JANUARY 22, 2016 | VOL. 5 ISSUE 4
DOM360 GROWS
LOCAL PROS
on strategy, engagement, millennials and digital media
PLUS
by blending marketing with tech
WHAT DOES IT MEAN?
IO N BLE O R A N D I DAE N T I T T C O N TE N I C YPER S AT LO C A L E A TIO N FRU NT ) MOBORS) LO W IHDA N G IN GNETIQ NT A LE T RETA ILE OPTI MIZATIO NE CONTSE T YM M BL O G I DO EC H R G ETI N AL RS M W E B N G S N A C K A X - P G SE VE T S I IN F I LLE P E R S O N AL I Z A T I O N E TI N TTER CI M IM N FL L U E N N N I A L S C N T M A R K T W I R S O A N ENT A U E N C C E R P R O M O N T E O S P H E R E N A GE ENT C E I N A ER M A O T E D B L O G TY M A CS ID N D IC LYSIS N R K ETI N G CO M M U N I N ALYTI RA ND A T O R O W D A T A A CT I O N A B L E A M E N T B S ) L O W AD VERTAIN
MARKETING BULLSEYE Going beyond the buzzwords to build the brand
R M S LA R A K O N P T C A E E C I I N D
ER A TC V D A M F O SIVREEM INUTME X T U AILFIC ATIG PAI E O PE G A M C K I N T Q EN N P O N – J A M E N -TI C GRA (USETRANSPAINTS PAID PLACIETY REAL VISU B T L R EDIING GTION RV GENERAETNEDCYCOQNUTAENNT) VIRAOX ZEROPHIC O E G DRGETINA LISTIEFS MEMERETICALS MAY VARY) ININB FOGRAULTUREXTUAKI ISR G P N I N G S T R O L L S C A T F I S H I N G D I O C O N T HA C U PT P C SE S O C I A L TENT SOTNU (SEO) RCOWTH OR E ARCH N O C FFI C IE E N G I N E O P T I M IZ A T I O N G N C Y FREE M IU M G A M IFI C A TI
T ID I N A G P S P T A I N I N O P
Y B A N A LYT N IS K I G D A T A B AI I N O V I N G C LI C K N CY S EU TTT M ILLEA T O R S EFFICIEC (M A NG M STO E O M N N I A L S M O O K E T I CRE EN V (YO RYSCAPNICHA N NEL M AR OND-S ER UG TE AL RSE H2T PITCHUR MILEIANGG SOLOMOUSGECHT LEADPOT INARKET M M H E THO S ITY ME EDIA A(HUMAANCTIONABLE ITEMS SWEEAT TION MSOCIAL EOTA N B I G D I A N A L T O H U M A N ) C O N V E R S I O N TY G ETI D ATA VISUALYTICS MARKETING AUTOMAT ENTICI MARK C O N TE IZ A TIO N S M I CR O SITES A U T H EXT U AL N T I S K I N G C LI C K B A I T C O N T
ICS
TAI A C T BR RKE N M E N T PT O KPI N G RTOI N G D I S R UIN G H I U A ( K E Y W T H H A C K E I N D SE L AL ME ENGITY, NOPTERFO R M ALNINCE COUCRONTE AB R S N SNAAND ETORYTEAGEMENT REPOURPOSINGR WEARBASS C F CO P O X PER L L I N G W A N T R A P R E N E U D A M G SO IO NG L MAR NTENWT NED MIEENCE ENGAGEMENT BRASNHASHTAMPRESSA SEN OR HYP K ETI D A T A D I A A Y C I A L I M E D I PERF W A E K A T ERLO N G M - D R I V E N P I S H I N G S O I A L KEY CAL I O D ER A TI U BL TIO N S O C KPI ( DEATIO O N A G G RE G A C KIN G N I N N O V ATO R S – J A
Marketing terms defined