EDUCATIONAL SESSION TRACKS

The Campus Visit Experience: Tours and Daily Programming

The campus visit offers students the opportunity to see the university and envision themselves as part of the student body, making the important decision whether or not to apply or attend For many of us, the demand from visitors for campus visits has increased while our resources have not. We want to hear how your institution is providing visitors with a positive campus experience both in-person and virtually that goes beyond the one-sizefits-all approach, including how you came to these solutions and how you measure success

Wait a Minute, Who ARE You: Identity and Storytelling on Your Campus Tour

Mark Reeder, Assistant Director, & Karen Moser, Associate Director, Campus Visits & Recruitment

Events, University of Texas at Arlington

Are your tours really communicating your university’s values and culture? Or do your prospective students leave only remembering a collection of buildings? At the University of Texas at Arlington, we’ve recently adjusted the way our tours feature UTA’s identity to tell guests what UTA is all about. In this session we will discuss how we’ve repackaged the standard descriptions of campus to highlight what students can expect to experience: the Maverick Way We’ll also review how our tour script has been reformatted to help our tour guides create conversations and incorporate personal stories. Lastly, we’ll review how we created a vision statement for our tour guide program to help provide direction and purpose for our staff If you’re interested in learning how to repackage your same old tour stops, come learn how we’ve put our identity at the forefront to leave guests with a stronger impression.

Leveraging your Student Groups to Enhance Prospective & Admitted Programming

Casey Shubin, Assistant Director of Freshman Recruitment & Nicole Villanueva, Assistant Director of Freshman Recruitment, University of California, Los Angeles

Learn about UCLA’s four student groups, but really highlighting our Bruin Ambassador Program (BAP) and Tour Guide Program (Tours) Learn how BAP and Tours supports our recruitment and yield events through Open House, Admitted Student Days, and Recruitment Travel.