EDUCATIONAL SESSION TRACKS

The Power of Mattering in Campus Visits, Communications, and Admission Technology

Emily Stanley, Director of Admission Operations and Events, Lasell Univeristy & Jess Snover, Chief Operating Officer, The U School

As visitor services professionals, we are no stranger to making our guests feel welcomed Excellent customer service is a core value of any good visitor center, and also a large part of college admission as a whole. However, are we going beyond the friendly greetings and kindly-worded confirmation emails to determine if we are actually making our guests feel like they matter? In this session, we will discuss how we evaluate our visit experiences, communications, and admission technology (including application platforms) in terms of how effective they are at making our guests feel valued through examples of visit conversation maps, registration forms, event schedules, ambassador training, and more. Why is this important to you? As the enrollment cliff approaches, small acts like showing prospective students they are seen and heard make all the difference Long story short: mattering matters!

Data Driven: Recognizing New Event Needs Through Data

Stephanie Gavin, Associate Director of Recruitment - New York City, Syracuse University

Feedback doesn't just help us improve existing events but it can help inspire us to create new ones As our institutions continue to recognize new areas of growth and new recruitment targets, conversations with campus partners combined with current event survey data can help us find new ways to respond to institutional needs. This session will share examples of how data was utilized to develop new event programs and create change to events as well as survey design.