrects nearsightedness and has been around for decades, Parisi says.

The new Kamra corneal inlay surgery takes about 15-20 minutes, but its recovery time is longer than Lasik because it takes longer for patients’ brains to adapt to the new vision. After Lasik surgery, a patient can instantly look outside the new eye center’s window and view a mountain vista with perfect eyesight. But after the Kamra procedure, it might be a few weeks before they can read books without glasses, she says.

“Kamra corneal inlay is a revolutionary new treatment,” she says. “The procedure costs $4,500.”

Worldwide there have been more than 35,000 implants, including more than 1,500 in the United States. Dr. Joseph Parisi, a Clemson Eye ophthalmologist and eye surgeon, has done about a dozen Kamra corneal inlay surgeries in the past month, but has years of experience with LASIK, says Mary Lou Parisi, who is his wife.

“He was the first ophthalmologist to do advanced lens implants on cataract patients in the Greenville area,” she says.

ENGAGE Clemson Eye’s grand opening When: Wednesday, May 4, 4-6 p.m.

Where: 360 Pelham Road, Greenville Services: General vision health, Lasik, cataract, Kamra corneal inlay, and other surgeries; iStent for glaucoma patients; Botox and other cosmetic treatment; glasses and contact lens

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| FIRST LOOK | 9

Nose Dive reopens with new look, Crafted cocktail lounge LETY GOOD | STAFF

lgood@communityjournals.com Nose Dive is back open after

FYI

undergoing a “total transformation.”

The downtown Greenville gastropub closed on March 28 for renovations.

Updates include all new furniture, décor and Crafted at Nose Dive, a new craft cocktail lounge located on the second-floor mezzanine level of the restaurant. The branded concept lounge will be open during regular Nose Dive hours and will feature handcrafted cocktails, specialty juice libations and more.

The space received several recycled furniture items from Devereaux’s that had been in storage since the restaurant closed in 2013. An attention-grabbing marquee letter sign behind a set of sliding windows at the front of the building was also added.

The restaurant will offer guests an updated menu, but will keep some signature items from the previous one.

A new hair salon built for kids is coming to Greenville with the opening of Pigtails & Crewcuts scheduled to open in early May. The salon will be located at 2222 Augusta St., next to the Elephant’s Trunk.

Kids get to pick out a cool vehicle chair and a video and settle in for a trim.

The salon’s website describes a visit: “The kids love looking at our whimsical art, playing with our wooden train table and, when the trim is done, paying a visit to our packed-with-adventure treasure chest.”

For more information, visit pigtailsandcrewcuts.com.

DRINK UP CRAFT BREWERY REPORT THOUGHT LEADERSHIP

SC

At Colliers International, we like to stay ahead of industry trends. That’s why we produced a Thought Leadership piece on craft breweries in our market. Are you up-to-date on the craft beer craze? Find out what’s on tap at www.colliers.com/southcarolina/insights.

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10 | INVESTING / EMPLOYMENT |

Sandlapper moves into health and wellness with stake in 4Balance Fitness ASHLEY BONCIMINO | STAFF

aboncimino@communityjournals.com Greenville-based Sandlapper Capital Investments has extended its portfolio from student housing and industrial infrastructure to local health and wellness with a “strategic investment” in local fitness facility 4Balance Fitness.

Sandlapper Capital Investment founder and CEO Trevor Gordon chose not to disclose the amount of the investment, but said he hopes the capital will support the opening of a second location by the third quarter, followed by additional locations.

“Five years ago I wouldn’t have even taken a phone call to invest in a gym,” said Gordon. “But having worked with the companies that we have … this was the right chance for us to combine our collective knowledge to be part of this.”

4Balance Fitness owner Michael Cole – a personal trainer and former

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professional wrestler – said the gym’s location in a key suburban area primes the company for growth. “When we describe 4Balance, we identify more as a school than a gym,” Cole stated.

“Our commitment to all our members is when you come in to work out with us you leave with the knowledge to improve your overall health and the tools to maintain your results.”

The facility is near the Butler Road area with access to downtown Mauldin, Woodruff Road and Simpsonville. The company was founded in 2005 as Sonz Exercise, and Cole acquired the assets and rights to 4Balance in 2011.

“It’s not about what you make, it’s what you keep, and if you take that as an investment philosophy, there’s something there,” said Gordon. “Five, 10 years from now, when you have franchises all over the place, that core philosophy will be there.”

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04.22.2016

More enter job market; push up state’s unemployment rate Jobless rate rises for nearly every Upstate county CINDY LANDRUM | STAFF

clandrum@communityjournals.com Nearly every county in the Upstate had its unemployment rate rise in March, something state officials said was due to more people entering the job market.

In March, Greenville County’s unemployment rate went up 0.1 percent to 4.7 percent.

Spartanburg and Anderson counties’ unemployment rates each jumped 0.1 percent in March to 5.3 percent and 5.1 percent, respectively. Pickens County’s jobless rate jumped 0.2 percent to 5.6 percent, while Oconee County’s remained at 5.8 percent.

The Greenville-Anderson-Mauldin Metropolitan Statistical Area also saw an increase of 0.1 percent to 5.0.

The Upstate’s unemployment rate jump mirrors what’s happening in South Carolina and nationwide. South

68,757 jobs added in S.C. in the last year

Carolina’s unemployment rate climbed to 5.7 percent in March, up from 5.5 percent for the first rise in the unemployment rate since September 2014.

Nationwide, the unemployment rate is 5.0 percent.

Nearly 18,000 more people had a job or started looking for one in March in South Carolina, the largest onemonth increase in the state’s labor force ever, according to the South Carolina Department of Employment and Workforce.

For the detailed report, go to bit.ly/March-SC-DEW.

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| FIRST LOOK | 11

Tucanos brings Brazilian taste and style to Woodruff Road SHERRY JACKSON | STAFF

sjackson@communityjournals.com The imported Brazilian rotisserie grills are getting fired up, the bar is stocked and the huge, three-sided salad bar is getting the final touches as Tucanos Brazilian Grill, a churrasco-style eatery, gets ready to open its first South Carolina location.

Tucanos is located at Magnolia Park on Woodruff Road in Greenville, next to Regal Cinemas, and is currently training staff for its official opening day April 28. This is the restaurant chain’s 10th location.

Steve Oldham, founder and president of Tucanos, was on site Monday to give UBJ a sneak peek at the new restaurant.

Oldham lived in Brazil on two separate occasions and formerly worked for Yum Brands. He loved the food and culture in Brazil so much that he wanted to bring it to the U.S. He also wanted a fun, lively environment instead of a formal one that is seen in other U.S. Brazilian restaurants.

Steve Oldham, founder and president of Tucanos.

“Tucanos is southern Brazil with the fun and festiveness of Rio,” said Oldham. “The experience itself is unique.”

Artwork on the walls is from a street artist he met in Rio de Janeiro, and the pattern on the grill bar mimics sidewalks in Copa Cabana.

Churrasco is a Brazilian barbecue style where servers bring a parade of flame-grilled, seasoned meats, vegetables and fresh pineapple to the table, slicing sizzling portions off of skewers directly onto the guest’s plate.

Popular dishes include lobster bisque, grilled pineapple, Picanha (a top sirloin), mashed potatoes and a cheesy bread that is gluten-free.

Desserts are made in-house, as is the Brazilian lemonade.

Full churrasco for adults is $22.95 for dinner (that’s all you can eat) and $15.95 for lunch. Tucanos has two large outdoor patios, a full bar and a private event space with seating for 49 people.

For more information, visit tucanos. com/greenville or facebook.com/TucanosGreenville.

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12 | INNOVATE |

MOVERS, SHAKERS AND DISRUP TORS SHAPING OUR FUTURE

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04.22.2016

Leaders: Plant trees now for rewards in 20 years and beyond

By JOHN MOORE President, NEXT The best time to plant a tree was 20 years ago.

The second-best time is now.”

– Chinese proverb

Some of the best things in life – like trees – take time. We suffer from an insatiable appetite for immediate gratification and thus we want everything today, or at worst overnight. But some things just take time.

As we go about our daily lives, it’s difficult to focus on the things that take time, the items that require a long-term perspective in order to acquire them. Instead, we’re ruled by near-term matters that dominate our thinking and thus dominate our actions. Today’s concerns are by their very nature here and now and they scream for our attention in the form of a full inbox, continuous cellphone calls, and breaking news broadcasts

that pull us back into crisis du jour mode.

But some of the best things in life take time and they require skills often lost at the expense of urgency – skills like planning, patience and commitment. Without pausing the urgencies of today to reflect on what’s really important, we never find the time or the courage to plant the trees of the future to begin what will be critically important 20 years hence.

At the community level, the force of inertia is very strong and there is often very little public support for bold new thinking, especially in ways that will require many years to be successful. Fortunately, leaders in our region have paused at key times in our history to assess the situation from the longterm perspective and to act on things requiring years, decades and even generations of effort with little hoopla at their outset.

One need look no further than to the leadership of Greenville Mayor Max Heller, who took the for-

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We have been blessed with leaders who have looked beyond the urgencies of today to plant trees for the future benefit of our people and our community. ward-looking step to reduce Main Street traffic lanes from four to two and to plant trees – literally plant trees – laying the foundation of what is now an ongoing, 40-year effort to create the most beautiful and thriving downtown in America. Today, communities from across the globe trek to Greenville to study the “overnight success” of our amazing downtown. But it took a visionary mayor who shook off the shackles of urgency in his day to look out over the horizon and to set the community on a bold course for a brighter future.

Other leaders began decades ago to strategically diversify the area’s industrial base beyond textiles. They created Greenville Technical College to train the most productive workforce in the country. They launched new efforts to recruit and incentivize industry relocations and expansions to the area.

And they built the infrastructure and political support that transformed this region into the advanced manufacturing powerhouse that it is today. As a result, the likes of Michelin, GE, BMW and Lockheed call this area home.

Thank goodness men and women rose above short-term concerns to begin our region’s marathon-like race to reposition itself for economic growth.

More recently, the Greenville Chamber convened the leadership of the area’s public and private sectors

about a decade ago to objectively assess our collective economic health and to address various weaknesses, particularly our area’s declining income competitiveness relative to our Southeastern peer communities and the rest of the nation. From this analysis, a “new tree” was planted in our economic development community that would require commitment and patience to produce the long-term gains envisioned – NEXT, our area’s attempt to attract and support high-impact entrepreneurs.

Though it generated little fanfare at its outset in 2006, the Chamber started a movement that now generates hundreds of new, high-quality headquarter jobs, attracts tens of millions of dollars in new capital investment, and occupies over a half-million square feet of real estate in our region each year. Just this week, ChartSpan, a company heavily involved in NEXT and located at NEXT on Main, announced the news of $3.2 million in new venture capital investment and the creation of 300 new jobs over the next 12 months. This dramatic news is the direct result of decisions made over a decade ago to begin supporting innovative new startups as economic development targets and to build NEXT for longterm impact instead of short-term publicity and gain.

Repositioning Main Street is a longterm proposition. Retooling a region’s talent base and industrial infrastructure takes decades. And supporting entrepreneurs as an economic development strategy requires patience to say the least. Fortunately, we have been blessed with leaders who have looked beyond the urgencies of today to plant trees for the future benefit of our people and our community.

There’s no denying the need to address the issues of today, to tackle the challenges and opportunities that are right in front of us. The real magic happens, however, when we can carve out an appropriate share of our time and attention to also address the foundational matters driving the world around us, to think big and to start a long, sustained effort toward a brighter tomorrow.

After all, there’s no better time than today to plant that tree. Well, except maybe 20 years ago.

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Fact 3 responding qu Both attorneys love all sports and like to play golf, “but the primary hobby right

The firm’s specialties include family court The cases, criminal defense, firm’ business s specialties in now is watching our kids play sports,” Wilkins said. Bouton and his wife Margaret have four children, while Wilkins and his wife Stephanie havelitiga twins. litigation, and civil litigation such aslitigation, personal injury. The two partners had and civil The kidslegal are friends who play YMCA soccer and Little League baseball together. extensive legal experience at other practices extensive but appreciate the autonomy of experien running their own firm, making decisions running and getting to know each client. their own firm, m Fact 4 Wilkins is a JAG attorney, handling a variety of military issues within the S.C.

Recently posted five-star reviews from Recently clients refer to the firm and its attorneys posted five-sta Army National Guard. He worked for Sen. Lindsay Graham and a large law firm as compassionate, concise, knowledgeable as and forthright. compassionate, “He dealt with the conc before starting his practice. Bouton was an assistant solicitor before Wilkins & Bouton a was formed professional six years ago. matter in a professional and timely manner,” matter one said of Bouton. “He kept in in contact with us… at every step of thecontact negotiations. My husband and I could not with us… at ev be happier with the outcome.” be happier with the outc

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14 | COMMUNICATE |

UBJ

STAYING ON MESSAGE WITH YOUR CLIENTS AND YOUR COLLEAGUES

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04.22.2016

Huge branding lessons from Donald Trump

By TINA ZWOLINSKI CEO and Founder, ZWO Branding & Marketing

This has been the most unusual national primary season of my life. I’ve watched every single debate, attended live rallies, met many of the candidates face-to-face, and observed more of the presidential political process than ever before. In my work I help companies build their brands and market directly to consumers, so I haven’t been able to resist viewing the selection process for presidential nominees through that filter. The remaining candidates have been trying to sell their brand directly to “the consumers” for many months. Watching this play out through that marketing lens has helped bring some order to the campaigns.

Perhaps the greatest success so far at brand marketing has been the rise of “The Blue-Collar Billionaire” Donald Trump. He appears to be on the verge of winning the Republican nomination. We’ve had populist “non-political” candidates before – Ross Perot comes to mind. And perhaps the past failures of those candidates is a part of why the political class didn’t take Mr. Trump seriously this time last year.

Things have changed.

Without commenting on his style, substance or politics, it’s obvious that Trump is doing some things right from a branding perspective. I think we can learn some things about the basics of building a corporate brand from his success over the past year.

Below are two of the six marketing principles that are working for Mr. Trump and that work for businesses and brands everywhere.

1: When an industry fails, and when consumers are weary of a set of products or services, the “revolutionary” product or service just might win the day.

Of course, this is a matter of timing, isn’t it?

Offer a “revolutionary” product when an industry is stable and comfortable – when consumers are satisfied – and the revolutionary is often ignored. But when consumers are deeply dissatisfied with an

industry and with the products and customer service being offered by that industry, the timing is ripe for the revolutionary.

In the late 1970s it was the auto industry that was ready for the revolutionary. Today it’s health care, among others – consumers are deeply dissatisfied, and feel trapped and underserved.

The point is: Many see Trump as a revolutionary whose time has come. I suspect that the political industry will be changed, from top to bottom, even down to the county/city level, as a result of Trump’s campaign.

2: Earned media carries farther than purchased media.

It’s wonderful to have the budget to air ads, and targeted advertising can be helpful in reaching a market. But our culture greatly values non-paid media attention, “earned media.” This has something to do with credibility and authenticity, both valued perceptions in the 21st century. The idea is that if the media are discovering and publishing positive or even neutral stories about your brand, then you’re offering something of value; consumers pay far more attention to those stories then to purchased media.

I think most observant Americans have noticed that Trump has owned the media and news cycle.

But how has he done this?

I think several factors have been in Trump’s favor.

First, prior to running for office, Trump hosted the television reality show “The Apprentice” for more than a decade, which further established him not only as a household name, but a business expert.

Relationships were already in place with the media when he began his campaign, which has only helped his air time.

Second, the Trump brand is difficult for the media to ignore. Trump makes news, and for news outlets to ignore the things he says or does leaves them open to the charge that they are ignoring news. A part of that ability of Trump’s is his “brand tone,” which is frank, blunt and assertive. Further, everything he does and says – from his dramatic arrivals at rallies in a plane or helicopter (nicely calculated for both TV and live audiences) to his Twitter misspellings,

which end up being shared and retweeted far and wide – is calculated to earn media attention. He’s been incredibly accessible and open to interviews and media appearances – he is unafraid of the media.

The contrast between this attitude and other candidates’ is striking and gets us back to the market’s interest in a “revolutionary.”

Finally, Trump has rightly recognized that the media needs “eyeballs” in order to garner ad revenue.

A show or debate that nobody watches cannot charge a premium for the ads aired during that show. High audience scores mean significantly greater ad revenue. Since Trump brings viewership – and thus ad revenue – to any show on which he appears, both he and the media share a symbiotic partnership. As long as Trump brings “news” through what he says or does, the media will air it, if only for their own revenue and for the markets who are watching with avid interest.

As business leaders observe the brand management of the major candidates this season, consider these questions: • In what ways are my industry’s customers deeply dissatisfied, and how might a revolutionary product or service attract them?

• What natural stories do I have to share about the business or brand that I lead? How might these stories be of interest to readers, media and customers?

• What truthful things am I afraid of saying out loud to my customers, vendors or peers within my industry? How might I or my business be more honest and authentic in our communication?

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UBJ

13 Stripes uncaps a revolutionary move {page 18}

How the Stone Law was a win for S.C. brewers {page 19}

Whatâ&#x20AC;&#x2122;s behind the craft beer boom? {page 20}

Craft beer taps into Upstate commercial real estate {page 22}

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04.22.2016

04.22.2016

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upstatebusinessjournal.com

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UBJ

BEER IN THE UPSTATE

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04.22.2016

Brewing up a revolution 13 Stripes Brewery gets inspiration from American heroes

The 13 Stripes team • Michael Robinson, co-founder and brewer • Kenworth Reeves (right), co-founder, sales and marketing • Jason O’Neil, partner • Robbie Andrews, partner and project manager • Brandon Andrews, CFO • Jeremy Bailey (left), head brewer • Aaron Robinson, director of operations

SHERRY JACKSON | STAFF

sjackson@communityjournals.com 13 Stripes Brewery is hoping to open July 4 at the historic Taylors Mill in Greenville County.

UBJ sat down with co-founder Kenworth Reeves to chat about the craft brewery industry, the space and opening plans.

What spaces did you look at before deciding on Taylors Mill?

We looked at Greer, The Village of West Greenville and West End Coffee’s former building in downtown Greenville. We had looked at Taylors Mill previously but it didn’t click until we got an email from the new owner. The space is 8,000 square feet, which is double what we initially thought we needed, but the proximity of loading docks and parking spaces is great. We’ll be able to do both retail and distribution from this location, and Taylors Mill is starting to resonate in the community.

Did you ever have any doubts?

Sure. There were times I doubted that we could get this company off the ground. But we’ve learned not to make decisions in those valleys and have seen the dividends that resilience pays.

How will 13 Stripes be financed?

We’ve financed our company by self-funding, raising money from family and friends, and by securing an SBA (Small Business Administration) loan.

So how much does it cost to open a craft brewery?

This is a tough question as it depends on what size and quality your equipment is as well as the real estate and build-out costs. For a similar system like ours and a typical build-out, you’d be looking at somewhere around $750,000. We’ll be able to save quite a bit as we’re doing much of the build-out ourselves, but will still be significantly over $500,000.

13 Stripes is already making a name for itself, even though it’s not open yet. How is that?

We decided to start showing up and doing events about 14 months ago. We love getting out and sharing our passion with our community.

Is there a particular brewery you are trying to emulate?

One brand that we often refer to is Olde Mecklenburg in Charlotte. We really like how they’ve grown from a 10-barrel system – similar to the one we’re starting with – and scaled into the latest multimillion brewery. They’ve been able to capture the hearts – and taste buds – of the community there.

We hope to do the same.

How do you plan to position 13 Stripes in the Upstate craft brewery market?

The beer market in the Upstate is still emerging.

We’re thrilled to be a part of the growth here. We tell folks we’re more of a relationship company, and that builds community – our medium for which we do that is beer.

Where did 13 Stripes come from?

We’re all big history buffs and it’s a Revolutionary War reference to the original American flag. We’re embracing our legacy, and the brand is built around American heritage. Michael Robinson, co-founder and brewer, is a veteran. It’s America. Each beer we produce will be named after a Revolutionary War hero with their history on our cans.

What’s been the most difficult challenge so far?

Finding a space and getting through the process – architecture, engineering and permitting – can be quite challenging.

What will the space look like?

It’ll be an open space with the tanks as a backdrop, an iconic bar in the middle, lots of reclaimed metals and woods, and a large outdoor seating deck for hanging with friends and family. We’re all family men who want to create a warm and welcoming space for other families – and dogs – to come relax over good beer, food and music.

04.22.2016

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upstatebusinessjournal.com

BEER IN THE UPSTATE

Heady growth Stone Bill paves the way for craft beer industry to rise up in SC SHERRY JACKSON | STAFF

sjackson@communityjournals.com Craft beer is big business. According to the national Brewers Association, it’s a $22.3 billion business here in the United States.

Craft brew makes up 12.2 percent of national beer sales, with 3.9 million barrels coming from microbreweries and 1.2 million barrels from brewpubs reported in 2015.

This national trend is mirrored here in the Upstate with the growth largely due to House Bill 3512, aka the “Stone Bill,” signed into law in June 2014. The bill allows for breweries to sell food on the premises and brewpubs to enter into distribution.

The bill was named after California-based Stone Brewing Co. which had been looking at opening an East Coast operations facility that would “feature a full-production brewery, packaging and distribution operations with various administrative support which will serve to produce beer to be distributed in the Midwest to East Coast Boundaries as well as for export,” the company had said.

South Carolina officials heard the news and wanted to attract the brewing company, but Prohibition-era laws in the state would have prevented the company from serving food or patrons from consuming more than three pints of beer on site in a day. State officials fast-tracked the new Stone Bill through legislation in a quick few months. While Stone Brewing Co. changed its plans and decided to back off of an East Coast facility for now, the new law paved the way for other breweries.

4 new area breweries join a growing field Here’s a look at some of the new and soon-to-be-open craft breweries in the Upstate. They’ll join veterans such as Thomas Creek Brewery, Brewery 85 and Quest Brewing Company in Greenville, RJ Rockers in Spartanburg, the Swamp Rabbit Brewery and Taproom in Travelers Rest and Blue Ridge Brewing Company set to open soon in its new digs in Greer.

• The Casual Pint Augusta Street. (Augusta Village Shopping Center), Greenville. Opening mid-2016.

• Upstate Beer Garden Restaurant & Social Haus Spartanburg • Pour Taproom downtown Greenville • 13 Stripes Brewery Taylors Mill, Taylors.

Opening summer 2016 • Loose Reed Brewing Company Augusta Street, Greenville.

Opening late spring/early summer 2016 • Carolina Bauerhaus Ales Federal Street, Anderson • The Community Tap Trailside Welborn Street, Greenville.

Opening summer/fall 2016 • The Growler Haus Fountain Inn

Defined • Microbrewery: A brewery that produces fewer than 15,000 barrels (17,600 hectoliters) of beer per year with 75 percent or more of its beer sold off-site.

• Brewpub: A restaurant-brewery that sells 25 percent or more of its beer on site. The beer is brewed primarily for sale in the restaurant and bar.

Source: Brewers Association

• Upstate Craft Beer Co. Augusta Street (formerly the Claussen Bakery), Greenville • BREWS on the Alley Seneca • Good Times Brewing Maxwell Avenue., Greenwood

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BEER IN THE UPSTATE

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04.22.2016

A toast to the Upstate’s beer industry Raise a pint – or two – to the economic growth and communitybuilding recent legal changes have made possible

By BROOK BRISTOW Founder and owner, Bristow Beverage Law Executive director, South Carolina Brewers Guild

There has never been a better time to be a brewer – or craft beer drinker – in South Carolina than right now. Perhaps you’ve known this as you visit a local brewery, or look at the beer shelf at the supermarket, or even read the pages of this newspaper. But why is that? Will it continue? And if so, why?

Let’s start at where we are at and where we’ve come from. Craft beer accounts for about 12 percent of the national beer market, and is valued about $22.3 billion out of the entire $105.9 billion beer market. The most recent national numbers make clear that small and independent craft brewers contribute about $55.7 billion to the U.S. economy and provide about 425,000 jobs, with 115,000 of those coming directly from breweries in brewpubs.

Sales growth is up 12.8 percent over the past year, whereas growth in the overall sales of beer (which would include the bigger beer companies) is only about 0.2 percent. The number of breweries nationally is at an all-time high at the moment, even higher than before Prohibition – now over 4,269, with probably even more since breweries are opening at a rate of 2 per day across the country.

In South Carolina, we are seeing the exact same growth. In the last three years, the craft beer industry in the Palmetto State has almost doubled, rising from $255 million in 2012 to $455 million in 2015.

Breweries and brewpubs employ nearly 3,500 people, and with 36 craft breweries and 13 brewpubs open for business, more are on the way, particularly in the Greenville area where the market is about to double with at least six to eight breweries in planning.

In total, the Upstate accounts for over 50 percent of the state’s beer production, which has also doubled in the last three years. And believe it or not, there is still plenty of room for more.

But the big question is: Why do we have this growth? The answer incorporates a variety of reasons.

Laws are changing First, the laws – they are changing and will continue to change. The very nature of the craft beer industry is to be innovative, and the laws on the books can go back as far as decades when the thought of what goes on today was not even a consideration. So, with some recent changes, local breweries are able to finally turn a profit.

If you’ve followed along in the last several years, you read about the Pint Law and the Stone

Law, which modernized taproom sales laws in South Carolina. The Pint Law allowed on-site sales at breweries up to 48 ounces per patron per day.

The Stone Law went even further to do away with the on-site sales cap if food was served. It also allows breweries to sell wine and the beers of other producers.

Together, these changes have allowed more capital investment in breweries and have resulted in an increase of over 200 percent in the number of breweries opening. Further modernization will be needed to keep up, but for now, local brewers are seeing great benefit from recent reforms.

A collaborative industry Second, the craft beer industry is unlike any other.

Sure, the beers are great, but many are drawn to craft beer because of its collaborative attitude among brewers dedicated to advancing the art versus advancing individual interests.

Many disputes over trademarks or other legal issues are most often disposed of over a beer, with both sides coming to simple terms and then agreeing to brew a beer together. It is a clear “rising tides lifts all boats” philosophy. And while this might affect the bank accounts of some, in the end most believe that standing together is a better business plan than hanging alone. This seems to be working as communities are getting much economic development from strings of breweries opening on their blocks.

The craft beer lifestyle Third, support for locally produced brands and products is now more a lifestyle than it is a trend.

At a basic level, buying local keeps money in the local community and creates jobs. Craft drinkers recognize this, most of whom are Gen X, Y, and millennials.

They also realize that products such as craft beer are best when consumed fresh, which is why it is best to get it fresh from the source.

That also has something to do with the popularity of the India Pale Ale, a hoppy style of beer that is the top style sold by craft brewers. In fact, one out of every five craft beers sold is an IPA. Hops fade over time, so the style is best consumed as fresh as possible. And in the mind of a craft drinker, creating jobs while drinking fresh beer is the best possible outcome.

Opening a brewery is the new American dream, and the quintessential American success story. And even just as a beer drinker, you’re not just buying into a six-pack, you’re buying into an idea. And when you do make that purchase, you’re also buying into big economic growth, venues to share ideas, and community-building. Time to raise a pint.

What’ll you have?

12.2%

amount of the national beer market craft beer accounts for

$22.3 billion

value of craft beer market

$105.9 billion overall beer market

$55.7 billion

contributed to the U.S. economy by craft beer

425,000 jobs

created by craft beer market

12.8%

sales growth of craft beer over last year

0.2%

sales growth of beer overall over last year

$455 million

S.C. craft beer industry in 2015, from $255 million in 2012

3,500

employed by breweries and brewpubs in S.C.

50%

S.C. beer production from the Upstate Source: Brewers Association; Bristow Beverage Law

04.22.2016

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BEER IN THE UPSTATE

upstatebusinessjournal.com

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Brewery scene keeps commercial real estate hopping

By COLLIERS INTERNATIONAL

SC Breweries & Brewpubs

South Carolina’s brewery scene is growing and isn’t likely to lose momentum any time soon.

Approximately 36.6 percent of the total square footage currently occupied by breweries and brewpubs has opened since 2013. Today’s total inventory is estimated to be over 200,000 square feet with 40 locations open throughout the state of South Carolina.

Traditionally, breweries look for industrial space, and brewpubs typically occupy retail space.

On average, microbreweries in South Carolina each occupy approximately 7,500 square feet of industrial space. Given the size of South Carolina’s industrial market of roughly 334 million square feet, brewers have a nominal effect on the industrial market’s vacancy rate. More than three million square feet of industrial space must be absorbed to result in a one-percentage point drop in vacancy. That is equivalent to 427 breweries, more than 10 times the number currently open throughout the state.

Upstate

Industrial space The industrial space that breweries are interested in is normally smaller, older space that offers lower rental rates. Such space is typically vacant as it is less desirable to traditional warehouse users. Although the overall health of the market is not dependent on brewers, they will play a role in absorbing smaller blocks of space that would otherwise remain vacant.

Retail space Similar to the impact on industrial real estate, the effect of breweries on the retail market is minimal.

Like restaurants and retailers, brewpubs are attracted to visibility and traffic counts, occupying shop space in both downtown and suburban locations.

While the presence of brewpubs may not affect vacancy at the statewide level, it may positively influence vacancy rates within a submarket. On average, brewpubs occupy 8,000 square feet, slightly larger than the average footprint of microbreweries in South Carolina.

With the rise of craft beer, craft beer retail markets are springing up throughout South Carolina. The retailers occupy retail space and sell draft craft beer as well as bottled and canned beer. Some markets even allow consumption on site. The markets usually offer a wide variety of beer including locally brewed beer. The Casual Pint, based in Knoxville, Tenn., is opening at 1818 Augusta Road in Greenville early summer 2016.

While the impact on the retail real estate market remains limited, as more locations open, the positive effect on commercial real estate markets is expected to increase.

Midlands

Unique space Breweries are repurposing the space and creating unique experiences for their consumers. As breweries continue to gain popularity, their ambiance will be just as important in attracting consumers as their beer taste and quality.

The Hunter-Gatherer Brewery and Ale House is one of such breweries looking for creative space. The brewery plans to open its second Columbia location at the Curtiss-Wright Hangar at Owens Field. The new brewery will feature a taproom, a 527-gallon brewhouse, a bottling and kegging line and an observation deck overlooking the airport.

Charleston’s breweries are thriving off both a strong tourism industry and growing residential population. Palmetto Brewing Company, located along the Upper Peninsula, is a favorite among locals and tourists alike. The brewery features an open floor plan and hosts live bands outside on its loading dock.

Another local favorite is Holy City Brewing. The brewery offers food and sits in a former warehouse.

Holy City has an open floor plan with exposed brewing equipment allowing customers to view the brewing process while enjoying their craft beer.

The Upstate is home to various breweries. Brewery 85, Quest Brewing Co., Swamp Rabbit Brewery and RJ Rockers Brewing Company are among the popular brewers. Swamp Rabbit Brewery is located on Main Street in Travelers Rest. RJ Rockers Brewing Company has been open in Spartanburg since 1997. Initially opened as brewpub, RJ Rockers now anchors the West End of downtown Spartanburg.

The future of craft beer in South Carolina

Low Country

The craft beer craze is here to stay. Softening legislation is helping entrepreneurs venture into the growing sector. Brewpubs, which currently cannot distribute beer for sale off-site, are reporting that they would benefit from a change to the law. Additional sales are needed to help smaller startups and brewpubs grow by generating increased revenue. As the brewing sector grows, there will be a greater impact on commercial real estate markets, which will be reflected in declining vacancy rates for smaller, older industrial properties as well as declines in retail vacancy rates at the submarket level.

Colliers International is a leading global commercial real estate company offering comprehensive services to investors, property owners, tenants and developers

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CPAs & Advisors with Your Growth in Mind No matter where you want to take your business, you need a resourceful and innovative partner to steer you in the right direction. Let Cherry Bekaert guide you forward to your growth destination.

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Aiken | Atlanta | Charlotte | Greenville | Hampton Roads | Miami | Raleigh-Durham | Richmond | Tampa | Washington D.C.

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SHERRY JACKSON | STAFF

REAL ESTATE DEALS AND DEVELOPMENTS ACROSS THE REGION

sjackson@communityjournals.com |

| SQUARE FEET | 23 @SJackson_CJ

Boutique hotel going up at Clemson’s Patrick Square

A 45-room boutique hotel broke ground last week at Patrick Square in Clemson.

Patrick Square is a 173-acre traditional neighborhood development that includes single-family homes, townhomes and a Town Center featuring restaurants, retail and office space off Issaqueena Trail and I-85.

J. Michael Cheezem, developer and Patrick Square founder, unveiled plans for the new Inn at Patrick Square, which will feature 36 rooms and nine luxury suites. An on-site café, named Stumphouse

Café after the nearby tunnel, will also be open to the public.

Cheezem is hoping to attract families for game weekends, family occasions, weddings and other special events. The inn includes a 150-person capacity ballroom. The Rick Erwin Dining Group will be the food and beverage provider for weddings and events.

Clemson history will be incorporated into the final design, and the inn hopes to provide a shuttle service

to Clemson home games for guests.

“The Inn at Patrick Square will serve as a centerpiece of the Patrick Square Town Center and a place to welcome the Clemson family,” said Cheezem. “This is a special addition to Patrick Square and a place where memories will be created for years to come.”

Construction has begun and the inn is expected to open spring 2017.

For more information, visit patricksquare.com.

CBRE launches new team to provide services for occupiers Commercial real estate firm CBRE announced it is creating a new team exclusively focused on occupiers.

It’s a first of its kind in the Greenville-Spartanburg market, said CBRE. Dedicated teams for occupiers are usually relegated to primary markets like Charlotte and Atlanta. Ryan Clark, senior associate, and Joe Cummings, associate, will head up the new Occupier Services team advising occupiers on real estate needs whether the assignment is a relocation, expansion, consolidation, sublease, acquisition or disposition.

“We are excited to bring this specialty to the Upstate to explore strategies that create first-class workplace environments that attract and retain talent, improve employee productivity and satisfaction, and will increase operational efficiencies,” said

Clark. “For many tenants space for tenants, said CBRE. While and organizations, the opthis can present an economic erating costs associated challenge for the region, Clark and with fixed assets are often Cummings hope to leverage their second only to labor cost. market intelligence to ensure that Similar to investors, it’s tenants, both active in the market important for tenants to and those new-to-market, are able have a partner and advocate to find the space they need. when navigating the chal“Real estate decisions are expenCummings Ryan lenging issues associated sive and will always impact an organization’s bottom line,” said with occupancy requirements and negotiations.”

Cummings. “Many organizations only evaluate their immediate needs when it comes time to make According to CBRE, more than 250,000 square feet of space was leased by tenants new to the market real estate decisions in a single transaction. While last year and the company anticipates greater opour team will assist in creating opportunities that portunity in the future. With vacancy at a record meet the client’s needs of today, we will also drive low, it has never been more challenging to secure long-term exceptional outcomes for the future.”

24 | ON THE MOVE |

UBJ

PLAY-BY-PLAY OF UPSTATE CAREERS

HIRED

HIRED

APPOINTED

HIRED

|

04.22.2016

APPOINTED

Koren Robinson

Michelle Thompson

Tod Hyche

Erin Colman

John Dillon

Joins Coldwell Banker Caine as an experience coordinator at its Spartanburg office.

Robinson previously worked in companion nursing at Spartanburg Regional Healthcare System and served as a bridal consultant at Carolina Traditions. She is a graduate of USC Upstate in Spartanburg with a degree in business administration.

Named as digital marketing strategist with Crawford Strategy. Thompson has more than seven years of experience in online marketing. She most recently served as an inbound marketing manager at Net Site Marketing in Arden, N.C., and previously worked with Miravista in Columbia as a senior communications specialist.

Named South Carolina State Chair for The American College of Trust and Estate Counsel (ACTEC) by Smith Moore Leatherwood LLP. Hyche is a partner in charge of the firm’s Greenville office.

ACTEC is an organization of lawyers elected to membership by demonstrating integrity, commitment, competence and experience as trust and estate counselors.

Joins NorthMain Realty LLC as a realtor specializing in residential and commercial real estate. Colman previously served as marketing coordinator for Delta Power Equipment Corporation in Anderson and is a graduate of Brevard College with a bachelor’s degree in theatrical design and production.

Named a member of the Ad Council’s board of directors.

Dillon is senior vice president and chief marketing officer for Denny’s Corporation in Spartanburg and has been with Denny’s for nine years.

The Ad Council is a nonprofit organization and producer of national public service campaigns.

COMMUNITY The City of Fountain Inn named Russell Haltiwanger as director of Fountain Inn Parks and Recreation.

Haltiwanger has worked at the Fountain Inn parks and recreation depart-

ment for seven years. He is a graduate of Newberry College with a degree in sports management.

DEVELOPMENT O’Neal Inc. hired Jeff Jennings as project controller and Gena Oddo as

Cathy Boggs Financial Recruiter 15 years experience

design specialist. Jennings has over 25 years of experience as a project controller and previously worked with Wood Group Mustang, as well as Day & Zimmerman. Oddo has over 20 years of experience in the piping and mechanical design industry, and

previously worked with Audubon Engineering.

REAL ESTATE John Hewett joined the asset services group of CBRE Group Inc. as a real estate accountant. Hewett has >>

We’ve already met your next employee.

Godshall Professional Recruiting and Staffing specializes in executive recruiting, career placement and consulting for businesses and job seekers in South Carolina. Our financial services team has more than 45 years of combined experience in Banking, Finance, and Accounting. We have placed candidates in positions such as Personal Bankers, Mortgage Professionals, Credit Analysts, and Financial Executives. Let us find the perfect fit for your employment needs.

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04.22.2016

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PLAY-BY-PLAY OF UPSTATE CAREERS

VIP

Join

making the healthy choice the easy choice

Greenville, SC

|

29601

|

864.561.4031

|

info@parkplaceonhudson.com

www.parkplaceonhudson.com

ProSource Plumbing Supply hired Will Thomason as an outside sales representative. Thomason has almost 25 years of plumbing and sales experience. He previously worked in

LiveWell Greenville’s Healthy Workplace Seminar provides educational opportunities for employers and HR directors to establish and maintain a healthy work environment. |

SUPPLIES

T.D. Convention Center, Greenville Wednesday, May 4 • 1:30-6 pm

104 S. Hudson Street

Named director of the Simpson Research and Education Center at Clemson University. Andrae has been a professor of forage crops and livestock grazing systems at Clemson University for 10 years. He previously worked in the Oklahoma State University animal science department and University of Georgia crop and soil sciences department, among others. more than nine years of experience in property accounting working with Michelin North America, TIC Properties Management and CapHarbor Property Management.

Greenville for the

4TH ANNUAL HEALTHY WORKPLACE SEMINAR

John Andrae

>>

greenville

| ON THE MOVE | 25

outside sales for James M. Pleasants and Bradford Sales. He is a licensed master plumber and real estate agent.

Light hors d’oeuvres and adult beverages provided.

To register, go to: 2016healthyworkplaceseminar.eventbrite.com.

TECHNOLOGY

For more information: Call Catherine Puckett at 864-238-5304.

Bill Mahoney joined Ellipsis Technologies as a senior advisor to the board of directors. Mahoney is the former CEO of SCRA and current CEO of WTM Development. He will assist the Ellipsis board and team with capital structure and strategic partner relationships.

CONTRIBUTE: New hires, promotions & award winners may be featured in On the Move. Send information and photos to onthemove@ upstatebusinessjournal.com.

1:00-1:30pm: Registration Check-In 1:30-4:30pm: Educational Breakout Sessions 4:30-6:00pm: Networking Reception & Awards Presentation

Presented by

Greenville Health System

greenville

GHSsig1: 2 color on white

GH

making the healthy choice the easy choice making the healthy choice the easy choice GHSsig2: Black

GH

NO or b

xperience in old Greenville. ience in Greenville’s coveted West End District? A place at once steeped in the

thoroughly forward-thinking in its conception and vision for the future. A place

s storied downtown setting, and also points the way to a dynamic, one-of-kind-

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5. D

best of both worlds: a rich heritage and a modern living experience, all bound

igned, original townhomes.

A new living experience in old Greenville.

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What if there was a vibrant, new living experience 3. Do not squeeze in Greenville’s coveted West End District? A place at once steeped in the history and charm of old Greenville, and yet NOTE: Use of entity signatures must be approved by GHS marketing thoroughly forward-thinking its conception and vision for the future. A place that celebrates all that has come before in this storied downtown setting, and also points the way to www.marketing.ghs.org/branding a dynamic, one-of-a-kind-lifestyle that’s altogether unique.

This is the best of both worlds: a rich heritage and a modern living experience, all bound together by a collection of 24 thoughtfully designed, original townhomes.

Renderings and Plans presented are illustrative and shall be used for general information purposes only. Actual layout, room dimensions, window sizes and locations and steps to grade vary per plan and are subject to modification without notice.

6. D

26 | THE FINE PRINT |

BUSINESS BRIEFS YOU CAN’ T MISS

MSI-Forks Inc. expanding York County operations British-based fork-arms manufacturer MSI-Forks Inc. is expanding existing operations in York County. The company is investing $3.5 million to build a larger facility and create 33 new jobs over the next five years.

The company is constructing a new 40,000-squarefoot facility in the Antrim Business Park in Rock Hill, S.C. The new facility will also serve both as the company’s North American headquarters and the York County manufacturing operations. It is expected to be fully operational by the second quarter of 2016.

“MSI-Forks has been present in the U.S. since 1994 and the new South Carolina manufacturing plant will help us to consolidate and expand our position in North America,” said CEO Caio Lima. “It shows our long-term commitment to the material-handling industry in the United States.”

Legacy Charter School receives $13.7M GNMO II Allocation Greenville New Markets Opportunity II (GNMO II), a Community Development program managed by Tax Advantage Group and Greenville Local Development Corporation in Greenville, allocated $13.7 million in New Markets Tax Credits to Legacy Charter School for the construction and renovation of facilities in Greenville.

Personal Interests Drive Family's Philanthropic Support Devotion to their city spurred Millie and Wilson Wearn to establish a simple plan to benefit their most cherished personal interests.

864-233-5925 • www.cfgreenville.org

UBJ

|

04.22.2016

The $26.9 million project includes the school’s first formal library, a renovated kitchen and dining facility, new classrooms, a double-court gymnasium and handicap accessibility for the property. Once complete, Legacy will have the capacity to grow its student body to 1,430 students, while continuing to prepare students to get to and through college graduation. The school’s new library facilities will also be available for use by community residents who currently do not have access to a public library, according to a release.

“Changing the trajectory for underserved kids won’t be simple or fast, and it will take a coordinated community effort like the funding from GNMO II,” said William Brown, Legacy’s founder and chairman. “The opportunity to build our school’s first library is tremendous, not only for our students but the entire neighborhood.”

ScanSource POS and Barcode partners with Bluebird Greenville-based ScanSource POS and Barcode, a business unit of ScanSource Inc. and global provider of automatic identification and data capture and pointof-sale solutions, recently partnered with Korean-based Bluebird Inc., a global manufacturer of enterprise mobility, payment technology and rugged tablets.

Bluebird offers an enterprise-level product line that provides a feature-rich experience for the end user, enhancing workforce automation, customer engagement and mobile payment processes, according to a release.

ScanSource resellers can deliver these products to their end users in vertical markets including retail, hospitality, transportation and the public sector. By obtaining these products through ScanSource, resellers will have access to ScanSource’s logistics, technical support, education and training, marketing and payment-processing services “We are committed to delivering innovative solutions to our reseller partners and are excited to be able to introduce them to Bluebird’s product set,” said Brenda McCurry, VP of merchandising for ScanSource POS and Barcode, U.S. and Canada. “Bluebird’s focused effort is a great complement to ScanSource and will bring added value to resellers in the channel looking to grow their enterprise business.”

Applications open for Leadership Greenville Class 43 Leadership Greenville, one of the premier local leadership programs, is taking applications for Class 43. The program has graduated almost 2,000 of Greenville’s most influential leaders. Applications for Class 43, which starts in August, will be accepted until 5 p.m. on April 25. All applicants must either live or work in the greater Greenville area and must have full support of the organization represented. Apply online: bit.ly/leadership-43.

Spartanburg Area Chamber to launch Political Leadership Institute The Spartanburg Area Chamber of Commerce is launching a new program, the Spartanburg Political Leadership Institute (SPLI), designed to educate current and potential elected officials about the election process and what it means to be a public servant.

“Serving the community by holding an elected office is a tremendous responsibility and sacrifice, and we applaud those that currently hold

>>

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elected positions and those that may be pondering a campaign,” said Allen Smith, president and CEO of the Spartanburg Area Chamber of Commerce. “This process can be intimidating, and the issues are often complex. We hope that SPLI will sharpen the saw for elected officials and assist others in their decision to seek public office.”

The SPLI will assist in an individual’s decision-making process, as this four-hour workshop prepares aspiring public leaders on what to expect and how to approach a campaign. Participants will hear from experts on what is necessary to organize and execute a successful political campaign, including: The Real Scoop On Public Service; Defining a Viable Candidate; Business Issues; Election Process and Offices; Raising Money; and Media and Public Relations.

The 2016 Spartanburg Political Leadership Institute is scheduled for Wednesday, May 25, 4-8:30 p.m. at the Spartanburg Area Chamber of Commerce. The cost to attend is $25 per person. Registration is now open at spartanburgchamber.com.

Relus Technologies expands in Greenville Georgia-based Relus Technologies recently opened a new location in Greenville. The company specializes in information technology solutions that include products and services designed to help IT organizations maximize the life of their current-state IT environment. The expansion will assist in the growth of Relus Technologies’ cloud consulting and professional services business. The Greenville office will be covering both Carolinas.

“There are countless benefits of expanding to the Carolinas,” said Blair Zeimetz, Relus Technologies executive account manager. “Greenville’s growth as a city, positioning it as one of the 10 fastest growing U.S. cities, was certainly appealing. Also, South Carolina’s growth in the tech industry is at 4 percent, which exceeds that of the United States at 3 percent.

Greenville’s convenient location within South Carolina and its close proximity to North Carolina as well as Atlanta, where Relus is headquartered, was also a consideration.”

BUSINESS BRIEFS YOU CAN’ T MISS

Do you have a strong

CREATIVE VISION? Is your work

HIGH-ENERGY, HIGH-IMPACT? The talented team at the Greenville Journal and Upstate Business Journal is currently seeking a full-time Publication Designer to lead the editorial design department of the Upstate’s leading, award-winning weekly community and business publications.

Work closely with our editors to create and oversee the overall look of the publications, making them vibrant, fresh, and engaging for our readers.

FEBRUARY 19, 2016 | VOL. 5 ISSUE 8

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Kemet Corporation adds new capacitor products Greenville-based Kemet Corporation, a global supplier of electronic components, enhanced its high-temperature and high-voltage capabilities by adding pulse discharge multilayer ceramic capacitors. The 200-degree Celsius series delivers reliable short-duration pulse generation in harsh environments typically associated with munitions and down-hole detonation circuitry, according to a news release from the company.

“Kemet’s world-class C0G Pulse Discharge capacitors provide unparalleled energy delivery to support the growing needs for accuracy and efficiency in tools for the gas and oil industry as well as other extreme applications that require rapid energy discharge,” said John Bultitude, Kemet VP and technical fellow of ceramic technology.

| THE FINE PRINT | 27

WART ROL STE

®

NEW EXHIBIT!

JANUARY 16-MAY 15, 2016

Come see popular U.S. attractions, play trivia, explore geography, and discover America together as a family.

The Trivial Pursuit®: A 50-State Adventure exhibit was created by the Betty Brinn Children’s Museum in collaboration with Hasbro, Inc. Trivial Pursuit®, the associated logo, the distinctive design of the game board, trivia cards, game tokens, and scoring wedges are all trademarks of Hasbro and are used with permission. 1981, 2015 Hasbro, Pawtucket, RI 02861-1059 USA. All Rights Reserved.

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Job Requirements: Qualifications: BFA or BA in graphic design, art or similar field of study. At least 3 years of experience and desire to create great-looking covers that inspire readers to pick up our publications.

Knowledge of Mac-based system, Adobe Creative Suite with heavy emphasis on InDesign. Digital design experience preferred.

Send resume and portfolio to: hhardin@communityjournals.com

O H W y r S o t ’ a r b e l e O l a C e v e H R W

Our

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l a u n An

N E V E S

S ' E T STA

P U E H T F ers O g n cha

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ame g ers k a em s i o n

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Thursday April 28, 2016 at 5:30pm United Community Bank 306 East North Street, Greenville

. . . n e k spo

Limited bLock of tickets avaiLabLe. contact kate madden for information.

864.679.1254 or kmadden@communityjournaLs.com attire: business best

2016 Class of Who’s Who:

The Legend

Minor Shaw

The Entrepreneur

Peter Barth

The Boss The Young Gun The Company The Closer The Wild Card

Pamela Evette Robert Hughes, III Scansource John Warren TODD HORNE

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THE FRESHEST FACES ON THE BUSINESS LANDSCAPE

| NEW TO THE STREET | 29

Open for business Presented by

Conversations with Upstate Professionals

55 Beatie Place Downtown Greenville

Wednesday, May 4 from 5:30pm to 7:00pm

1. Boyd Cycling, a high-performance bicycle wheel manufacturer, recently opened at 115 Welborn St., Greenville.

For more information, visit boydcycling.com.

Photos provided

CONTRIBUTE: Know of a business opening soon? Email information to lgood@communityjournals.com.

Network,

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to nvite.com/ businessontap

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Drop in and networkâ&#x20AC;Ś

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30 | #TRENDING |

UBJ

INFORMATION YOU WANT TO KNOW

OVERHEARD @ THE WATERCOOLER > Duc Nguyen “Congrat. Beautiful and so clean. Huge job done successfully.” > Kelly Callahan Hardy “So exciting!” > Suzi King “Looks amazing!!!”

APRIL 15, 2016

| VOL. 5 ISSUE 16

DIGITAL FLIPBOOK ARCHIVE >> The layout of print meets the convenience of the web: flip through the digital edition of any of our print issues at >> upstatebusinessjournal. com/past-issues

>> WEIGH IN @ THE UBJ EXCHANGE

> Sharon Lednum Purvis “Woo-hoo!”

Got something to offer?

Get it off your chest.

> Chris Jennings “Here. #oneSpartanburg” > Jess Barrett “Friday, Friday, Friiiiiiiiidayyyyyyyyyyyyy!!!!!”

04.22.2016

BIZ BUZZ

Distilled commentary from UBJ readers

RE: HUB CITY CO-OP OPENS DOORS

|

We’re looking for expert guest bloggers from all industries to contribute to the UBJ Exchange. Send posts or blog ideas to dcar@communityjournals.com.

RE: EVERYTHING ABOUT THE KITCHEN SYNC IS GREEN, RESPONSIBLE, SUSTAINABLE > Shelby Carolina “This is it – yay to having new restaurants near us! J”

The top 5 stories from the past week ranked by shareability score

>> 1,587 1. Hub City Co-op opens doors

>> 650 2. Everything about the Kitchen Sync is green, responsible, sustainable

>> 385 3. Germany-based supermarket coming to the Upstate

>> 354 4. First Look: Nose Dive reopens

>> 273 5. ‘The jewelry business is a people business’

> Melanie McMahan Albers “It looks great! And it has a patio”

RE: FIRST LOOK: NOSE DIVE REOPENS > Amy O’Rourke “Just ate there and it was fabulous! Decor awesome and new bar upstairs too cool” > Michael Badeaux’s Engineering Upstate Real Estate “Greenville are you ready for Nose Dive 2.0?”

>> CONNECT WITH US We’re great at networking.

LINKEDIN.COM/COMPANY/ UPSTATE-BUSINESS-JOURNAL FACEBOOK.COM/ THEUPSTATEBUSINESSJOURNAL @UPSTATEBIZ @ashleyboncimino

@jerrymsalley

@SJackson_CJ

@clandrum

@theladylety

> Katie Reid “So excited to see the new Nose Dive!! Let’s check it out!” > Shelley Reid “Never eaten there. Will try!”

RE: GERMANY-BASED SUPERMARKET COMING TO THE UPSTATE > Stacey Simmons Dotson “No way!!!” > Jennifer Webb Kis “OMG love it”

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EVENTS YOU SHOULD HAVE ON YOUR CALENDAR

| PLANNER | 31

DATE

EVENT INFO

WHERE DO I GO?

HOW DO I GO?

Tuesday

Our Upstate Vision Forum: The Upstate’s Untapped Workforce Keynote speaker: Randy Lewis, former Walgreens VP

Greenville Marriott 1 Parkway E., Greenville 3-5 p.m.

Cost: $10 Register: bit.ly/tatt-april2016

Thursday

UWIT Women Leadership Series Part 1 monthly meeting Speaker: Michele Branch

City Range 615 Haywood Road, Greenville 12 p.m.

Cost: $17.50 in advance $20 at the door Register: uwitsc.org

CSCMP and Clemson MBA Successful Strategies for Growing Supply Chain Talent panel discussion

Clemson One Building 1 N. Main St., Greenville 8 a.m.

Cost: $20 CSCMP members $35 nonmembers $10 CSCMP student members $15 nonstudent member Register: cscmp.org

Ten at the Top Upstate Professional Planners Meeting Discuss crossjurisdictional growth areas in transportation

Bon Secours St. Francis Millennium Campus 2 Innovation Drive, Greenville 1-3 p.m.

Cost: Free Register: bit.ly/tatt-may2016

Piedmont SCORE Human Resources for the Small Business workshop

NEXT Innovation Center 411 University Ridge, Greenville 6-8 p.m.

Cost: $19 Register: bit.ly/hrsb-may2016

4/26 4/28 Tuesday

5/3 Wednesday

5/4

CONTRIBUTE: Got a hot date? Submit event information for consideration to events@upstatebusinessjournal.com.

ART & PRODUCTION

IN THIS WEEK’S ISSUE OF UBJ? WANT A COPY FOR YOUR LOBBY?

ART DIRECTOR

APRIL 29 WHO’S WHO Meet the latest class of game-changers in the Upstate.

Whitney Fincannon 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

PHOTO COORDINATOR/LAYOUT PRESIDENT/CEO

Mark B. Johnston mjohnston@communityjournals.com

UBJ PUBLISHER

Ryan L. Johnston rjohnston@communityjournals.com

MANAGING EDITOR

Jerry Salley jsalley@communityjournals.com

STAFF WRITERS

UBJ milestone

UBJ milestone jackson Marketing Group’s 25 Years 1988 Jackson Dawson opens in Greenville at Downtown Airport

Tammy Smith

1988

with a majority of them utilizing the general aviation airport as a “corporate gateway to the city.”

In 1997, Jackson and his son, Darrell, launched Jackson Motorsports Group. The new division was designed to sell race tires and go to racetracks to sell and mount the tires. Darrell Jackson now serves as president of the motorsports group and Larry Jackson has two other children and a son-in-law who work there. Jackson said all his children started at the bottom and “earned their way up.”

Jackson kept the Jackson-Dawson branches in Detroit and others in Los Angeles and New York until he sold his portion of that partnership in 2009 as part of his estate planning.

The company now operates a small office in Charlotte, but its main headquarters are in Greenville in a large office space off Woodruff Road, complete with a vision gallery that displays local artwork and an auditorium Jackson makes available for non-profit use. The Motorsports Group is housed in an additional 26,000 square feet building just down the street, and the agency is currently looking for another 20,000 square feet.

Jackson said JMG has expanded into other verticals such as financial, healthcare, manufacturing and pro-bono work, but still has a strong focus on the auto industry and transportation. It’s

OPERATIONS Holly Hardin

ADVERTISING DESIGN Kristy Adair, Michael Allen

1997 Jackson Dawson launches motorsports Division 1993

1990 Jackson Dawson acquires therapon marketing Group and moves to Piedmont office Center on Villa.

>>

Chairman larry Jackson, Jackson marketing Group. Photos by Greg Beckner / Staff

Jackson Marketing Group celebrates 25 years By sherry Jackson | staff | sjackson@communityjournals.com

Solve. Serve. Grow. Those three words summarize Jackson Marketing Group’s guiding principles, and according to owner Larry Jackson, form the motivation that has kept the firm thriving for the past 25 years.

Jackson graduated from Bob Jones University with a degree in video and film production and started his 41-year career in the communications industry with the U.S. Army’s Public Information Office. He served during

Vietnam, where he said he was “luckily” stationed in the middle of Texas at Fort Hood.

He left the service and went to work in public affairs and motorsports at Ford Motor Company in Detroit.

After a stint at Bell and Howell, where he was responsible for managing Ford’s dealer marketing and training, the entrepreneurial bug hit and he co-founded Jackson-Dawson Marketing Communications, a company specializing in dealer training and product launches for the auto industry in 1980.

In 1987, Jackson wanted to move back south and thought Greenville would be a good fit. An avid pilot, he

learned of an opportunity to purchase Cornerstone Aviation, a fixed base operation (FBO) that served as a service station for the Greenville Downtown Airport, providing fuel, maintenance and storage.

In fact, when he started the Greenville office of what is now Jackson Marketing Group (JMG) in 1988, the offices were housed on the second floor in an airport hangar.

“Clients would get distracted by the airplanes in the hangars and we’d have to corral them to get back upstairs to the meeting,” Jackson said.

Jackson sold the FBO in 1993, but says it was a great way to get to know Greenville’s fathers and leaders

>>

2003 motorsports Division acquires an additional 26,000 sq. ft. of warehouse space

1998 1998 Jackson Dawson moves to task industrial Court

also one of the few marketing companies in South Carolina to handle all aspects of a project in-house, with four suites handling video production, copywriting, media and research and web design.

Clients include heavyweights such as BMW, Bob Jones University, the Peace Center, Michelin and Sage Automotive. Recent projects have included an interactive mobile application for Milliken’s arboretum and 600-acre Spartanburg campus and a marketing campaign for the 2013 Big League World Series.

“In my opinion, our greatest single achievement is the longevity of our client relationships,” said Darrell Jackson. “Our first client from back in 1988 is still a client today. I can count on one hand the number of clients who have gone elsewhere in the past decade.”

Larry Jackson says his Christian faith and belief in service to others, coupled with business values rooted in solving clients’ problems, have kept

2009 Jackson Dawson changes name to Jackson marketing Group when larry sells his partnership in Detroit and lA 2003

2009-2012 Jackson marketing Group named a top BtoB agency by BtoB magazine 4 years running

him going and growing his business over the years. He is passionate about giving back and outreach to non-prof non-profits. The company was recently awarded the Community Foundation Spirit Award.

The company reaffirmed its commitment to serving the community last week by celebrating its 25th anniversary with a birthday party and a 25-hour Serve-A-Thon partnership with Hands on Greenville and Habitat for Humanity. JMG’s 103 full-time employees worked in shifts around the clock on October 22 and 23 to help construct a house for a deserving family.

As Jackson inches towards retirement, he says he hasn’t quite figured out his succession plan yet, but sees the companies staying under the same umbrella. He wants to continue to strategically grow the business.

“From the beginning, my father has taught me that this business is all about our people – both our clients and our associates,” said his son, Darrell. “We have created a focus and a culture that strives to solve problems, serve people and grow careers.”

Darrell Jackson said he wants to “continue helping lead a culture where we solve, serve and grow. If we are successful, we will continue to grow towards our ultimate goal of becoming the leading integrated marketing communications brand in the Southeast.”

2011 Jackson marketing Group/Jackson motorsports Group employee base reaches 100 people

2008 2012 Jackson marketing Group recognized by Community Foundation with Creative spirit Award

pro-bono/non-proFit / Clients lients American Red Cross of Western Carolinas Metropolitan Arts Council Artisphere Big League World Series The Wilds Advance SC South Carolina Charities, Inc. Aloft Hidden Treasure Christian School

CoMMUnitY nit inVolVeMent nitY in olV inV olVe VeMent & boarD positions lArry JACkson (ChAirmAn): Bob Jones University Board chairman, The Wilds Christian Camp and Conference Center board member, Gospel Fellowship Association board member, Past Greenville Area Development Corporation board member, Past Chamber of Commerce Headquarters Recruiting Committee member, Past Greenville Tech Foundation board member

MAY 6 QUARTERLY CRE ISSUE The state of commercial real estate in the Upstate.

David Jones (Vice President Client services, Chief marketing officer): Hands on Greenville board chairman mike Zeller (Vice President, Brand marketing): Artisphere Board,

Metropolitan Arts Council Board, American Red Cross Board, Greenville Tech Foundation Board, South Carolina Chamber Board

eric Jackson (Jackson motorsports Group sales specialist): Salvation Army Boys & Girls Club Advisory Board

November 1, 2013 Upstate bUsiness joUrnal 21

20 Upstate bUsiness joUrnal November 1, 2013

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