EDUCATIONAL SESSION TRACKS

TikTok on the Clock: There's No Better Time Than Now to Start an Ambassador TikTok Team

Hannah Ford, Senior Assistant Director of Undergraduate Admission, Rider University

TikTok has taken over social media and Rider University’s Office of Admission responded to the need of utilizing the TikTok platform to engage with GenZ students and meet them where they are at In this session we will discuss how we created a student run TikTok, how we manage our student team while also partnering with university marketing and communication offices, and the highs and low of creating content on TikTok. Leave this session feeling more confident to lead a student run team in creating content and explaining to your senior team why it is important for your office and/or student ambassador team to have a TikTok account We will share what works for our team, what doesn’t work, and how you can learn from our triumphs and mistakes.

The Power of Mattering in Campus Visits, Communications, and Admission Technology

Emily Stanley, Director of Admission Operations and Events, Lasell Univeristy & Jess Snover, Chief Operating Officer, The U School

As visitor services professionals, we are no stranger to making our guests feel welcomed Excellent customer service is a core value of any good visitor center, and also a large part of college admission as a whole. However, are we going beyond the friendly greetings and kindly-worded confirmation emails to determine if we are actually making our guests feel like they matter? In this session, we will discuss how we evaluate our visit experiences, communications, and admission technology (including application platforms) in terms of how effective they are at making our guests feel valued through examples of visit conversation maps, registration forms, event schedules, ambassador training, and more Why is this important to you? As the enrollment cliff approaches, small acts like showing prospective students they are seen and heard make all the difference. Long story short: mattering matters!

Who is Giving a Tour Today? Using Slate to Manage our Ambassadors

Erica Matt, Assistant Vice President of Undergraduate Admissions, West Chester University

Come learn how we use our CRM, Slate, to manage our student Ambassadors. From application to selecting their daily shifts we use the system to manage their work.