EDUCATIONAL SESSION TRACKS

Group Tours Evolved 2.0

Stephanie Funderburg, Coordinator, Tours & Events, San Jacinto College

If there’s one thing that’s constant in higher education, it’s change We covered this topic at the 2019 Annual Conference but since then our group tour process has changed again! Attend this session to learn about the evolution of group tours at San Jacinto College, challenges we’re currently facing, and how we’re working to create the best possible tour experience for our guests

Visitor Center to Visitor Central

Barbara Blue, Director for Campus Relations & Visitor Experience, University of Nevada, Las Vegas

This session will provide attendees with the differences between Visitor Center and Visitor Central philosophies and why campuses should be moving in this direction. UNLV has expanded its campus visit programming from only providing visitor opportunities for Undergraduate students to providing Graduate Students, Early Outreach (K-8) Groups, new Faculty and Staff, and Corporate Partners the opportunity to visit campus. In this presentation, we will highlight the process of transitioning to a Visitor Central philosophy; what our program looked like prior, the steps of moving to a central philosophy, the benefits, and how you can implement this on your campus.

Running Your Reputation: Creating a Community Brand

Kristen Hoffman, Regional Relationship Manager & Erin Ginn, Sr Director of Admissions, Herzing University

Outside recruitment is a necessary way to supplement and even build your marketing inquiries. Through outside recruitment you can increase the generated inquiries longevity in the system. Campuses can also target areas where marketing is advertising to strengthen that marketing At the end of the day, a campus cannot be dependent on what marketing channels can bring in Community relations, brand awareness, guerilla marketing and more will help build your campus faster When it comes to outside recruitment, the number one rule is “Always be branding”