May 27, 2016 UBJ

MAY 27, 2016 | VOL. 5 ISSUE 22

CLOTHES MINDED

Lee Norwood and the rest of the OOBE team gear up to launch their adventurous new Van Willem menswear line —p. 14

05.27.2016

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upstatebusinessjournal.com

Azalea Capital invests in Illinois pet food firm ASHLEY BONCIMINO | STAFF

aboncimino@communityjournals.com

Greenville-based Azalea Capital and local executive Michelle Higdon announced investing in Illinois-based Jones Natural Chews. Neither Azalea or Higdon disclosed the terms of the agreement or financial details of the Midwestern company but said Azalea invests between $5 million to $15 million per deal in companies with revenues between $10 million and $100 million.

Based in Rockford, Ill., Jones Natural Chews is a family-owned, family-run manufacturer of all-natural dog treats and chews sold through pet, farm and hardware stores across the United States, including Tractor Supply, PetSmart and Blain’s Farm and Fleet.

Higdon, based in the Upstate, will serve as executive chairman of the 85-employee company to advise on business development and growth strategy.

The pet industry “is very attractive right now for investors. Basically, it’s been proven in the last eight years that premium products are fairly recession resistant. Even in hard economic times, people are taking care of their pets,” said Higdon, who most recently served as CEO of Greenville-based Solid Gold Pet. “We think that we can double the business over the next five years.”

The United States pet industry reached $60.28 billion in sales during 2015, with pet food accounting for $23.05 billion of that (38.2 percent), according to data collected by the American Pet Products Association.

Higdon has 14 years of experience

in the consumer packaged goods industry, leading management teams through strategic growth plans. Before Solid Gold Pet, she served as president and COO of Nestle-owned Waggin’ Train, transitioning the business to Nestle Purina PetCare.

Higdon says Jones Natural Chews is expected to grow 40 percent this year, followed by 25 percent next year. She aims to build a solid business foundation that prepares for long-term, sustainable and scalable growth.

“It’s one of the largest, if not the largest, U.S.-sourced, U.S.-manufactured chew companies in the country … It’s so unique in the market,” said Higdon.

“Where I come in with my strategy is to plan for the growth. Yes, we have aggressive growth plans, and standards that need to be met, and that gets harder to do the bigger you get.”

The investment falls into one of three focus areas for Azalea, which includes consumer products, power generation and aerospace companies.

Jones Natural Chews is the private equity firm’s only current pet food investment. Azalea’s most recent investment was for an undisclosed sum in Easley-based ACL Airshop, in partnership with Ranger Aerospace CEO Steve Townes.

“We are very fortunate and privileged to be able to partner with someone of Michelle’s stature and experience,” said Azalea managing partner Patrick Duncan.

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4 | THE RUNDOWN |

UBJ

TOP-OF-MIND AND IN THE MIX THIS WEEK

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05.27.2016

VOLUME 5, ISSUE 22 Featured this issue: April’s statewide unemployment numbers .................... 9 What the new Overtime Rule means to you ....................13 Recap: Greenville Planning Commission meeting ........... 18

Spartanburg County-based BMW Manufacturing Co. announced last week that it has produced its 3.5 millionth vehicle. The automakers said the Mineral White Metallic X4 xDrive20i, powered by a 2.0-liter, 4-cylinder engine, with a mocha Nevada leather interior, would be shipped to a customer in Fuyang, China, via the Port of Charleston. For more on BMW, see our story on page 6.

WORTH REPEATING

TBA

“They’re not building potato chips.

They’re making the finest cars in the world. I can’t even put it into words.” Page 6

Hwy 55 Burgers, Shakes & Fries has leased 2,800 square feet of space at the Publixanchored Hampton Village Station on Wade Hampton Boulevard in Taylors.

“People are hoarders of people, processes and products, and it’s all driven by the fear of ‘maybe one day I might need it.’” Page 14 “The unconscious mind is fast, big and disorderly. It doesn’t respond to rational thought or data.” Page 21

VERBATIM

On the Overtime Rule “In South Carolina, if you’ve got [salaried] people that are working at $30,000 right now, it’s not at all feasible to almost double their salary. Now employers are going to have to figure out how they’re going to handle that.”

Patrick Wright, director of the Center for Executive Succession in the University of South Carolina’s Darla Moore School of Business. For more on the implications of the Overtime Rule, see page 13.

05.27.2016

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upstatebusinessjournal.com

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6 | MANUFACTURING |

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UBJ

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05.27.2016

BMW’s new body shop will be twice as large as expected TREVOR ANDERSON | STAFF

tanderson@communityjournals.com

A new body shop at BMW Manufacturing Co. in Spartanburg County will be about twice as large as expected.

Site plans filed with the county showed the German automaker plans to add a second phase to the 675,000-square-foot facility under construction on the western end of its 1,150-acre campus.

The 608,000-square-foot addition will bring the body shop, post-expansion, to more than 1.2 million square feet, the size of the original production plant the company opened on the site in 1994.

Sky Foster, a spokeswoman for BMW Manufacturing Co., said the body shop is part of the $1 billion expansion announced in March 2014 aimed at boosting the plant’s production to 450,000 vehicles by the end of the year, increasing its workforce to 9,000 associates and adding the new X7 to its vehicle lineup.

“The entire body shop expansion, both Phase 1 and Phase 2, will eventually allow us to build all of our framed bodies-in-white in this one facility, including the new BMW X7,” Foster said.

On Thursday, the plant announced it had produced its 3.5 millionth vehicle. Its employees currently build about 1,400 cars per day.

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The plant is the production hub for BMW’s Sports Activity Vehicle fleet, which includes the X3, X4, X5 and X6.

It produced a record 400,904 vehicles in 2015, ships its vehicles to more than 140 markets across the globe and is the largest BMW production facility in the world in terms of volume.

The company announced earlier this year it increased its exports through the Port of Charleston about 8 percent in 2015 to 280,000 vehicles, a total value of $9.8 million, making it the largest automotive exporter in the country.

Several other projects are part of the $1 billion expansion.

Foster said the company is in the process of adding 200,000 square feet to its assembly hall for the X5 and X6 to accommodate future growth, including the addition of the X7.

Last year, BMW constructed a “state-of-theart” Combined Road and Environmental Simulation Test (CREST) facility at its analysis center on the site, she said.

The CREST facility

contains a chamber that can simulate almost any road surface and climate condition.

“Our CREST chamber is BMW’s fourth, but it’s the only one in the Americas region,” Foster said. “Our X models and other BMW Group models are tested in this facility. This new CREST chamber is an important factor in delivering premium quality vehicles to our customers.”

In 2015, the company built two indoor test tracks, one beside each of its assembly halls.

Foster said that at the indoor tracks, associates drive vehicles over a series of uneven surfaces, such as potholes, cobblestones or railroad tracks, testing for any noises that might irritate customers.

She said the use of an indoor track eliminates interference from wind noise and inclement weather.

Foster said all construction related to the most recent expansion is underway or complete. She was not able to provide a specific date of completion for projects still under construction.

But local officials are already looking forward to the future.

“It’s hard to put into words the pride I feel with every announcement that BMW makes,” said Spartanburg County councilman David Britt. “I have so much pride in the people of the Upstate that comprise BMW’s employees, suppliers and partners. We have proven we can do what we said we could do tenfold.”

Britt said it was a huge risk for BMW to build a plant in Spartanburg, but he feels that decision has been validated.

“We had a manufacturing reputation and pedigree unlike anything that existed anywhere else,” he said.

“They’re not building potato chips. They’re making the finest cars in the world. I can’t even put it into words.”

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8 | TRANSPORTATION |

UBJ

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05.27.2016

Preparing for landing GSP prepares to wrap up Project WINGSPAN, unveils centralized TSA checkpoint TREVOR ANDERSON | STAFF

tanderson@communityjournals.com

Greenville-Spartanburg International Airport will soon touch down on its four-year, $125 million main terminal renovation, Project WINGSPAN. On Monday, the airport unveiled a new centralized Transportation Security Administration checkpoint set to open Tuesday night.

GSP spokeswoman Rosylin Weston said the checkpoint’s completion leaves one final addition to the terminal’s core: a grand hall that will include new dining and retail options.

“We are circling for a landing,” she said. “We’re really excited about this milestone.”

Weston said passengers flying out of Concourse A, which includes all non-Delta flyers, will begin using the checkpoint Tuesday evening. Customers using Concourse B, Delta flyers only, will begin using it Wednesday.

The airport previously utilized separate TSA screening sites for each concourse.

A centralized checkpoint will enable passengers to move freely between concourses A and B when the grand hall is complete in October, Weston said.

That means customers will be able to enjoy food,

beverage and retail amenities on both sides of the grand hall, she said.

“Say a customer is flying out of Concourse A, but they want to try RJ Rockers, or they’re flying out of Concourse B and they want to try Thomas Creek,”

viding needed improvements inside. That work included new baggage claim carousels, a curbside canopy, covered walkways to parking garages and a new glass façade.

The following year, airport officials unveiled

Weston said. “Now they can go to either.”

Weston said she anticipates the airport will host a grand opening to celebrate the project’s completion in November.

“We are in the home stretch,” said Dave Edwards, president and CEO of GSP. “Centralized screening is monumental.

It’s a key milestone that will help us get across the goal line.”

WINGSPAN began in 2012 with the relocation of GSP’s Rental Car Customer Center.

The project’s first phase included an expansion of restrooms and concession on both concourses, including RJ Rockers Flight Room and later the Thomas Creek Grill.

In 2013, the project entered a second phase aimed at transforming the exterior of the main terminal building and pro-

Flatwood Grill, an eatery named in honor of the farming community that once occupied GSP’s property.

In July 2015, GSP unveiled a new $2.7 million, 11,400-square-foot home for its facilities department, although that facility was not part of WINGSPAN. GSP announced in April that world-renowned chef Wolfgang Puck would open his restaurant concept The Kitchen in October in the grand hall.

The airport is also considering purchasing battery-powered pod cars to convey passengers from the parking lot to the main terminals.

Airport officials said GSP is funding 80 percent of the renovation costs under WINGSPAN, while 20 percent is from federal resources.

For more information, visit gspairport.com.

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| WORKFORCE | 9

State’s jobless rate hits 5.8% in April STAFF REPORT

seasonally adjusted nonfarm employment grew by 900 jobs to a record 2,040,500 from March to April.

The financial activities sector gained 1,900 jobs; manufacturing, 1,600; leisure and hospitality, 1,200; professional and business services, 1,000; government, 200; and information, 100. Trade, transportation utilities lost 2,000 jobs; other services, 1,400; construction, 900; and education and health services, 800.

“This bodes well for our future as businesses know that South Carolina is building a pipeline of skilled workers who are prepared to do the job,” Stanton added.

For more information, visit dew.sc.gov.

Greenville, SC

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from 4.8 percent in March to 4.4 percent in April.

The county had the third lowest rate in the state. Its labor force decreased by about 1,300 people, employment dropped by about 500 people and unemployment fell by about 900 people.

In Spartanburg County, the jobless rate fell from 5.3 percent in March to 4.9 percent last month. The county’s labor force shrank by about 900 people, employment fell by almost 300 people and unemployment decreased by more than 600 people.

Unemployment in Anderson County decreased four-tenths of a percent to 4.7 percent in April. The county’s labor force declined by about 500 people, employment fell by more than 100 people and unemployment decreased by almost 400 people.

Lexington County’s 4.3 percent rate was the lowest of all 43 counties in the state, while Allendale’s 9.1 percent rate was the highest.

DEW reported that the state’s

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29601

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864.561.4031

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info@parkplaceonhudson.com

www.parkplaceonhudson.com

climbed one-tenth of a point to 5.8 percent in April.

According to the S.C. Department of Employment and Workforce (DEW) employment grew by about 5,000 jobs, but the labor force added 10,000 people during the month compared with March.

The state had the 10th highest rate in the country behind Illinois, Alaska, West Virginia, Washington D.C., Lousiana, New Mexico, Alabama, Mississippi and Washington state. The national unemployment rate was 5 percent in April.

“It is encouraging to see the large number of people entering the labor force and finding work,” said Cheryl Stanton, executive director of DEW, in a statement. “More people are working than ever in our state’s history. South Carolinians are able to take advantage of our robust economy to find a job that allows them to provide for themselves.”

Greenville County’s rate declined

104 S. Hudson Street

South Carolina’s jobless rate

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10 | MANUFACTURING |

UBJ

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05.27.2016

German manufacturer to launch North American HQ in Pickens ASHLEY BONCIMINO | STAFF

aboncimino@communityjournals.com

German manufacturer era-contact USA announced plans to invest $3.6 million for its North American headquarters, creating 45 jobs for a 38,000-square-foot building in Pickens County. Construction for the new building is slated for completion in early 2017, with the ability to expand to 90,000 square feet if needed.

Based in Germany, era-contact manufactures automatic electrical couplings and hand plugs in the rail sector. The company operates on four continents across eight locations and is the only company to also provide Ethernet solutions between train cars, according to a news release.

"As a medium-sized and family-owned company, we are very pleased and satisfied by the warm welcome and the strong support we get here in South Carolina, especially from Pickens County,” stated era-contact

U.S. managing director Jochen Kurz.

“We already feel right at home and are looking forward to becoming a strong and valuable member of the local and international business community."

The company will be located in Pickens County Commerce Park. The Coordinating Council for Economic Development has approved job development credits associated with this project.

The announcement follows Iowa-based cable manufacturer Zero Connect’s plans to invest $1.3 million in Pickens, which followed a $23 million expansion project by New York-based Reliable Automatic Sprinkler Co. that would add 100 jobs in Liberty, S.C. "When a world industry leader chooses to locate their new North American manufacturing headquarters in our community, Pickens

County's commitment to economic development is reaffirmed,” stated Pickens County Council Chairman Jennifer H. Willis. “era-contact USA could have located their new facility anywhere but knew that Pickens County 's commitment to workforce development, community support and world-class technical education would set the company up for success for many years to come.”

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| LEADERSHIP | 11

42 graduate through Leadership Spartanburg STAFF REPORT

The Spartanburg Area Chamber of Commerce recently announced 42 graduates of its Leadership Spartanburg class for 2015–16.

In September, the class kicked off with an overnight retreat focused on team-building.

During the past nine months, the class

participated in monthly activities to enhance their understanding of the history of Spartanburg, local and state government, community health and social issues, education, arts and culture, recreation and quality of life, environmental and resource management, economic development and Spartanburg’s future.

THE INDIVIDUAL GRADUATES ARE Claudia Albergotti, Johnson Development Laura Allen, The Children’s Security Blanket Debbie Apoldo, Episcopal Church of the Advent Bob Atkins, Founders Federal Credit Union Karen Bjelland, TD Bank Ben Boland, Morgan Corp.

Kathryn Boucher, Music Foundation of Spartanburg Rachel Brough, Cate Law Firm Kevin Brown, Spartanburg Water Eduardo Chen, Spartanburg Community College Brooke Coleman, Spartanburg Housing Authority Cheryl Cox, Spartanburg Community College Stacey Dulin, Spartanburg Regional Foundation Donna Evans, White Oak Estates Jennifer Faner, Social Services Professional Kara Ferguson, USC Upstate

Amy Goulding Goodwin, Junior League of Spartanburg Lindsey Graham, Converse College Quincy Halliday, McAbee, Schwartz, Halliday & Co. Rosalyn Henderson, Cheeks & Henderson, LLC Missy House, U.S. Congressman Trey Gowdy’s Office Martin Huff, Johnson Development Associates Kelly Kozlowski, Pure Barre Spartanburg Elizabeth Martin, Westgate Family Therapy Institute Derrick Norris, Comfort Suites at Westgate Mall Tamika Oden, Boys & Girls Club of the Upstate Jason Paddock, Spartanburg School District 2 Adam Padgett, Lyons Industrial Properties Lesa Phillips, The Arbor Co./Eden Terrace Assisted Living Joe Pinilla, The Forrester Center for Behavioral Health Angie Price, Spartanburg Water

Jill Rodgers, McMillan Pazdan Smith Architecture Lianna Saad, Mid South Management Co. Kyle Settle, Fluor Enterprises Kristyn Smith Hawkins, Spartanburg Convention & Visitors Bureau Justin “Hootie” Solesbee, Harper Corp.

Jennifer Stanger, United Way of the Piedmont Shea Steller, Spartanburg Chamber Angie Stroupe, AFL David Sundermann, Spartanburg Marriott Josh Thompson, Holcombe Bomar, PA Jeff Tillerson, City of Spartanburg

12 | SQUARE FEET |

REAL ESTATE DEALS AND DEVELOPMENTS ACROSS THE REGION

UBJ

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05.27.2016

Montessori Academy set for June opening SHERRY JACKSON | STAFF

sjackson@communityjournals.com

After several construction delays, Upstate Montessori Academy is nearing completion and will be open for classes beginning June 6.

Located at the corner of Academy and Leach streets, UMA will provide classes for 3-, 4- and 5-year-olds. Classes will be taught in the Montessori curriculum but with a “new, hip and cool” slant.

After 14 years of teaching, 10 of which have been in the Montessori curriculum, Jennifer Kelly decided to take the plunge into entrepreneurship by opening her own Montessori school.

The building is a modern, 3,500-square-foot building with two classrooms, a reception area and a great room. The building is two stories, although the second story won’t be built out right now. An outdoor play area includes an “urban playground” with a rock wall.

Tours are being given now and the first summer session will begin June 6.

For more information, contact upstatemontessoriacademy@gmail.com.

05.27.2016

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upstatebusinessjournal.com

STRATEGIES FOR HONING YOUR PROFESSIONAL SKILLS

| PROFESSIONAL | 13

8 things you need to know about the overtime rules

By CHASE SAMPLES Associate, Jackson Lewis P.C.

The U.S. Department of Labor has released its long-awaited final rule updating regulations under the Fair Labor Standards Act governing overtime exemptions for executive, administrative and professional employees, commonly known as the “white-collar exemptions.” In brief, the new regulation more than doubles the base salary required to maintain exempt status from $455 to $913 per week.

The Department of Labor estimates 4.2 million more workers will be eligible for overtime as a result of the final rule and wages will increase by $1.2 billion per year. This rule is expected to have a disproportionate impact on businesses in South Carolina, affecting nearly half of all employees currently exempt under the white-collar exemptions. The hospitality, retail and nonprofit sectors are likely to experience the greatest impact from the new rule, as many currently exempt employees in these industries currently earn less than $47,476 annually.

Here is a summary of the final rule: Salary level will increase from $23,660 ($455 per week) to $47,476 ($913 per week) beginning Dec. 1, 2016 The new salary level is $47,476 — more than double the current salary level but lower than the salary level DOL originally proposed in July 2015 ($50,440).

The proposed salary level was based on national data for all salaried workers and set at the 40th percentile. The final rule retains the 40th percentile standard, but sets the rate based on the salary for workers in the lowest income census region (currently the South), instead of nationwide salary levels.

Salary level for highly compensated employees will increase from $100,000 to $134,004 The salary level for highly compensated employees (HCEs) – who are required to satisfy a more relaxed duties test – is also getting a hefty increase, and, in time, may outpace increases to the standard exempt salary level. The salary level for HCEs, unlike the standard salary level, is based on nationwide data for full-time workers and set at the 90th percentile.

DOL will update salary level every three years, beginning 2020 For the first time in the history of the FLSA, adjustments to the salary level will occur automatically every three years, and will not require specific rulemaking.

Typically, many years pass between increases to the salary level – the last increase occurring 12 years ago, and the increase before that taking more than 25 years.

The new three-year increases will be set at the 40th percentile for the lowest-wage census region for the standard salary level and the 90th percentile for salaried workers nationally for HCE employees.

DOL will publish the new rates 150 days before the effective date.

While the new salary levels will be effective Dec. 1, 2016, the three-year adjustments will occur on Jan. 1, beginning in 2020. The rates, therefore, will be published beginning Aug. 1, 2019. DOL estimates that the salary level will increase to $51,168 at the time of the first adjustment in 2020.

No changes to duties tests The final rule does not contain any changes to the duties tests for the white-collar exemptions, a relief to many employers.

Employers will be permitted to use nondiscretionary bonuses, commissions and incentive pay to satisfy up to 10 percent of the salary level requirement Currently, exempt salaried employees have been required to receive the full salary exclusive of such compensation. Under the final rule, this restriction is lifted.

But there are limits to the use of such pay to meet the new exempt salary requirements: Only 10 percent of the salary level can be paid in the form of this incentive pay, and it must be paid quarterly. The final rule, however, will permit employers to make a “catch-up” payment. If the employee has not earned sufficient commissions to satisfy the salary level requirement on a quarterly basis, the employer can make up the difference without losing the exemption.

Alternatives for compliance The DOL fact sheets and guidance documents identify several obvious alternative steps employers can take to comply with the new rule: • Increasing employee salaries to the new salary level and continuing to treat employees as exempt (assuming they satisfy the duties requirements); • Reclassifying employees as non-exempt and paying overtime for hours worked over 40; and • Reducing employee hours to avoid overtime work.

Buried in the guidance, DOL also concedes that employers could reclassify employees and set their wages at a rate so that the total amount paid to the employee remains the same. But this alternative is clearly not one DOL or the president hopes employers will take, as that would thwart DOL’s prediction that the new rule will “boost wages for workers by $12 billion over the next 10 years.”

Consider consequences of reclassification Employers who opt to reclassify existing employees to non-exempt should thoughtfully implement the change so as to reduce its likely impact on employee morale. Employers should also consider

BY THE NUMBERS

$913 weekly base salary required to maintain overtime exemptions (up from $455)

4.2 million more workers who will be eligible for overtime

$1.2 billion yearly increase in wages whether additional changes (or training) may be needed to existing policies.

For example, newly reclassified non-exempt employees who were accustomed to responding to emails after hours and doing other work away from the office will have to either stop doing such activities or record their time spent on such activities to ensure they are getting paid. Companies should consider ongoing training for non-exempt employees to properly record their work time.

There may also be employee benefits based on exempt/non-exempt status that need to be updated.

Wages of other employees may need to be increased to maintain parity with the workers they manage.

Potential challenges to final rule Under the Congressional Review Act, Congress will have 60 session days to review the final rule.

But even if Congress were to disapprove the final rule, the president would surely veto any such vote.

In March 2016, the “Protecting Workplace Advancement and Opportunity Act” was introduced, which would nullify the final rule and bar the DOL from issuing any future rule with automatic increases to the salary level without separate rulemaking.

The future of that legislation will likely depend on the next election.

For more information and fact sheets, visit dol. gov/featured/overtime.

UBJ

From uniforms, back to lifestyles With its new Van Willem menswear line, OOBE plans to branch out from employee apparel into a new “lifestyle brand�

Written by Ashley Boncimino, staff // Photography by Will Crooks

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05.27.2016

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upstatebusinessjournal.com

T

en years after shifting away from its

foundations as an outdoor apparel company, Greenville-based OOBE has plans to launch a new menswear line this fall, one that blurs the line between corporate brands and physical products as much as it pays homage to its past.

The new line – Van Willem – diverges from OOBE’s 10-year focus on the corporate uniform industry, designing and producing custom employee apparel for big names such as Chick-fil-A, Krispy Kreme, Race Trac, YMCA, BMW and Food Lion, among others. Launching in fall with an “experience store” in Charleston, the Van Willem line aims to elevate OOBE’s “cool factor” by showcasing its ability to innovate in the complex apparel industry, according to OOBE chief creative officer Lee Norwood.

OOBE continued on PAGE 16

16 | COVER |

OOBE

“The idea is to take root in people’s lives … and this gives us a platform to do it in a really unique way.”

Lee Norwood, chief creative officer of OOBE

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05.27.2016

OOBE continued from PAGE 15 “The OOBE line and the Van Willem line will really halo the rest of our business,” said Norwood, a recently hired 22-year Ralph Lauren veteran and Charlotte native. “It sounds terrible, but if it’s to support and to halo our other businesses… it’s almost marketing.”

Starting with just 10 pieces, Van Willem seeks to be a lifestyle brand that blends performance and style with a “heritage feel,” says Norwood. The line draws inspiration from Greenville and the Southeast, from the indigo crop boom and legacy mill industry to key landmarks such as the Blue Ridge Mountains and Edisto Island.

“It could be for the outdoors, or just for normal casual wear,” says Norwood, who says price points and marketing strategies have not yet been decided for Van Willem.

“We want to be aspirational for the younger guy, but we don’t want to be too young for someone 40-plus.”

Values and opportunities Clemson alumni Mike Pereyo and Tom Merritt founded the company in 1994 as a premium outdoor performance apparel brand. Their products – called the OOBE line – were sold primarily through trade shows and specialty retailers, however. Van Willem’s brick-and-mortar store on King Street in Charleston will not only be its first stand-alone location, but “an outward expression of those [OOBE’s] core values,” said Pereyo.

“This line will let our global brands and partners know that we’re not just trying to be an apparel company; we’re trying to be a company that wants to do life with people,” he said. “We do actually believe it’s going to be very profitable … but it’s not just the product that moves through that pipeline, but the opportunities that it makes.”

Norwood said the project is funded through the company via a “reallocation of resources” by phasing out work with uniform apparel firm Wolverine World Wide as well as local Greenville firms Southern Tide and Coast >>

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OOBE

upstatebusinessjournal.com

“We’re not just trying to be an apparel company; we’re trying to be a company that wants to do life with people.”

Mike Pereyo, co-founder of OOBE >> Apparel. Norwood calls the line a “brand positioning push” that’s not currently driven by specific sales goals, and would not disclose OOBE’s expenditures on Van Willem thus far.

Both founders say the reallocation of resources is part of a strategic “pruning” of the bottom 20 to 25 percent of their business.

“People are hoarders of people, processes and products, and it’s all driven by the fear of ‘maybe one day I might need it,’” says Pereyo. “It kind of shackles you and holds you hostage ... If we do this, we can focus on things that make our products great and not just good.”

“The storytelling business” Another key driver for the line is a focus on storytelling as a marketing tool, something that ingrains a brand and product into the everyday life of a

consumer by pairing quality with narrative, according to Merritt.

Controlling that narrative – and thus the value of the OOBE brand – was harder to control before the rise of the Web, he says, but today’s challenge is different.

“We all recognize that there’s things that you see on social media, and then there’s reality. … Sometimes they’re really close, and sometimes there’s a chasm between them,” he says. “The millennial generation has brought a whole new demand for an authentic story.”

Norwood says the idea is part of a larger trend

| COVER | 17

that says that you can’t just sell clothes – you have to sell stories.

“We’re working on collaborations for things that work well and pair with the OOBE brand,” says Norwood. “The idea is to take root in people’s lives… and this gives us a platform to do it in a really unique way.”

For Van Willem, that means incorporating local makers and suppliers, which range from selling handmade boots and hatchets to sourcing with Cone Mills, one of the oldest manufacturers in the country.

“A lot of apparel happens in these big cities, and we’re here, and that’s why we’ve chosen to focus on the rich textile history,” said Pereyo. “That’s part of storytelling. We don’t say we’re in sales; we’re in the storytelling business.

We’re in the branding side of it, and we love to tell the Greenville story.”

18 | SQUARE FEET |

SHERRY JACKSON | STAFF

FRONT ROW

UBJ

REAL ESTATE DEALS AND DEVELOPMENTS ACROSS THE REGION

sjackson@communityjournals.com |

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05.27.2016

@SJackson_CJ

Greenville Planning Commission, May meeting

With more than half of the original agenda items postponed until the June hearing, Greenville’s Planning Commission’s May meeting had only one application from the SC Children’s Theater and two applications for text amendments submitted by the city. David Keller subbed as chair for an absent Matt Johnson, and the PC’s newest member, Wil Brasington, made his first appearance.

POSTPONED ITEMS The postponed items included an application for an annexation and rezoning of 42.76 acres at Doctors Drive and Park Creek Drive. An application by the Salvation Army to rezone 0.5 acres at Stall and Stratham streets from single-family residential to a redevelopment district and an application for a cluster subdivision of 28 lots on 4.11 acres at 541 Lowndes Hill Road were also both on the original agenda. Residents near both

projects showed up to speak against the applications, only to be disappointed the discussions were postponed.

SC CHILDREN'S THEATER This application is to rezone approximately 2.3 acres at Augusta Street from C-2 (local commercial district) to C-4 (central business district). The property was once the site of the Victorian-style Cureton house, whose owner, Josephine Cureton, died in 2010. Cureton was a very private person, and upon her death she left the house to the theater with instructions to demolish the house. The house was demolished several years ago and the property has sat vacant.

The rezoning will allow the Children’s Theater to build a new structure.

City staff said the requested land use is already in the city’s comprehensive plan and recommended approval. The PC agreed and approved the application.

rights. Another resident said she was afraid that an individual property owner would be able to apply to be a district and was concerned people would be trying to get around existing zoning.

After much discussion, the PC said the new FRD is “very similar to a PD but doesn't require a residential component” and would allow the city more flexibility. The board approved unanimously.

TEXT AMENDMENT TO ADD FLEXIBLE REVIEW DISTRICT Next up was an application submitted by the city to add a “flexible review district” to the list of zoning districts in the city’s land management ordinance, and to establish procedures for administering a flexible review district.

City staff said the FRD would be similar to a planned district and follow a similar process, but would allow “increased development flexibility while assuring compatibility with surrounding properties.”

The city attorney told the planning commission that it’s a “best practice” and Greenville County already has an FRD. Anyone applying for an FRD would have to meet certain performance standards and be consistent with the surrounding area. Any major changes would have to come back before the PC, but minor changes could be approved by city staff.

Three residents spoke in opposition to the new amendment, but were mainly concerned about how it would affect the Salvation Army project when it comes up next month. One resident said he felt the new amendment would be trying to circumvent existing zoning and take away property owner

TEXT AMENDMENT TO DEFINE FORTUNE TELLING The second text amendment submitted by the city was for a variety of updates and clarifications to the city’s land management ordinance, including one amendment that would define and allow fortune telling in an S-1 district and prohibit it as a home occupation.

Fortunetellers are prohibited under the current ordinance.

The city also asked to remove use-specific standards for body piercing and tattoo establishments, establish an update that would allow building height increases for houses not in an established single-family residential area, allow provisions for nonconforming parking lots and prohibit aboveground stormwater detention facilities from required open space.

The city asked to postpone updates to limit the height of retaining walls adjacent to street rights-of-way, to limit the density of cluster subdivisions based on gross acreage minus street rightsof-way, and to modify amortization of nonconforming uses, saying that those changes needed some additional work.

The PC said that fortune telling is a free speech issue. City staff said the definition – “Fortune telling means an establishment providing advice, predictions or interpretations of planetary effects, on or about future events or human affairs” – was obtained from a book of zoning definitions.

The PC looked into the future and approved the application.

05.27.2016

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upstatebusinessjournal.com

FLAGSHIP PROPERTIES ANNOUNCED:

Josh Tew represented the tenant, Alexium International Ltd., in leasing 24,000 SF of research, development, and office space at 350 W. Phillips Road, Greer.

Benji Smith represented the tenant, The Office Centers LLC, in leasing 30,000 SF of office space at 1200 Woodruff Road, Suite A-3, Greenville.

Benji Smith represented the landlord in the lease of 3,000 SF office space to McCulloh Therapeutic Solutions LLC at 420 The Parkway, Greer.

Josh Tew and Caldwell Johnston represented the landlord in the lease of a 2,200 SF office space to Riverstone Family Counseling LLC at 137 Commons Way, Greenville.

Josh Tew and Caldwell Johnston represented the landlord in the lease of a 1,250 SF office space to Lyra Clinical Trial Management LLC at 2078 Woodruff Road, Suite C, Greenville.

Josh Tew and Caldwell Johnston represented the landlord in the lease of 1,250 SF office space to Comfort Care Hospice LLC at 2078 Woodruff Road, Suite A, Greenville.

COLDWELL BANKER COMMERCIAL CAINE ANNOUNCED:

Pete Brett, David Sigmon and Matt Vanvick represented J. B. Lacher Inc. in the sale of a 4,136 SF retail building on 0.34 AC at 123 College St., Greenville, to the buyer, Buncombe Street United Methodist Church.

Tim Satterfield and Angela Halstead represented Charles E. Moore and Rita R. Moore in the sale of a 1,008 SF office on 0.54 AC at

320 E. Blackstock Road, Spartanburg, to the buyer, L & B RE Holdings LLC. Pete Brett represented the landlord, Ironhorse Estates LLC, in the leasing of a 4,600 SF restaurant space at 722-724 S. Main St., Greenville, to the tenant, 722-724 South Main Inc. d/b/a Husk Restaurant.

Pete Brett, David Sigmon and Matt Vanvick represented the tenant, Oriental Medicine Associates, in the leasing of 4,199 SF of retail space at 319 Wade Hampton Blvd., Greenville, from the landlord, Alexander McCormick.

Pete Brett, David Sigmon and Matt Vanvick represented the tenant, Esape Games Unlimited, in the leasing of 1,850 SF of flex space at 319 Garlington Road, Unit A-5, Greenville, from the landlord, Land Development Inc. CUSHMAN & WAKEFIELD THALHIMER ANNOUNCED:

Laura Harmon represented the landlord in the leasing of a 12,000 SF space at 1659 Woodruff Road, Greenville, to Lowes Foods.

Brian J. Young and Kacie Jackson represented the landlord in the lease renewal of a 2,878 SF space at 2819 Wade Hampton Blvd., Taylors, to Blue Bell.

Elliott Fayssoux and Laura Harmon represented the landlord in the leasing of a 2,878 SF space at 530 Howell Road, Greenville, to CBIZ. SIRIUS REALTY ANNOUNCED:

Curtis Harper represented the tenant, Sam Reynolds, in

COMMERCIAL REAL ESTATE TRANSACTIONS IN THE UPSTATE

the leasing of a 930 SF space at 600 E. Washington St., Greenville.

LEE & ASSOCIATES ANNOUNCED:

Willz Tolbert represented the landlord, SEPP Inc., in the leasing of a 3,000 SF space at 1110 W. Butler Road, Suite D, Greenville, to Hybrid Wireless LLC. Ashley Trantham and Randall Bentley represented the seller, Sammy Abercrombie, in the 2.41 AC sale of 1003 N. Old Laurens Road, Fountain Inn, to Josh Taylor, Rocky Howard and Ken Howard.

Randall Bentley represented the landlord, Beck Investments in the 16,212 SF lease of 126 Corporate Drive Suites B and C in Simpsonville, to Stren-Flex LLC. Willz Tolbert represented the lanlord, Creekview LLC, in the leasing of a 1,232 SF space at 198 Roper Mountain Road, Suite C, Greenville, to Poinsett Psychiatry LLC. Kevin Bentley represented the buyer, Glen Morton Enterprises LLC, in the sale of 3.6 AC at 301 and 303 Hurricane Creek Road in Piedmont, from the seller, Lawrence C. Alton.

Randall Bentley and Willz Tolbert represented the landlord, Peter and Martha LLC, in the 6,746 SF lease of 408 SE Main St., Simpsonville, to St. Francis Physician Services Inc. NAI EARLE FURMAN ANNOUNCED:

Earle Furman represented the landlord, NTM Properties LLC, in leasing a 33,783 SF industrial space at 23 Old Mill Road, Greenville, to Siroflex LLC.

100-unit multi-family Scott Jones represented property in Anderson, to the landlord, 401 Brookfield LLC, in leasing Morrison Avenue Capital 8,322 SF of office Partners LLC. space at 401 Brookfield Alex Campbell and Jake Parkway, Greenville, to OB Hospitalist Group Inc. Van Gieson represented the seller, SC Tool Corp, Keith Jones and Kelly in the sale of a 20,900 Sullivan represented the SF industrial property landlord, Rajaman 01 at 1 Tungsten Trail, LLC, in leasing 4,180 SF Travelers Rest, to RRC of office space at 274 USA Corp.

Commonwealth Drive, Greenville, to DBKH LLC. KDS COMMERCIAL Stuart Smith represented PROPERTIES ANNOUNCED: the landlord, Bright & Smith Development, in Larry Webb represented leasing a 40,860 SF industrial building at 315 the tenant, Cycle Syndicate Properties Tucapau Road, Duncan, LLC, in the leasing of to ROFA North America 3,313 SF of retail space Inc. at 307 E. McBee Ave., Greenville, from Key Dan Dunn represented Investors LLC. the seller, Creal Family Ltd Parternship, in the sale of 7.62 AC of vacant Larry Webb represented the seller, VA land on Candlenut Lane Development Company in Boiling Springs to Limited Partnership, Dhirubhai Patel. in the sale of a Towers Rice represented 48,425 SF property at 3510 Augusta Road, the seller, TSW Greenville, to Greenville Properties, in the sale Technical Charter High of a 3,200 SF industrial School. building at 250 Enterprise Drive, Easley, Bobby Miller represented to 711 Properties LLC. the seller, Di-Carolinas LLC, in the sale of 11.43 Jake Van Gieson, Bill AC at 2811 Saluda Dam Sims, Gaston Albergotti Road, Easley, to Allan and Graham Mullikin Boster. represented the seller, Kalclay Properties LLC, in the sale of a 10,000 AVISON YOUNG SF retail property at ANNOUNCED: 2932 Reidville Road, Spartanburg, to Carl Rakan Draz and John Fraley Jr. Odom represented the

Glenn Batson represented the seller, Ron’s TV, in the sale of a 25,000 SF industrial property at 141 Country Manor Road, Piedmont, to Country Manor Holdings.

Scott Jones represented the seller, Three J PED LLC and The Garrison Group Inc., in the sale of an 8,200 SF office building at 3527 Pelham Road, Greenville, to JDG Holdings LLC. Kay Hill, Tony Bonitati and Bern Dupree represented the seller, Bailey Court LLC, in the sale of Bailey Court, a

tenant, Nelo’s Naturals LLC in the leasing of 1,560 SF of retail space at 210 E. Coffee St., Greenville, from Nicholas and Aristea Tassiopoulos.

COLLIERS INTERNATIONAL ANNOUNCED:

Scott Burgess represented the landlord, Pelham Falls Ventures, in the leasing of 2,400 SF of retail space at 8590 Pelham Road, Greenville, to Two Chefs to Go. Scott Burgess represented the landlord, Pelham Falls Ventures, in the leasing of 1,800

| DEALMAKERS | 19 SF of retail space at 3101 S. Highway 14, Greenville, to Back to Thirty Inc. Rejuvenation Centers.

Scott Burgess represented the landlord, Pelham Falls Ventures, in the leasing of 1,920 SF of retail space at 996 Batesville Road, Greer, to All Star Chiropractic LLC. Scott Burgess represented the landlord, Burgess Investments LLC, in the leasing of 2,600 SF of retail space at 1143 Woodruff Road, Greenville, to WingStop.

Givens Stewart, Garrett Scott and Brockton Hall represented the tenant, ThyssenKrupp, in the leasing of 103,786 SF of industrial space at 160 Lincoln School Road, Spartanburg.

Richard Barrett represented the landlord, Thomas Centre LLC, in the leasing of 1,938 of flex space at 111 Smith Hines Road, Greenville, to GEL Engineering LLC. Richard Barrett and Lyn Tyner represented the landlord, R & J Investments Inc., in the leasing of 4,000 SF of flex space at 1040 Thousand Oak Blvd., Greenville, to Sencorables LLC. Richard Jackson represented the landlord, Dianthus LLC, in the leasing of 6,300 SF of industrial space at 101 Fortis Drive, Greenville, to Sunrun Inc.

20 | THE TAKEAWAY |

UBJ

NOTES FROM THE BEST TALKS YOU MISSED

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05.27.2016

'Diversity is a fact' Real talk about multicultural leadership at the ACE Diversity Symposium

By MARION MANN Marketing Director, Greenville Chamber

The goal of the Greenville Chamber’s annual ACE Leadership Symposium is to help spread the message that to advance multicultural leadership, there must be concerted efforts to advocate and collaborate to ensure diverse leaders are successful, so that they will excel personally and in their endeavors to contribute to organizations.

Keynote speaker john a. powell (who spells his name with lowercase letters) is an internationally recognized expert in the areas of civil rights and civil liberties and a wide range of issues including race and ethnicity, structural racialization, fair housing, poverty and democracy. He is the director of the Haas Institute for a Fair and Inclusive Society at the University of California, Berkeley, where he is

also a professor of law, African-American studies and ethnic studies. He holds the Robert D. Haas Chancellor’s Chair in Equity and Inclusion.

Professor powell writes and speaks extensively on a number of issues, such as racial justice, concentrated poverty, urban sprawl, opportunity-based housing, voting rights, affirmative action, racial and ethnic identity, spirituality and social justice and the needs of citizens in a democratic society.

He shared the following thoughts about inclusion and leadership at the ACE Symposium: OTHERING Powell uses the term “othering” to describe what occurs in our uncon-

scious network and can lead to racial, ethnic or religious bias. The human brain processes 11 million bytes of information per second, but we are only consciously aware of 40 of these, at best, he said. Three processes of the subconscious include: • Sorting into categories • Creating associations between things • Filling in the gaps when we only receive partial information You don’t have to see things consciously for them to affect you. We as humans have been primed to notice certain things and not to notice certain things. The unconscious mind is fast, big and disorderly. It doesn’t respond to rational thought or data. It’s not personal – it’s what we’ve been taught by our society over many years and influences and experiences. As we become more aware of them, we can try to acknowledge them for what they are.

MINORITY VS. MARGINALIZED The Hispanic population in California now surpasses all other ethnicities, but that doesn’t mean that there will be a Hispanic mayor, mostly Hispanic boards of directors or a movie in-

dustry with majority Hispanic casts.

Why do we link minority and women? Women are, and have always been, half of our population. What’s concerning is that, in 2016, there is a controversy over having a woman on United States currency.

Diversity is a fact, and it’s only increasing throughout our societies.

Minority/majority lines are blurred. powell notes instead that there are populations that have been historically marginalized. What is important now is to create a culture of belonging that is inclusive and deliberate in its efforts to provide opportunities to marginalized groups.

MANAGING FEAR Diversity causes anxiety. Anxiety causes fear. What matters is how we manage fear, and that requires leadership.

Creating a culture of belonging requires transformational leadership.

Transformational leadership is needed to implement new ideas and continually improve our surroundings.

Transformative leaders provide a sense of mission and vision, instill pride, communicate high expectations, provide intellectual stimulation and give personal attention to each employee.

Leaders need to make sure that structures are not marginalizing people. Organizations make better decisions with a culture of belonging and those with different cultures and experiences at the table.

PRACTICE BELONGING IN OUR EVERYDAY LIVES We are all deeply part of each other and connected to one another. We have far more in common than not. It takes communication, collaboration and an intentional focus on bridging our gaps to build a culture of belonging.

What: The Greenville Chamber’s ACE Diversity Leadership Symposium When: April 21, 2016 Where: TD Convention Center Feature Presentation: "Advancing Multicultural Leadership" with keynote

speaker john a. powell, director of UC Berkeley’s Haas Institute for a Fair and Inclusive Society

Who was there: 500+ members of Greenville’s business community Presenting Sponsor: Bon Secours St. Francis Health System

05.27.2016

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upstatebusinessjournal.com

MOVERS, SHAKERS AND DISRUP TORS SHAPING OUR FUTURE

| INNOVATE | 21

What’s your company’s innovation culture?

Your accustomed way of doing business may be shutting the door to open innovation

By BLAINE CHILDRESS US Patent Agent, Open Innovation champion

Just like tribes or nations, companies express a unique culture.

Sometimes its culture is as subtle as a change in barometric pressure, but other times its effect is as evident as a pending storm.

Consider the contrasting experiences of IKEA versus Sears, Kroger versus Trader Joe’s or Under Armour versus Ralph Lauren. That experience is borne out of company culture. Culture permeates R&D departments, manufacturing centers and the corporation at large.

Culture may be as tangible as gravity in well-established organizations or as light as mountain air in young startups.

Company culture was attached to almost every discussion during last month’s Global Innovation Leadership Summit in Atlanta. Lockheed Martin and NASA each described the challenge of including external partners in a restricted security culture.

In stark contrast, self-described “cultural evangelist” Jon Wolske from Zappos confronted the topic directly.

Wolske stated that Zappos has been wildly successful due to its dedication to customer service and “holacracy” style of management – removing power from a management hierarchy and distributing it across clear roles. Zappos was concerned that an acquisition by Amazon may erase its unique open culture; however, CEO Tony Hsieh valued company culture so highly that he made protecting Zappos’ culture a condition of the sale.

With respect to how culture affects open innovation (OI), I revisited publications by my friend and OI thought leader, Stefan Lindegaard. Stefan often addresses the challenges of accelerating innovation within the confines of company culture as well as interfacing and translating company culture to partner firms. Stefan has referred to such challenges as “the big elephant in the room.” While that analogy is appropriate within a single company, I prefer to consider the influence of cultural elements upon open innovation more like a castle with a drawbridge. With this in mind, I list a few cultural elements that affect innovation.

1. PRIDE AND COGNITIVE BIAS Pride in your organization is admirable, but strong R&D cultures should not be limited by arrogance. Great successes and deep knowledge in a field can introduce bias. As research teams acquire specialized knowledge, they filter new challenges through past experience. Like-minded teams become comfortable with “we’ve always done it that way” expert thinking. Teams develop unique jargon or use clever acronyms that impede communication within a company and especially outside the organization’s fortified walls.

tively networking with engineers and scientists all over the world. NASA Centennial Challenge program manager Monsi Roman makes the point that the culture in its Huntsville, Ala., facility is becoming more open because she recognizes that her resources simply cannot achieve the goal of sending humans to Mars without help. NASA needs to collaborate with solvers throughout the world. Their culture of an impenetrable fortress is changing and inching toward a better balance of internal and external talent.

3. INTELLECTUAL PROPERTY RIGHTS One important cultural aspect affecting external partnership is open communication. The legal department of an organization is in charge of opening the drawbridge to the outside world that should be brought to the banquet table.

Lawyers tend to focus on defense more often than offense; it appears to be in their DNA. Actually, confidentiality and intellectual property (IP) issues should be weighed against important business innovation goals. Make friends with creative company lawyers who recognize the value of designing a communication environment that is built on trust and partner value. Organizations like P&G or Lego have overcome IP barriers and identified creative ways to open communication bridges while respecting intellectual assets. It is also important

to recognize the importance of size, since small companies may not understand the large company decision process and legalese.

4. SLOGANISM One part of innovation culture is genuinely doing what you say. It is common to post banners on buildings or websites proclaiming a company is “open for business” or similar allusions to welcoming external ideas. But slogans often get ahead of, or fail to recognize, the embedded culture. Peter Drucker’s phrase “culture eats strategy for breakfast” applies well. One part of the company may eagerly adopt external partnering and set aggressive schedules for product launch, but other systems stifle progress due to conflicting reward systems, risk aversion, the infamous “not invented here” culture or draconian accounting policies.

Innovation culture affects the work environment, the products and ultimately brand impression. A culture of innovation promotes unorthodox thinking, shares success with all team players and recognizes that innovative products, services or processes come from anyone and anywhere. All companies should recognize that involving internal and external solvers is the best way to outpace competition with disruptive innovations.

2. NEED AND BALANCE Not all smart people work in your company 2016 INNOVISION AWARDS or department The InnoVision Awards Program, founded by Deloitte in 1999 and presented by McNair Law Firm, is – talent is a dedicated to the advancement of technology in South Carolina through communication, education and global resource, recognition of the spirit of innovation and technological progress. For more information and to apply, visit innovisionawards.org/innovision-2016-awards-application. and your competitors are ac-

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05.27.2016

Greenville Revitalization Corporation receives grant

Open for business 1

Photos Provided

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1. Mason & Magnolia recently opened at 211 N. Main St., Simpsonville. The shop offers farmhouse style decorations and furnishings.

For more information, visit masonandmagnolia.com.

2. Sound Hearing Care recently opened at 857 NE. Main St., Simpsonville.

For more information, visit soundhearingnow.com.

3. Circulation Nation of Simpsonville recently opened at 113 Fairview Pointe Drive, Simpsonville.

The fitness center offers body vibration machines to improve circulation, among others. For more information, visit circulationnation.com.

3

Wells Fargo Bank recently awarded a grant to the Greenville Revitalization Corporation (GRC) for $7,500. The grant will enable GRC to continue its efforts to revitalize the Textile Crescent area of Greenville County.

The GRC is a South Carolina nonprofit corporation formed by the Greenville County Redevelopment Authority to bring economic opportunity to the Textile Crescent area.

“Wells Fargo has partnered with our corporation for three years,” said Wil Brasington, GRC board chairman. “Last year’s grant enabled us to combine their funds with others we received and obtain a market study for the Poinsett Highway corridor. That study has already been utilized by several private developers to plan projects, which will hopefully come to fruition soon. This grant will enable us to pursue our next project of building a Greenville Textile Heritage Park in the Monaghan Community and expand an adult daycare facility.”

South Carolina Airports Coalition receives award

The South Carolina Airports Coalition, which includes Greenville-Spartanburg International Airport, Columbia Metropolitan Airport, Myrtle Beach International Airport and Charleston International Airport, will receive the Outstanding Business Award as a part of the 2016 Upstate Diversity Leadership Awards hosted by the Greenville Chamber of Commerce and the Riley Institute at Furman in partnership with Upstate Chambers.

The Outstanding Business Award is given to a business that exhibits leadership in promoting diversity and inclusion internally and serves as an example for others to follow.

The four airports joined together to create a program to help small, minority and women owned businesses.

The program, called Disadvantaged Business Enterprise (DBE) Fly-Ins conducted by each of the airports, invites businesses from across the state to learn about required state and federal certifications and vendor list selections.

It provides an opportunity to network with airport representatives responsible for buying various goods and services.

Ogletree Deakins named a 2016 ACC Value Champion

CONTRIBUTE: Know of a business opening soon?

Email information to lgood@communityjournals.com.

The Association of Corporate Counsel (ACC) named Ogletree Deakins, an international law firm with a presence in Greenville, as a 2016 ACC Value Champion for the firm’s value-based fee arrangement with hhgregg. The arrangement remodeled hhgregg’s process for labor and employment claims by consolidating outside counsel and selecting Ogletree Deakins as its partner firm, according to a release.

Ogletree Deakins’ value-based fee arrangement with hhgregg operates on a flat fee that provides an “all-in-one” solution for hhgregg’s labor and employment legal services.

“We are ecstatic the ACC has deemed our partnership with hhgregg as a Value Champion,” said Chuck Baldwin, counsel to hhgregg and Ogletree Deakins’ managing director. “Receiving this honor is a true reflection of our client pledge, where we have collaborated with hhgregg to develop creative business solutions, harnessed technology and innovation to better serve its interests, and provided quality representation with exceptional value.”

05.27.2016

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upstatebusinessjournal.com

Hello Greenville.

GVLtoday is the best of what’s happening in Greenville, shared as a conversation of everything you need to start your day.

We cut through the noise and interpret the essentials to equip you for smarter conversations.

A Community Conversation

For the Educated, Curious & Excited

With a Passionate New Voice

Our mission is to be the daily source for experiencing Greenville.

GVLtoday curates easy-to-consume content sent straight to your inbox every morning.

Bold, relevant, curious and conversational— we share the news you need to know today!

Through community contribution and engagement, we will tell our story together.

Our newsletter keeps you up to date at a glance, and our social media keeps you fresh on what’s happening in Greenville today.

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24 | ON THE MOVE |

UBJ

PLAY-BY-PLAY OF UPSTATE CAREERS

PROMOTED

PROMOTED

HIRED

HIRED

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05.27.2016

HIRED

JULIA BANKERT

NISHA PATEL

LENZI WAITS

SHANNON MCKAMEY

NICHOLAS GRAVES

Named as southeast field specialist with Commerce Club Greenville. Bankert will continue to serve as the private events director with Commerce Club. She previously worked with Club LeConte in Knoxville, Tenn., serving as private events director. In her new role, Bankert will offer support and training to ClubCorp’s Southeast business and sports region.

Named as account supervisor and client services manager with Crawford Strategy. Patel has served as account executive and public relations manager with the firm for nearly four years. She previously worked with The Children’s Museum of the Upstate and served as a morning news reporter for Fox Carolina.

Joined Designed for Downtown as lead designer.

Waits is a recent graduate of Clemson University’s architecture program. She most recently worked with AJH Renovations LLC, parent company of Designed for Downtown, as an architectural intern. In her new role, she will be responsible for lead development, detailed drawing sets and interior design services.

Joined GreenWood Inc. as project manager for the GE Power project in Greenville.

McKamey is a licensed engineer with over 20 years of experience in the engineering and technical management industry working in areas such as project, department and construction management, as well as structural, civil and environmental engineering.

Named as the executive chef at Halls Chophouse Greenville by Hall Mangement Group. Graves has over 11 years of experience working in the professional food service industry as chef de partie for High Cotton in Charleston and Husk in Nashville, Tenn., and as sous chef at the Commanders Palace in New Orleans.

DEVELOPMENT McMillan Pazdan Smith named David Moore, higher education studio director, and Tom Hund, Charleston office director, as firm principals. The

firm also appointed Aaron Jeffers, W. R. Bill Joslin, Cary Perkins, Joe Alcock, Michael Chewning and Stuart Barber as associate principals.

Southern Community Services (SCS) named Ken Tamsin as chief executive officer. Tamsin most recently served as the onsite community manager at The Reserve at Lake Keowee in Sunset, S.C., and previously worked for SCS as the community manager at Lake Carolina. He has experience in the homeowner association management and banking industries.

honorees based on their professional accomplishments, demonstrated expertise and ongoing dedication to the IT channel.

VIP

MARKETING/PR

1/4 SQUARE WILKINS BOUTON

Infinity Marketing promoted Jessica Howard and Hilary Powell to media buyers, and added Leslie Olson to the firm’s digital team.

Howard, Powell and Olson previously served as media assistants with Infinity Marketing.

TECHNOLOGY CRN, a publication and brand of The Channel Company, named Christie Hamberis and Tracey Boucher to its 2016 Women of the Channel list.

Hamberis is senior vice president for ScanSource Networking and Security.

Boucher is vice president of merchandising for ScanSource. CRN editors selected Women of the Channel

Rebecca West Named as chief operating officer at Greenville Water. West has 28 years of experience in water utility and was recognized as a WEF fellow by the Water Environment Federation in 2015. She has served as the chair of the South Carolina Water Utility Council and on the board of directors for the Water Environment Research Foundation, among others.

CONTRIBUTE: New hires, promotions & award winners may be featured in On the Move. Send information and photos to onthemove@ upstatebusinessjournal.com.

05.27.2016

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upstatebusinessjournal.com

INSIDE THE UPSTATE’S NETWORKING AND SOCIAL SCENE

| SOCIAL SNAPSHOT | 25

LEADERSHIP GREENVILLE CLASS 42 Leadership Greenville celebrated the graduation of its 42nd class last week at the Westin Poinsett downtown.

Sixty participants made up the graduating class.

CONTRIBUTE: Got high-resolution photos of your networking or social events? Send photos and information for consideration to events@upstatebusinessjournal.com.

26 | #TRENDING |

UBJ

INFORMATION YOU WANT TO KNOW

OVERHEARD @ THE WATERCOOLER

> 400 Rhett “It’s always exciting to see the expansion of #downtowngreenville!” > Hank Hyatt “This is really interesting. Reminds me a bit of some of the sites we saw in Austin last fall.” > Alex Hitchcock “I’m so excited for the growth of Greenville. There are exciting things to look forward to in the next few years!” > Sam Konduros “Yeah!” > Stephanie Carta “Will this work? Is it technically and demographically feasible? I’d love to read those studies/reports.”

| VOL. 5 ISSUE 21

n in as newest attractio Keys Village planned Broad District—Page 14 of Greenville’s North

MAY 20, 2016

FAC TO R

> Joel Terry “This looks very cool! They are planning on moving quickly with this!! You will like this based upon the location.”

DIGITAL FLIPBOOK ARCHIVE >>

COOL

> Cindy Terry “Sounds interesting!”

The layout of print meets the convenience of the web: flip through the digital edition of any of our print issues at >> upstatebusinessjournal. com/past-issues

>> WEIGH IN @ THE UBJ EXCHANGE Got something to offer?

Get it off your chest.

We’re looking for expert guest bloggers from all industries to contribute to the UBJ Exchange. Send posts or blog ideas to dcar@communityjournals.com.

RE: GSP PREPARES FOR LANDING OF PROJECT WINGSPAN, UNVEILS CENTRALIZED TSA CHECKPOINT > Bill Smith via upstatebusinessjournal.com “How about some wide body airplanes to direct destinations other than CLT or ATL?”

RE: OAKBLUE KITCHEN

RE: BMW’S NEW BODY SHOP WILL BE TWICE AS LARGE AS EXPECTED

> Joseph Wallace “The Greenville food scene is taking off! I like it!”

> Phillip McCreight “Mega Factory right here in Upstate SC!”

> 400 Rhett “Another big win for #DowntownGreenville and all of the #GreenvilleFoodie’s out there!”

> Kevin Zemnickas “Awesome! That is what a Free Market no Union State like South Carolina gets. More jobs!!”

> Erin Halperin “Yummy.”

> David Penney “Yeah, drove past the plant on Saturday and realized how huge it’s getting. DAA too.”

>> CONNECT WITH US We’re great at networking.

LINKEDIN.COM/COMPANY/ UPSTATE-BUSINESS-JOURNAL FACEBOOK.COM/ THEUPSTATEBUSINESSJOURNAL

RE: GREENVILLE ENTREPRENEURS ENTER ‘VC ROADSHOW’ > Jason Premo “So proud of Ben Moore and Harold Hughes and Shante Nixon. Great work and effort during your trip to Silicon Valley and exciting to see you represent South Carolina amongst fierce competition. Stay strong!”

@UPSTATEBIZ @ashleyboncimino

@jerrymsalley

@SJackson_CJ

@clandrum

@theladylety

@AndersonTrev

@andrewmooreGVL

05.27.2016

BIZ BUZZ

Distilled commentary from UBJ readers

RE: KEYS VILLAGE PLANNED FOR NORTH OF BROAD DISTRICT

|

> @capapartners “Agree in just SC, but not to the need for more VC in southeast.”

The top 5 stories from the past week ranked by shareability score

>> 805 1. Keys Village planned for North of Broad District

>> 734 2. Boiling Springs’ Highway 9 corridor to add 3 new restaurants

>> 572 3. QuikTrip plans expansion in Spartanburg County

>> 518 4. Downtown Spartanburg to add two new Mexican restaurants

>> 216 5. BMW Manufacturing Co. produced its 3.5 millionth vehicle

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05.27.2016

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upstatebusinessjournal.com

DATE Thursday

6/2 Friday

6/3 Sunday-Saturday

6/12-18 Tuesday

6/14 Wednesday

6/15

EVENTS YOU SHOULD HAVE ON YOUR CALENDAR

| PLANNER | 27

EVENT INFO

WHERE DO I GO?

HOW DO I GO?

Greenville Chamber Netnight Networking event for business owners and professionals

Aloft Greenville Downtown Hotel 5 N. Laurens St., Greenville 6-8 p.m.

Cost: $10 investors, $15 non-investors Register: bit.ly/netnight-june2016

HTI Organizational Solutions Friday Morning Coffee: Creating a Learning Culture Monthly series on current HR topics

Human Technologies Inc. 105 N. Spring St., Suite 200, Greenville 8:30-9:30 a.m.

Cost: free Register: bit.ly/hticoffee-june2016

Clemson College of Business and Behavioral Science "Being a Leader And The Effective Exercise of Leadership" 7-day course

Madren Conference Center 230 Madren Center Drive, Clemson

Cost: $4,400 Register: bit.ly/leader-april2016

SCMEP Executive Peer Council: Age and the Workforce

SCMEP 37 Villa Road, Suite 500, Greenville 12–5 p.m.

More info: contact Scott King at sking@scmep.org

Spartanburg Chamber Doing Business Better: Becoming a Content Campaign Dynamo workshop

Spartanburg Area Chamber of Commerce 105 N. Pine St., Spartanburg 8:30–10:30 a.m.

Cost: $20 Chamber members $40 nonmembers Register: bit.ly/dbb-june2016

CONTRIBUTE: Got a hot date? Submit event information for consideration to events@upstatebusinessjournal.com.

ART & PRODUCTION

IN THIS WEEK’S ISSUE OF UBJ? WANT A COPY FOR YOUR LOBBY?

VISUAL DIRECTOR

JUNE 17 THE MONEY ISSUE Investing 101, funding and finance.

Will Crooks 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

PRESIDENT/CEO

Mark B. Johnston mjohnston@communityjournals.com

UBJ PUBLISHER

Ryan L. Johnston rjohnston@communityjournals.com

MANAGING EDITOR

Jerry Salley jsalley@communityjournals.com

ASSOCIATE EDITOR

Emily Pietras epietras@communityjournals.com

STAFF WRITERS

LAYOUT

UBJ milestone

UBJ milestone jackson Marketing Group’s 25 Years 1988 Jackson Dawson opens in Greenville at Downtown Airport

Bo Leslie | Tammy Smith

1988

with a majority of them utilizing the general aviation airport as a “corporate gateway to the city.”

In 1997, Jackson and his son, Darrell, launched Jackson Motorsports Group. The new division was designed to sell race tires and go to racetracks to sell and mount the tires. Darrell Jackson now serves as president of the motorsports group and Larry Jackson has two other children and a son-in-law who work there. Jackson said all his children started at the bottom and “earned their way up.”

Jackson kept the Jackson-Dawson branches in Detroit and others in Los Angeles and New York until he sold his portion of that partnership in 2009 as part of his estate planning.

The company now operates a small office in Charlotte, but its main headquarters are in Greenville in a large office space off Woodruff Road, complete with a vision gallery that displays local artwork and an auditorium Jackson makes available for non-profit use. The Motorsports Group is housed in an additional 26,000 square feet building just down the street, and the agency is currently looking for another 20,000 square feet.

Jackson said JMG has expanded into other verticals such as financial, healthcare, manufacturing and pro-bono work, but still has a strong focus on the auto industry and transportation. It’s

OPERATIONS Holly Hardin

ADVERTISING DESIGN Kristy Adair | Michael Allen

1997 Jackson Dawson launches motorsports Division 1993

1990 Jackson Dawson

acquires therapon marketing Group and moves to Piedmont office Center on Villa.

>>

Chairman larry Jackson, Jackson marketing Group. Photos by Greg Beckner / Staff

Jackson Marketing Group celebrates 25 years By sherry Jackson | staff | sjackson@communityjournals.com

Solve. Serve. Grow. Those three words summarize Jackson Marketing Group’s guiding principles, and according to owner Larry Jackson, form the motivation that has kept the firm thriving for the past 25 years.

Jackson graduated from Bob Jones University with a degree in video and film production and started his 41-year career in the communications industry with the U.S. Army’s Public Information Office. He served during

Vietnam, where he said he was “luckily” stationed in the middle of Texas at Fort Hood.

He left the service and went to work in public affairs and motorsports at Ford Motor Company in Detroit.

After a stint at Bell and Howell, where he was responsible for managing Ford’s dealer marketing and training, the entrepreneurial bug hit and he co-founded Jackson-Dawson Marketing Communications, a company specializing in dealer training and product launches for the auto industry in 1980.

In 1987, Jackson wanted to move back south and thought Greenville would be a good fit. An avid pilot, he

learned of an opportunity to purchase Cornerstone Aviation, a fixed base operation (FBO) that served as a service station for the Greenville Downtown Airport, providing fuel, maintenance and storage.

In fact, when he started the Greenville office of what is now Jackson Marketing Group (JMG) in 1988, the offices were housed on the second floor in an airport hangar.

“Clients would get distracted by the airplanes in the hangars and we’d have to corral them to get back upstairs to the meeting,” Jackson said.

Jackson sold the FBO in 1993, but says it was a great way to get to know Greenville’s fathers and leaders

>>

2003 motorsports Division acquires an additional 26,000 sq. ft. of warehouse space

1998 1998 Jackson Dawson moves to task industrial Court

also one of the few marketing companies in South Carolina to handle all aspects of a project in-house, with four suites handling video production, copywriting, media and research and web design.

Clients include heavyweights such as BMW, Bob Jones University, the Peace Center, Michelin and Sage Automotive. Recent projects have included an interactive mobile application for Milliken’s arboretum and 600-acre Spartanburg campus and a marketing campaign for the 2013 Big League World Series.

“In my opinion, our greatest single achievement is the longevity of our client relationships,” said Darrell Jackson. “Our first client from back in 1988 is still a client today. I can count on one hand the number of clients who have gone elsewhere in the past decade.”

Larry Jackson says his Christian faith and belief in service to others, coupled with business values rooted in solving clients’ problems, have kept

2009 Jackson Dawson changes name to Jackson marketing Group when larry sells his partnership in Detroit and lA 2003

2009-2012 Jackson marketing Group named a top BtoB agency by BtoB magazine 4 years running

him going and growing his business over the years. He is passionate about giving back and outreach to non-prof non-profits. The company was recently awarded the Community Foundation Spirit Award.

The company reaffirmed its commitment to serving the community last week by celebrating its 25th anniversary with a birthday party and a 25-hour Serve-A-Thon partnership with Hands on Greenville and Habitat for Humanity. JMG’s 103 full-time employees worked in shifts around the clock on October 22 and 23 to help construct a house for a deserving family.

As Jackson inches towards retirement, he says he hasn’t quite figured out his succession plan yet, but sees the companies staying under the same umbrella. He wants to continue to strategically grow the business.

“From the beginning, my father has taught me that this business is all about our people – both our clients and our associates,” said his son, Darrell. “We have created a focus and a culture that strives to solve problems, serve people and grow careers.”

Darrell Jackson said he wants to “continue helping lead a culture where we solve, serve and grow. If we are successful, we will continue to grow towards our ultimate goal of becoming the leading integrated marketing communications brand in the Southeast.”

2011 Jackson marketing Group/Jackson motorsports Group employee base reaches 100 people

2008 2012 Jackson marketing Group recognized by Community Foundation with Creative spirit Award

pro-bono/non-proFit / Clients lients American Red Cross of Western Carolinas Metropolitan Arts Council Artisphere Big League World Series The Wilds Advance SC South Carolina Charities, Inc. Aloft Hidden Treasure Christian School

CoMMUnitY nit inVolVeMent nitY in olV inV olVe VeMent & boarD positions lArry JACkson (ChAirmAn): Bob Jones University Board chairman, The Wilds Christian Camp and Conference Center board member, Gospel Fellowship Association board member, Past Greenville Area Development Corporation board member, Past Chamber of Commerce Headquarters Recruiting Committee member, Past Greenville Tech Foundation board member

JULY 15 THE HEALTH CARE ISSUE The business of cancer and other medical matters.

David Jones (Vice President Client services, Chief marketing officer): Hands on Greenville board chairman mike Zeller (Vice President, Brand marketing): Artisphere Board,

Metropolitan Arts Council Board, American Red Cross Board, Greenville Tech Foundation Board, South Carolina Chamber Board

eric Jackson (Jackson motorsports Group sales specialist): Salvation Army Boys & Girls Club Advisory Board

November 1, 2013 Upstate bUsiness joUrnal 21

20 Upstate bUsiness joUrnal November 1, 2013

AS SEEN IN

NOVEMBER 1, 2013

CLIENT SERVICES Anita Harley | Jane Rogers

EXECUTIVE ASSISTANT Kristi Fortner

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Order a reprint today, PDFs available for $25. For more information, contact Anita Harley 864.679.1205 or aharley@communityjournals.com

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Contact Managing Editor Jerry Salley at jsalley@communityjournals.com to submit an article for consideration.

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